No.1 Transparent Caching Vendor
Founded in 2004 to help network operators manage and accelerate video and over-the-top content
Deployed by 175 operators in 60 countries
Headquarters in Boston, MA USA
Full content delivery and analytics offering UltraBand™ UBInsight™
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Content is Consuming the Network
3
-
10,000
20,000
30,000
40,000
50,000
60,000
2010 2011 2012 2013 2014 2015
Global Consumer Internet Traffic 2010-2015Petabits per Month
Other
Voice over IP
Online gaming
Video calling
Web, email, data
Internet Video
File Sharing
Source: Cisco Visual Networking Index, July 2011
Over 80% of Internet traffic in 2015
Non-linear traffic increases P2P
YouTube
Netflix
Operators are Caught in the Middle
End UsersNetwork
Operators
Content Service
Providers
CDN
Content Owners
Advertisers
COST REVENUE
Network costs grow
Quality of experience degrades
ARPU growth potential limited
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VALUE
Transparent Caching in the Network
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Internet
Edge
Deployment
Aggregation
Deployment
Core
Deployment
Network Savings
Longer = More
QoE Impact
Wider = More
CMTS or BRAS
Aggregation Router
Core
Router
Fully Transparent Operation
1 2
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Subscriber requests object UltraBand passes request through
Object is served
from cache
UltraBand™ System
Subscriber
Network
Element
Content source agrees
to the transaction.3
IP transparency IP access control and user authorizationUnique subscribers reporting
Request transparency Server-side content adaptation for devices, browsers
Content transparency Cached content refreshed in each transaction
ISP Internet
Internet Content
Source
X
Broadest Content Support
8
Video Services
Online Software UpdatesOnline Software Updates
P2P
Cloud-Based Storage
YouTube, Netflix, Veoh, DailyMotion, Youku, Facebook Video, CNN
Microsoft, Adobe, Apple, Anti-Virus, QuickTime, Trend Micro, Wii Update
BitTorrent, eDonkey, Ares, Gnutella
RapidShare, MegaUpload, Pandora, Badongo, zShare, DL Free
Web 2.0Google Maps, Earth, Farmville, Web Mail, Flickr, Gaming
Mobile Applications
App store downloads, ringtones, mobile games
Case Study – US Operator & Netflix
Dramatic improvement in end user throughput for Cached Media YouTube from Cache = 4Mbps YouTube from Internet = 1Mbps
Video from Cache = 5.5Mbps Video from Internet = 1.2Mbps
Created measurable competitive advantage
1 Gbps of Transit delivers 1.4 Gbps of Traffic to Subscribers
Delivers Cost Savings of 36% of bandwidth to the Operator
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Protocol Efficiency
10PeerApp Proprietary and Confidential
Report on 2 weeks of activityTotal traffic capacity through cache = 86.52TB
33k subsTotal Netflix capacity through cache = 30.11TB
4500 subs
UltraBand Architecture
PeerApp Proprietary and Confidential
ISP
Network
ISCSI
SAN
Management SwitchSAN and management networkData Switch
Connects to the ISP
network element
iSCSI SAN ArraysCan scale from 2 to 10
storage arrays; up to 67TB
of capacity
Dual storage controllers
maximizes cache out
Management Server Out of band system
management; EMS
manages entire cluster
Network
Element
Cache Engines Can scale from 1 to 16
cache engines; up to
24Gbps forwarding capacity
ISP NMS
•PBR with ISP Router
•DPI – (Sandvine, Allot, Arbor)
•F5 switches
2GbGb 1 Gb 3 Gb 4
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2GbGb 1 Gb 3 Gb 4
21
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Conclusions
Network traffic continues to grow
New Internet models like Netflix accelerate the trend
Operators must control the growth and deliver excellent service
Transparent caching provides immediate value and supports long-term strategy
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