Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management, 2006, 289 pages, V. Kasturi Rangan, 1591397669, 9781591397663, Harvard Business Press, 2006 DOWNLOAD http://bit.ly/11YaYN2 http://www.amazon.com/s/?url=search-alias=stripbooks&field-keywords=Transforming+Your+Go-to-market+Strategy%3A+The+Three+Disciplines+of+Channel+Management Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market - channel stewardship - that simultaneously addresses customers' best interests and drives profits for all channel partners. In "Transforming Your Go-to-Market Strategy", Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one's own channel continuously to best serve customers, and align and influence one's channel value chain to ensure that all parties reap appropriate rewards. Rangan also provides guidance on managing multiple channels, integrating the Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line. DOWNLOAD http://t.co/yKYb55MIpH http://bit.ly/1zvA7ZH The Channel Advantage , Tim Furey, Lawrence Friedman, May 23, 2012, Business & Economics, 228 pages. 'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales. Going to market distribution systems for industrial products, E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan, 1989, Business & Economics, 394 pages. Discusses the design and management of distribution systems, and looks at sales organization, pricing, gray markets, and sales force-reseller relationships. Winning the Profit Game: Smarter Pricing, Smarter Branding Smarter Pricing, Smarter Branding, Robert Docters, Michael Reopel, Jeanne-Mey Sun, Stephen Tanny, Dec 12, 2003, Business & Economics, 304 pages. How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a. Introducing Operations Management Wall Street Journal Series, Scott M. Shafer, Jack R. Meredith, 2003, Business & Economics, 506 pages. . Strategic Management : value creation, sustaГnability, and performance , Charles E. Bamford, G. Page West, 2010, Strategic planning, 409 pages. . Channel champions how leading companies build new strategies to serve customers, Steven Wheeler, Evan Hirsh, Sep 10, 1999, Business & Economics, 223 pages. The world's leading corporations are reinventing their sales channels and revolutionizing their industries. This book shows managers how to duplicate their strategies to secure.
Transcript
Transforming Your Go-to-market Strategy: The Three Disciplines of ChannelManagement, 2006, 289 pages, V. Kasturi Rangan, 1591397669, 9781591397663,Harvard Business Press, 2006
Most distribution channels are outdated and unwieldy, serving neither customers nor channelpartners adequately. Despite new technologies that have streamlined many transactions andprocesses, a general lack of leadership combined with flawed and deeply ingrained structuresmake distribution channels exceedingly difficult to change. What companies need, says V. KasturiRangan, is a new approach to going to market - channel stewardship - that simultaneouslyaddresses customers' best interests and drives profits for all channel partners. In "TransformingYour Go-to-Market Strategy", Rangan shows how any member of a distribution channel can adoptthis role and learn how to shape an effective, constantly evolving, and mutually beneficial channelstrategy. This book outlines three disciplines that companies must master to navigate the complexdistribution environment successfully: map the industry channel, build and edit one's own channelcontinuously to best serve customers, and align and influence one's channel value chain to ensurethat all parties reap appropriate rewards. Rangan also provides guidance on managing multiplechannels, integrating the Internet into a channel strategy, and overcoming common barriers thatimpede transformation. A fresh approach to designing and managing channels for the long term,this book helps firms expand value for customers, partners, and the bottom line.
DOWNLOAD http://t.co/yKYb55MIpH
http://bit.ly/1zvA7ZH
The Channel Advantage , Tim Furey, Lawrence Friedman, May 23, 2012, Business & Economics,228 pages. 'The Channel Advantage' deals with one topic, and deals with it comprehensively andrigorously: how to construct a sales channel system that will yield world-class sales.
Going to market distribution systems for industrial products, E. Raymond Corey, Frank V.Cespedes, V. Kasturi Rangan, 1989, Business & Economics, 394 pages. Discusses the design andmanagement of distribution systems, and looks at sales organization, pricing, gray markets, andsales force-reseller relationships.
Winning the Profit Game: Smarter Pricing, Smarter Branding Smarter Pricing, Smarter Branding,Robert Docters, Michael Reopel, Jeanne-Mey Sun, Stephen Tanny, Dec 12, 2003, Business &Economics, 304 pages. How to use pricing as a strategic tool to increase revenues and win the warfor profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a.
Introducing Operations Management Wall Street Journal Series, Scott M. Shafer, Jack R. Meredith,2003, Business & Economics, 506 pages. .
Strategic Management : value creation, sustaГnability, and performance , Charles E. Bamford, G.Page West, 2010, Strategic planning, 409 pages. .
Channel champions how leading companies build new strategies to serve customers, StevenWheeler, Evan Hirsh, Sep 10, 1999, Business & Economics, 223 pages. The world's leadingcorporations are reinventing their sales channels and revolutionizing their industries. This bookshows managers how to duplicate their strategies to secure.
The Price Advantage , Walter L. Baker, Michael V. Marn, Craig C. Zawada, May 11, 2010, Business& Economics, 384 pages. A comprehensive look at creating pricing strategies that work in bothgood economic times and bad Written by three preeminent pricing experts at McKinsey &Company, the Second.
Strategic marketing management meeting the global marketing challenge, Carol H. Anderson,Julian W. Vincze, 2000, Business & Economics, 486 pages. This text offers comprehensivecoverage of current marketing management concepts and issues such as globalization,information age economy, ethics, and the environment. Each.
International Business Management : Multinational Management , S.C. Gupta, Jan 1, 2010, , 472pages. .
Business marketing strategy concepts and applications, V. Kasturi Rangan, Benson P. Shapiro,Rowland T. Moriarity, Jan 5, 1995, Business & Economics, 354 pages. .
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