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Transform to a True Service Broker with HP Propel – Shift from
Reactive to Proactive April 15, 2014
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Today’s Speakers
Vesna Soraic
Strategic Senior Marketing Manager
HP Software
Joseph Kim
HP Propel
Leader at HP Software
Felix Fernandez
CTO, WW Strategy and Solutions
HP Software Services
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Propel Connected Intelligence
Vesna Soraic, Felix Fernandez and Joseph Kim / April 15, 2014
© Copyright 2013 Hewlett-Packard Development Company, L.P. HP Confidential Information. The information contained herein is subject to change without notice. 8
This is a rolling (up to three year) Roadmap and is subject to change without notice.
Forward-looking statements
This document contains forward looking statements regarding future operations, product
development, product capabilities and availability dates. This information is subject to
substantial uncertainties and is subject to change at any time without prior notification.
Statements contained in this document concerning these matters only reflect Hewlett
Packard's predictions and / or expectations as of the date of this document and actual
results and future plans of Hewlett-Packard may differ significantly as a result of, among
other things, changes in product strategy resulting from technological, internal
corporate, market and other changes. This is not a commitment to deliver any material,
code or functionality and should not be relied upon in making purchasing decisions.
© Copyright 2013 Hewlett-Packard Development Company, L.P. HP Confidential Information. The information contained herein is subject to change without notice. 9
This is a rolling (up to three year) Roadmap and is subject to change without notice.
HP confidential information
This Roadmap contains HP Confidential Information.
If you have a valid Confidential Disclosure Agreement with HP, disclosure of the
Roadmap is subject to that CDA. If not, it is subject to the following terms: for a period of
3 years after the date of disclosure, you may use the Roadmap solely for the purpose of
evaluating purchase decisions from HP and use a reasonable standard of care to
prevent disclosures. You will not disclose the contents of the Roadmap to any third party
unless it becomes publically known, rightfully received by you from a third party without
duty of confidentiality, or disclosed with HP’s prior written approval.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10
Agenda
Trends, value drivers and challenges
Why IT as a Service Broker?
HP Propel – introduction
Roadmap
Customer example
Propel free
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11
Agenda
Trends, value drivers and challenges
Why IT as a Service Broker?
HP Propel – introduction
Roadmap
Customer example
Propel free
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“IT assets matter less, while IT agility matters more. One can create an environment where everything is a service. It’s not just about cost, but rather time” Scott Lundstrom, VP and GM of IDC, March 2014 http://searchdatacenter.techtarget.com/news/2240216676/Third-platform-technologies-force-IT-to-think-strategically
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13
Partnering with business at business speed
• User experience Provide consumer-oriented experience for end users
• Service delivery Aggregate, orchestrate and automate
• IT costs Bring best suppliers at best cost and service levels to your business
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14
End user demand vs. Operational constraints
“Got to have it now”
Explosion in the number of services,
service requests & service providers
Maintaining appropriate risk models
is overwhelming
“Do more with less”
Decreasing budgets and
constrained resources
IT has to rely on service providers
and “ready to use” services
IT must become service broker
Requests
Budget
Volume
Time
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15
Customers’ concerns fall into two touch points
Engagement as the design point Records as the design point
MDM, RDBMS, etc
UX Data Store
…
UX Data Store
Ocean of
data
Connected
Intelligence
Unified consumer experience
Capture 100% demand
IT services in a single place
Internet shopping experience
Intuitive, social, and immediate
Open integration framework
Manage the chaos within the IT supply chain
Integrate services from multiple request and
fulfillment systems
The best IT is a competitive advantage
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16
Starting with consumer experience first
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17
Why HP?
All necessary ingredients to guide customers in becoming
a service broker
Increased
user satisfaction
Superior delivery speed
and agility
Best suppliers at the
best cost
Consumer experience for end
users
Automated delivery orchestration Open integration framework
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18
HP Propel - Over 300 Customers already engaged
www.hp.com/go/propel
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19
Agenda
Trends, value drivers and challenges
Why IT as a Service Broker?
HP Propel – introduction
Roadmap
Customer example
Propel free
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20
2020: Managing mosaics of services
Managing mosaics of services
Year IT execs expect to manage business processes
confidently
across services spanning data centers and public and private
clouds
2012 2013 2014 2015 2016 2017 2018 2019 2020
100%
80%
60%
40%
20%
0%
confidence
An IT Service Broker needs to shield the business from the complexity of managing it all.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21
What are the drivers to become a
Service Broker?
