Marketers,how do you plan to make this holiday the best ever?

Increase in average order value year over year

Holiday sales in 2012 as percentage of annual sales

21% 20%

Sources: Monetate, NRF Center

These eye-opening stats mean no days off for the smart marketer.

So, for this year’s holiday...

Can you listen to purchase intent?Do you have a

promotional calendar?

Are you telling a story?

Five Stages For Your Calendar

51 Pre-Holiday

2 Black November

3 Thanksgiving Weekend

4 Countdown to Christmas

5 After-Christmas

Start Planning Your Promotional Calendar Now

• Stand out in the inbox

• Reach your customers outside of the inbox

• Stay true to your brand

Don’t fall into the discount trap

Connect emotionally with your customers

Give your products context

Craft a Story

Listen For Signals

Go beyond product pages to detect specific actions

Respond in near-real-time to customer behaviors

Use in-store behavior for personalized communications

And now a real gift you’ll want to open right away.

See how to transform your programs in new ways. Learntips and tricks used by the top holiday marketers (aka, your competition).

Watch this on-demand webcast here.