Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Boost Revenue and Growth By Transforming
into a Cloud Provider
What it means for you
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
What’s In It For You?
Understand the impact of key IT operations management trends
in the market
Evaluate where you are in the evolution of the VAR to CSP
Create a roadmap for how to move up the value chain with your
customers
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
• About Vistara
• Changing Market Environment
• Roadmap: VAR to CSP
• Q&A with Varma Kunaparaju, Vistara CTO
Agenda
Varma Kunaparaju
Chief Technology Officer
@varma1
Aki Naito
Senior Director, Marketing
@akinaito
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
About Vistara
1000+ Customers 100+ Partners Broad Cloud &
Platform Integration
Vistara creates comprehensive SaaS solutions to enable enterprise IT and service
providers to drive unified IT operations
Operations in North America and
Japan
HQ in San Jose, CA
Multi tenant, multi-tier SaaS
architecture
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Changing Market Environment
Integrated Operations Platform
Single Pane of Glass That Integrates ITOM and ITSM
Federated Infrastructure Management
On-Premise, Public, Private, Hybrid Services Highway
IT Personnel – Internal, External, OEMs
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Current IT Trends
• Typical enterprise business IT
spend:
− CapEx = 20% and OpEx = 80%
− CapEx under pressure, more than
ever
• Cloud computing, virtualization, grid
utility on the rise
− Amazon, Google, MSFT, Dell,
Cisco
− Businesses need more automation
and a cost effective way to be
competitive
• Current business paradigm requires
a constant stream of new clients
• You need additional revenue
avenues to sustain growth
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
Why move up the stack?
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through distributor
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
Why move up the stack?
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through distributor
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services
• Cloud is here to stay Gartner says end
user spend on cloud $210B+ by 2016
• Cloud based deployment (XaaS) reduces
traditional deployment services, but
created new opportunity for XaaS
deployment, migration, support and upsell
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
Why move up the stack?
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through distributor
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services
• Software and services are higher margin
businesses
• Recurring revenue streams and higher
customer lifetime value
• Less capex requirements
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
Why move up the stack?
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through distributor
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services
• Sticky, monthly recurring revenue
service
• Visibility into their infrastructure
ability to offer proactive service
• Manage your customer’s “context” so
they can focus on “core”
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Become A Trusted Advisor
• Offer state-of-the-art
consultative services
• Retain your client –
recurring revenue
• Reduce client’s capital
expenditure and increase
automation
• Expand your range of
services to become a one-
stop-shop for your client
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
The Roadmap
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through disti
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services
Traditional Hardware VAR
Provide hardware technologies to
customers
Support installation and deployment of
hardware in IT environment
Lack visibility into customer
environments to proactively
support
Declining margins
in HW
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
The Roadmap
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through distributor
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services
Software VAR
Provide software technologies to
customers
Support installation and deployment of
hardware in IT environment
Offer customers IT operations
management capability through
software sale
Dabble in cloud / SaaS
as GTM
New skill sets
to sell software,
SaaS, recurring
revenue products
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
The Roadmap
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through distributor
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services
Managed Service Provider
Manage your customer’s IT environment
Single pane of glass operational view
Visibility to your customer’s environment so that
you can proactively support
Operationalized reporting, templates, workflow
New skill set in engineering and high
quality customer support
Different sales conversation
to sell value, appease
IT employees of
outsourcing
threat
Manage to SLA
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
From VAR to Cloud Service Provider:
The Roadmap
Hardware… Cisco, EMC, OEM VAR/channel reseller; direct channel or two-tier through distributor
Deployment Services… Installation and deployment of HW, support/maintenance
Software… On-Premise or SaaS applications
Managed Services… managed devices and ops
functions
Cloud Services… differentiated cloud
services Cloud Service Provider
Create or resell public cloud
services, in addition to on-premise
and private cloud environments
Differentiate with management
capabilities
Recurring revenue model
Fast changing market; ensure
tooling will stay green, is
