TransPromo Summit Transforming Transaction Documents into Marketing Opportunity
• Enhance customer communications • Improve customer retention • Increase revenue • Reduce costs
www.transpromosummit.com
A Questex Company
Platinum Sponsors: Educational Sponsors:
August 22-23, 2007 Hilton New YorkNew York, NY
Registration InformationRegistration Rates ByJuly25,2007 AfterJuly25,2007Client $795 $895Non-Client $895 $995
Special discounted pricing is available to members of the CMOCouncil,DMA,NAPLandXplorAssociations.Visitourwebsiteorcallformoredetails.
How to RegisterPhone:781-616-2100
Fax:781-616-2121
Web:www.transpromosummit.com
Hotel InformationHiltonNewYork
1335AvenueoftheAmericas
NewYork,NY10019
Phone:212-586-7000
Fax:212-315-1374
Alimitedblockofroomshasbeenreservedatadiscountedrateof$249
per night for conference attendees. The discounted rate is available
August 21-22 and is available on a first-come, first-served basis. Make
your reservations early. Please reference “TransPromo Summit” when
makingreservationstoreceivethediscountedpricing.
8:00 AM – 9:00 AM Breakfast – Table-Top Browsing
9:00 AM – 10:00 AMSession 12: It’s All About ROITherecentMarketingOutlook2007producedbytheCMOCouncilindicatedthat2006wasatimeofmajortransformationformanymarketingorganizations—andCMOsweretheprimaryagents of change. This climate of change continues in 2007 as executives make furtheradjustmentstoupgradeorganizationaleffectiveness,strengthencustomerengagements,andachievegreatermeasurability.Thissession,presentedbytheCMOCouncil,willfocusonhowtheworldofTranspromotionalcommunicationcanaddresskeymarketingexecutiveprioritiesincluding measurement, improved efficiencies, and customer knowledge.
10:00 AM – 10:15 AMAM Break – Table-Top Browsing
10:15 AM – 11:15 AM Session 13: TransPromo…The User ExperienceTransaction documents are expected, and because of their financial standing are generally openedandreadbeforeothermail.Thisthereforepresentsafantasticopportunitytousetheseitemsformarketingpurposes,tocross-sellnewproducts/servicesandenhancebrandrecognitionwith the recipient. This session will feature organizations that have successfully integratedTransPromo communications into their marketing mix.They will talk about their decision toleverageTransPromocommunicationsandthebusinessvaluetotheirorganizations.
11:15 AM – 12:30 PMKeynote: The Technology… The ToolsThe facilities toprintcolordigitaldocumentsandvariabledatahavebeenaround fora longtime,butuntilnowwe’veneverreallyhadthetechnology(orthebudget)tocombinetheminacost-effectivemanner.Colordigitalprintingwastraditionallyveryexpensive,butproductioncostshavesincebeenreduced.Easy-to-usesoftwaretoolsareavailablethatopentheworldof multi-channel communications so that information can be delivered in print or electronicformbasedoncustomerpreference.Thissessionwillemphasizethetechnologiesavailableintoday’smarkettoaddresstheTransPromoopportunity.
12:30 PM – 1:30 PMLunch – Table-Top Browsing
1:30 PM – 2:30 PMSession 14: The TransPromo RealitiesMarketing teams from the financial, pensions, and retail sectors have been early adopters of TransPromo. Other sectors are now showing interest based on a combination of marketingeffectivenessandcostsavings.Somecreativemarketersseesellingtheadspacetopartnersandsuppliersasarevenuesource.ThissessionenablestheaudiencetohearfromorganizationsthathavemadeTransPromoworkforthem.Inadditiontodiscussingchallenges,obstacles,andoverallresults,thepanelistswillalsotakequestionsfromtheaudience.
2:30 PM – 3:30 PM Session 15: Putting It All TogetherTransPromoenablesbusinessdocumentstocontaingraphicalrepresentationsoftransactionsto add interest; dynamic content and personalized messages to appeal to the reader; andproactivemarketingadvertisementstocross-selladditionalproductsandservices.Thewrap-upwillreviewtheapplicationopportunityandbusinessresultsaswellasestablishingaframeworkforgettingstartedintheTransPromoworld.
3:30 PM Conference Adjourns
Session Information
Sponsors: Exhibitors:
Cancellation PolicyCancellationrequestsmustbereceivedinwritingbyAugust8,2007.Refundswillbeassessedwith
a$195processingfee,andnorefundswillbegivenafterAugust8,2007.Refundswillnotbegiven
toconferenceno-shows.Wesuggestthatyousendareplacementifyoucannotattend.
Special NotesPlease note that admittance is limited. Conference organizers reserve the right to change or
cancelanyportionoftheprogramwithoutpriornotice.Speakerpresentationsthatareavailablefor
distributionwillbeprovidedelectronicallytoallpaidconferenceattendees.Intheunlikelyeventthat
wecancel,wearenotresponsibleforattendees’airfare,hotelcharges,orincidentals.Paymentis
requiredinadvanceoftheconference.
Have QuestionsIf youhave anyquestions on your registration, or if youhave aphysical disability that requires
assistance,pleasecontactSusanHickeyat781-616-2100,ext.114orviae-mailatsusan_hickey@
infotrends.com.
Formoreinformationonsponsorshipandexhibitopportunities,orforbusinessdevelopmentstrategy
marketresearch,pleasecontactScottPhinneyat781-616-2100ext.123.
A Questex Company
97LibbeyIndustrialParkway
Weymouth,MA02189
Wednesday, August 22, 2007
visit our website www.transpromosummit.com
Thursday, August 23, 2007
marketing/business track (continued)4:15 PM – 5:00 PMSession 9: Content is KingBy enhancing the data planning and visualization and analytical capability of transactiondocuments, you can blend the right offer and message to specific customers based on your existingrelationship.TransPromoistheultimatedata-drivenmarketingopportunitywherethecombinationofyourdata,structuredandfree-thinkinganalysis,andcreativeplanningwillhelpyou:• Maximizethevaluethatyourexistingcustomerscontributetoyourbusiness(grow)• Retain your more profitable customers and strengthen their loyalty (keep) • Kick-startlapsedorinactivecustomerstostarttradingwithyouagain(repeatwin)
This session is focused on blending the right data with transaction documents to deliverprofitable business results.
technology track 1:30 PM – 2:15 PMSession 4: The Cost of TransPromo ConversionRegardless of the benefits of TransPromo, it must be cost-effective. This session will review the typical costs of implementingTransPromo, and the detailed results may surprise you.Thissessionwillleveragerecently-completedresearchonthistopicandpresenttheresultsofmarketresearchwithpracticalsuggestions.
2:15 PM – 3:00 PMSession 6: How Did You Do It?This panel session will review how participants implemented TransPromo. The journey istypically difficult and fraught with danger. Those who have been on the “cutting edge” will sharehowtheyhavesucceeded.
3:00 PM – 3:30 PM PM Break: Table-Top Browsing
3:30 PM – 4:15 PMSession 8: How Good is Good Enough? Print Quality & Customer ExpectationsThefactisthatyoumayneedtoacceptanumberoftrade-offswhenproducingTransPromodocuments.Thissessionwilladdresstheissueofqualityasitrelatestocustomerexpectationsandmarketrequirements.
4:15 PM – 5:00 PMSession 10: Hybrid Documents: Where Does the Transaction Document End and the Promo Begin?The benefit of TransPromo is that recipients look at transaction documents. This session willaddresstheissuesassociatedwithchangingatransactiondocumentintoaTransPromodocumentwithoutimpactingtheinitialrequirementsofthetransactiondocumentorimpactingtheintendedconsequences.Itwillcombinemarketresearchwithpracticalsuggestions.
5:00 PM – 5:45 PMSession 11: From Personalization to Purls: Raising Communications to the Next LevelIn thissession, learnwhat it takes to transformyourcommunicationsprograms intohighlyeffectivepersonalizedmarketingcampaignsthatreachcustomersatalltouchpoints,deepeningthecustomerrelationship,cuttingcostsanddrivinghigherresponserates.We’llexaminethekey elements required for integrated promotional, transactional and transpromo marketingcommunications, including how personalized URLs are being implemented in conjunctionwith 1:1 marketing campaigns and how they are playing a critical role in measurementandreporting.
