01/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
TRANSFORMING BUSINESSTRANSFORMING COMMUNITIES
02/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
CONTENT
Welcome to The Prince’s Seeing is Believing Annual Review 2010. Please navigate through the pages using the arrow icons
NOTE: All titles and company names were correct at the time of the visits.
THE PRINCE’S FOREWORD 03
INTRODUCTION 04
THE OPPORTUNITY FOR BUSINESS 05
TRANSFORMING BUSINESS >> TRANSFORMING COMMUNITIES 06
SECTION 1 > SHAPING BUSINESS LEADERSHIP 07
A GROWING NETWORK 08
LEADING CHANGE INTERNALLY 09
DEVELOPING COLLABORATIVE ACTION 10
SECTION 2 > A TARGETED RESPONSE 12
EDUCATION 13
EMPLOYABILITY AND SKILLS 17
ENTERPRISE 26
ENVIRONMENT 29
SECTION 3 > SUPPORTING LONG TERM SOLUTIONS 34
BUSINESS ACTION ON HOMELESSNESS 35
THE PRINCE’S RURAL ACTION PROGRAMME 36
THE PRINCE’S MOSAIC PROGRAMME 37
TAKE ACTION 38
INDEX OF THE PROGRAMMES & PROJECTS VISITED IN 2010 40
03/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
THE PRINCE’S FOREWORD
“Time and time again, Business
in the Community has
proved that these visits can
be crucibles for creative,
collaborative action. However,
even more crucial is that such
engagements makes good
business sense too.”
04/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
INTRODUCTION
In a world where 24-hour media and
incomprehensible amounts of information fly past
our eyes all day, the temptation is to think that
society’s ills have been thoroughly measured and
are being managed by somebody else. The Prince’s
Seeing is Believing is about closing the gap
between boardrooms and communities.
Looking back over BITC’s 28 years of experience,
we published the “Transforming Business,
Transforming Communities” report in December
2010. This set out the most effective ways
businesses can make, and are making, a real
difference to communities. Thanks to the
leadership of HRH The Prince of Wales, we have
used Seeing is Believing visits for over 20 years as
a tool to demonstrate this best practice and inspire
businesses to act.
As anyone who has been on a visit will know, the
day itself can stir up pretty powerful emotions. The
beauty of the programme is that, with the support
of Business in the Community, we can help you and
your business turn your desire to help into long-
term change.
In 2010 our visits saw our business leaders in a
wide variety of settings, discussing a broad range
of topics. The issues raised around finding an
appropriately skilled future workforce, getting
vulnerable individuals into employment, fostering
enterprise and protecting the environment are
relevant to all businesses and in many cases are
interlinked. Attending or leading a visit can often
act as a vital catalyst for businesses to start re-
examining the impacts of their core practices and
reconsidering the way they operate.
This year, in response to the Government’s
Big Society aspiration, we have consulted our
leadership and learned from them about the
barriers to further engagement. We are working
with government to remove the barriers but
our challenge remains: to engage even more
businesses; to increase the amount of excellent
work showcased through The Prince’s Seeing is
Believing; and to reach more people in Britain’s
most deprived communities.
77 % of our business leaders agreed that they
could do more to scale-up strategic support for
communities across their business. A good first
step on this journey would be attending one of our
Seeing is Believing visits to see the most effective
innovations out there. Why not join us: you will get
the chance to see and understand the needs of our
communities and, with the support and brokerage
provided by Business in the Community, develop
an appropriate response to these needs.
Stephen HowardChief Executive, Business in the Community
“As anyone who has been on a
visit will know, the day itself can
stir up pretty powerful emotions.
The beauty of the programme
is that, with the support of
Business in the Community, we
can help you and your business
turn your desire to help into
long-term change.”
05/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
THE OPPORTUNITY FOR BUSINESS
The Prince’s Seeing is Believing is one of Business in the Community’s flagship programmes, delivered on behalf of HRH The Prince of Wales since 1990.
Through unique visits into the heart of UK communities, the programme offers a powerful way to challenge business leaders’ perceptions on key responsibility issues, across industries, within individual businesses and through supply chains.
OUR VISITS ARE DESIGNED TO:
n Identify the issues most relevant and pressing
OUR VISITS ARE DESIGNED TO:
n Identify the issues most relevant and pressing
to communities
n Showcase examples of successful solutions
n Promote change through individual and collaborative
business action
WE OFFER BUSINESS LEADERS THE
OPPORTUNITY TO:
n Lead or attend a Seeing is Believing visit
n Help us grow the network by recommending visits to
other leaders
n Use the visit to review the impact of products,
services and business operations
n Identify and take action on the social issues most
relevant to business
n Use our tailored In-house visits to engage your
workforce
Peter Ayliffe, President and Chief Executive, Visa Europe, 2010 Seeing is Believing delegate, said:
“The programme is highly effective for the following reasons:
n It facilitates direct contact with the people impacted by the actions undertaken by support organisations and programmes that companies like Visa can support – this is always the most powerful way of assessing their effectiveness;
n It enables business leaders to hear directly from the people running these support organisations about their challenges and what kind of help they would most appreciate now and in the future;
n It provides an opportunity for business leaders to exchange views and experiences amongst themselves and of course to make contacts that may be helpful for them in the future;
n It is very well organized and creates the right environment for a very open dialogues.”
Learn more about our 2011 programme
06/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
TRANSFORMINGBUSINESSTRANSFORMINGCOMMUNITIES
SECTION 1 > SHAPING BUSINESS LEADERSHIP 07
SECTION 2 > A TARGETED RESPONSE 12
SECTION 3 > SUPPORTING LONG TERM SOLUTIONS 34
07/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
A GROWINGNETWORK
LEADING CHANGEINTERNALLY
DEVELOPING COLLABORATIVE ACTION
Over the past 21 years, The Prince’s
Seeing is Believing programme has
inspired and engaged more than 7,500
top UK business leaders to take action on
key social responsibility issues. Our 2010
list of visit leaders and delegates gives a
snapshot of this ever-growing network.
The Prince’s Seeing is Believing offers
a powerful way to bridge the gap
between senior management ambitions
and the enthusiasm of their company’s
workforce to impact positively on
society. In-house Seeing is Believing
visits have been used by businesses
to deliver a multiplier effect for their
investment in the community.
The Prince’s Seeing is Believing brings
businesses and communities together,
transcending boundaries to tackle
the often complex issues faced by our
society, where companies can bring
about real change.
Read more Read the Heineken UK case study Read the case studies
SECTION 1 > SHAPING BUSINESS LEADERSHIP
08/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
A growing networkSECTION 1 > SHAPING BUSINESS LEADERSHIP
In 2010, over 550 business leaders went on 44 Seeing is Believing visits across the UK, these included:
David AdairHead of Community AffairsPricewaterhouseCoopers
Richard AkersManaging Director RetailLand Securities Group
Mark AllenChief ExecutiveDairy Crest Group plc
Ian M AndersonSenior Director, PlanningCB Richard Ellis Limited
Jim ArnoldExecutive DirectorMorrison Utility Services Limited
David AtkinsChief Executive OfficerHammerson plc
Peter AyliffePresident and Chief ExecutiveVisa Europe
Lee BansilExternal Relations DirectorProcter & Gamble UK
Campbell BarkerDirector, Corporate StrategyGlaxoSmithKline plc
Mike BeasonManaging DirectorVielife Ltd
Nicolas BertrandPlant ManagerCummins Power Generation Inc.
