Transforming your organisation – One post it note at a time.

Agile Cymru | 5th July 2016 | London

Digital Ambassador, MSLGROUP UK

@inspiredagile

Leanne Page, Project Director & Continuous Improvement Lead

Hello

Agencies

In marketing and advertising, how does this REALLY work?

Being Agile

In marketing and advertising, how does this REALLY work?

Being Agile

Our environment

Being someone who evolves and evolves others can be demanding, what keep us going?

Why do we do this?

Our environment

Most common problem statements that can provide the focus for change in advertising and marketing:

Our clients are really positive about our work but, to deliver at their level of expectations, we just don’t make profits consistently.

Budget pressures are harsh. We need help or we will go out of business.

The clients are always changing their mind and then expecting us to restart the clock and suck up sunk costs.

We seem to have lost our cultural roots and now people work in silos and just focus on doing their tasks rather than being part of the creative hotpot we once were.

Senior management are old school and don’t get our challenges. They often berate us for challenges we believe are beyond our control.

The clients criticise the agency to the senior team / directors of the agency. This is ruining our work relationships with the client.

Our environment

If we don’t pivot on how we do things, we are going to lose clients and staff.

Executives just don’t get it – there is now an unhealthy relationship between the leadership and the “doers".

Questions

So, being someone who evolves and evolves others is demanding of everyone, what keep us going?

Why do we do this?

What does your environment need in order to create a great and team and produce great work? (what the book says vs what the real world)

What do people need to grow?

What do your people stand for?

What do they want?

What is happening around them? Is their a pull of joy or a pull of fear and frustration?

And Why?

What Can We Be Asking Ourselves?

Visibility

Moving from observation to orientation – WRITE IT DOWN!

What can you do tomorrow? be specific.

Focus

What part of the agile manifesto do you want to focus on and make stick?What can you do tomorrow? be specific.

The Team

Best Principles of the team;Focused, Flexible, Autonomous, Small, Talented, Established, Stable & Together

Collaboration

Build a framework to start with that everyone can follow easily.

Discover & Create

The ExerciseBreak into groups, nominate a speaker, brainstorm and report back

Thank You