Media Sponsor:
Speaker List
Apartiallistingofparticipatingcompanies:
APT, President & CEO
CMO Council, Senior Vice President
DMA, Vice President of Marketing
DME, Vice President Creative Strategies
DST Output, Vice President, Sales & Corporate Communications
Fidelity National Information Services, Inc.,Vice President
First Data, Director of Marketing Communications
GMC,CEO
HP, VP & GM Indigo Digital Press Division
Indivia, President
InfoPrint Solutions Company, Global Solutions Manager
Kodak, CMO
MindFire, CEO
Océ, Senior Director, Product Marketing
Prinova, President & CEO
Terminal Van Gogh, CEO
Visa, Vice President
Xerox, Manager, Transactional Development
Forspeakerupdatespleasevisitourwebsite.
DearColleague,
Transactionaldocumentsincludeinvoicesandstatementsandarerequiredtorunabusiness.Thedocumentsarelookedatandprovokeaction.Therealvalueoftransactionaldocumentsistheabilitytousethemtoturnthatattentionintoaction.TransPromotionaldocumentsusethewhitespacewithinbillingdocuments,statements,andothertransactiondocumentstodelivertargetedmarketingmessages.
Considerthevastopportunitiesintransactiondocuments.In2005,thetotalNorthAmericantransactionmarketconsistedof64.3billiondocumentsvaluedat$120billionand114billondirectmailpieces(witharetailvalueof$61.1billion)weresentinNorthAmerica.ConsumerresearchshowsthereisahighconsumerpreferenceforTransPromotionaldocuments(63%preferredthistypeofdocument).However,only31%ofthedirectmailtheycurrently receive contains personalized content that consumers find useful.
TransPromodocumentscantransformwhatmostviewasacostofdoingbusinesstoarevenuegenerator.They can efficiently and effectively target, cross-sell and up-sell clients on new products and services.
Weareatthebrinkofwidespreadadoption.EquipmentandsoftwarearematuringandmarketingexecutivesarelookingforbetterROI.That’swhatTransPromocandeliver.Areyoureadytoprovidetherightsolutiontoyourcustomers?
We’ll address this question and more during InfoTrends’ first “TransPromo Summit” taking place August 22-23, 2007 inNewYork,NY.WithmarketingdepartmentswakinguptothegamechangingTransPromostrategiesit’sclearthatnowisthetimetostartplanninghowyouimplementthisinyourbusiness.
This2-dayprogramisdesignedtoprovideattendeeswiththe“What”,“Why”and“How-To”fortransformingtransactiondocumentsintomarketingopportunities.
You’lllearnhowto:• Enhancecustomercommunications• Improve customer retention, increase revenue and profits• ImproveyourdocumentROI
Pleasereserveyourspotforyourselforpassthisalongtoyourcolleague.WelookforwardtoseeingyouinAugust.
Bestregards,
BarbPellow CharlieCorr ConferenceChair ConferenceChair Director,InfoTrends GroupDirector,InfoTrends
Who Should AttendSeniormarketingandprintproductionexecutivesandmanagersfromthefollowing:
• Banking/Insurance/Securities
• Manufacturing
• Retail/Wholesale
• GraphicDesign&Advertising
• Telecomm&Utilities
• Healthcare/Medical
• Education
Keyprintmanagementpersonnelfromthefollowingenvironments:
• Datacenterprinting
• In-plantprinting
• Commercialprinting
• Servicebureaus
• Directmarketingagencies
HP is the world’s leading provider of imaging and printingsolutions, including inkjet printers, all-in-one devices, laserprinters, wide-format printers, super-wide format printers,scanners, print servers, digital cameras and digital presses.The company has formed a new Graphics and ImagingBusinessUnittoenablecommercialprintersandothergraphicsprofessionals to offer a more robust product portfolio whileworking with HP as the single source supplier for virtuallyall digital print communication requirements. The offeringsaddress the growing demand for one-to-one marketingpieces, on-demand communication, outdoor graphics, andshort-run commercial print jobs. The HP Indigo Digital Pressbusiness unit encompasses the industry’s most advanceddigitalprintingtechnologyforawiderangeofcommercialandindustrialapplications.
Kodak is a leading provider of innovative solutions forconventional,digitalandblendedprintproductionenvironments.Kodak’s Graphic Communications Group, one of Kodak’sstrategic business units, provides technologies, products andservicesthathelpprintprovidersstreamlineprocesses,optimizeefficiencies and broaden services. The most expansive portfolio for the graphic communications market includes solutions fordigital printing, workflow, prepress, high volume and wide formatinkjetprinting,anddocumentimaging.Withthelargestglobalsales force,anexperiencedworldwideservicenetworkandextensiveindustryexpertise,Kodakistherightpartnertohelp customers grow their businesses. For more information,visitwww.graphics.kodak.com.
Océ is a leading provider of digital document managementtechnology and services. Our reliable solutions help printprofessionalsworkproductivelyanddelivervaluetothebottomline. Océ workflow software complements a comprehensive line ofbothcolorandblackandwhiteprintsystems.AsTransPromoapplicationsbecomemoreessentialtomarketingstrategies,Océhelpscustomersusevariablemessagingandqualityprintingtoleverage thecommunicationspowerof their regularmailings.As a result, companies can operate more efficiently, capture morerevenueandbuildstrongercustomerrelationships.
InfoPrint Solutions Company, the new joint venture betweenIBMandRicoh,bringsover100yearsofcombinedexperienceto print and output environments. From versatile hardwaredesigned specifically to meet the needs of transpromotional and direct mail, to software that can monitor, measure, andimproveproductivity.Withourlegacyinhigh-valuedocuments,InfoPrint Solutions Company is well positioned to streamlineprint management and optimize your entire output operation.Comeseehowourintegratedsolutionscantakeyourbusinesstothenextlevel.
Xerox Corporation has a long and successful historyas a leader in delivering end-to-end transactional printsolutions. Xerox’s primary high-end transactional printerfamilies are the DocuPrint® cut sheet and continuousfeed printers, Xerox Nuvera™ and DocuTech® for blackand white printing, and DocuColor® and iGen3® digitalfull-color printers. These diverse transaction print engines,combined with Xerox FreeFlow digital workflow software, extend the value of transactional documents by integratingvaluablepromotionalcontentintobusinesscriticaldocuments.Fortransactionalprintproviders,thisbringsadditionalrevenueandimprovedROIwhileenhancingcustomercommunicationswithmoreeffectiveandtargetedmessages.
Conference at-a-Glance
8:00 AM – 9:00 AMContinental Breakfast – Table-Top Browsing
9:00 AM – 9:45 AM Keynote: A Statement Isn’t a Statement Anymore! It’s a Powerful Marketing ToolAstatement is justastatement, right?Wrong! Itused tobe,but thingsarechanging.Businessesarenowrecognizingthepotentialofturningstatementsandothertransactionaldocumentsintopowerfulmarketingtools.Thiskeynotesessionfocusesontheemergingmarketingopportunityassociatedwithso-called “TransPromo” solutions. TransPromo is a cocktail of transactionalprint,bolddesign, color,andvariablemarketingdata thatdeliversamixoffunctional transactional information and value-added marketing to businesscommunications.
9:45 AM – 10:30 AMKeynote: Bring Your Brand to Life with TransPromoThe most frequent communication between a business and customer isthrough transactiondocuments (i.e.statementsand invoices).Byusing thepowerof informationdesigntoclarifydata,emphasize itemsof importance,dramatizepatternsanddrawattention to items that requireaction,youcanturn transaction documents into powerful marketing tools. In this keynotesession,wewilldiscusshowyoucan transformtransactiondocuments intotoolstobuildyourbrandanddrivenewbusinessopportunity.
10:30 AM – 11:00 AM AM Break: Table-Top Browsing
11:00 AM – 11:45 AM Session 1: Anatomy of a TransPromo CampaignBy their nature, bills, statements, and other transactional documents havea captive audience and provide an ideal opportunity to tailor messagesbased on a consumer’s interests, preferences, and patterns. Incorporatingpersonalizedcolorvariabledataintobillsandstatementscreatesacustomercommunication piece that gets attention and causes action. This sessionwilltaketheaudiencethroughtheanatomyofaTransPromocampaignfromconcept to implementation to delivery and highlight the critical elementsnecessaryforasuccessfulpromotionandtransactions.
