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“Transforming Your Small Business into a Content Powerhouse”

Date post: 13-May-2015
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Description:
The majority of small businesses complain about a lack of resources, time and talent to produce the type of multi-channel content that will make a real impact in the business. Simply put, this is not true. In this session, C.C. Chapman will show you simple ways to set up your content marketing program that will extend the life of your stories, and take your business to the next level.
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#cmworld Transforming Your Small Business Into A Content Powerhouse C.C. Chapman Co-Author, CONTENT RULES @cc_chapman • #cmworld
Transcript
Page 1: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

Transforming Your Small Business Into A Content Powerhouse"

C.C. Chapman"Co-Author, CONTENT RULES!

@cc_chapman • #cmworld!

Page 2: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

Page 3: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

WHO IS HERE?"

Page 4: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

THIS "DOESN’T"EXIST"

Page 5: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

Page 6: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

Page 7: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

GET YOUR"HOUSE"

IN ORDER"

Page 8: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

YOU GET TO "TELL YOUR STORY"

Page 9: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”!

- Abraham Lincoln"

Page 10: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

NO ONE HAS ENOUGH"

Page 11: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

Page 12: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

Think Visually"

THINK VISUALLY"

Page 13: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

WHAT"IS"

UNIQUE"ABOUT"YOU?"

Page 14: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

People"Places"Passions"

Page 15: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

DEVELOP AN EDITORIAL CALENDAR"

Page 16: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

KEEP AN EYE ON WHAT "OTHERS ARE DOING"

Page 17: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

THINK LONG TERM"

Page 18: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

ALWAYS BE CONSUMING"

Page 19: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

NEVER"STOP "

LISTENING"

Page 20: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

Page 21: “Transforming Your Small Business into a Content Powerhouse”

#cmworld

C.C. Chapman @cc_chapman cc-chapman.com"

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