Brenda Bigland CBEHeadteacherLent Rise Combined School
Richard BobbettChief ExecutiveAirwave Solutions Ltd
Marc BollandChief Executive OfficerMarks & Spencer plc
Marc BoulterDirector of Power and Process, and Vice President of Transmission & Distribution ServicesAMEC
Diana BreezeDirector HR CentralJ Sainsbury plc
Mark BrettonVice President, Head of Business Process Outsourcing UK & EuropeTata Consultancy Services
Helen BuckBusiness Unit Director – GroceryJ Sainsbury plc
David CheyneSenior PartnerLinklaters LLP
Sunil Rai ChopraVice President & Global Head of SalesTata Consultancy Services
Visit LeaderRichard Collier-KeywoodManaging PartnerPricewaterhouseCoopers
Marge ConnellyGlobal Chief Operating OfficerBarclaycard
David CookGeneral Manager Corporate Affairs, Strategic Development & Government Affairs3M UK
John CornleyManaging Director Touch Worldwide
Roger CottonSenior Manager – CSRAlliance Boots
Christopher CrossPartnerHogan Lovells LLP
Christopher DanielsHead of London 2012 Activation, Wholesale BankingLloyds Banking Group
Andrew DonovanHuman Resources Director Magnox North
Anne DowneyHuman Resources DirectorMotability Operations Limited
Visit LeaderPaul Drechsler Chairman and Chief Executive OfficerWates Group Ltd
Eva EisenschimmelChief Operating Officer, People, Organisation & Brand PerformanceEDF Energy
Visit LeaderMark ElbornePresident and Chief Executive OfficerGE UK, Ireland and Benelux
Elizabeth EwenRegional DirectorMichael Page International plc
Adrian EwerChief ExecutiveJohn Laing plc
Matthew FearnGroup Chief Finance OfficerBrakes Group
Jordi FerrerDirector and Executive Sponsor for CSRCISCO UK & Ireland
Rory FisherManaging Director-Integrated Systems TechnologiesBAE Systems
Nick FlewManaging Director, UK & EuropeParsons Brinckerhoff
Martin GeorgeManaging Director, Group DevelopmentBUPA
Ian GibsonManaging Director Gleeds Management Services
Farah Ramzan Golant CBEChief Executive OfficerAbbott Mead Vickers
Grant GordonDirector GeneralThe Institute for Family Business
Lynne Graham HR DirectorBaxterStorey
Richard GreenhousDeputy DirectorEast London Olympic LegacyDepartment for Communities and Local Government
James HallattGeneral ManagerGlaxoSmithKline Consumer Healthcare UK
Richard HardieVice Chairman UBS Limited
Anton HerbigSenior Vice President, GMS Consumer HealthcareGlaxoSmithKline
Robert HigginsonManaging DirectorWarburtons
Elaine HigginsonManaging Director United Coffee UK
Roy HillManaging Director, EuropeCH2M Hill
Nick HindleVice President Communications UK & Northern EuropeMcDonald’s Restaurants
Visit LeaderSteve HollidayGroup Chief Executive OfficerNational Grid
Bryan HughesChief ExecutiveEversheds LLP
Greg HurstEducation EditorThe Times
Visit LeaderChristopher HymanChief ExecutiveSerco Group plc
Bridget JacksonCorporate Sustainability DirectorPricewaterhouseCoopers
Gail JohnsonHead of Social Responsiblility & CharitiesSerco group plc
Tim JonesPartnerFreshfields Bruckhaus Deringer LLP
Tim JonesExecutive Director of DeliveryUniversity Hospital Birmingham NHS Foundation Trust
Visit LeaderMalik KarimManaging DirectorFenchurch Advisory Partners
John KerrManaging Partner – TalentDeloitte LLP
Neil KirkbyChief Executive OfficerEnterprise plc
Isaac KrymolowskiGlobal Head of Consulting & ResearchDTZ
Visit LeaderIrwin LeeVice President and Managing DirectorProcter & Gamble UK
Claire Levens Head of Advocacy and ResponsibilityStarbucks Coffee Company
Stephen LewisCEO UK General InsuranceZurich Financial Services
Simon LowePartner and Head, Risk Management ServicesGrant Thornton
Wade LynManaging DirectorCleone Foods Limited
David MansonHead of Liquidity Management, Cash & TradeBarclays Corporate
Gary McDowellDivisional Head of HRFindel Education Ltd
Visit LeaderRuby McGregor-Smith Chief Executive OfficerMITIE Group
David MiccicheHealth, Safety, Environment and Sustainability DirectorJohn Laing plc
Ray MillsPartnerPricewaterhouseCoopers
Terry Morgan CBE, FREngChairmanCrossrail
Ken MurphyCommercial DirectorAlliance Boots
Barry O’BrienHead of Corporate FinanceFreshfields Bruckhaus Deringer LLP
Stephen O’BrienChairman Barts and The London NHS Trust and Vice-President, Business in the Community
Gary ParkerHR DirectorEnterprise plc
Simon PetersBusiness Director, Education ServicesTribal Group plc
Robert Phillips Chief Executive Officer Edelman
Robin PinchbeckGroup Director of Strategy and Corporate DevelopmentPetrofac Limited
Derek PitcherManaging Director, UKCyril Sweett Group plc
Andrew QuinceyDirector of Group ProcurementTransport for London
Lee RansonManaging Partner Eversheds LLP
Visit LeaderRichard Reid Senior Partner & London ChairmanKPMG LLP
Visit LeaderSir Stuart RoseExecutive ChairmanMarks & Spencer plc
Justin SargentManaging Director Consumer Group, UKThe Nielsen Company
Neil Scales OBEChief Executive & Director GeneralMerseytravel
Philip SellwoodChief ExecutiveEnergy Saving Trust
Visit LeaderAbuali Malik Shroff Chairman and Managing Director Sheffield Real Estate
Georgia SioraDirector, Consulting – Development, Planning & EconomicsDTZ
Cilla Snowball CBEGroup Chairman and CEOAMV.BBDO
Richard SolomonsChief Financial Officer and Head of Commercial DevelopmentIntercontinental Hotels Group
Valerie Soranno KeatingChief ExecutiveBarclaycard
Howard StonesExecutive DirectorSkanska UK
Mei-Li TanManaging Director – Franchise Initiative, Global Transaction ServicesCiti
Visit LeaderTruett Tate Group Executive Director, Wholesale BankingLloyds Banking Group
Steve WaggottChief Executive21st Solutions Limited
Jamie WallsVice President, UK CommunicationsShell UK
Chris WaplesOperations DirectorJohn Laing plc
Tony WatersManaging DirectorSolo Cup Europe
Timothy WatesChairmanWates Family Holdings
Carmen WatsonManaging DirectorPertemps Recruitment Partnership
Stephen WellsGroup Strategy and Business Development DirectorCostain Group
Fiona WilkinsonSVP Corporate CommunicationsVisa Europe
Visit LeaderDarcy Willson-RymerManaging Director UK & IrelandStarbucks Coffee Company
Moira WilsonStrategic Director Adult and Community ServicesCity of Bradford Metropolitan District Council
Jeff WinterbottomCEO AdviserDalkia plc
All job titles and company names were correct at the time of visit
Leaders and delegates below participated in the national programme of visits
09/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Heineken UK case studySECTION 1 > SHAPING BUSINESS LEADERSHIP > LEADING CHANGE INTERNALLY
IT IS ESTIMATED THAT ALCOHOL COSTS THE NHS £2.7 BILLION PER YEAR*
As the UK’s leading brewer and cider maker,
Heineken UK recognises its duty to lead the
industry in encouraging responsible alcohol
consumption.
In July 2010, Heineken UK asked Business
in the Community to organize a tailored
In-house Seeing is Believing visit in London
for its UK Management Team.
This thought-provoking visit gave delegates
the opportunity to see first-hand the issues
surrounding alcohol misuse. It invited them to
come together as a team to tackle this agenda
across the company’s business functions.
Stefan Orlowski, Managing Director, Heineken
UK, leader of the visit, said:
“ It was a very valuable, at times challenging, but
certainly great learning experience. It busted
some myths and created much higher awareness
among Heineken UK’s management team,
and commitment to integrating responsible
consumption into the way we
do things.”
WHAT HAPPENED NEXT...
Heineken UK brought forward its decision to
delist Strongbow Black cider, a higher strength
cider with an increased risk of irresponsible use.
Insights from the visit have been integrated into
the three year plans of Heineken’s sustainability
strategy ‘Brewing a Better Future’.
Heineken UK is working with BITC to develop a
workshop to stretch its thinking about embedding
responsibility into its brands. This will be held in
the first quarter of 2011.
* Chief Medical Officer’s 2009 Annual Report
INDEX > Learn more about the
programmes and projects we visited
Paul Hoffman, Supply Chain Director, Heineken UK, at Graham House, homeless hostel, London
10/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
HRH asks businesses to work together in the North EastSECTION 1 > SHAPING BUSINESS LEADERSHIP > DEVELOPING COLLABORATIVE ACTION
Visit Leader > Ken McMeikan
Chief Executive, Greggs plc
In May 2010, HRH The Prince of Wales joined Ken
McMeikan to lead a Seeing is Believing visit in the
North East as part of a series of events to mark
HRH’s 25th Anniversary as President of BITC.
The visit raised business leaders’ awareness of
the challenges faced by communities in Teesside,
an area deeply affected by chronic long term
unemployment since the 1980’s. In particular, the
visit focused on the issues facing the area after
the part closure of the Corus steel plant in Redcar.
Ken McMeikan said:
“ What struck me about the visit to Teesside and
the potential closure of the Corus steel works was
not only the massive personal impact on
the employees but also the major psychological
blow for the community as a whole.
As a group of business leaders we believe we
can do something. We also know that what
we are setting out to do is going to take time.
There won’t be a quick fix and we need to stay
committed for the long-term but we believe that
we really can make a difference and that the
community needs us to at least try.
Without the Seeing is Believing visit I doubt we
would have fully understood the scale of the
challenge facing the community.”
WHAT HAPPENED NEXT...
Since the visit, a new buyer has been found for the
Corus steel plant which will mean the creation of a
significant number of new jobs.
The issues of unemployment, education and skills
remain important in the Redcar area as it faces
high job losses in the public sector. Businesses who
participated in the visit are working together to
find longer term solutions to these challenges.
