Channel Data Management Transforming Businesses with Channel Visibility Product companies know that a high-performing global channel sales and partner network can be a competitive advantage in the marketplace—and decision-grade channel visibility is a critical building block for a channels organization. When managers have an accurate and timely view of market demand and channel sales activity they can make quicker and smarter operating decisions. Such data-driven decisions will eventually improve metrics in many areas of their business. Smarter channel management refers to this capability of leveraging decision-grade channel visibility to improve business processes and optimize applications across sales execution, supply chain planning, incentives management, financial compliance, service contract renewals, channel marketing, and more. Figure 1: Smarter channel management framework Zyme Scale • 60 million transactions per month • Data feeds from over 200 countries • 60,000 data feeds from global distributors and retailers • $7 billion in sales, comprising 40 million incentive transactions, validated by TruePay in 2014 • Global Channel Directory (GCD) with 900,000+ resellers, retailers, distributors, VARs CHANNEL DATA Distributors, resellers, VARs, etailers MANAGEMENT Sales, channel incentives, promotions, inventory Sales management, sales credit assignments, channel incentives For more information, visit Zyme at www.zyme.com. BENEFITS Zyme’s channel data management solutions have enabled our customers to use their channel data to: • Increase revenues by reducing the number of stock-outs they experience in the channel • Reduce costs by eliminating rebate overpayments • Reduce financial and compliance risk by using channel data to support a sell-through based revenue recognition process • Improve partner satisfaction through faster, more accurate rebate payments • Improve market development by targeting new segments and expanding the reach of their channel Zyme at a Glance • Market leader in channel data management • SaaS solutions • Gartner Cool Vendor • ISO 27001 certified (Security) • SSAE 16 compliant (Audit) • EU Safe Harbor certification (Data Privacy) • HQ in Redwood Shores CA, offices in UK, India • 24x7 data operations “Since Zyme is the largest and most established Channel Data Management company with cloud-based technology, we partnered with Zyme to help us build and manage a world-class channel organization. ” —Xirrus
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Channel Data Management
Transforming Businesses with Channel VisibilityProduct companies know that a high-performing global channel sales and partner network can be a competitive advantage in the marketplace—and decision-grade channel visibility is a critical building block for a channels organization. When managers have an accurate and timely view of market demand and channel sales activity they can make quicker and smarter operating decisions. Such data-driven decisions will eventually improve metrics in many areas of their business. Smarter channel management refers to this capability of leveraging decision-grade channel visibility to improve business processes and optimize applications across sales execution, supply chain planning, incentives management, financial compliance, service contract renewals, channel marketing, and more.
Figure 1: Smarter channel management framework
Zyme Scale
• 60 million transactions per month
• Data feeds from over 200 countries
• 60,000 data feeds from global distributors and retailers
• $7 billion in sales, comprising 40 million incentive transactions, validated by TruePay in 2014
• Global Channel Directory (GCD) with 900,000+ resellers, retailers, distributors, VARs
Zyme’s channel data management solutions have enabled our customers to use their channel data to:
• Increase revenues by reducing the number of stock-outs they experience in the channel
• Reduce costs by eliminating rebate overpayments
• Reduce financial and compliance risk by using channel data to support a sell-through based revenue recognition process
• Improve partner satisfaction through faster, more accurate rebate payments
• Improve market development by targeting new segments and expanding the reach of their channel
Zyme at a Glance
• Market leader in channel data management
• SaaS solutions
• Gartner Cool Vendor
• ISO 27001 certified (Security)
• SSAE 16 compliant (Audit)
• EU Safe Harbor certification (Data Privacy)
• HQ in Redwood Shores CA, offices in UK, India
• 24x7 data operations
“Since Zyme is the largest and most established Channel Data Management company with cloud-based technology, we partnered with Zyme to help us build and manage a world-class channel organization.”
GETTING TO DECISION-GRADE VISIBILITYCompanies need to ensure their CDM solutions address key barriers to achieving decision-grade channel visibility. Internal barriers include the lack of a shared view of the data across finance, sales, and marketing organizations, while external barriers include partner requirements that vary globally, multiple data formats reported, etc.
DATA MANAGEMENT PLATFORM
TrueData for Data Acquisition: TrueData receives sales and inventory data from channel partners in any format, aggregates, cleanses and enriches and harmonizes the data. The high-quality data output can be accessed via Zyme’s Business Intelligence dashboards, a reporting tool or a feed-out to the customer’s data warehouse.
TrueID for Partner and End-Customer Identification: TrueID matches end-customer and partner names reported on POS transactions against Zyme’s Global Channel Directory or the customer’s master.
BUSINESS INTELLIGENCE
ZAP Dashboards, for In-depth Analysis: ZAP Dashboards brings decision-grade channel data to the finger-tips of channel managers, sales & marketing teams and finance users, and gives them the ability to slice & dice the data through a secure, easy-to-use interface. The ZAP family (ZAP Global, ZAP Territory, and ZAP Retail) is powered by QlikView, and can be accessed via a web browser or on a mobile device.
Zyme Alerts: Receive alerts when user-defined conditions are met—for example, when weeks of inventory falls below a defined threshold.
CHANNELVIEW FOR CRM• ChannelView POS: provides visibility within Salesforce.com to the latest, most accurate point-of-sale (POS) and
Inventory data from channel partners worldwide. Facilitates automatic linking of this data to the appropriate Accounts, and Products in Salesforce CRM
• ChannelView-Rebates: calculates and validates rebates earned by partners
• ChannelView-MDF: gives partners and marketing managers a workflow to request, allocate, claim and approve market development funds for joint marketing efforts
• ChannelView-Loyalty: manages points-based partner loyalty programs including the redemption of points through any third-party catalog
• ChannelView-Pipeline: automates linking and matching of transactions to channel-related Opportunities, to deliver improved visibility and management of Opportunities within Salesforce CRM
Channel Data Management Essentials:
• High coverage (>99%) of reporting partners worldwide for POS/ inventory data
• Data consolidation across multiple formats and transmission modes
• Timely, accurate and complete channel data—with built-in exception resolution
• Data validation, enrichment, and harmonization
• Access to gold-standard global Partner Master, with payment-grade name matching
• Ability to analyze, slice/dice the data anywhere, anytime
• Seamless integration with CRM, BI, ERPs
• Security, audit compliance, and data confidentialityFigure 2: Zyme Platform
“With Zyme, it feels like we just installed a Ferrari engine in Salesforce!”
