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transmedia storytelling - Pamela Rutledge...Transmedia storytelling capitalizes on the psychology...

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http://www.kcommhtml.com/ima/2011_03/transmedia_storytelling.pdf

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Page 1: transmedia storytelling - Pamela Rutledge...Transmedia storytelling capitalizes on the psychology and power ot story and new media to create 360 degree marketing and branding. A transmedia

http://www.kcommhtml.com/ima/2011_03/transmedia_storytelling.pdf

Page 2: transmedia storytelling - Pamela Rutledge...Transmedia storytelling capitalizes on the psychology and power ot story and new media to create 360 degree marketing and branding. A transmedia

http://www.kcommhtml.com/ima/2011_03/transmedia_storytelling.pdf

Page 3: transmedia storytelling - Pamela Rutledge...Transmedia storytelling capitalizes on the psychology and power ot story and new media to create 360 degree marketing and branding. A transmedia

http://www.kcommhtml.com/ima/2011_03/transmedia_storytelling.pdf

Page 4: transmedia storytelling - Pamela Rutledge...Transmedia storytelling capitalizes on the psychology and power ot story and new media to create 360 degree marketing and branding. A transmedia

http://www.kcommhtml.com/ima/2011_03/transmedia_storytelling.pdf

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