To date:
n They have committed funds to support the
ongoing work of Redcar Development Trust to
create jobs in the area.
n Greggs plc has seconded a member of staff
to work full-time alongside the Trust and to
coordinate the Seeing is Believing group’s work
across Teesside over the next 6 months.
n They are developing a collective action plan to
support local primary and secondary schools
in the area, through BITC’s ‘Right to Read’ and
‘Business Class’ programmes.
INDEX > Learn more about the
programmes and projects we visited
Teeside visit – a reading volunteer from Johnson Matthey at Caedmon
Primary School, Grangetown
11 /41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
THERE COULD BE AS MANY AS
2 MILLION PENSIONERS LIVING
IN POVERTY IN THE UK*Companies partner to help older vunerable consumersSECTION 1 > SHAPING BUSINESS LEADERSHIP > DEVELOPING COLLABORATIVE ACTION
Visit Leader > Charles Breslin
Customer Service Director, British Gas
In June 2010, the Department for Work and
Pensions sponsored a Seeing is Believing visit in
London to raise awareness of the challenges faced
by older vulnerable customers. The visit gave birth
to the Combining to Care partnership.
This partnership between business, public and
third sector aims to improve the lives of some of
the poorest elderly people in the UK.
Charles Breslin said:
“ Organisations across three sectors are working
together to channel what they do best to help
the most vulnerable. We are reaching out to
thousands of older people, many of whom are
lonely and isolated, as we plan to make available
to them a range of appropriate products and
services whilst providing support through
employee volunteering.”
WHAT HAPPENED NEXT...
In 2010, the group undertook its first initiatives in
Manchester, one of the cities with the highest rate
of pensioner poverty in the UK:
n Combining to Care distributed pharmacy bags
from around 80 pharmacies in the poorest
areas of Manchester
n DWP distributed a ‘pensioner poverty toolkit’
to partner organisations
n The group planned volunteering activities to
help poor pensioners
In 2011, Combining to Care plans to collate
and share best practice guidance on handling
vulnerable customers. Each partner will seek
to use their relationships with pensioners to
encourage the most vulnerable to seek help
through the partnership.
Combining to Care partners
nDWP* n Sainsburys
nBritish Gas n AgeUK
nNpower n BITC
nPost Office n Aviva
nCentral Manchester University, Hospitals NHS Foundation Trust
*Department for Work and Pensions (DWP) official statistics.
Stay warm and well this winter
Call Age UK Advice now on
0800 169 65 65 or visit your local Age UK
or Age Concern to put more money in your pocket.
Combining to Care
The public, private and charity sectors working together in partnership to help pensioners in Manchester
Help us to help you pay your fuel bills
INDEX > Learn more about the
programmes and projects we visited
12/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
EDUCATION EMPLOYABILITY& SKILLS
ENTERPRISE ENVIRONMENT
2010 Seeing is Believing visits highlighted the need for companies to help raise the aspirations of young people in the UK and equip them with the skills they need to succeed in the workplace. Visits showcased ways business can work in partnership with schools and educational organisations to bridge the gap between education and employment.
This year, Seeing is Believing visits emphasized the need for the business community to address the UK skills gap. Visits challenged company leaders to re-think the ways businesses recruit, train and retain talent.
In 2010, Seeing is Believing visits focused on the need to create a truly sustainable, joined-up approach to support the UK’s local economies. Bigger companies should share their knowledge and expertise to support small and social enterprises in the UK.
Seeing is Believing continues to showcase the need for companies to address environmental issues and lead the movement towards a more sustainable future for business and society.
SECTION 2 > A TARGETED RESPONSE
Read case studies Read case studiesRead case studiesRead case studies
13/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
EDUCATIONIn the UK, many young people come
from families who have neither the
first-hand experience of working life,
nor the networks to provide them with
effective guidance and role models. This
creates clear challenges for the nation’s
economic and social stability now and
in the future.
2010 Seeing is Believing visits created
a strong will to increase the investment
in sustained strategic engagement with
schools, which aims to:
n Increase educational achievement
n Raise children’s aspirations
n Bridge the gap between education
and the world of work
“ It is about working together to ensure
that we have a more skilled, better
trained workforce in the future. As
teachers we need to call on, and in fact
welcome, the help of experts in their
field to support us and the students in
our care.”
Brenda Bigland, Headteacher, Lent Rise Combined School
SECTION 2 > A TARGETED RESPONSE
* Department for Education, 2009 KS4 performance tables for all schools in England.
OVER 50% OF YOUNG
PEOPLE IN THE UK LEAVE
SCHOOL WITHOUT THE
BASIC PASSPORT THEY
NEED, IN THE SHAPE OF
GOOD QUALITY EXAM
RESULTS, TO SAFEGUARD
THEIR FUTURE.*
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70% OF EMPLOYERS WANT ACTION
TO IMPROVE THE EMPLOYABILITY
SKILLS OF SCHOOL LEAVERS*What Works in SchoolsSECTION 2 > A TARGETED RESPONSE > EDUCATION
In 2010, Procter & Gamble UK, Wates Group and
KPMG led a series of three Seeing is Believing
visits focusing on ‘What Works in Schools’.
These bespoke visits opened a dialogue between
schools and business leaders on what schools
need most from companies. Delegates gained
first-hand experience of initiatives which have a
significant positive impact on education in the UK:
BITC’s Business Class model, Teach First and The
Prince’s Teaching Institute.
Irwin Lee, Procter & Gamble UK, said:
“ I’ve been honoured to both attend and host
Seeing is Believing visits. Through the 2010
‘What Works in Schools’ visits including the
one I led, we wanted to draw attention to the
most fundamental issue facing the future of
our businesses and the country: education, in
particular educational disadvantage.
Business needs to lead in this area. We have a
responsibility to influence the agenda and be
part of the conversation in securing a brighter
future for young people today - our workforce of
tomorrow. Businesses can be a formidable force
for change - a force for good - and nothing brings
this to life better, nor provokes more action than
witnessing it first-hand.”
WHAT HAPPENED NEXT...
As a direct result of these visits, John Laing plc
has agreed to a three year programme with The
Prince’s Teaching Institute to support schools
in Swindon. The company has also agreed to
participate in BITC’s Business Class programme in
Swindon with other business partners including
Nationwide and Zurich.
J Sainsbury plc is now a supporter of Teach First
and is currently looking at various activities to
provide support to the organisation.
Freshfields Bruckhaus Deringer LLP continues
to enjoy a strong relationship with Teach First.
* CBI – Ready to grow: business priorities for education and skills report (2010).
Visit Leaders
Irwin LeeVice President and Managing Director, Procter & Gamble UK
Paul DrechslerChairman and Chief Executive, Wates Group Ltd
Richard ReidSenior Partner and London Chairman,KPMG LLP
Visit John Laing plc website
INDEX > Learn more about the
programmes and projects we visited
Terry Morgan, Crossrail, Richard Hardie, UBS Limited and Richard Reid, KPMG, meet Teach First
teachers at Bethnal Green Technology College, London
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MORE THAN 14% OF 16-24 YEAR OLDS
IN THE UK ARE NOT IN EDUCATION,
EMPLOYMENT OR TRAINING* Work InspirationSECTION 2 > A TARGETED RESPONSE > EDUCATION
In October 2010, Sir Stuart Rose, Chairman, Marks
& Spencer plc, led a Seeing is Believing visit in
London to engage more businesses on Work
Inspiration, a campaign he launched in 2009 to
improve work experience opportunities for young
people and bridge the gap between education and
the world of work.
Since September 2009, 100,000 work placements
have been created through the campaign and over
500 companies have become Work Inspiration
employers.
Sir Stuart Rose said:
“ Inspiring and supporting talented young people
to move seamlessly from education into their
chosen professional careers is a responsibility
that all businesses should share. We need to do
all we can to secure the next generation of top
class employable recruits – helping to equip them
with the skills and confidence they need in today’s
ever-competitive job market. That’s why M&S is
proud to be supporting BITC’s work by leading
this Seeing is Believing visit.”
WHAT HAPPENED NEXT...
Petrofac Limited has joined the Work Inspiration
campaign. Robin Pinchbeck, Group Director of
Strategy and Corporate Development, also became
a friend of Haringey Sixth Form Centre, London,
and offered his time to mentor students.
Visa Europe was inspired by the visit and will
apply some of the insights gained on the day to its
‘In Development’ apprenticeship programme that
will be launched next autumn.
* Audit commission in 2010.
Visit Leader
Sir Stuart RoseChairman,Marks & Spencer plc
INDEX > Learn more about the
programmes and projects we visited
Adrian Ewer, CEO, John Laing plc, meets students from the Careers Academy,
Haringey 6th Form College
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Raising educational standards and increasing the employability of young people in the West Midlands
SECTION 2 > A TARGETED RESPONSE > EDUCATION
* CBI – Ready to grow: business priorities for education and skills report (2010).
