Travel And Tourism

December 7

2011Made by : Surabhi agarwal , Eram Khan ,Apoorv Gautam ,Ashish Kahnna, Manish kumar .

Service Management

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Table of Content Introduction

Travel and Tourism 3International tourism receipts 4

International tourism expenditures 5

Most visited cities by international tourist arrivals 6

The Research

Research Methodology 8Questionnaire 9 Data analysis 12

Conclusion 21

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Travel And Tourism

Tourism is travel for recreational, leisure or business purposes. The World Tourism

Organization defines tourists as people "travelling to and staying in places outside their usual

environment for not more than one consecutive year for leisure, business and other purposes".

Tourism has become a popular global leisure activity. In 2010, there were over 940 million

international tourist arrivals worldwide, representing a growth of 6.6% when compared to 2009.[2] International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to an

increase in real terms of 4.7%. As a result of the late-2000s recession, international travel

demand suffered a strong slowdown from the second half of 2008 through the end of 2009. After a 5%

increase in the first half of 2008, growth in international tourist arrivals moved into negative territory in

the second half of 2008, and ended up only 2% for the year, compared to a 7% increase in 2007. This

negative trend intensified during 2009, exacerbated in some countries due to the outbreak of

the H1N1 influenza virus, resulting in a worldwide decline of 4.2% in 2009 to 880 million international

tourists arrivals, and a 5.7% decline in international tourism receipts.

Tourism is important and in some cases vital for many countries, such

as France, Egypt, Greece, Lebanon, Israel, the United States, the United Kingdom, Spain, Italy,

and Thailand, and many island nations, such as Mauritius, The

Bahamas, Fiji, Maldives, Philippines and the Seychelles. It brings in large amounts of income in

payment for goods and services available, contributing an estimated 5% to the worldwide gross

domestic product (GDP), and it creates opportunities for employment in the service

industries associated with tourism. These service industries include transportation services, such

as airlines, cruise ships and taxicabs; hospitality services, such as accommodations, including

hotels and resorts; and entertainment venues, such as amusement parks, casinos, shopping

malls, music venues and theatres.

In 2010, there were 940 million international tourist arrivals, with a growth of 6.6% as

compared to 2009.

The World Tourism Organization reports the following ten countries as the most visited in

terms of the number of international travellers. In 2010, China overtook Spain to become the

third most visited country. Most of the top visited countries continue to be those in Europe,

followed by a growing number of Asian countries.

Rank Country

UNWTO

Regional

Market

International

tourist

arrivals

(2010)

International

tourist

arrivals

(2009)

Change

2009

to 2010

1  France Europe 76.8 million 76.8 million +0.0%

2  United States Americas 59.7 million 55.0 million +8.7%

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Rank Country

UNWTO

Regional

Market

International

tourist

arrivals

(2010)

International

tourist

arrivals

(2009)

Change

2009

to 2010

3  China Asia 55.7 million 50.9 million +9.4%

4  Spain Europe 52.7 million 52.2 million +1.0%

5  Italy Europe 43.6 million 43.2 million +0.9%

6  United Kingdom Europe 28.1 million 28.2 million -0.2%

7  Turkey Europe 27.0 million 25.5 million +5.9%

8  Germany Europe 26.9 million 24.2 million +10.9%

9  Malaysia Asia 24.6 million 23.6 million +3.9%

10  Mexico Americas 22.4 million 21.5 million+4.4%

International tourism receipts

International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to an

increase in real terms of 4.7% from 2009. The World Tourism Organization reports the following

countries as the top ten tourism earners for the year 2010. It is noticeable that most of them are on

the European continent, but the United States continues to be the top earner.

Rank Country

UNWTO

Regional

Market

International

Tourism

Receipts

(2010)

1  United States North America $103.5 billion

5

Rank Country

UNWTO

Regional

Market

International

Tourism

Receipts

(2010)

2  Spain Europe $52.5 billion

3  France Europe $46.3 billion

4  China Asia $45.8 billion

5  Italy Europe $38.8 billion

6  Germany Europe $34.7 billion

7  United Kingdom Europe $30.4 billion

8  Australia Oceania $30.1 billion

9  Hong Kong (China) Asia $23.0 billion

10  Turkey Europe $20.8 billion

International tourism expenditures

The World Tourism Organization reports the following countries as the top ten biggest spenders on

international tourism for the year 2010.

Rank Country

UNWTO

Regional

Market

International

Tourism

Expenditures

(2010)

1  Germany Europe $77.7 billion

6

Rank Country

UNWTO

Regional

Market

International

Tourism

Expenditures

(2010)

2  United States North America $75.5 billion

3  China Asia $54.9 billion

4  United Kingdom Europe $48.6 billion

5  France Europe $39.4 billion

6  Canada North America $29.5 billion

7  Japan Asia $27.9 billion

8  Italy Europe $27.1 billion

9  Russia Europe $26.5 billion

10  Australia Oceania $22.5 billion

Most visited cities by international tourist arrivals

Top 10 most visited cities by estimated number of international visitors by selected year

City Country

International

visitors

(millions)

Year/Notes

Paris  France 15.1 2010 (Excluding extra-muros visitors)

7

London  United Kingdom 14.6 2010

New York

City United States 9.7 2010

Antalya  Turkey 9.2 2010

Singapore  Singapore 9.22010 (Excluding Malaysian citizens arriving

by land)

Kuala

Lumpur Malaysia 8.9 2010

Hong Kong  Hong Kong (China) 8.4 2010 (Excluding Mainland Chinese visitors)

Dubai United Arab

Emirates8.3 2010

Bangkok  Thailand 7.2 2010

Istanbul  Turkey 6.9 2010

The Research

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Research Objective :

Study the Consumer Behavior With regards to Travel And Tourism.