Private
cloud
Traditional
Managed
cloud
Public
cloud
Information
Applications
Infrastructure
Mitigate Risk
Mitigate threat of
business service
failures and inability to
comply with regulations
Reduce Cost
Achieve better ROI &
reduce IT costs through
service provider & delivery
optimization
Agility
Faster response to
changing business and
customer needs
Innovation
Deliver competitive &
service advantage
Analysts predict enterprise cloud services will be used by 8 out of 10 of
the Fortune 1,000 companies
What are the drivers to become a Service Broker?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22
And what are the challenges of managing
multiple suppliers?
As a service broker, IT is responsible for evaluating, designing,
procuring, delivering, and managing IT services and resources on
behalf of the business; therefore IT has the responsibility to protect the
business from the complexity of managing multiple suppliers:
• Inconsistent processes for onboarding and off-boarding
• Disparate management platforms
• Loss of visibility and control
• Unclear, inconsistent accountability
• Cost-inefficiency
• Need for ongoing integration
• Complex governance and alignment to business objectives
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23
Different options to deal with the supplier sprawl
Do nothing
But the pace is unsustainable
Limit the number of vendors you use
And suffer vendor lock-in while missing out on best-in-breed technology
innovations
Let each responsible party select, contract with, and manage their own vendors,
to the best of their ability
And lose all semblance of consistency and control
Transform IT into a service broker, utilizing a SIAM approach.
Frost & Sullivan. Managing Vendor Sprawl:
How SIAM Can Help You Gain Control. 2014
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24
IT Service Broker. A new IT Operating Model
R
efe
rence
Arc
hite
ctu
re
Process Model
Information Model
Technology Integration
Standalone Shared Service Service Integrator Service Broker
Low maturity High maturity Operational focus Strategic focus
Optimize Transform
Transform Transform
Legacy
Standalone
Shared Service
Delivery
Optimize Optimize Optimize
Transform
Hybrid Service
Delivery
Open Market
Service Delivery
IT Operating Model
Multi-Supplier
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25
When processes expand across suppliers …
ATL Incident
Escalation
1.9 Major Incident
Handling
1.8 Major Incident Confirmation
1.11 Complaint Handling
1.1 Interaction Handling
1.2 Incident Logging &
Assignment
1.6 CPS or CDP Incident
Investigation & Diagnosis
1.7 CPS or CDP Incident
Resolution & Recovery
1.12 Tracking and
Escalation
1.11 Task
Management
1.3 Standard Incident
Investigation & Diagnosis
1.3 Standard Incident
Acceptance
Incident Record Alerts
1.10 Closure
End
Critical CPS/CDP
Standard
1.5 Standard Incident
Resolution & Recovery
Business
IT (service
integration
layer)
Suppliers
Example process flow across multiple vendors for
Incident Management
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26
… IT must integrate and manage all services,
no matter the source
Business units
Services
Demand
CIO CIO
External suppliers Hosted
services
Cloud
services
Outsourced
services
Communication
services
Internal organization In-house
applications
Private
cloud
services
Data
centers
Workplace
services
Compliance and security
Service assurance and quality
Cost effective, predictable service usage
Visibility of the
service portfolio
Clear responsibilities
and accountability
Service sourcing
strategy
?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27
Service Integration and Management (SIAM):
the operating model for multi-sourcing
management
Service
Consumption
Service Provider
Ecosystem as
single entity
towards business
Business towards
multiple Providers
Service Provider
Ecosystem Govern Plan Build Run
Service Integrator
Service Delivery
Lines of Business
On
th
e L
ine
Ab
ov
e t
he
Lin
e
Belo
w t
he
Lin
e
Service Provision
Service Operations
Service Brokering
Service Consumption
SI Governance
Demand & Supply Chain Management
Service Orchestration
Overv
iew
s
Data
A
pplic
atio
n
Bu
sin
es
s
Service Demand
SIAM Operating model components
Technology
Integrated management tools
Governance
Obligations, policies and roles
Operational Processes
Processes, Goals and Metrics
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28
Ensuring Service and Supplier Performance …
IT Performance Management and
Continuous Service Improvement
• Single source for reporting IT business
performance information
• KPIs to measure Supplier Performance
• Decision-making and performance data
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29
… with a unified experience for enterprise
employees
Unified Experience
• Consumer-oriented shopping experience
• Seamlessly integrated to internal and
supplier services
A Menu of IT services
• A menu of services that business users
understand
• Service Map structure and scope aligned to
Business customers
• Defining the relationship between:
• Services and Business functions/processes
• Services and Business Organization
• Services and customers/service consumers
Service Map Service brochures
Service Portal
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 30
From a cutting-edge service catalog to service
lifecycle automation …
Manage the total
service experience
Manage the service
lifecycle
Transform the
Service Catalog
– Single point of access for request
– Knowledge access
– Become a 21st Century IT department
– Standardize on services
– Integrate with incident, request,
problem, change
– Become a service provider
– Include Supplier services
– Automate provisioning
– Integrate with other fulfillment engines
– Become a service broker
– Manage Catalog lifecycle
– Integrate Supplier fulfillment processes
Capability
Valu
e
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31
… to Transform IT into a service broker
Supplier
Governance
Supplier
on-boarding
and off-boarding
Service
Orchestration
Service
Assurance
Suppliers Cloud
Providers Internal IT
HP Propel Portal
HP Propel Service Exchange
HP Propel Portal and Catalog
Line of Business
Service Catalog Strategy and Design
Service Catalog Maturity
Service Catalog Strategy for Multi-Supplier Integration
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 32
Agenda
Trends, value drivers and challenges
Why IT as a Service Broker?