11:45 AM – 12:30 PMSession 2: Direct Marketing – Integral to the Marketing MixDirectmarketingisnolongeranicheindustry-it’sbecomeastrategicprocess.Today,directresponseadvertisingisdata-drivenandincreasinglyInternet-based.TheDirectMarketingAssociationwillsharetheirexperiencesonhowtosuccessfullyreachouttoconsumerswithdesirableoffersthroughtranspromotionaldocuments.Thissessionwillfocusontheimportanceofdirectmarketingintheoverallmediamixandhowcompaniesareintegratingtargetedmarketingmessagesintotraditionalstatements.
12:30 PM – 1:30 PM Lunch – Table-Top Browsing
Session InformationWednesday, August 22, 2007
TransPromo Summit Transforming Transaction Documents into Marketing Opportunity
August 22-23, 2007 Hilton New YorkNew York, NY
marketing/business track
1:30 PM – 2:15 PM Session 3: Building TransPromo Campaigns… The Right MixTransPromocontainstwomainingredients;transactionalprintandproactivemarketing. Most medium-sized and large organizations already havethese ingredients, but need support to find the right blend. This session is designed to discuss the blend that creates revenue-boosting customercommunications. It talksabouthowtoaddbolddesignandcolorwithkeyvariableinformationtogettheguaranteed“kick”thatmarketersarelookingforinaTransPromocommunication.
2:15 PM – 3:00 PMSession 5: Leveraging TransPromo… An Agency PerspectiveAs the Direct Mail market continues to thrive, new printing technologies,application software, and quality creative execution can help raise readerawareness by transforming routine statements and other transactionaldocuments into powerful customer communications. In the businessworld, companies regularly contact customers, shareholders, suppliers,and employees with statements, invoices, checks, and pay slips. Thesedocuments are expected, and because of their financial standing are generally openedandreadbeforeothermail.Creativedirectmailersandagenciesarebeginning to see that using these items formarketingpurposescanbeafantasticopportunitytocross-sellnewproducts/servicesandenhancebrandrecognitionwiththerecipient.ThissessionistargetedtowardprovidinganagencyperspectiveonhowtoleveragetheTransPromoopportunitytobuildyourbrand.
3:00 PM – 3:30 PM PM Break: Table-Top Browsing
3:30 PM – 4:15 PMSession 7: Color Drives ResultsTranspromotional documents are all about influencing customers. Color is one of the most effective ways to do that. Color has been proven tocause customers to read longer, understand more, and take action.LeatriceEisemanofthePantoneColorInstitutehascalledcolorthe“silentsalesperson.” However, getting the results you want from color in yourtranspromodocumentsrequiresandunderstandingofwhyitworks-notjustabeliefthatitdoes.
Thissessionwillprovideabriefoverviewofsomeofthekeywaysthatcolorinfluences behavior and how document designers can take advantage of those innate responses to drive results. Attendees will benefit from:
•Examplesofrealworldresultsdrivenbydigitalcolortranspromo documents coupled with effective information design at major financial, insuranceandretailorganizations.
•Tipsandtricksonpromotingwithcolor
•Anoverviewofthescienceofcolorandtrapstoavoid
visit our website www.transpromosummit.com
Our Platinum Sponsors
Wednesday, August 22, 2007
8:00AM–9:00AM ContinentalBreakfast–Table-TopBrowsing
9:00AM–9:45AM Keynote: AStatementIsn’taStatementAnymore!It’saPowerfulMarketingTool
9:45AM–10:30AM Keynote: BringYourBrandtoLifewithTransPromo
10:30AM–11:00AM AMBreak:Table-TopBrowsing
11:00AM–11:45AM Session 1:AnatomyofaTransPromoCampaign
11:45AM–12:30PM Session 2: DirectMarketing–IntegraltotheMarketingMix
12:30PM–1:30PM Lunch–Table-TopBrowsing
Marketing/Business Track Technology Track
1:30PM–2:15PM Session 3: Session 4: BuildingTransPromoCampaigns… TheCostof TheRightMix TransPromoConversion
2:15PM–3:00PM Session 5: Session 6: LeveragingTransPromo… HowDidYouDoIt? AnAgencyPerspective
3:00PM–3:30PM PMBreak:Table-TopBrowsing PMBreak:Table-TopBrowsing
3:30PM–4:15PM Session 7: Session 8: ColorDrivesResults HowGoodisGoodEnough? PrintQuality&CustomerExpectations
4:15PM–5:00PM Session 9: Session 10: ContentisKing HybridDocuments:WhereDoes theTransactionDocumentEnd andthePromoBegin?
5:00PM–5:45PM Session 11: FromPersonalizationtoPurls:RaisingCommunicationstothe NextLevel
5:45PM–7:45PM NetworkingReception
Thursday, August 23, 2007
8:00AM–9:00AM ContinentalBreakfast–Table-TopBrowsing
9:00AM–10:00AM Session 12: It’sAllAboutROI
10:00AM–10:15AM AMBreak–Table-TopBrowsing
10:15AM–11:15AM Session 13:TransPromo...TheUserExperience
11:15AM–12:30PM Keynote: TheTechnology…TheTools
12:30PM–1:30PM Lunch–Table-TopBrowsing
1:30PM–2:30PM Session 14: TheTransPromoRealities
2:30PM–3:30PM Session 15: PuttingitAllTogether
3:30 PM Conference Adjourns
Speaker List
Apartiallistingofparticipatingcompanies:
APT, President & CEO
CMO Council, Senior Vice President
DMA, Vice President of Marketing
DME, Vice President Creative Strategies
DST Output, Vice President, Sales & Corporate Communications
Fidelity National Information Services, Inc.,Vice President
First Data, Director of Marketing Communications
GMC,CEO
HP, VP & GM Indigo Digital Press Division
Indivia, President
InfoPrint Solutions Company, Global Solutions Manager
Kodak, CMO
MindFire, CEO
Océ, Senior Director, Product Marketing
Prinova, President & CEO
Terminal Van Gogh, CEO
Visa, Vice President
Xerox, Manager, Transactional Development
Forspeakerupdatespleasevisitourwebsite.
DearColleague,
Transactionaldocumentsincludeinvoicesandstatementsandarerequiredtorunabusiness.Thedocumentsarelookedatandprovokeaction.Therealvalueoftransactionaldocumentsistheabilitytousethemtoturnthatattentionintoaction.TransPromotionaldocumentsusethewhitespacewithinbillingdocuments,statements,andothertransactiondocumentstodelivertargetedmarketingmessages.
Considerthevastopportunitiesintransactiondocuments.In2005,thetotalNorthAmericantransactionmarketconsistedof64.3billiondocumentsvaluedat$120billionand114billondirectmailpieces(witharetailvalueof$61.1billion)weresentinNorthAmerica.ConsumerresearchshowsthereisahighconsumerpreferenceforTransPromotionaldocuments(63%preferredthistypeofdocument).However,only31%ofthedirectmailtheycurrently receive contains personalized content that consumers find useful.
TransPromodocumentscantransformwhatmostviewasacostofdoingbusinesstoarevenuegenerator.They can efficiently and effectively target, cross-sell and up-sell clients on new products and services.
Weareatthebrinkofwidespreadadoption.EquipmentandsoftwarearematuringandmarketingexecutivesarelookingforbetterROI.That’swhatTransPromocandeliver.Areyoureadytoprovidetherightsolutiontoyourcustomers?
We’ll address this question and more during InfoTrends’ first “TransPromo Summit” taking place August 22-23, 2007 inNewYork,NY.WithmarketingdepartmentswakinguptothegamechangingTransPromostrategiesit’sclearthatnowisthetimetostartplanninghowyouimplementthisinyourbusiness.
This2-dayprogramisdesignedtoprovideattendeeswiththe“What”,“Why”and“How-To”fortransformingtransactiondocumentsintomarketingopportunities.
You’lllearnhowto:• Enhancecustomercommunications• Improve customer retention, increase revenue and profits• ImproveyourdocumentROI
Pleasereserveyourspotforyourselforpassthisalongtoyourcolleague.WelookforwardtoseeingyouinAugust.
