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Proposed 2013Football Parking Rates

Transportation Services Advisory CommitteeMarch 6, 2013

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Overview

• There have been no across the board football game day rate increases since 2008

• Special Event parking expenses have increased 74% since 2008 largely due to game day services

• Game day revenue has remained flat apart from new lots incorporated into plan

• Proposed increases in game day parking rates in most areas

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FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 $-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$396,632 $453,635

$561,723 $606,563

$690,453

Special Event Operating Expenditures (Up 74%) (Not 12th Man)

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Specific Items Purchased that have Increased Due to Football Game day

Visitor Parking and RVs

• Examples Increased Operating Expense– Trash Cans & Dumpsters / Coal Bins– Porta Potties– Increased Staff– Swing Gate Installations– Vehicles and Fuel– Grass Field Parking Markings/Barricades– Lights, Safety Equipment, Fire Truck Personnel, Constables– Shuttle Services / Get to the Grid– Flex Special Event Module and Handhelds– Marketing Staff and Web Services

• Capital Items Not Included in Operating Expense– Dump stations at Penberthy ($200,000)– Drive Lanes at Fan Field ($10,000 Each)– New Grills Picnic Tables and Amenities ($5,000 Each)

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FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 $-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$4,035,679 $4,359,237

$4,057,055 $4,398,830

$4,943,257

All Special Event & Visitor Parking Revenue

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FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 $-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$503,825 $487,930 $614,025 $685,151 $689,286

$1,081,340

$925,915

$1,382,335

Game Day Visitor Parking and RV Revenue

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Proposed Rate Changes(Prices are Per Game)

*Price for 6 game season

Current Rates

Proposed 2013 Rates

Proposed 2014 Rates

Proposed 2015 Rates

Fan Field $10 $10 $10 $15Surface Lots & NSG $10 $15 $15 $20Central Campus Garage $15 $20 $20 $25UCG (disabled only) $15 $20 $20 $25West Campus Garage $20 $20 $20 $25Presold Season Passes (UCG; WCG)

$15 $25 $25 $30

Tailgate Season Passes $25 $30 $30 $35

RV Dry Lots $60/$75/$90 $80/$100/$120 $100/$125/$150 $120/$150/$180Olsen/Penberthy RV $150/$125 $175/$160 $195 $215Equine Complex RV - - $230 (2014) $230Party Bus Season Passes $50/58.33* $100 $125 $150

Bus $25 $25 $30 $40

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Methodology for New Rate Structure

• Rates increase over time and to levels deemed politically acceptable• Rates increase to level believed to be tolerable by customers and one

that avoids causing significant demand shift to bus routes, Get to the Grid, or becoming a detriment to surrounding communities by having fans violate on-street parking ordinances

• New visitor rates align with SEC and other schools with comparable game day parking operations (LSU: $40; USC: $40; Alabama: $25; Mississippi State, Georgia and Kentucky: $20)

• Proposed RV and HOV parking rates align with premium per space price in premium game day vehicle areas (WCG, UCG and CCG)

• $5 increments in prices assist in money management for making change in the field during this high volume events

• Final increase in rates brings revenue per game in alignment with the 74% increase in expenses we have seen over the last 5 years

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Impact of Not Increasing Rates

• No longer able to use game day visitor parking revenue to stabilize annual permit prices for students, faculty and staff

• Limited available resources to expand game day operation as stadium size and tailgate crowd grows

• Long term inability to raise rates would require scaling back game day operation as expenses outgrow income. This could result in reduced on-campus bus service or removing outlying parking lots from the game day management plan. This would create downward spiral as paid parkers

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Pros and Cons of Rate Increase

PROS CONS

Aligns with market rate Customers prefer no increases in rates

Regain revenue above current expenses to limit increases in annual permit prices

Increased game day rates results in quicker rise in money on hand in the field requiring more frequent drops

Flexibility to continue to add services or expand operation as game day crowds grow

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Who is Impacted?

• Visitors who pay to park on home football game days

• Permit holders will benefit from avoiding raising annual permit rates

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Who is NOT Impacted• 12th Man Parkers – 12th Man rates are not subject to the changes included

in this proposal but instead are regulated by contract between Transportation Services and the 12th Man Foundation

• Permit Holders– Permit holders will still have FREE access to designated

parking areas across campus• Get to the Grid Customers– Get to the Grid shuttle service between campus and

Post Oak Mall will still be offered for FREE

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Questions?