Visit Leader > David Richardson
Regional Director, Lloyds TSB Large Corporate,
Midlands, East & South West
In November 2010, David Richardson invited a
group of West Midlands-based business leaders
to follow him on Seeing is Believing visit in
Birmingham.
The group met with two schools and a community
organisation to reflect on the best ways business
can work in partnership with education in the
region to improve employment chances for
young people.
David Richardson said:
“ A Seeing is Believing visit is a day to make a
difference. The chance to think about how you,
colleagues or people that you know can play a part
in building the aspirations of young people who
are making their way in life. Just a few hours of
your time is all that it takes to see the difference
you can make in helping our next generation in the
belief they have for their future”
WHAT HAPPENED NEXT...
Lindsey Clark, Headteacher, Park View Business
& Enterprise School, West Midlands, said:
“ As a Business & Enterprise School we appreciate
the importance of working with businesses. The
visit was an excellent opportunity for our pupils
to meet with business leaders on a one-to-one
basis, find out what it takes to get to the top and
aspire to even greater heights”.
Early indications show that business delegates
were keen to explore different levels of
involvement such as work placements, mentoring
opportunities and partnerships with City United
Community School, to develop apprenticeships.
INDEX > Learn more about the
programmes and projects we visited
70% OF EMPLOYERS WANT ACTION TO IMPROVE THE EMPLOYABILITY SKILLS OF SCHOOL LEAVERS*
David Richardson, Lloyds TSB, talking to young people from Park View Business and Enterprise School
17/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
EMPLOYABILITY & SKILLS
The future prosperity and productivity
of UK business depends upon how
effectively it can build its capacity to
compete in the shifting sands of the
global economy.
In addition to building companies’
competitiveness, developing the nation’s
employability skills and talent base has
the potential to transform society by
reducing unemployment, promoting
social inclusion and social mobility.
2010 saw a sharp rise in unemployment,
most significantly amongst young people.
There is an urgent need and opportunity
for the UK business community to re-
think the way it recruits talent, breaks
barriers to work and develops employees.
This year, we are proud that leaders
from the UK’s most influential companies
chose The Prince’s Seeing is Believing to
lead by example and share with others
their conviction that businesses need to
lead the way on the employability and
skills agenda.
SECTION 2 > A TARGETED RESPONSE
*The Cost of Exclusion: Counting the cost of youth disadvantage in the UK, 2007, The Prince’s Trust.
YOUTH UNEMPLOYMENT
COSTS THE UK ECONOMY
£4.7 BILLION A YEAR, OR
£90 MILLION A WEEK,
IN PRODUCTIVITY LOSS
AND BENEFITS CLAIMED.*
18/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
6 OUT OF 10 EMPLOYERS HAVE
DIFFICULTIES RECRUITING
STEM-SKILLED INDIVIDUALS* Developing skills for the low carbon economy SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
* 2008, the CBI Education & Skills survey. STEM: Science, Technology, Engineering and Maths.
Visit Leader
Steve HollidayGroup CEO, National Grid, and Chair of BITC’s Talent and Skills leadership team
Creating a low carbon economy demands all
organisations to nurture talent and develop new
skills and behaviours in their people.
In June 2010, Steve Holliday, Group CEO, National
Grid, and Chair of BITC’s Talent and Skills
leadership team, led a visit in London to urge
companies across all sectors, including energy
and construction, to address the UK’s talent gap.
Steve Holliday said:
“Engineers and scientists will be the people who
solve the big challenges facing us all like energy
sustainability and climate change. It’s up to us
now to inspire the next generation to take up these
crucial challenges and this is why this Seeing is
Believing visit is so important.”
Since the visit, Steve Holliday, National Grid,
became a Founder Member of the Ellen McArthur
Foundation alongside Renault, Cisco, BT and
Kingfisher.
WHAT HAPPENED NEXT...
Jim Arnold, Executive Director, Morrison
Utility Services, said:
“Morrison Utility Services is at the early stages
of exploring how we can develop our approach to
corporate responsibility. Seeing Is Believing was
the catalyst for us beginning this journey.”
Enterprise plc is now a member of BITC and
is currently taking its involvement on the
employability and skills agenda further through
the BITC Work Inclusion campaign.
Mark Allen, CEO, Dairy Crest plc said:
“At the end of the visit I was left with an
overwhelming desire to do more. It was patently
obvious from the changes we saw that business
can, and in the examples we saw does make a
difference.”
INDEX > Learn more about the
programmes and projects we visited
Visit the Ellen McArthur Foundation website
Howard Stones, Executive Director, Skanska, and Mark Elborne, President & Chief Executive Officer,
GE UK, Ireland and Benelux, meet Tubelines’ apprentices
19/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
RESEARCH SHOWS THAT HEALTH INEQUALITIES
ARE A REFLECTION OF WIDER SOCIO-ECONOMIC
INEQUALITIES INCLUDING INCOME
AND EMPLOYMENT* Health inequalitiesSECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
* 2009, The Marmot Review: Strategic review of health inequalities in England post 2010.
Visit Leader
Mark ElbornePresident & Chief Executive Officer, GE UK, Ireland and Benelux
Poor health can have a direct impact on
companies through employee absence, lost
efficiency and productivity.
In September 2010, Mark Elborne, CEO &
President, GE UK, Ireland and Benelux, led a
delegation of business leaders on a Seeing
is Believing visit to see the importance of
companies understanding the health inequality
gap in the UK and its impact on business.
The visit has reinforced the critical link
between employability and health inequalities.
It brought to light businesses’ capacity to help
through supporting skills, employment and the
development of enterprise in communities.
Mark Elborne said:
“ I believe business is key to helping raise awareness
of the social inequalities that can adversely
affect health and GE will continue to invest in and
develop practical solutions to help address the
issue. At GE, we are very proud to play an active
part in these extremely important and worthy BITC
events. We share the same values as Business
in the Community – particularly the desire to
create healthy, sustainable communities and
environments for all.”
WHAT HAPPENED NEXT...
The visit has prompted delegates to reflect
on how existing company initiatives could be
used more strategically to support frontline
organisations, for example:
n Using existing employee volunteering
programmes to focus on skills based support
for frontline organisations
n Expanding employability and skills training
facilities to social enterprises and training for
social entrepreneurs (e.g. via the Learning Hub
at Birmingham University Hospital NHS Trust)
Martin George, Chair - Group Sustainability
Committee, Bupa said:
“The visit effectively demonstrated the scale and
substance of health inequality in the East End
and the important role that business can play to
address some of these challenges. To help play our
part, I am excited that Bupa will take forward a new
partnership in East London with MEND, a social
enterprise with a proven model to help children, and
their families, change behaviour and improve their
diet, exercise and self-esteem.”
INDEX > Learn more about the
programmes and projects we visited
Georgia Siora, Director, Consulting - Development, Planning & Economic, DTZ, meets clients of Social
Action for Health at Clapton Park Housing Estate, London, Hackney
20/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Recruiting from excluded groups SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
*Department for Work and Pension official statistics.
Visit Leader
Ruby McGregor-SmithCEO, MITIE Group, and Chair of BITC’s Race for Opportunity campaign
The case for action is clear: without support,
excluded individuals remain marginalized and
far from the job market. By developing their
employability skills and through access to work
placements, people can gain employment,
overcome exclusion and go on to achieve
successful working lives.
In September 2010, Ruby McGregor-Smith,
CEO, MITIE Group, and Chair of BITC’s Race
for Opportunity campaign, led a visit to show
her fellow business leaders the opportunity for
companies to find and nurture talent in the UK’s
most deprived communities.
Ruby McGregor-Smith said:
“ Long term unemployment is a major contributing
factor in child poverty, ill health, re-offending
and homelessness and I think it is important for
business to do its part in helping people get their
lives on track. The good news is that the business
community is addressing this with practical
assistance – MITIE’s Real Apprentice Programme
gives people from all walks of life the opportunity
and the support to achieve their goals”
WHAT HAPPENED NEXT...
Following the visit, Pertemps Recruitment
Partnership is exploring ways to work with the
social enterprise Pozyganza and the potential
of helping place the students running this small
business into employment.
Carmen Watson, Managing Director, Pertemps
Recruitment Partnership was very impressed
by the clients of the Big House homeless hostel
visited on the day and how they had been helped.
Pertemps is currently discussing with partners in
its supply chain how it may support the project.
Additionally, following subsequent discussions
with MITIE, Pertemps has joined BITC and signed
up to the Real Apprentice Programme.’
INDEX > Learn more about the
programmes and projects we visited
THE COST OF WORK EXCLUSION TO
SOCIETY IS VAST IN LOST TALENTS,
BENEFITS CLAIMED AND LOST TAXES*
Elizabeth Ewen, Regional Director, Michael Page International, at Posyganza
21/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Unlocking TalentSECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
*The Retail Academy, Heathrow, 2010.