Bestregards,
BarbPellow CharlieCorr ConferenceChair ConferenceChair Director,InfoTrends GroupDirector,InfoTrends
Who Should AttendSeniormarketingandprintproductionexecutivesandmanagersfromthefollowing:
• Banking/Insurance/Securities
• Manufacturing
• Retail/Wholesale
• GraphicDesign&Advertising
• Telecomm&Utilities
• Healthcare/Medical
• Education
Keyprintmanagementpersonnelfromthefollowingenvironments:
• Datacenterprinting
• In-plantprinting
• Commercialprinting
• Servicebureaus
• Directmarketingagencies
HP is the world’s leading provider of imaging and printingsolutions, including inkjet printers, all-in-one devices, laserprinters, wide-format printers, super-wide format printers,scanners, print servers, digital cameras and digital presses.The company has formed a new Graphics and ImagingBusinessUnittoenablecommercialprintersandothergraphicsprofessionals to offer a more robust product portfolio whileworking with HP as the single source supplier for virtuallyall digital print communication requirements. The offeringsaddress the growing demand for one-to-one marketingpieces, on-demand communication, outdoor graphics, andshort-run commercial print jobs. The HP Indigo Digital Pressbusiness unit encompasses the industry’s most advanceddigitalprintingtechnologyforawiderangeofcommercialandindustrialapplications.
Kodak is a leading provider of innovative solutions forconventional,digitalandblendedprintproductionenvironments.Kodak’s Graphic Communications Group, one of Kodak’sstrategic business units, provides technologies, products andservicesthathelpprintprovidersstreamlineprocesses,optimizeefficiencies and broaden services. The most expansive portfolio for the graphic communications market includes solutions fordigital printing, workflow, prepress, high volume and wide formatinkjetprinting,anddocumentimaging.Withthelargestglobalsales force,anexperiencedworldwideservicenetworkandextensiveindustryexpertise,Kodakistherightpartnertohelp customers grow their businesses. For more information,visitwww.graphics.kodak.com.
Océ is a leading provider of digital document managementtechnology and services. Our reliable solutions help printprofessionalsworkproductivelyanddelivervaluetothebottomline. Océ workflow software complements a comprehensive line ofbothcolorandblackandwhiteprintsystems.AsTransPromoapplicationsbecomemoreessentialtomarketingstrategies,Océhelpscustomersusevariablemessagingandqualityprintingtoleverage thecommunicationspowerof their regularmailings.As a result, companies can operate more efficiently, capture morerevenueandbuildstrongercustomerrelationships.
InfoPrint Solutions Company, the new joint venture betweenIBMandRicoh,bringsover100yearsofcombinedexperienceto print and output environments. From versatile hardwaredesigned specifically to meet the needs of transpromotional and direct mail, to software that can monitor, measure, andimproveproductivity.Withourlegacyinhigh-valuedocuments,InfoPrint Solutions Company is well positioned to streamlineprint management and optimize your entire output operation.Comeseehowourintegratedsolutionscantakeyourbusinesstothenextlevel.
Xerox Corporation has a long and successful historyas a leader in delivering end-to-end transactional printsolutions. Xerox’s primary high-end transactional printerfamilies are the DocuPrint® cut sheet and continuousfeed printers, Xerox Nuvera™ and DocuTech® for blackand white printing, and DocuColor® and iGen3® digitalfull-color printers. These diverse transaction print engines,combined with Xerox FreeFlow digital workflow software, extend the value of transactional documents by integratingvaluablepromotionalcontentintobusinesscriticaldocuments.Fortransactionalprintproviders,thisbringsadditionalrevenueandimprovedROIwhileenhancingcustomercommunicationswithmoreeffectiveandtargetedmessages.
Conference at-a-Glance
8:00 AM – 9:00 AMContinental Breakfast – Table-Top Browsing
9:00 AM – 9:45 AM Keynote: A Statement Isn’t a Statement Anymore! It’s a Powerful Marketing ToolAstatement is justastatement, right?Wrong! Itused tobe,but thingsarechanging.Businessesarenowrecognizingthepotentialofturningstatementsandothertransactionaldocumentsintopowerfulmarketingtools.Thiskeynotesessionfocusesontheemergingmarketingopportunityassociatedwithso-called “TransPromo” solutions. TransPromo is a cocktail of transactionalprint,bolddesign, color,andvariablemarketingdata thatdeliversamixoffunctional transactional information and value-added marketing to businesscommunications.
9:45 AM – 10:30 AMKeynote: Bring Your Brand to Life with TransPromoThe most frequent communication between a business and customer isthrough transactiondocuments (i.e.statementsand invoices).Byusing thepowerof informationdesigntoclarifydata,emphasize itemsof importance,dramatizepatternsanddrawattention to items that requireaction,youcanturn transaction documents into powerful marketing tools. In this keynotesession,wewilldiscusshowyoucan transformtransactiondocuments intotoolstobuildyourbrandanddrivenewbusinessopportunity.
10:30 AM – 11:00 AM AM Break: Table-Top Browsing
11:00 AM – 11:45 AM Session 1: Anatomy of a TransPromo CampaignBy their nature, bills, statements, and other transactional documents havea captive audience and provide an ideal opportunity to tailor messagesbased on a consumer’s interests, preferences, and patterns. Incorporatingpersonalizedcolorvariabledataintobillsandstatementscreatesacustomercommunication piece that gets attention and causes action. This sessionwilltaketheaudiencethroughtheanatomyofaTransPromocampaignfromconcept to implementation to delivery and highlight the critical elementsnecessaryforasuccessfulpromotionandtransactions.
11:45 AM – 12:30 PMSession 2: Direct Marketing – Integral to the Marketing MixDirectmarketingisnolongeranicheindustry-it’sbecomeastrategicprocess.Today,directresponseadvertisingisdata-drivenandincreasinglyInternet-based.TheDirectMarketingAssociationwillsharetheirexperiencesonhowtosuccessfullyreachouttoconsumerswithdesirableoffersthroughtranspromotionaldocuments.Thissessionwillfocusontheimportanceofdirectmarketingintheoverallmediamixandhowcompaniesareintegratingtargetedmarketingmessagesintotraditionalstatements.
12:30 PM – 1:30 PM Lunch – Table-Top Browsing
Session InformationWednesday, August 22, 2007
TransPromo Summit Transforming Transaction Documents into Marketing Opportunity
August 22-23, 2007 Hilton New YorkNew York, NY
marketing/business track
1:30 PM – 2:15 PM Session 3: Building TransPromo Campaigns… The Right MixTransPromocontainstwomainingredients;transactionalprintandproactivemarketing. Most medium-sized and large organizations already havethese ingredients, but need support to find the right blend. This session is designed to discuss the blend that creates revenue-boosting customercommunications. It talksabouthowtoaddbolddesignandcolorwithkeyvariableinformationtogettheguaranteed“kick”thatmarketersarelookingforinaTransPromocommunication.
2:15 PM – 3:00 PMSession 5: Leveraging TransPromo… An Agency PerspectiveAs the Direct Mail market continues to thrive, new printing technologies,application software, and quality creative execution can help raise readerawareness by transforming routine statements and other transactionaldocuments into powerful customer communications. In the businessworld, companies regularly contact customers, shareholders, suppliers,and employees with statements, invoices, checks, and pay slips. Thesedocuments are expected, and because of their financial standing are generally openedandreadbeforeothermail.Creativedirectmailersandagenciesarebeginning to see that using these items formarketingpurposescanbeafantasticopportunitytocross-sellnewproducts/servicesandenhancebrandrecognitionwiththerecipient.ThissessionistargetedtowardprovidinganagencyperspectiveonhowtoleveragetheTransPromoopportunitytobuildyourbrand.
3:00 PM – 3:30 PM PM Break: Table-Top Browsing
3:30 PM – 4:15 PMSession 7: Color Drives ResultsTranspromotional documents are all about influencing customers. Color is one of the most effective ways to do that. Color has been proven tocause customers to read longer, understand more, and take action.LeatriceEisemanofthePantoneColorInstitutehascalledcolorthe“silentsalesperson.” However, getting the results you want from color in yourtranspromodocumentsrequiresandunderstandingofwhyitworks-notjustabeliefthatitdoes.