HP Propel – introduction
Roadmap
Customer example
Propel free
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 33
What is Propel?
Introducing HP Propel
Provides a single user experience and easy integration and quick
onboarding of multiple services providers.
A single portal Aggregated catalog Knowledge management
Open Service Exchange (SX)
Providing:
• A single user experience, regardless of the IT services (traditional vs Cloud)
• Automated service delivery orchestration (a single request to multiple fulfillment engines)
• Service brokerage: orchestration of multiple suppliers
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 34
Search for the “Single Pane of Glass”
Roles &
Access
Financial
impact
Asset
Tracking
Usage
period
Service levels
compliance
Number of
requests Etc.
Etc. There is so much information
being produced:
1820 TB of data
168M+ emails
EVERY 60 SECONDS
What should we provide to
end users today?
What about tomorrow?
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 35
Unified Experience & Flexibility HP Propel – Themes & Widgets
HP CSA HP Propel
• Use Industry Best Practices:
- Themes: create, modify, utilize user
experience packages in multiple
tools
(Propel, CSA, etc.). - Widgets: ability to create custom
widgets (UI wrappers) to publish
new
capabilities onto the Portal.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 36
Catalog sprawl hinders access to IT services
71% of IT
organizations
have Catalog
Sprawl.
59% of IT organizations are looking to consolidate catalogs.
Source: http://www.zdnet.com/catalog-sprawl-hampers-enterprise-access-to-it-services-7000027338/#ftag=RSS14dc6a9
72% increase in
administration expenses
52% increase in software
spend
Increased risk
end-to-end traceability
60% decrease in value
of the services offered
end-users satisfaction
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 37
Catalog Consolidation vs. Aggregation Lessons learned – Catalog Consolidation
• Consolidation of one catalog to a new catalog
technology illustrates value of the new catalog’s
capabilities.
• Consolidation of second catalog becomes a large
project, because not only are catalog items being
consolidated, but also the fulfillment systems.
• Length of projects continue to expand as more
catalogs are added to the consolidation project.
• Meanwhile, catalog sprawl continues as the IT
consumer is having to continue to utilize multiple
catalogs for new types of fulfillment.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 38
Catalog Consolidation vs. Aggregation HP Propel – Catalog Aggregation
• Aggregate – aggregate all catalogs to a new
catalog technology and use the existing fulfillment
engines to fulfill the request – Stop Catalog
Sprawl.
• Integrate & Orchestrate – consolidate, integrate
and orchestrate services and offerings where it
makes sense.
• Transform – Combine services to create brand new
offerings for the business.
Source: https://www.dropbox.com/help/7/en
“… All files stored online by Dropbox are encrypted
and kept in secure storage servers. Storage servers
are provided by a managed service provider, and our
infrastructure is located in data centers across the
United States…”
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 39
Case Exchange Spaghetti
• Integration of Service Information (SLA,
Incident, Problem, Change, Availability, etc.)
are built with agility as an afterthought.
• Leads to major problem when:
- Modifying business processes.
- Changing or Upgrading underlying
systems.
- Switching vendors.
- Acquisition of additional portfolios.
- Etc. • Emergence of Cloud has amplified the
problem.
… halts agility
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 40
Lessons learned – Enterprise Service Bus (ESB) Implementations
Source: http://www.tibco.com/blog/2013/08/22/esb-does-not-equal-soa-learn-the-real-equation/; http://martinfowler.com/articles/microservices.html
ESB
• Utilization of an ESB solves many of the issues with
point-to-point integrations and enables agility
through decoupling to a point.
EXPERTS
• ESB’s come with additional need of:
- ESB Experts – highly skilled, uber experts that
can
ensure that you don’t end up creating
“spaghetti in a
box.”*
- Large Starting Footprint – sometimes, “you
don’t
need an oil drill to hole punch paper.”
HARDWARE
Point to Multi-Point Integrations
CLOUD
• Still doesn’t solve the issue caused by the Cloud or
agility with data model changes. (Master Data is
implemented in the ESB).