Visit Leader
Christopher HymanChief Executive, Serco Group plc, and Chair of The Prince’s Seeing is Believing programme
Attracting and securing talent is not just about
working with the education system. It is also
about thinking creatively to break barriers to
employment and seek out untapped resources in
the most deprived communities.
In November 2010, Christopher Hyman, Chief
Executive, Serco Group plc, and Chair of The
Prince’s Seeing is Believing programme, led an
eye-opening visit to HMP/YOI Feltham and the
Retail Academy for business leaders to learn
and reflect on the challenge of unlocking
Britain’s hidden talents.
Christopher Hyman said:
“ Unlocking talent is a crucial challenge for our
country in a more competitive world and business
has a key role to play in addressing this challenge.
We have an enormous amount of talented young
people but often with untapped potential. If we
in the business community can work together to
remove the barriers to progression and success,
then not only can we help them as individuals,
we can also help to produce a more competitive
country in the years to come.”
WHAT HAPPENED NEXT...
On this visit, trainees of the Retail Academy,
Heathrow, participated in mock-up interviews
with senior business delegates. A trainee
reports:
“ When given the opportunity to be interviewed by
top business men, I volunteered! I found it very
helpful, it was very professional, and I felt very
proud when the feedback I received was that
I would have no problem passing an interview.
With that in mind I went for an interview with
Wagamama and got the job and I have been
working at Terminal 5 for 3 weeks now.”
During a reconvene meeting, hosted by Hogan
Lovells and chaired by Christopher Hyman, there
was a consensus amongst delegates that business
should explore how to replicate existing successful
employability programmes rather than reinvent
the wheel.
INDEX > Learn more about the
programmes and projects we visited
THROUGH A UNIQUE MODEL OF TRAINING AND RECRUITMENT, THE RETAIL ACADEMY
HAS HELPED OVER 500 PEOPLE ACCESS JOBS AT HEATHROW AND SAVED THE
AIRPORT’S RETAILERS AN ESTIMATED £200,000 IN RECRUITMENT COSTS*
Stephen Wells, Group Strategy and Business Development Director, Costain Group, interviews a young
trainee at the Retail Academy, Heathrow
22/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Developing employability skills of young people SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
Visit Leader
Darcy Willson-RymerManaging Director UK & Ireland, Starbucks Coffee Company
Developing employability skills of young people
is about understanding the challenges they face
and working in collaboration with education, local
organisations and communities so that young
people of all abilities can find a place in the world
of work.
In November 2010, Darcy Willson-Rymer,
Managing Director UK & Ireland, Starbucks, led
a visit to highlight the role and the capacity of
business to provide young people with support
at every stages of their education journey from
supporting the development of basic literacy
skills in early years to offering work placements
in later stages.
Darcy Willson-Rymer said:
“ The Seeing is Believing programme is a great
leveller. We have met some inspiring people –
working hard to improve their life chances, despite
considerable challenges. Employers can play a vital
role in supporting the sorts of services that help
young people improve their skills and increase
their job prospects through giving time, expertise,
funding and through opening our doors to provide
placements and work experience. We will have
a major skills deficit on our hands if we do not
take the opportunity now to invest in the future
workforce.”
WHAT HAPPENED NEXT...
The visits showed the link between the basic skills
gap faced by children in the UK and the inability
of some young people to access and gain work in
the future.
The group of business leaders recognised the
value of an early intervention and pledged
their support to improve literacy skills in the
communities where their business operate, in
particular by working closely with the National
Literacy Trust.
As a result of the visit, Starbucks has committed
to staffing two new ‘pop-up shops’ with young
people taking part in the Princes Trust’s
programmes. This is a great example of a
business opportunity used to engage and support
the professional development of young people
facing multiple barriers to employment.
INDEX > Learn more about the
programmes and projects we visited
IN THE UK, QUALIFICATIONS IMPROVEMENTS OVER THE
LAST 10 YEARS HAVE ADDED BETWEEN £30-50 BILLION
TO GDP AND CREATED AROUND 200,000 JOBS*
* Leitch Review on Skills, 2008, UK Commission for Employment and Skills (UKCES).
Darcy Willson-Rymer meets young people at Eco-Actif services, a Community Interest Company
23/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Regeneration of the Greenwich Peninsula in London SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
Visit Leader > Julian Daniel
Head of UK South, Bovis Lend Lease
The Greenwich Peninsula is located at the heart
of one of the Olympic host boroughs.
Ravensbourne, a university sector college
specialising in digital technology, was relocated
in the peninsula in September 2010 to play a
key role in developing talented individuals and
leading-edge businesses in Greenwich.
In July 2010, Julian Daniel led a group of
business leaders on a visit to Ravensbourne to
see first-hand the regeneration underway on the
Peninsula. The visit helped delegates understand
the role of the college in the local community and
identify opportunities for business to get involved
in the regeneration process from the start.
Bob Harris, Regional Adviser, Regeneration and
Olympics Projects Officer, Ravensbourne, said:
“ The Seeing is Believing visit was essential for
Ravensbourne in order to test its responsibility
proposition and begin to shape our widening
participation offer given our change of geography –
urban East London rather than leafy Chislehurst. As
an exercise in partnership, it sharpened our thinking
and enabled new relationships to be pursued.”
WHAT HAPPENED NEXT...
‘Add Studios’, a new music and media training
centre, part of Addison Lee, now offers
Ravensbourne College’s Enterprise and
Innovation Centre ongoing digital music training.
In November 2010, Ravensbourne College hosted
the launch of BITC’s flagship Olympic Legacy
project to over 100 businesses.
BITC’s Olympic Legacy Director now sits on
Ravensbourne’s business advisory board.
INDEX > Learn more about the
programmes and projects we visited
* London East Research Institute, November 2009 from the IMD: Index of Multiple Deprivation 2007.
Ravensbourne College of Design and Communication
GREENWICH AND WALTHAM FOREST STAND JOINTLY AT 24TH IN THE RANKING OF THE MOST DEPRIVED BOROUGHS IN THE UK*
24/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Homelessness and employability in the North East SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
Visit Leader > Paul Walker
Chief Executive, Sage plc
In March 2010, Paul Walker led a visit to
mobilize business leaders in the North East to
address homelessness and employability issues
in Newcastle.
The day gave delegates the opportunity to learn
from The Cyrenians, a regional charity providing
support to homeless individual to allow them
back into work and back in society.
Paul Walker said:
“ The impact of my visit cannot be overestimated. It
is truly a case of needing to see what is happening
in your neighbourhood before you realise how you
can be empowered to make a difference. I realised
that there is a fine line between where most of
us are today and many of the people who have
become homeless. It made me realise where we
are able to make a difference in helping people get
back on their feet and build their lives up again”.
WHAT HAPPENED NEXT...
The Seeing is Believing visit led to the launch
of a new Ready for Work programme, run in
partnership with The Cyrenians, and supported by
a £250,000 donation from The Northern Rock
Foundation.
To date, a total of 9 businesses have pledged
support for the programme over the next 2 years
in the form of work placements and job coaches.
Lorna Moran MBE, Chief Executive,
NRG Group and trustee of The Northern
Rock Foundation said:
“ Joining the Seeing is Believing visit was both
humbling and inspirational. The Cyrenians’ team
inspired me because they clearly demonstrated
how a social enterprise with ambition and capacity
can achieve great outcomes. I was humbled by the
dedication of the field workers in both the hostels
and the training centres”.
* Off the Streets and into Work (OSW) study ‘No Home, No Job’, 2005.
INDEX > Learn more about the
programmes and projects we visited
Paul Walker, meets staff and trainees in the Brighter Futures construction training project, Newcastle.
97% OF HOMELESS PEOPLE WANT TO WORK IN THE FUTURE*
25/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Employability in Northern Ireland SECTION 2 > A TARGETED RESPONSE > EMPLOYABILITY & SKILLS
Visit Leaders > Michael Ryan, Vice-President &
General Manager, Bombardier Aerospace and
Catherine Bell, Deputy Secretary, Department of
Employment & Learning
In January 2010, Michael Ryan and Catherine Bell
jointly led a visit for 23 business leaders from
the Northern Irish private, public and voluntary
sectors.
The visit showcased great examples of
partnerships between companies, non-profit
organisations and the public sector. Delegates
learned first-hand from initiatives whose focus is
to support disadvantaged individuals to gain the
necessary skills and behaviours needed to access
and importantly sustain work.
WHAT HAPPENED NEXT...
Claire Ferris, Agency Manager, Work West
Enterprise Agency said:
“ Work West was delighted to host the Seeing
is Believing visit and share with the delegates
the success of the ‘Social Economy Fund’ which
marries support for social enterprises with
employment opportunities for the long term
unemployed.”
Since attending the visit, HCL BPO Ltd has
employed six previously long-term unemployed
individuals, who have successfully overcome
significant barriers to enter the world of work.
A further three companies have engaged in the
Employers’ Forum and are working directly
on employability issues in Northern Ireland.