Thissessionwillprovideabriefoverviewofsomeofthekeywaysthatcolorinfluences behavior and how document designers can take advantage of those innate responses to drive results. Attendees will benefit from:
•Examplesofrealworldresultsdrivenbydigitalcolortranspromo documents coupled with effective information design at major financial, insuranceandretailorganizations.
•Tipsandtricksonpromotingwithcolor
•Anoverviewofthescienceofcolorandtrapstoavoid
visit our website www.transpromosummit.com
Our Platinum Sponsors
Wednesday, August 22, 2007
8:00AM–9:00AM ContinentalBreakfast–Table-TopBrowsing
9:00AM–9:45AM Keynote: AStatementIsn’taStatementAnymore!It’saPowerfulMarketingTool
9:45AM–10:30AM Keynote: BringYourBrandtoLifewithTransPromo
10:30AM–11:00AM AMBreak:Table-TopBrowsing
11:00AM–11:45AM Session 1:AnatomyofaTransPromoCampaign
11:45AM–12:30PM Session 2: DirectMarketing–IntegraltotheMarketingMix
12:30PM–1:30PM Lunch–Table-TopBrowsing
Marketing/Business Track Technology Track
1:30PM–2:15PM Session 3: Session 4: BuildingTransPromoCampaigns… TheCostof TheRightMix TransPromoConversion
2:15PM–3:00PM Session 5: Session 6: LeveragingTransPromo… HowDidYouDoIt? AnAgencyPerspective
3:00PM–3:30PM PMBreak:Table-TopBrowsing PMBreak:Table-TopBrowsing
3:30PM–4:15PM Session 7: Session 8: ColorDrivesResults HowGoodisGoodEnough? PrintQuality&CustomerExpectations
4:15PM–5:00PM Session 9: Session 10: ContentisKing HybridDocuments:WhereDoes theTransactionDocumentEnd andthePromoBegin?
5:00PM–5:45PM Session 11: FromPersonalizationtoPurls:RaisingCommunicationstothe NextLevel
5:45PM–7:45PM NetworkingReception
Thursday, August 23, 2007
8:00AM–9:00AM ContinentalBreakfast–Table-TopBrowsing
9:00AM–10:00AM Session 12: It’sAllAboutROI
10:00AM–10:15AM AMBreak–Table-TopBrowsing
10:15AM–11:15AM Session 13:TransPromo...TheUserExperience
11:15AM–12:30PM Keynote: TheTechnology…TheTools
12:30PM–1:30PM Lunch–Table-TopBrowsing
1:30PM–2:30PM Session 14: TheTransPromoRealities
2:30PM–3:30PM Session 15: PuttingitAllTogether
3:30 PM Conference Adjourns
Speaker List
Apartiallistingofparticipatingcompanies:
APT, President & CEO
CMO Council, Senior Vice President
DMA, Vice President of Marketing
DME, Vice President Creative Strategies
DST Output, Vice President, Sales & Corporate Communications
Fidelity National Information Services, Inc.,Vice President
First Data, Director of Marketing Communications
GMC,CEO
HP, VP & GM Indigo Digital Press Division
Indivia, President
InfoPrint Solutions Company, Global Solutions Manager
Kodak, CMO
MindFire, CEO
Océ, Senior Director, Product Marketing
Prinova, President & CEO
Terminal Van Gogh, CEO
Visa, Vice President
Xerox, Manager, Transactional Development
Forspeakerupdatespleasevisitourwebsite.
DearColleague,
Transactionaldocumentsincludeinvoicesandstatementsandarerequiredtorunabusiness.Thedocumentsarelookedatandprovokeaction.Therealvalueoftransactionaldocumentsistheabilitytousethemtoturnthatattentionintoaction.TransPromotionaldocumentsusethewhitespacewithinbillingdocuments,statements,andothertransactiondocumentstodelivertargetedmarketingmessages.
Considerthevastopportunitiesintransactiondocuments.In2005,thetotalNorthAmericantransactionmarketconsistedof64.3billiondocumentsvaluedat$120billionand114billondirectmailpieces(witharetailvalueof$61.1billion)weresentinNorthAmerica.ConsumerresearchshowsthereisahighconsumerpreferenceforTransPromotionaldocuments(63%preferredthistypeofdocument).However,only31%ofthedirectmailtheycurrently receive contains personalized content that consumers find useful.
TransPromodocumentscantransformwhatmostviewasacostofdoingbusinesstoarevenuegenerator.They can efficiently and effectively target, cross-sell and up-sell clients on new products and services.
Weareatthebrinkofwidespreadadoption.EquipmentandsoftwarearematuringandmarketingexecutivesarelookingforbetterROI.That’swhatTransPromocandeliver.Areyoureadytoprovidetherightsolutiontoyourcustomers?
We’ll address this question and more during InfoTrends’ first “TransPromo Summit” taking place August 22-23, 2007 inNewYork,NY.WithmarketingdepartmentswakinguptothegamechangingTransPromostrategiesit’sclearthatnowisthetimetostartplanninghowyouimplementthisinyourbusiness.
This2-dayprogramisdesignedtoprovideattendeeswiththe“What”,“Why”and“How-To”fortransformingtransactiondocumentsintomarketingopportunities.
You’lllearnhowto:• Enhancecustomercommunications• Improve customer retention, increase revenue and profits• ImproveyourdocumentROI
Pleasereserveyourspotforyourselforpassthisalongtoyourcolleague.WelookforwardtoseeingyouinAugust.
Bestregards,
BarbPellow CharlieCorr ConferenceChair ConferenceChair Director,InfoTrends GroupDirector,InfoTrends
Who Should AttendSeniormarketingandprintproductionexecutivesandmanagersfromthefollowing:
• Banking/Insurance/Securities
• Manufacturing
• Retail/Wholesale
• GraphicDesign&Advertising
• Telecomm&Utilities
• Healthcare/Medical
• Education
Keyprintmanagementpersonnelfromthefollowingenvironments:
• Datacenterprinting
• In-plantprinting
• Commercialprinting
• Servicebureaus
• Directmarketingagencies
HP is the world’s leading provider of imaging and printingsolutions, including inkjet printers, all-in-one devices, laserprinters, wide-format printers, super-wide format printers,scanners, print servers, digital cameras and digital presses.The company has formed a new Graphics and ImagingBusinessUnittoenablecommercialprintersandothergraphicsprofessionals to offer a more robust product portfolio whileworking with HP as the single source supplier for virtuallyall digital print communication requirements. The offeringsaddress the growing demand for one-to-one marketingpieces, on-demand communication, outdoor graphics, andshort-run commercial print jobs. The HP Indigo Digital Pressbusiness unit encompasses the industry’s most advanceddigitalprintingtechnologyforawiderangeofcommercialandindustrialapplications.
Kodak is a leading provider of innovative solutions forconventional,digitalandblendedprintproductionenvironments.Kodak’s Graphic Communications Group, one of Kodak’sstrategic business units, provides technologies, products andservicesthathelpprintprovidersstreamlineprocesses,optimizeefficiencies and broaden services. The most expansive portfolio for the graphic communications market includes solutions fordigital printing, workflow, prepress, high volume and wide formatinkjetprinting,anddocumentimaging.Withthelargestglobalsales force,anexperiencedworldwideservicenetworkandextensiveindustryexpertise,Kodakistherightpartnertohelp customers grow their businesses. For more information,visitwww.graphics.kodak.com.
Océ is a leading provider of digital document managementtechnology and services. Our reliable solutions help printprofessionalsworkproductivelyanddelivervaluetothebottomline. Océ workflow software complements a comprehensive line ofbothcolorandblackandwhiteprintsystems.AsTransPromoapplicationsbecomemoreessentialtomarketingstrategies,Océhelpscustomersusevariablemessagingandqualityprintingtoleverage thecommunicationspowerof their regularmailings.As a result, companies can operate more efficiently, capture morerevenueandbuildstrongercustomerrelationships.
InfoPrint Solutions Company, the new joint venture betweenIBMandRicoh,bringsover100yearsofcombinedexperienceto print and output environments. From versatile hardwaredesigned specifically to meet the needs of transpromotional and direct mail, to software that can monitor, measure, andimproveproductivity.Withourlegacyinhigh-valuedocuments,InfoPrint Solutions Company is well positioned to streamlineprint management and optimize your entire output operation.Comeseehowourintegratedsolutionscantakeyourbusinesstothenextlevel.