DATA MODEL
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 41
HP Propel Service Exchange (SX) – Microservices
Point to Multi-Point Integrations
SX
Orchestration
Message Broker
Adapter
Native Data Models
Rest API
Canonical Data Model
Ability to create adapters to
transform data and orchestrate
flows enables creation of smart
endpoints.
Limit bus capability to routing and
queuing enables small footprint.
Data Model
• Smart endpoints and micro-bus –
alternate to ESB implementation, start
with small footprint and grow as
needed, simplicity means less uber
experts. • Decentralized Data Management –
Complete Data Model is “virtual” and
pieces of the model are passed in as
part of content (smart endpoints).
Ensure data model flexibility.
Data Model
SX
Orchestration
Message Broker
Adapter
SX
Orchestration
Message Broker
Adapter
Data Model
Source: http://martinfowler.com/articles/microservices.html
• Open integrations with existing
solutions – Integrate with HP, 3rd Party
systems, ESB’s, API’s, etc.
Propel
Portal/Catalog
ESB
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 42
HP Propel – one stop shop for enterprise
employees
“One-stop shop for enterprise employees”
HP Propel Service Exchange (Published Web Services APIs)
Service Manager
HP Propel Service Portal/Catalog
Knowledge Support Catalog
Aggregation IT news
Mobile
access
Users
ITSM / Social
Public, Private, Managed Cloud
Cloud Future Services
UCMDB
Asset Manager
HP Third Party
Big Data
Analytics
Powered
by
HAVEn
1. Unified Customer Experience: • Providing a single IT service experience
through themes.
• Allow personalization by consumers.
• Host capabilities such as catalog,
knowledge base, IT News, etc. for
consumers.
2. Service Aggregation: • Single, actionable and online aggregation
strategy.
• Aggregate Cloud and IT Service
Management services.
3. Open, Service Exchange: • Open, extensible integration framework.
• Integration content for HP and 3rd Party
products and fulfillment systems.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 43
Agenda
Trends, value drivers and challenges
Why IT as a Service Broker?
HP Propel – introduction
Roadmap
Customer example
Propel free
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 44
HP Propel Portal, Catalog & Service Exchange
Free Premium
HP Propel Portal – Web & Mobile
Federated
SSO
Knowledge Base Support Standard catalog IT news Mobile Access
News rollup
automation Remote Desktop Chat
Email SM Other Fulfillment:
CSA, SN, BMC, etc.
Branding,
custom
content
Multi-
supplier
catalog
Catalog
Assessment &
Transformation
Free Available today for AMS & EMEA (Late April for APJ & Premium)
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 45
HP Propel – Future
HP Propel Service Exchange HP Propel Service Exchange
HP Propel Portal HP Propel Portal
• IT News
• Knowledge Base
• Support
• Standard Catalog
• Mobile Access
• Personalized Service Health
• Federated Search
• Subscription Management
• Catalog Aggregation
• Reporting & Analytics
HP Hosted / SaaS:
Continued Expansion of Capabilities
HP Propel Portal HP Propel Portal
• IT News
• Knowledge Base
• Support
• Standard Catalog
• Mobile Access
On Premise:
Continued Expansion of Capabilities
• Personalized Service Health
• Federated Search
• Subscription Management
• Catalog Aggregation
• Reporting & Analytics
HP 3rd Party HP 3rd Party
This is a rolling (up to three year) Roadmap and is subject to change without notice.
Free, SaaS, On-Premise and Premium Services
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 46
Agenda
Trends, value drivers and challenges
Why IT as a Service Broker?
HP Propel – introduction
Roadmap
Customer example
Propel free
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 47
Transforming IT with HP: E.ON
10x less catalog items 1
20-40% faster onboarding 2
15% reduction in manual service desk
activities 3
Increase in end-user satisfaction 4
“We are very excited to progress in the
implementation of Propel which is a key
step towards transforming our IT into a
service oriented multi supplier
environment. As business becomes more
complex, we believe the open framework
and consumerized user experience is the
key to enabling our self-service strategy
leading to improved performance and cost
control in the years to come”. - Edgar Aschenbrenner, Chief Information Officer, E.ON
SE
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 48
… with a unified experience for enterprise
employees
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 49
Agenda
Trends, value drivers and challenges
Why IT as a Service Broker?
HP Propel – introduction
Roadmap
Customer example
Propel free
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 50
HP Propel - Over 300 Customers already engaged
www.hp.com/go/propel
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 51 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The HP Difference
HP Propel was originally built by HP IT leveraging
HP ES experience working with 1,000+ customers
globally to address the needs of delivering and
managing services within a complex and evolving IT
environment.
Customizable, Single Portal
Central, Aggregated Catalog
Intelligent Knowledge Management powered by HAVEn
Open Service Exchange integration
HP Propel uniquely meets the needs of IT
organizations that increasingly have to act as a
service broker
Free and Premium available today.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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