18
TRANSFORMING TO A NEW DIGITAL DNA November 2015
| Date post: | 13-Jan-2017 |
| Category: |
Technology |
| Upload: | building-blocks |
| View: | 1,312 times |
| Download: | 1 times |
TRANSFORMING TO A NEW DIGITAL DNA
November 2015
Andy IddonCo-FounderBuilding Blocks
Oliver Jäger Vice President Global Marketing & Communicationse-Spirit AG
WHAT AM I?
“A manually-operated earth displacement device, complete with a centralised, wooden leverage shaft, a glass-reinforced gripping mechanism and a flat-headed earth removal platform.”
YEP, A SPADE…
LET’S DEMYSTIFY THE BUZZWORDS…
Digital Transformation is Business Transformation.
Technology is just the enabler.
WHAT ARE YOUR BUSINESS DRIVERS FOR CHANGE?
EXPECTATION EFFICIENCIES AMBITION UNDERSTANDING ADVANTAGEUnderstanding the
customer & delivering what
they want
Meeting customers’
expectations
Operational cost reduction
Explore new markets,
globalisation, growth
Measureable performance
Differentiation to competition
RELEVANCY
WHAT ARE SOME OF THE CHALLENGES?
C-level support & budget
SUPPORT AMBITIONDisruptive
entrepreneurial spirit
STRATEGYRoadmap &
vision
SYSTEMSLegacy system /
platform integration
STRUCTURE
Silo teams
PEOPLEInvestment
needed to build digital capabilities
DIGITAL TRANSFORMATION IS NOT JUST ABOUT CX
Business digital transformation is a foundational change of operations, infrastructure and culture, which focuses on the adoption of digital technology and automation in order to gain competitive advantage and differentiation in a market segment.
It refers to the validation and streamlining of business process through digital technology adoption, to achieve enhanced collaboration, communication and interaction between its partners, employees and clients throughout the customer journey.
It requires creative discipline and sustained commitment from the wider enterprise, in order to realise the long term benefits.
“ “
4 FOUNDATIONAL PILLARS OF A NEW DIGITAL DNA
PLATFORM PEOPLE PROCESS PERFORMANCE
INTERNAL
EXTERNAL
SkillsAmbitionLocation
AccountabilitiesPolitics
LocalisedPersonalisedOptimised
Context / Data driven
AutomationSingle view of
customerRepeatable
MeasureableOptimised
SimplicitySelf serviceAccuracyRelevancy
DesktopMobileTablet
Touch KioskCall centre
SpeedRelevancy
Local / SEOCulture / Language
VendorsIntegration
LegacyFunction / Role
Automation
Digital Measurement Framework
Net Promoter ScorePace of change
Return on Content
PLATFORM PEOPLE PROCESS PERFORMANCE
DIGITAL GOVERNANCE
PLATFORM PEOPLE PROCESS PERFORMANCE
NOW THAT’S TRANSFORMATION…
− Harnessing technology as a competitive advantage.
− Implementing a continuous delivery model.
− Accelerating the pace of IT service delivery.
− Automating business process, dramatically improving time efficiency.
− Cost tracking from service delivery through deployment, ensuring accountability.
− Simplifying cost structures to show business unit leaders what value they’re getting for the technologies purchased.
− Using hard data to demonstrate the outcome of IT services delivered, and the business processes those services are supporting.
Source: cio.com
“Digital business requires rethinking IT delivery”
- Guillermo Diaz, Cisco CIO
The 4 Ps provide you with the foundations of a Digital DNA.Technology is the enabler.
E
SYSTEMS
APPLICATIONS
PEOPLE
PORTALS
OS
DEVCLOUD
LOCATIONS
ITMARKETING
CRMMAM
E-mail Marketing
Audience & Market Data
Social Media
MarketingAutomation
SEO
Video Streaming
Translation
Web Analytics
Personalisation
CORPORATECONTENT
CLOUD
E-CommerceCONTEXT
DEVELOPER
Ads/ DisplaysSALES
E
people, systems, and applications
(cloud, on-premise)
to access
digital customers at every touchpoint of the customer
journey
to publish
to connect
content with total accuracy and relevancy across all channels and
devicesto engage
Corporate Content Cloud
Introducing the Corporate Content Cloud Initiative
A new approach to digital transformation that allows organisations …
real-time data, assets and information
It’s Time to Take Your Digital AdvantageTake a new approach that takes full advantage of this digital transformation.