Xerox Corporation has a long and successful historyas a leader in delivering end-to-end transactional printsolutions. Xerox’s primary high-end transactional printerfamilies are the DocuPrint® cut sheet and continuousfeed printers, Xerox Nuvera™ and DocuTech® for blackand white printing, and DocuColor® and iGen3® digitalfull-color printers. These diverse transaction print engines,combined with Xerox FreeFlow digital workflow software, extend the value of transactional documents by integratingvaluablepromotionalcontentintobusinesscriticaldocuments.Fortransactionalprintproviders,thisbringsadditionalrevenueandimprovedROIwhileenhancingcustomercommunicationswithmoreeffectiveandtargetedmessages.
Conference at-a-Glance
8:00 AM – 9:00 AMContinental Breakfast – Table-Top Browsing
9:00 AM – 9:45 AM Keynote: A Statement Isn’t a Statement Anymore! It’s a Powerful Marketing ToolAstatement is justastatement, right?Wrong! Itused tobe,but thingsarechanging.Businessesarenowrecognizingthepotentialofturningstatementsandothertransactionaldocumentsintopowerfulmarketingtools.Thiskeynotesessionfocusesontheemergingmarketingopportunityassociatedwithso-called “TransPromo” solutions. TransPromo is a cocktail of transactionalprint,bolddesign, color,andvariablemarketingdata thatdeliversamixoffunctional transactional information and value-added marketing to businesscommunications.
9:45 AM – 10:30 AMKeynote: Bring Your Brand to Life with TransPromoThe most frequent communication between a business and customer isthrough transactiondocuments (i.e.statementsand invoices).Byusing thepowerof informationdesigntoclarifydata,emphasize itemsof importance,dramatizepatternsanddrawattention to items that requireaction,youcanturn transaction documents into powerful marketing tools. In this keynotesession,wewilldiscusshowyoucan transformtransactiondocuments intotoolstobuildyourbrandanddrivenewbusinessopportunity.
10:30 AM – 11:00 AM AM Break: Table-Top Browsing
11:00 AM – 11:45 AM Session 1: Anatomy of a TransPromo CampaignBy their nature, bills, statements, and other transactional documents havea captive audience and provide an ideal opportunity to tailor messagesbased on a consumer’s interests, preferences, and patterns. Incorporatingpersonalizedcolorvariabledataintobillsandstatementscreatesacustomercommunication piece that gets attention and causes action. This sessionwilltaketheaudiencethroughtheanatomyofaTransPromocampaignfromconcept to implementation to delivery and highlight the critical elementsnecessaryforasuccessfulpromotionandtransactions.
11:45 AM – 12:30 PMSession 2: Direct Marketing – Integral to the Marketing MixDirectmarketingisnolongeranicheindustry-it’sbecomeastrategicprocess.Today,directresponseadvertisingisdata-drivenandincreasinglyInternet-based.TheDirectMarketingAssociationwillsharetheirexperiencesonhowtosuccessfullyreachouttoconsumerswithdesirableoffersthroughtranspromotionaldocuments.Thissessionwillfocusontheimportanceofdirectmarketingintheoverallmediamixandhowcompaniesareintegratingtargetedmarketingmessagesintotraditionalstatements.
12:30 PM – 1:30 PM Lunch – Table-Top Browsing
Session InformationWednesday, August 22, 2007
TransPromo Summit Transforming Transaction Documents into Marketing Opportunity
August 22-23, 2007 Hilton New YorkNew York, NY
marketing/business track
1:30 PM – 2:15 PM Session 3: Building TransPromo Campaigns… The Right MixTransPromocontainstwomainingredients;transactionalprintandproactivemarketing. Most medium-sized and large organizations already havethese ingredients, but need support to find the right blend. This session is designed to discuss the blend that creates revenue-boosting customercommunications. It talksabouthowtoaddbolddesignandcolorwithkeyvariableinformationtogettheguaranteed“kick”thatmarketersarelookingforinaTransPromocommunication.
2:15 PM – 3:00 PMSession 5: Leveraging TransPromo… An Agency PerspectiveAs the Direct Mail market continues to thrive, new printing technologies,application software, and quality creative execution can help raise readerawareness by transforming routine statements and other transactionaldocuments into powerful customer communications. In the businessworld, companies regularly contact customers, shareholders, suppliers,and employees with statements, invoices, checks, and pay slips. Thesedocuments are expected, and because of their financial standing are generally openedandreadbeforeothermail.Creativedirectmailersandagenciesarebeginning to see that using these items formarketingpurposescanbeafantasticopportunitytocross-sellnewproducts/servicesandenhancebrandrecognitionwiththerecipient.ThissessionistargetedtowardprovidinganagencyperspectiveonhowtoleveragetheTransPromoopportunitytobuildyourbrand.
3:00 PM – 3:30 PM PM Break: Table-Top Browsing
3:30 PM – 4:15 PMSession 7: Color Drives ResultsTranspromotional documents are all about influencing customers. Color is one of the most effective ways to do that. Color has been proven tocause customers to read longer, understand more, and take action.LeatriceEisemanofthePantoneColorInstitutehascalledcolorthe“silentsalesperson.” However, getting the results you want from color in yourtranspromodocumentsrequiresandunderstandingofwhyitworks-notjustabeliefthatitdoes.
Thissessionwillprovideabriefoverviewofsomeofthekeywaysthatcolorinfluences behavior and how document designers can take advantage of those innate responses to drive results. Attendees will benefit from:
•Examplesofrealworldresultsdrivenbydigitalcolortranspromo documents coupled with effective information design at major financial, insuranceandretailorganizations.
•Tipsandtricksonpromotingwithcolor
•Anoverviewofthescienceofcolorandtrapstoavoid
visit our website www.transpromosummit.com
Our Platinum Sponsors
Wednesday, August 22, 2007
8:00AM–9:00AM ContinentalBreakfast–Table-TopBrowsing
9:00AM–9:45AM Keynote: AStatementIsn’taStatementAnymore!It’saPowerfulMarketingTool
9:45AM–10:30AM Keynote: BringYourBrandtoLifewithTransPromo
10:30AM–11:00AM AMBreak:Table-TopBrowsing
11:00AM–11:45AM Session 1:AnatomyofaTransPromoCampaign
11:45AM–12:30PM Session 2: DirectMarketing–IntegraltotheMarketingMix
12:30PM–1:30PM Lunch–Table-TopBrowsing
Marketing/Business Track Technology Track
1:30PM–2:15PM Session 3: Session 4: BuildingTransPromoCampaigns… TheCostof TheRightMix TransPromoConversion
2:15PM–3:00PM Session 5: Session 6: LeveragingTransPromo… HowDidYouDoIt? AnAgencyPerspective
3:00PM–3:30PM PMBreak:Table-TopBrowsing PMBreak:Table-TopBrowsing
3:30PM–4:15PM Session 7: Session 8: ColorDrivesResults HowGoodisGoodEnough? PrintQuality&CustomerExpectations
4:15PM–5:00PM Session 9: Session 10: ContentisKing HybridDocuments:WhereDoes theTransactionDocumentEnd andthePromoBegin?
5:00PM–5:45PM Session 11: FromPersonalizationtoPurls:RaisingCommunicationstothe NextLevel
5:45PM–7:45PM NetworkingReception
Thursday, August 23, 2007
8:00AM–9:00AM ContinentalBreakfast–Table-TopBrowsing
9:00AM–10:00AM Session 12: It’sAllAboutROI
10:00AM–10:15AM AMBreak–Table-TopBrowsing
10:15AM–11:15AM Session 13:TransPromo...TheUserExperience
11:15AM–12:30PM Keynote: TheTechnology…TheTools
12:30PM–1:30PM Lunch–Table-TopBrowsing
1:30PM–2:30PM Session 14: TheTransPromoRealities
2:30PM–3:30PM Session 15: PuttingitAllTogether
3:30 PM Conference Adjourns
TransPromo Summit Transforming Transaction Documents into Marketing Opportunity
• Enhance customer communications • Improve customer retention • Increase revenue • Reduce costs
www.transpromosummit.com
A Questex Company
Platinum Sponsors: Educational Sponsors:
August 22-23, 2007 Hilton New YorkNew York, NY
Registration InformationRegistration Rates ByJuly25,2007 AfterJuly25,2007Client $795 $895Non-Client $895 $995
Special discounted pricing is available to members of the CMOCouncil,DMA,NAPLandXplorAssociations.Visitourwebsiteorcallformoredetails.
