Translating talk into action

Fiona StephensonSustainable Business Network@sustbusiness / #ProjectNZ

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Keep it simple

Any fool can make something complicated. It takes a genius to make it simple. Woody Guthrie@sustbusiness / #ProjectNZ

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@sustbusiness / #ProjectNZCut out jargon and acronyms

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@sustbusiness / #ProjectNZTalk to one person

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2. Find your voice

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SmartDynamicCredibleOptimisticInclusiveInnovativeAdaptableEssential

@sustbusiness / #ProjectNZSBN brand characteristics

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@sustbusiness / #ProjectNZSBN visual identity

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@sustbusiness / #ProjectNZIf we are interested in advancing sustainability by working with people then it seems critical that we do whatever we can to promote a positive atmosphere Niki Harr

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@sustbusiness / #ProjectNZProblem or solution?

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Put yourself in others shoesHow does your message relate to others?

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3. Do the mathsYou cant improve what you dont measure

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Monthly metrics@sustbusiness / #ProjectNZ

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Communications Plan

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ObjectivesSupport your business goals.@sustbusiness / #ProjectNZ

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IssuesPositive opportunitiesNegative - challenges@sustbusiness / #ProjectNZ

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Audiences@sustbusiness / #ProjectNZ

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Key messages

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Communication channels

@sustbusiness / #ProjectNZMYOB: State of the Digital Nation 2014

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Website@sustbusiness / #ProjectNZMYOB: State of the Digital Nation 2014

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@sustbusiness / #ProjectNZKeep it simple

Find your voice & listen

Do the maths

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How to create a website for free

wix.comwebs.com@sustbusiness / #ProjectNZ

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Numbered listsOpinions/blogsPhoto essaysSummaries of research reportsInterviewsBook reviewsVideosSuccess stories

@sustbusiness / #ProjectNZNewsletters & emails

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@sustbusiness / #ProjectNZKeep it simple

Find your voice & listen

Do the maths

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Newsletters & emailsMailchimp.com

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42% NZ businesses using social media51% of Auckland businessesLinkedIn (26%) & Facebook (16%) ahead of others@sustbusiness / #ProjectNZSocial media

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Enviro-Mark Solutions Raw Essentials Kiwibank HubbardsWasteMINZ

All Good BananasAMP NZAngel FoodComvitaAUT University

@sustbusiness / #ProjectNZTen businesses doing Facebook well

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Facebook toolsResize images to 500x500 pixels using Canva.comPicMonkey.com@sustbusiness / #ProjectNZ

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NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa

Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor Free@sustbusiness / #ProjectNZTen organisations doing Twitter well

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Twitter toolsHashtagsTwitter listsBuffer/Hootsuite for schedulingCanva or PicMonkey for resizing images to 500x250 px@sustbusiness / #ProjectNZ

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Other social media channels@sustbusiness / #ProjectNZ

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Tools for monitoring:Google AlertsMentionTwitter@sustbusiness / #ProjectNZMedia

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Free imagesfreedigitalphotos.netfreeimages.com

InfographicsPikochart

CoursesSustainable Marketing Online

NewsRagan.com

@sustbusiness / #ProjectNZOther resources

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Unless someone like you cares a whole awful lot, nothing is going to get better. Its not.The Lorax, Dr Seuss@sustbusiness / #ProjectNZ

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Internal audiences often overlooked staff and Board*According to our latest Business Monitor Survey, nearly half of those businesses (46%) with a website or social site reported increasing revenue in the last 12 months, compared to just over a third (35%) of businesses who are not online*SBN members: 50% on Facebook and 40% on Twitter. 3 overarching principles.*Facebook by far and away most popular social media. 1 billion people used Facebook in ONE DAY last week (Monday 24th August)**Dont do too many. Dont auto-integrate posts. Videos growing in importance. LinkedIn taking off with opps for sales opportunities and networking. YouTube is second largest search engine after Google and is owned by Google. Periscope hit 10 million users in its first 10 days.*Comms ever evolving.*