* BITC Ireland publication, Inspiring Leaders in Northern Ireland, November 2010.
INDEX > Learn more about the
programmes and projects we visited
The group of delegates around Michael Ryan, Vice President, Bombardier Aerospace
BY 2015, 12 OF THE 51 WARDS IN BELFAST WILL HAVE LESS THAN 50% OF RESIDENTS IN EMPLOYMENT*
26/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
ENTERPRISEWith the anticipated cuts in public sector
spending, it is vital that the private
sector economy grows in communities
that are relying on business to create
wealth and jobs.
BITC’s larger members know the
importance of the role they play in
the sustainability of local economies.
They also understand the business
opportunities to be gained from both
improving the way they do business
and support small companies and social
enterprises locally.
BITC members have the skills and
understanding to support smaller
companies who are seeking to develop
and grow. There’s never been a better
time to share this knowledge and
expertise and create a truly sustainable
and joined up approach to doing
business.
Michelle Pinggera, Chief of Staff for Europe,
Middle East and Africa, Goldman Sachs
International said:
“I would encourage all businesses to think about
how they can proactively engage with small and
local enterprises. This can be through mentoring,
changes to procurement processes or facilitating
networking opportunities. The challenge for all
big businesses is to find ways to connect with
small and medium sized businesses and social
enterprises and in this way become champions
for local economies across the UK.”
SECTION 2 > A TARGETED RESPONSE
THERE ARE 4.7 MILLION
ENTERPRISES IN THE
UK OF WHICH 99%
ARE SMALL AND MEDIUM
SIZED COMPANIES*
*Go to CBI website
27/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Legacy of the London 2012 Olympic and Paralympic Games
SECTION 2 > A TARGETED RESPONSE > ENTERPRISE
Visit Leader
Truett TateGroup Executive Director, Wholesale Banking, Lloyds Banking Group
In March 2010, Truett Tate, Lloyds Banking Group,
led a group of Olympic partners on a Seeing is
Believing visit to show them how businesses can
collaborate to create a legacy in UK communities
from the staging of the 2012 Games in London.
One of the solutions favoured by businesses
delegates was to support a social enterprise
initiative in the Olympic Park site. Supporting
enterprise is one of the most powerful
contributions to economic regeneration business
can make. It helps the development of new
business and therefore employment.
Truett Tate said:
“ I was very proud to lead a Seeing is Believing
visit in 2010. The programme is exceptionally well
planned and the level of engagement from people
who attend speaks volumes for the value that it
brings to them personally and ultimately to their
organisations.”
WHAT HAPPENED NEXT...
LloydsTSB increased its community activity in
East London including involvement in London
2012 ‘Changing Places’ volunteering programme,
showcased on the visit, to support sustainable
communities at Lea Valley Regional Park in
July. LloydsTSB were the biggest contributor
of volunteers to BITC’s annual employee
volunteering day ‘Give & Gain Day’
Truett Tate hosted a reconvene dinner following
the visit and urged all delegates to meet with
The Olympic Park Legacy Company to identify
how they might help deliver positive social legacy
from the Games.
BITC has been working with the Olympic
Legacy Company to develop a new social
enterprise support service as a key legacy
from the 2012 Games.
HACKNEY, NEWHAM AND TOWER HAMLETS HAVE
REMAINED IN THE LIST OF THE MOST DEPRIVED
ENGLISH BOROUGHS SINCE THE INDEX OF MULTIPLE
DEPRIVATION (IMD) WAS FIRST PUBLISHED IN 2004*
* London East Research Institute, November 2009. IMD: Index of Multiple Deprivation.
INDEX > Learn more about the
programmes and projects we visited
Jordi Ferrer, Director and Executive Sponsor for CSR, Cisco Systems, at Community-Links
28/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Supporting social enterpriseSECTION 2 > A TARGETED RESPONSE > ENTERPRISE
Visit Leader
Richard Collier-KeywoodManaging Partner, PricewaterhouseCoopers
UK businesses see supporting social enterprise
as a primary opportunity to scale their socio-
economic engagement and create sustainable
livelihoods in communities where they operate.**
In May 2010, Richard Collier-Keywood, Managing
Partner, PricewaterhouseCoopers, led a visit in
London to bring the entrepreneurial creativity
existing in our communities to the attention of
some of the UK’s top business leaders.
The visit opened the delegates’ eyes to the
opportunities for companies to work with social
enterprises as a way to make a significant
difference in disadvantaged areas – sometimes
simply by doing business.
Richard Collier-Keywood said:
“ The Seeing is Believing is an opportunity to
show other big companies how working with
communities is not about cash handouts any more,
it’s about applying your business and personal
skills to build real sustainable futures
for communities.”
WHAT HAPPENED NEXT...
David Cheyne, Senior Partner,
Linklaters LLP said:
“ I am confident that the passion and insight of
social entrepreneurs can be complemented by
the knowledge, experience and resources of
mainstream business. The visit has reinforced my
interest in – and commitment to – this growing part
of our economy.”
Following the event David Cheyne and Matthew
Sparkes, Global Community Investment Manager,
Linklaters LLP, have entered into discussions
with the School for Social Entrepreneurs
(SSE), regarding opportunities to develop their
partnership. This may include collaborative
projects that promote the value of the SSE
approach and extend support to its core bursary
programme.
Barclaycard will be supporting SSE going forward
and has undertaken to fund four bursaries in
London. In 2010, four senior managers from
Barclaycard volunteered some time to share their
experience and help the school think through
ways to develop and improve its business model.
THERE ARE APPROXIMATELY 62,000 SOCIAL
ENTERPRISES ACROSS THE UK, CONTRIBUTING
£24 BILLION TO THE ECONOMY*
* 2005-2007 data from the Annual Survey of Small Business UK.
** Business consultation on Government’s ‘Big Society’ vision – Autumn 2010.
INDEX > Learn more about the
programmes and projects we visited
Junior Smart, former students at the School for Social Entrepreuneur, talks to delegates about his
social enterprise, the SOS Gangs Project
29/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
ENVIRONMENTClimate change remains one of the
greatest challenges of our time.
Positive change has started to happen.
Businesses are transforming themselves
and showing the world how exciting,
different, low carbon, ways of living and
working can be, while finding a positive
return for business from doing so.
In 2010, Seeing is Believing visits have
helped businesses learn about some of
the most effective solutions to climate
change and develop ideas to move
towards fully sustainable business models.
Through The Prince’s Mayday Network,
BITC works with members to shape a
vision of what a sustainable future will
look like, it is essential that leading UK
businesses share new business models
and inspire others to take action.
This year, we were also proud to support
the consumer-facing initiative START.
The project, launched by HRH The
Prince of Wales, is a call to companies to
influence social change by engaging their
consumers and helping the public move
towards a more sustainable way of living.
SECTION 2 > A TARGETED RESPONSE
WITH OVER 3,500
MEMBERS NATIONALLY
AND INTERNATIONALLY,
THE PRINCE’S MAYDAY
NETWORK HAS ALMOST
DOUBLED IN SIZE
SINCE 2009.
Go to The Prince’s Mayday Network’s website
Go to START website
30/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Climate change in East Midlands SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT
Visit Leader > John Crackett
Managing Director of Distribution, E.ON UK
In September 2010, John Crackett led a visit in
the East Midlands to create a region-wide network
of private and public sector organisations to
develop and collective response to the challenges
created by climate change.
The visit was attended by HRH The Prince
of Wales as part of The Prince’s Charities
Foundation’s initiative START.
John Crackett, Managing Director of
Distribution, E.ON UK
“ E.ON strongly supports Seeing is Believing. As an
energy company, sustainability is not just a ‘nice
thing to have’. It’s a business imperative.”
WHAT HAPPENED NEXT...
The visit in September helped prepare the
launch of the East Midland’s Mayday Network
in November 2010. The network now counts 92
business members committed to support one
another in the journey to a sustainable future, by:
n Creating a network that inspires leadership
n Build a network of 1,000 Mayday companies in
the East Midlands by 2012, who are committed
to tackling their impact on Climate Change
n Supporting current Mayday Network members
n Providing opportunities for members to
network and learn from each other
n Adding value to partners, funders and other
regional programmes through signposting and
supporting and co-branding events
n Capitalising on the national opportunities to
profile regional best practice
76% OF BUSINESSES AGREE THAT
CLIMATE CHANGE IS AS MUCH A
BUSINESS OPPORTUNITY AS A THREAT*
*The Prince’s Mayday Network Report 2010.
INDEX > Learn more about the
programmes and projects we visitedHRH The Prince of Wales on the Seeing is Believing visit in the Meadows
31/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Sustainable living in Yorkshire and Humber SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT
Visit Leader > Graham Holden
Chief Executive, Marshalls Plc, joined by
HRH The Prince of Wales
The transition to a low carbon economy offers the
greatest opportunities ever known to construct
healthy, sustainable, affordable lives and
communities.