How to RegisterPhone:781-616-2100
Fax:781-616-2121
Web:www.transpromosummit.com
Hotel InformationHiltonNewYork
1335AvenueoftheAmericas
NewYork,NY10019
Phone:212-586-7000
Fax:212-315-1374
Alimitedblockofroomshasbeenreservedatadiscountedrateof$249
per night for conference attendees. The discounted rate is available
August 21-22 and is available on a first-come, first-served basis. Make
your reservations early. Please reference “TransPromo Summit” when
makingreservationstoreceivethediscountedpricing.
8:00 AM – 9:00 AM Breakfast – Table-Top Browsing
9:00 AM – 10:00 AMSession 12: It’s All About ROITherecentMarketingOutlook2007producedbytheCMOCouncilindicatedthat2006wasatimeofmajortransformationformanymarketingorganizations—andCMOsweretheprimaryagents of change. This climate of change continues in 2007 as executives make furtheradjustmentstoupgradeorganizationaleffectiveness,strengthencustomerengagements,andachievegreatermeasurability.Thissession,presentedbytheCMOCouncil,willfocusonhowtheworldofTranspromotionalcommunicationcanaddresskeymarketingexecutiveprioritiesincluding measurement, improved efficiencies, and customer knowledge.
10:00 AM – 10:15 AMAM Break – Table-Top Browsing
10:15 AM – 11:15 AM Session 13: TransPromo…The User ExperienceTransaction documents are expected, and because of their financial standing are generally openedandreadbeforeothermail.Thisthereforepresentsafantasticopportunitytousetheseitemsformarketingpurposes,tocross-sellnewproducts/servicesandenhancebrandrecognitionwith the recipient. This session will feature organizations that have successfully integratedTransPromo communications into their marketing mix.They will talk about their decision toleverageTransPromocommunicationsandthebusinessvaluetotheirorganizations.
11:15 AM – 12:30 PMKeynote: The Technology… The ToolsThe facilities toprintcolordigitaldocumentsandvariabledatahavebeenaround fora longtime,butuntilnowwe’veneverreallyhadthetechnology(orthebudget)tocombinetheminacost-effectivemanner.Colordigitalprintingwastraditionallyveryexpensive,butproductioncostshavesincebeenreduced.Easy-to-usesoftwaretoolsareavailablethatopentheworldof multi-channel communications so that information can be delivered in print or electronicformbasedoncustomerpreference.Thissessionwillemphasizethetechnologiesavailableintoday’smarkettoaddresstheTransPromoopportunity.
12:30 PM – 1:30 PMLunch – Table-Top Browsing
1:30 PM – 2:30 PMSession 14: The TransPromo RealitiesMarketing teams from the financial, pensions, and retail sectors have been early adopters of TransPromo. Other sectors are now showing interest based on a combination of marketingeffectivenessandcostsavings.Somecreativemarketersseesellingtheadspacetopartnersandsuppliersasarevenuesource.ThissessionenablestheaudiencetohearfromorganizationsthathavemadeTransPromoworkforthem.Inadditiontodiscussingchallenges,obstacles,andoverallresults,thepanelistswillalsotakequestionsfromtheaudience.
2:30 PM – 3:30 PM Session 15: Putting It All TogetherTransPromoenablesbusinessdocumentstocontaingraphicalrepresentationsoftransactionsto add interest; dynamic content and personalized messages to appeal to the reader; andproactivemarketingadvertisementstocross-selladditionalproductsandservices.Thewrap-upwillreviewtheapplicationopportunityandbusinessresultsaswellasestablishingaframeworkforgettingstartedintheTransPromoworld.
3:30 PM Conference Adjourns
Session Information
Sponsors: Exhibitors:
Cancellation PolicyCancellationrequestsmustbereceivedinwritingbyAugust8,2007.Refundswillbeassessedwith
a$195processingfee,andnorefundswillbegivenafterAugust8,2007.Refundswillnotbegiven
toconferenceno-shows.Wesuggestthatyousendareplacementifyoucannotattend.
Special NotesPlease note that admittance is limited. Conference organizers reserve the right to change or
cancelanyportionoftheprogramwithoutpriornotice.Speakerpresentationsthatareavailablefor
distributionwillbeprovidedelectronicallytoallpaidconferenceattendees.Intheunlikelyeventthat
wecancel,wearenotresponsibleforattendees’airfare,hotelcharges,orincidentals.Paymentis
requiredinadvanceoftheconference.
Have QuestionsIf youhave anyquestions on your registration, or if youhave aphysical disability that requires
assistance,pleasecontactSusanHickeyat781-616-2100,ext.114orviae-mailatsusan_hickey@
infotrends.com.
Formoreinformationonsponsorshipandexhibitopportunities,orforbusinessdevelopmentstrategy
marketresearch,pleasecontactScottPhinneyat781-616-2100ext.123.
A Questex Company
97LibbeyIndustrialParkway
Weymouth,MA02189
Wednesday, August 22, 2007
visit our website www.transpromosummit.com
Thursday, August 23, 2007
marketing/business track (continued)4:15 PM – 5:00 PMSession 9: Content is KingBy enhancing the data planning and visualization and analytical capability of transactiondocuments, you can blend the right offer and message to specific customers based on your existingrelationship.TransPromoistheultimatedata-drivenmarketingopportunitywherethecombinationofyourdata,structuredandfree-thinkinganalysis,andcreativeplanningwillhelpyou:• Maximizethevaluethatyourexistingcustomerscontributetoyourbusiness(grow)• Retain your more profitable customers and strengthen their loyalty (keep) • Kick-startlapsedorinactivecustomerstostarttradingwithyouagain(repeatwin)
This session is focused on blending the right data with transaction documents to deliverprofitable business results.
technology track 1:30 PM – 2:15 PMSession 4: The Cost of TransPromo ConversionRegardless of the benefits of TransPromo, it must be cost-effective. This session will review the typical costs of implementingTransPromo, and the detailed results may surprise you.Thissessionwillleveragerecently-completedresearchonthistopicandpresenttheresultsofmarketresearchwithpracticalsuggestions.
2:15 PM – 3:00 PMSession 6: How Did You Do It?This panel session will review how participants implemented TransPromo. The journey istypically difficult and fraught with danger. Those who have been on the “cutting edge” will sharehowtheyhavesucceeded.
3:00 PM – 3:30 PM PM Break: Table-Top Browsing
3:30 PM – 4:15 PMSession 8: How Good is Good Enough? Print Quality & Customer ExpectationsThefactisthatyoumayneedtoacceptanumberoftrade-offswhenproducingTransPromodocuments.Thissessionwilladdresstheissueofqualityasitrelatestocustomerexpectationsandmarketrequirements.
4:15 PM – 5:00 PMSession 10: Hybrid Documents: Where Does the Transaction Document End and the Promo Begin?The benefit of TransPromo is that recipients look at transaction documents. This session willaddresstheissuesassociatedwithchangingatransactiondocumentintoaTransPromodocumentwithoutimpactingtheinitialrequirementsofthetransactiondocumentorimpactingtheintendedconsequences.Itwillcombinemarketresearchwithpracticalsuggestions.
5:00 PM – 5:45 PMSession 11: From Personalization to Purls: Raising Communications to the Next LevelIn thissession, learnwhat it takes to transformyourcommunicationsprograms intohighlyeffectivepersonalizedmarketingcampaignsthatreachcustomersatalltouchpoints,deepeningthecustomerrelationship,cuttingcostsanddrivinghigherresponserates.We’llexaminethekey elements required for integrated promotional, transactional and transpromo marketingcommunications, including how personalized URLs are being implemented in conjunctionwith 1:1 marketing campaigns and how they are playing a critical role in measurementandreporting.