appropriate for your needs
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Beat The IT Commodity Curve
Deployment
Services Play critical role business
needs driven requirements
De-mystify the cloud
Managed
Cloud Capitalize the un-tapped
recurring managed
services revenue after a
successful migration
Migration
Services Explore new ways to
deploy your business
services in the cloud
Evolve to sustain more
predictable, managed
growth
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Cloud (Public, Private & Hybrid)
Customer Needs VAR & Vistara
Mapping Cloud Provider Solutions
Deployment • Private clouds demand deep
technical and developer insight
• Public clouds require handling
disparate interfaces and
customization
• Applications require
understanding of architecture
• Business process focused
• Understanding of application
architecture in the cloud
• Limited focus on building scalable
architecture
• Technical know-how in deploying
clouds
• Expertise with varied public clouds
• Knowledge of application
architecture; bundled packages to
simply application hosting
Migration • Migrate existing applications and
services to the cloud
• Requires management of physical
& cloud infrastructure
• Help with provisioning cloud
services
• Usability focused management
interface
• Specialized services focused on
migration
• Partner portal provides unified
management interface - shows cloud
as an extension to physical
infrastructure
Management • Need operational support
• Reduced capital expenditure
• Need SMB / SME focused services;
Requires 24/7 ops support
• Business model built around cap-
ex
• Tiered services to suit various customer
needs: CloudWatch, CloudCare,
CloudRSA
• Services packages structured to
‘recapture’ capital expenditure
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Cloud Essentials Powered by Vistara
Base Bundle
Infrastructure Availability and Performance
• Instances, server and storage hardware
• Cloud infrastructure monitoring… Hypervisor, public cloud availability
• OS resource monitoring… CPU, Memory, Disk Space, IO rate, Network
Traffic Monitors for Linux and Windows
Advanced Bundle
Secure Self-Service Access to Cloud Resources
• Securely launch console on cloud instance over the Internet
• Remote Console Access… SSH, RDP, VNC, Telnet
Infrastructure Topology Views
• Track cloud inventory… View cloud instances and private infrastructure
• Map relationships between VM, host, fabric to storage array and between
on-premise and cloud resources
Alert, Incident and Problem Management
• Alert dashboard… View and manage alerts, create incident and problem
tickets
• Automated Alert Escalation
Partner Enabled Services Dashboard and Reporting
• Dashboard
• Service delivery reports
Application and Service Monitoring
• Advanced performance monitoring… Network, storage, service topology,
backups
• Application components… MySQL, IIS, MSSQL , MongoDB, Cassandra
• Cloud resources… Auto-scale activity
• Web services… HTTP(S), DNS, SSH, SSL Certification Expiry, PING
Reporting
• Reporting… Inventory, availability, and service level reports
Automation
• Runbook automation… Framework + Scripts
• Cloud Automation
Patch and Configuration Management
• Patch VMs &Hypervisors
• Configuration Health Checks
• Compliance against best practices and regulatory standards (PCI, DSS,
SOX)… Console recording
Capacity Management and Analytics
• Planning analytics… What-If modeling for planning, procurement planning
analytics, Identify over and under utilized resources
• Demand forecasting and management…
• Enforce quotas and limits on usage
• Chargeback reconciliation… Validate provider billing
Maintenance
• Create and configure security policies
• Configure VM backups
• Log rotation
Integrated Ticketing
• Built-In Integrations with 3rd party ITSM Solutions
• Knowledgebase
Base Bundle
+
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Example: Private Cloud Bundle
VSPEX Element Vistara Part # Quantity
Server VT-DEV-SERVER 3
Virtual Machines VT-DEV-SERVER 50
Network VT-DEV-NET-REGULAR 2
Storage VT-DEV-STORAGE 1
TOTAL 56 devices
Storage
Availability and Performance
Monitoring
Remote Console & Recording
Network
Availability and Performance
Monitoring
Remote Console & Recording
Network Configuration Backups
Server
Server Availability and
Performance Monitoring
OS Patching and Anti-Virus
Updates
Remote Console & Recording
Runbook Automation
Alert Dashboard & Automated Escalation Asset Management
Reporting Knowledge Base Integrated Incident & Problem Management
Third Party ITSM Tool Integration Service Map Role Based Access Control
Discovery
Vistara Lifecycle Management
Operations Platform
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Cloud Provider - Managed Cloud Offerings
Application
Migration
Proactive
management
24x7
monitoring,
SOP-based
remediation
Application
monitoring
Full
Remediation
Valu
ab
le C
lou
d B
ased
Serv
ices
Differentiated Services To Manage
Dynamic Needs Of Customer Base
Performance
management
audits
Cloud Provider CloudAid
Cloud Provider CloudCare
Cloud Provider CloudRSA
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Real Example
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Road to Cloud Service Provider
Value to
Customer Profitability
Market
Opportunity
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Q&A: Boost Revenue and Growth By
Transforming into a Cloud Provider
Varma Kunaparaju
Chief Technology Officer
@varma1
Aki Naito
Senior Director, Marketing
@akinaito
Copyright © 2014 Vistara. All Rights Reserved. Vistara Confidential www.vistarait.com
Thank you