In September 2010, HRH The Prince of Wales
visited Todmorden, in Calderdale, as part of his
national START initiative celebrating sustainable
community living.
Alongside the Royal tour, Graham Holden led a
Seeing is Believing visit for businesses to look at
how sustainable projects can be developed and
replicated in their companies.
Graham Holden said:
“ The Royal Seeing is Believing visit in Todmorden
was thought provoking. It showed me how
business and community can engage effectively
for mutual benefit. It seemed the whole town was
involved in growing or selling vegetables, fruit
and flowers for communal use. From the business
perspective, the positive effect on the morale of all
the business volunteers helping with the project
was visible and lasting.”
WHAT HAPPENED NEXT...
Katherine Riddle, Yorkshire and Humber
Strategic Health Authority, developed a project
with the regional NHS Trusts to identify land
available for communities to grow healthy food
in the region. Enthused by the visit, Katherine
also engaged other NHS Regions to follow the
Yorkshire and Humber example.
Companies present at the visit expressed
interest in taking part in the Ecokids programme,
showcased on the day, to engage school children
on environmental issues through employee
volunteering.”
76% OF BUSINESSES CANNOT FORESEE A FUTURE IN WHICH THEIR BUSINESS WILL BE ABLE TO TURN A PROFIT WITHOUT RELEASING GREENHOUSE GASES*
*The Prince’s Mayday Annual Report 2010.
INDEX > Learn more about the
programmes and projects we visited
HRH The Prince of Wales at an Eco-Kids session, Todmorden
32/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
Climate change in the South West SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT
Visit Leader > Rob Varley
Operations and Services Director, Met Office
It is often difficult to see the immediate negative
effects of climate change. Nevertheless, the need
to change the way business operates is pressing if
companies want to be sustainable in the future.
In May 2010, a group of 12 business leaders led
by Rob Varley went on a visit to see first-hand
how climate change is affecting resources and
communities in the South West. Delegates
learned from successful examples of businesses
taking action to address the long term issues
raised by climate change.
Rob Varley said:
“ Here at the Met Office, our work on climate change
science makes us acutely aware of the vulnerability
of our environment. This event has helped to
underline the challenges facing us here in the
South West, and confirmed the need for us all to
take action to reduce our carbon emissions and
adapt to climate change.”
WHAT HAPPENED NEXT...
Mark Lovett, Sustainability Manager,
Apetito Ltd, said:
“ The striking thing was the crystal clarity of
message on climate change from Met Office
experts. What I took from this was that businesses
that can understand risk, innovate and use change,
will, as ever, be the most successful. It was great
to take the time out to think through opportunities
for taking our carbon management programme
further and to consider the business continuity
impact potential of extreme weather and long term
climate change”.
The Met Office pledged to reduce overall
electricity consumption on its estate, investigate
investments to decrease IT power consumption,
and reduce carbon emissions from air travel by
2% in 2010.
INDEX > Learn more about the
programmes and projects we visited
The group of delegates outside the Met Office’s building, Exeter
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Climate change in Wales SECTION 2 > A TARGETED RESPONSE > ENVIRONMENT
Visit Leader > Helen Birtwhistle
Managing Director, Good Relations Agency
In June 2010, Helen Birtwhistle led a group of
business leaders on a visit to see first-hand
what Welsh companies can do to operate more
sustainably.
Business delegates took to their bikes to cycle
around Cardiff and met with companies who
have grasped the opportunities of sustainability
from low carbon office designs to sustainable
architecture and recycling.
Helen Birtwhistle said:
“ One of the key points we hoped to get across on
the day was that everybody as an individual can do
something to reduce carbon footprint and that a
number of apparently insignificant, small measures
can add up to a significant whole.”
WHAT HAPPENED NEXT...
Cardiff based businesses, Holder Mathias and
Brains have taken part in a pilot ‘Green IT’
project with BITC, Utility and Environmental
Solutions Limited (UES) and BT Wales to look
at reducing the energy consumption of their IT
equipment.
Good Relations is working to forge links with
Cardiff Council and other local associations
promoting cycling.
BUSINESSES CONTRIBUTE APPROXIMATELY 30% OF ALL GREENHOUSE EMISSIONS IN WALES*
* Welsh Assembly Government Climate Change Strategy, October 2010.
INDEX > Learn more about the
programmes and projects we visited
Owen Evans, Business in the Community, and Philip Lay, Retail Director, Brains, with Helen Birtwhistle
34/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
SECTION 3 > SUPPORTING LONG TERM SOLUTIONS
BUSINESS ACTION ON HOMELESSNESS
THE PRINCE’S RURAL ACTION PROGRAMME
THE PRINCE’S MOSAIC PROGRAMME
Over the years, Seeing is Believing visits
have supported the development of the
nationally recognised Business Action
on Homelessness campaign. One of
BITC’s most successful and enduring
campaigns harnessing the unique
contribution of the private sector to
break the trap of unemployment.
Seeing is Believing supports The
Prince’s Rural Action programme to
promote the future of English farming
and sustain rural communities in
the UK. In 2010, a visit took place in
Cumbria for businesses to understand
the breadth of the devastating impacts
of the November 2009 floods and how
companies can help the recovery of the
region.
The Prince’s Mosaic programme was
born from Seeing is Believing visits to
address the growing concern around
the issues facing young Muslims living
in deprived areas of Britain. In 2010,
we ran two visits to raise awareness
and business engagement on the work
Mosaic is doing to raise aspirations of
young people in the UK.
Read more Read more Read more
SINCE ITS INCEPTION 21 YEARS AGO, THE PRINCE’S SEEING IS BELIEVING HAS BEEN A POWERFUL FORCE FOR CHANGE AND A CATALYST FOR BUSINESS ACTION
35/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
The rise of BAOHSECTION 3 > SUPPORTING LONG TERM SOLUTIONS > BUSINESS ACTION ON HOMELESSNESS (BAOH)
1998 > SEEING IS BELIEVING SUPPORTS THE
LAUNCH OF BAOH
During the campaign’s infancy, The Prince’s Seeing is Believing visits
helped to dispel negative preconceptions around homelessness and
start a movement of companies ready to support and recruit from
this group.
2001 > BAOH LAUNCHES THE READY FOR WORK PROGRAMME
Since 2001, numerous Seeing is Believing visits have showcased
Ready for Work, participating in raising awareness and business
interest in the programme across the country.
2010 > SEEING IS BELIEVING HELPS LAUNCH READY FOR
WORK IN THE NORTH EAST
From the handful of companies involved a decade ago, BAOH has
grown to become a powerful movement of over 140 businesses
operating across 23 locations in the UK.
Today, The Prince’s Seeing is Believing visits continue to support
the development of the Business Action on Homelessness business
movement.
Delegates meet clients of the Ready for Work programme on a Seeing is Believing visit in March 2010
INDEX > Learn more about Business
Action on Homelessness
BAOH HAS SUPPORTED OVER 2000 HOMELESS PEOPLE INTO EMPLOYMENT SINCE 2001
36/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
HRH works with business to help farmers in CumbriaSECTION 3 > SUPPORTING LONG TERM SOLUTIONS > THE PRINCE’S RURAL ACTION PROGRAMME
Visit Leader > Helen Phillips
Chief Executive, Natural England
In March 2010, Helen Phillips led a group of
business leaders, joined by HRH The Prince of
Wales, on a Seeing is Believing visit in Cumbria
to see the devastating impacts of the November
2009 floods for themselves and learn about the
importance of water management in rural areas.
The visit showed business leaders the impact
of the floods on Cumbrian farmers’ precarious
livelihoods. Issues raised included the large
quantities of gravel debris on land, washed out
bridges and continual flooding due to build up of
gravel in the river.
WHAT HAPPENED NEXT...
n The visit helped accelerate the response
to the Cumbrian floods by gathering key
organisations such as Natural England, The
Environment Agency, local businesses and
insurance providers around the same table.
n The visit inspired the creation of the Business
Emergency Recovery Group (BERG) chaired
by HRH and led by John Varley, Group Chief
Executive, Barclays. BERG is composed of BITC
member companies and aims to provide a
coordinated business response in emergency
situations.
INDEX > Learn more about The
Prince’s Rural Action programme
Business delegates learn about the impacts of the floods in Cumbria
37/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
The power of positive thinkingSECTION 3 > SUPPORTING LONG TERM SOLUTIONS > MENTORING > THE PRINCE’S MOSAIC PROGRAMME
* Mentoring programmes, aspirations and attainment, a literature review. Demos (December 2009).
Visit Leaders > Malik Karim, Founder and Head
of Fenchurch Advisory Partners and Mosaic Board
member, and John O’Brien, Managing Director,
The Prince’s Mosaic programme, on behalf of
Abuali Malik Shroff, Chairman and Managing
Director, Sheffield Real Estate.