Media Sponsor:
TransPromo Summit Transforming Transaction Documents into Marketing Opportunity
• Enhance customer communications • Improve customer retention • Increase revenue • Reduce costs
www.transpromosummit.com
A Questex Company
Platinum Sponsors: Educational Sponsors:
August 22-23, 2007 Hilton New YorkNew York, NY
Registration InformationRegistration Rates ByJuly25,2007 AfterJuly25,2007Client $795 $895Non-Client $895 $995
Special discounted pricing is available to members of the CMOCouncil,DMA,NAPLandXplorAssociations.Visitourwebsiteorcallformoredetails.
How to RegisterPhone:781-616-2100
Fax:781-616-2121
Web:www.transpromosummit.com
Hotel InformationHiltonNewYork
1335AvenueoftheAmericas
NewYork,NY10019
Phone:212-586-7000
Fax:212-315-1374
Alimitedblockofroomshasbeenreservedatadiscountedrateof$249
per night for conference attendees. The discounted rate is available
August 21-22 and is available on a first-come, first-served basis. Make
your reservations early. Please reference “TransPromo Summit” when
makingreservationstoreceivethediscountedpricing.
8:00 AM – 9:00 AM Breakfast – Table-Top Browsing
9:00 AM – 10:00 AMSession 12: It’s All About ROITherecentMarketingOutlook2007producedbytheCMOCouncilindicatedthat2006wasatimeofmajortransformationformanymarketingorganizations—andCMOsweretheprimaryagents of change. This climate of change continues in 2007 as executives make furtheradjustmentstoupgradeorganizationaleffectiveness,strengthencustomerengagements,andachievegreatermeasurability.Thissession,presentedbytheCMOCouncil,willfocusonhowtheworldofTranspromotionalcommunicationcanaddresskeymarketingexecutiveprioritiesincluding measurement, improved efficiencies, and customer knowledge.
10:00 AM – 10:15 AMAM Break – Table-Top Browsing
10:15 AM – 11:15 AM Session 13: TransPromo…The User ExperienceTransaction documents are expected, and because of their financial standing are generally openedandreadbeforeothermail.Thisthereforepresentsafantasticopportunitytousetheseitemsformarketingpurposes,tocross-sellnewproducts/servicesandenhancebrandrecognitionwith the recipient. This session will feature organizations that have successfully integratedTransPromo communications into their marketing mix.They will talk about their decision toleverageTransPromocommunicationsandthebusinessvaluetotheirorganizations.
11:15 AM – 12:30 PMKeynote: The Technology… The ToolsThe facilities toprintcolordigitaldocumentsandvariabledatahavebeenaround fora longtime,butuntilnowwe’veneverreallyhadthetechnology(orthebudget)tocombinetheminacost-effectivemanner.Colordigitalprintingwastraditionallyveryexpensive,butproductioncostshavesincebeenreduced.Easy-to-usesoftwaretoolsareavailablethatopentheworldof multi-channel communications so that information can be delivered in print or electronicformbasedoncustomerpreference.Thissessionwillemphasizethetechnologiesavailableintoday’smarkettoaddresstheTransPromoopportunity.
12:30 PM – 1:30 PMLunch – Table-Top Browsing
1:30 PM – 2:30 PMSession 14: The TransPromo RealitiesMarketing teams from the financial, pensions, and retail sectors have been early adopters of TransPromo. Other sectors are now showing interest based on a combination of marketingeffectivenessandcostsavings.Somecreativemarketersseesellingtheadspacetopartnersandsuppliersasarevenuesource.ThissessionenablestheaudiencetohearfromorganizationsthathavemadeTransPromoworkforthem.Inadditiontodiscussingchallenges,obstacles,andoverallresults,thepanelistswillalsotakequestionsfromtheaudience.
2:30 PM – 3:30 PM Session 15: Putting It All TogetherTransPromoenablesbusinessdocumentstocontaingraphicalrepresentationsoftransactionsto add interest; dynamic content and personalized messages to appeal to the reader; andproactivemarketingadvertisementstocross-selladditionalproductsandservices.Thewrap-upwillreviewtheapplicationopportunityandbusinessresultsaswellasestablishingaframeworkforgettingstartedintheTransPromoworld.
3:30 PM Conference Adjourns
Session Information
Sponsors: Exhibitors:
Cancellation PolicyCancellationrequestsmustbereceivedinwritingbyAugust8,2007.Refundswillbeassessedwith
a$195processingfee,andnorefundswillbegivenafterAugust8,2007.Refundswillnotbegiven
toconferenceno-shows.Wesuggestthatyousendareplacementifyoucannotattend.
Special NotesPlease note that admittance is limited. Conference organizers reserve the right to change or
cancelanyportionoftheprogramwithoutpriornotice.Speakerpresentationsthatareavailablefor
distributionwillbeprovidedelectronicallytoallpaidconferenceattendees.Intheunlikelyeventthat
wecancel,wearenotresponsibleforattendees’airfare,hotelcharges,orincidentals.Paymentis
requiredinadvanceoftheconference.
Have QuestionsIf youhave anyquestions on your registration, or if youhave aphysical disability that requires
assistance,pleasecontactSusanHickeyat781-616-2100,ext.114orviae-mailatsusan_hickey@
infotrends.com.
Formoreinformationonsponsorshipandexhibitopportunities,orforbusinessdevelopmentstrategy
marketresearch,pleasecontactScottPhinneyat781-616-2100ext.123.
A Questex Company
97LibbeyIndustrialParkway
Weymouth,MA02189
Wednesday, August 22, 2007
visit our website www.transpromosummit.com
Thursday, August 23, 2007
marketing/business track (continued)4:15 PM – 5:00 PMSession 9: Content is KingBy enhancing the data planning and visualization and analytical capability of transactiondocuments, you can blend the right offer and message to specific customers based on your existingrelationship.TransPromoistheultimatedata-drivenmarketingopportunitywherethecombinationofyourdata,structuredandfree-thinkinganalysis,andcreativeplanningwillhelpyou:• Maximizethevaluethatyourexistingcustomerscontributetoyourbusiness(grow)• Retain your more profitable customers and strengthen their loyalty (keep) • Kick-startlapsedorinactivecustomerstostarttradingwithyouagain(repeatwin)
This session is focused on blending the right data with transaction documents to deliverprofitable business results.
technology track 1:30 PM – 2:15 PMSession 4: The Cost of TransPromo ConversionRegardless of the benefits of TransPromo, it must be cost-effective. This session will review the typical costs of implementingTransPromo, and the detailed results may surprise you.Thissessionwillleveragerecently-completedresearchonthistopicandpresenttheresultsofmarketresearchwithpracticalsuggestions.
2:15 PM – 3:00 PMSession 6: How Did You Do It?This panel session will review how participants implemented TransPromo. The journey istypically difficult and fraught with danger. Those who have been on the “cutting edge” will sharehowtheyhavesucceeded.
3:00 PM – 3:30 PM PM Break: Table-Top Browsing
3:30 PM – 4:15 PMSession 8: How Good is Good Enough? Print Quality & Customer ExpectationsThefactisthatyoumayneedtoacceptanumberoftrade-offswhenproducingTransPromodocuments.Thissessionwilladdresstheissueofqualityasitrelatestocustomerexpectationsandmarketrequirements.
4:15 PM – 5:00 PMSession 10: Hybrid Documents: Where Does the Transaction Document End and the Promo Begin?The benefit of TransPromo is that recipients look at transaction documents. This session willaddresstheissuesassociatedwithchangingatransactiondocumentintoaTransPromodocumentwithoutimpactingtheinitialrequirementsofthetransactiondocumentorimpactingtheintendedconsequences.Itwillcombinemarketresearchwithpracticalsuggestions.
5:00 PM – 5:45 PMSession 11: From Personalization to Purls: Raising Communications to the Next LevelIn thissession, learnwhat it takes to transformyourcommunicationsprograms intohighlyeffectivepersonalizedmarketingcampaignsthatreachcustomersatalltouchpoints,deepeningthecustomerrelationship,cuttingcostsanddrivinghigherresponserates.We’llexaminethekey elements required for integrated promotional, transactional and transpromo marketingcommunications, including how personalized URLs are being implemented in conjunctionwith 1:1 marketing campaigns and how they are playing a critical role in measurementandreporting.
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