Sport  Organizers  

A0en1on  for  the  sport  

Spread  of  informa1on  

Grow,  create  new  fans  

Marke1ng  pla=orm  

 Money  

Media  Organiza1ons  

Content  (Exclusive)  

Viewers/subscribers  

Commercial  rela1ons  

New  market/territory  

Revenue/profit  

Need content creators!

Content Public Platforms Media Sponsors

Public higher

Free-­‐to-­‐air   Adver1sing  supported  

Subscrip1on   Pay-­‐per-­‐view  

On-­‐demand  

Models Being Facing Challenges---Models Emerging

Less of ‘linear’ experience -- continuous play experience scheduled by broadcaster

“On-­‐Demand”  The  role  of  the  scheduler  can  be  performed  by  

anyone Impacted by the Apple’s, Google's and Microsoft’s of this world

$3.1B  annual  TV  contract  

$226m  per  team/per  year  (32)  in  na1onal  revenue  

202m  viewers  tuned  in  during  the  season  (68%  of  poten1al  

viewers  )  

The NFL has announced that for 2016 all 3 NFL London games will be live streamed. Bids are expected from Apple and Google, among others

Fans watching on Tablet/phone expect same experience as

TV

• Do  not  want  to  lose  touch  with  fans,  as  they  move  to  mobile  and  digital  products  and  lifestyles  

Content  Owners  

• Want  to  stay  relevant  in  the  commercial  spor1ng  world,  because  people  spend  so  much  1me  on  sport  content  

Media  Companies  

Sport is still one of the last few methods able to aggregate large numbers of people

Message to fans

Those who cancel Pay TV for Mobile-OTT plans

Expect growth in advertising on digital media