In 2010, The Prince’s Mosaic programme held
two Seeing is Believing visits in London to raise
awareness and business engagement in the work
it is doing to raise aspirations of young people in
the UK.
The visits highlighted the issues facing young
people from disadvantaged communities and
showcased the successes of Mosaic mentoring
projects.
Malik Karim said:
“ Young people from disadvantaged backgrounds
face many challenges which are often
compounded by early stereotyping and lack of
credible role models. Mosaic’s mentors offer the
quality of engagement which could make the real
difference in influencing these youngsters when
they really have to make the tough decisions
which will shape not only their lives but also those
of the wider community.”
WHAT HAPPENED NEXT...
Hanah Caan, Operations, Hamilton Bradshaw,
organised for a group of Mosaic students in
Yorkshire to attend the Pakistan-England cricket
test match.
TKC Chaudry provided financial support for the
Mosaic Talent Programme 2010.
Emel magazine supported the Mosaic Talent
Awards 2010 as media partner and the December
issues featured HRH Princess Badiya and her work
as Chairman of Mosaic UK.
Omar Hyat, Director, ChemEcol Ltd, introduced
Mosaic to the Gandhi Foundation, which has since
provided a grant to support Mosaic activities in
London.
Several delegates have assisted with Mosaic’s
international programmes and made introductions
to potential mentors, supporters and funders.
Richard Thomas, CEO of Gatehouse Bank has
committed financial support for Stars, The Prince’s
Mosaic’s youth leadership programme.
INDEX > Learn more about
The Prince’s Mosaic programme
Delegates meet young people and mentors taking part in The Prince’s Mosaic programme
ROLE MODELS AND MENTORS HAVE
A POTENTIALLY CRITICAL ROLE IN
CREATING ‘BRIDGING’ SOCIAL CAPITAL*
Visit Leaders
Malik KarimManaging Director, Fenchurch Advisory Partners
Abuali Malik ShroffChairman and Managing Director, Sheffield Real Estate
38/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
TAKE ACTIONIn 2011, The Prince’s Seeing is Believing
visits will continue to bridge the gaps
between companies, the public and the
voluntary sectors to help form a more
effective and joined-up approach to
responsible business engagement.
We ask business leaders to:
nLead or attend a Seeing is Believing
visit
nHelp us grow the network by
recommending visits to other leaders
nUse visits to review the impact of
your products, services and business
operations
nIdentify and take action on the social
issues most relevant to your business
nUse our tailored In-house visits to
engage your workforce
John Cornley, Managing Director,
Touch Worldwide, 2010 delegate, said:
“The visits provided an opportunity for
delegates to ‘get out of the bubble’ that
we can sometimes operate in. It allowed
us to step out of our comfort zones into
environments that are not our natural
habitat.
I appreciated the chance to come
together with other business people
in a non-commercial, non-competitive
way that was more consultative and
collaborative. It gave us the opportunity
to have “conversations of quality.”
To see our 2011 programme, please
click here
For more information or to book on a visit,
please contact Sophia Koniarskia at:
39/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
2011 National Visit leaders, focus and dates
Rob Devey Chief Executive Officer Prudential UK
Employee volunteeringThursday 30 June
Andreas Goss Chief Executive Officer Siemens plc
Sustainable business and green skillsWednesday 28 September
Andy Hornby Group Chief Executive Alliance Boots
Reducing re-offending through business interventionTuesday 11 October
Annabel KarmelChief Executive OfficerAnnabel Karmel Group Holdings Limited
Childhood nutritionTuesday 24 May
Stephen Lewis Chief Executive Officer Zurich Financial Services
Building emotional resilienceWednesday 18 May
Angus Russell Chief Executive Officer Shire plc
Developing a targeted response to support vunerable young people in the communityThursday 16 June
Philip Thomson Senior Vice-President, Global Communications GlaxoSmithKline plc
Bringing work-related travel into the heart of corporate responsibilityWednesday 30 March
Andrew Wyllie Chief Executive Officer Costain Group
Co-led by Stephen WellsGroup Strategy and Business Development Director
Addressing a skills shortage and integrating responsible business practice through your supply changeThursday 7 April
Stefan Orlowski Managing DirectorHeineken UK
Responsible drinking and vunerable consumersNovember
Antony Jenkins Chief Executive of Global Retail BankingBarclays Bank
Tackling financial exclusionTuesday 1 November
40/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
IndexINDEX > WHERE DID WE GO, WHAT DID WE SEE IN 2010
Please find here links to some of the projects and programmes we visited in 2010. Click on the names to learn more.
Note: Projects are indicated in purple and programmes in magenta
SHAPING BUSINESS LEADERSHIPHEINEKEN UK IN-HOUSE VISIT
n Graham House, homeless hostel
n Addaction Brent
HRH ASKS BUSINESSES TO WORK TOGETHER IN THE NORTH EAST
n Caedmon Primary School, Grangetown
n The Mayfair Unit
n Corus Group (now Tata Steel Europe)
n Right to Read programme
COMPANIES PARTNER TO HELP
OLDER VULNERABLE CONSUMERS
n Toynbee Hall
n The Sundial Centre
A TARGETED RESPONSEEDUCATION
WHAT WORKS IN SCHOOLS
n The Primary School at Busness Academy Bexley
n Deptford Green School
n Pimlico Academy
n Oaklands School
n Berger Primary School
n City Academy
n Bethnal Green Technology College
n BITC Business Class
n Teach First
n The Prince’s Teaching Institute
WORK INSPIRATION
n Haggerston School
n Haringey 6th Form Centre
n The Tottenham Hotspur Foundation
n Work Inspiration
n Career Academies UK
RAISING EDUCATIONAL
STANDARDS AND INCREASING
THE EMPLOYABILITY OF YOUNG PEOPLE IN THE WEST MIDLANDS
n Nansen Primary School
n Park View Business and Enterprise School
n City United’s alternative provision school
EMPLOYABILITY & SKILLS
DEVELOPING SKILLS FOR THE LOW CARBON ECONOMY
n Millfields Community School
n The Olympic Delivery Authority
n Tube Lines’ training centre
n National Grid School Power programme
n Women into Construction programme
n Tube Lines’ Apprenticeship
HEALTH INEQUALITIES
n Clapton Park Housing Estate, Hackney, London
n Social Action for Health
n The Bromley by Bow Centre
RECRUITING FROM EXCLUDED GROUPS
n Posyganza, social enterprise
n Young Enterprise’s Team Programme
n MITIE Apprenticeship programme
UNLOCKING TALENT
n YOI/HMP Feltham, Heron Unit
n The Retail Academy, Heathrow
DEVELOPING EMPLOYABILITY SKILLS OF YOUNG PEOPLE
n Thornton Heath Library, London
n The National Literacy Trust
n The Prince’s Trust
n Eco-Actif Services
REGENERATION OF THE GREENWICH PENINSULA, LONDON
n Ravensbourne College
HOMELESSNESS AND EMPLOYABILITY IN THE NORTH EAST
n The Cyrenians
EMPLOYABILITY IN NORTHERN IRELAND
n West Belfast and Greater Shankill Health Employment Partnership
n Work West
ENTERPRISE
LEGACY OF THE LONDON 2012 OLYMPIC AND PARALYMPIC GAMES
n Bromley by Bow Centre
n Bow School of Maths and Computing
n Community Links
n Personal Best
n London 2012 Changing Places
n BITC Social Enterprise pilot
n BITC Ready for Work
SUPPORTING SOCIAL ENTERPRISE
n Shpresa
n Bikeworks
n The School for Social Entrepreneurs
ENVIRONMENT
CLIMATE CHANGE IN EAST MIDLANDS
n MOZES
n Arkwright Meadows Community Garden
SUSTAINABLE LIVING IN YORKSHIRE AND HUMBER
n Incredible Edible Todmorden
n BITC Eco Kids, CARES programme
CLIMATE CHANGE IN THE SOUTH WEST
n The Prince’s Mayday Network
CLIMATE CHANGE IN WALES
n Arup’s sustainable offices
n Holder Mathias’ sustainability strategy
n SA Brain breweries’ new treatment plant
SUPPORTING LONG TERM SOLUTIONSBUSINESS ACTION ON HOMELESSNESS
THE PRINCE’S RURAL ACTION PROGRAMME
THE PRINCE’S MOSAIC PROGRAMME
n Youth Offending Team
n Westminster Academy
n Gatehouse Bank
n Bygrove Primary School
n Norlington School for Boys
n HSBC
Notes: This publication reports a selection of case studies, for more information on the other visits we ran in 2010, please visit our website www.bitc.org.uk/SIB
41/41THE PRINCE’S SEEING IS BELIEVING ANNUAL REVIEW 2010CONTENT INDEX
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January 2011
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Business in the Community stands for responsible businessWe advise, support and challenge our members to improve their performance to create a sustainable future for people and planet
www.bitc.org.uk Email: [email protected]
Business Action on Economic Renewal
With thanks from The Prince’s Seeing is Believing programme