Research Problem :

How Modernize is Travelling Habits of the people ??

Sampling Plan – Sampling Size : 100

Sampling techniques : Through Questionnaire

The Survey was conducted over a period of a month . In which , our team member went to people from every walk of life and made them aware of our survey , provided them with the questionnaire and helped them in filling it.Travel and Tourism being part of everybody’s life was very easy and comfortable matter to talk about for the respondents. The information which was seek from them was to predict how mordenize their way of travelling is . They were asked,

How often they travel ? For How long ? Where they travel to ? With whom ? Objective of their travel . How they plan their Trip ? Where do they stay ? Have much familiar they are with online travel assistance options ? How they like to travel more ?

All these information was seeked in form of following questionnaire :

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Questionnaire

Please go through the following questionnaire and identify the appropriate responses for each of them. There is no such thing as a correct answer, therefore feel free to respond unprohibitively

Disclaimer: Your response via this questionnaire will be used strictly for academic purposes. There will not be any commercial solicitation or usage of the response in any kind / form whatsoever.

Personal Information

Name :

Age :

Gender :

City :

Occupation :

Your Income Level ( per annum ) :

1. Upto 5 lac2. 5 lac-15 lac3. 15 lac – 25 lac 4. 25 lac- 35 lac5. 35 lac and above 6. Not earning presently

1. How often do you travel outstation ?

Once in a Year Once in 6 Months Once in 3 Months Every Month Every Week

2. How do you Plan your Trip ?

By Yourself Through a Travel Agent

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3.What is most common type purpose of your travel ?o Family Vacationo Adventures o Business o Spiritualo Religious

4. What mode of transportation do you opt ? Rate them on the basis of your preference (most preferred at the top , Least preferred at the bottom )

Car, Bus, Train , Airplane, Ship

5.Where do you go most often ?o Hill Stationso Beacheso Desertso Historically Significant placeso Commercially Busy cities

6. Have You travelled Internationally?o Yeso No

How Many Times ........................ 7. With whom, Do you travel most often ?

o Familyo Friendso Colleagueso Alone

8. Where do you like to stay ?o Expensive Hotelso Economy Hotelso Resorts

9.What is generally the length of the trip ?

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o 1-2 dayso 3-5 dayso A weeko A fortnighto A month

10. Do you have Membership of any Holiday Clubs ?o Yeso No

11. Have you used any online travelling website ?

If so,

12. How often?

none sometimes often every time when I plan a travel

13. Do You have any favourite travel website?

.........................................................................................

14. How Much do you spend on a trip on an average ?

o Upto 5,000o 5,000 – 15,0000o 15,000 – 25, 000o Above 25,000

15. Do You wish to go for a World-tour ?

o Yeso No

Signature

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Data Analysis

With data available various analysis where done in order to study travelling behaviour of the sample .

1. To start with Age Group.

33%

47%

17%3%

Age Group

Below 20 20-25 25-30 Above 30

The Sample was made of 47% people falling in the age group of 20-25 years. Next trailing Age group was “below 20” years with 33 % of contribution. Age group of 25-30 and Above 30 years had contribution of 17% and 3% respectively.

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2. Sex Ratio

57%

43%

gender

Male Female

57 of respondents where Male rest were Females .

3. Occupation

72%

11%

15% 2%

Occupation

Student businessService Housewives

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72 % of respondents where student pursuing different courses of graduation level . where a 15 % where engaged in service . Followed by 11 % engaged in Business while rest two percent were Housewives .

4. Income Group

13%12%

1%10%

2%

62%

Income Group

Upto 5 lac 5lac-15 lac 15 lac -25 lac25 lac -35 lac Above 35 lac Not Presently

62 % share of sample was financially dependent as they are not in any kind of economic activity. 13 % had income of income upto 5 lac where as 12 % earned upto 5 lac to 15 lac annually . only 2 % and 1% earned Above 35 lac and between 15 lac to 25 lac respectively.

5. No . of Trips

Once In a Year36%

Once in 6 months20%

Once in 3 months13%

every Month21%

every Week10%

Trips

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As above data signifies , 36 % went out of their daily environment only once in year . 21 % went out every month while 20 % went once in 6 months. 13 % went once in 3 months but only 10 % went every week.

6. Planning

69%

31%

Planning

By Yourself Through Travel Agent

When it comes to planning your Trip 69 % liked to plan their trip all by themselves where as 31 % rendered the service of Travel agents .

7. Purpose

57%14%

18%5% 6%

Purpose

Family Vacation Adventure BusinessSpiritual Religious

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When asked about the purpose of the Trips they make , 57% answered that it’s mostly Family vacation . Other 18% said that it’s Adventure while 18% said that they do it for Business point of view. While 5 % and 6% people defined their purpose as Spiritual and religious.

8. Mode Of Transportation

Preference 1

Preference 2

Preference 3

Preference 4

Preference 4

020406080

100

ShipAirplaneBusTrainCar

People prefer Train over all the others followed by Car, Airplane, Bus and at the last Ship.

9. Destination

Hill Sta-tion50%

Deserts13%

Beaches5%

Historically Significant

Place8%

Commercially busy Places

23%

Destination

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50 % people commented that their preferred and most destination is Hill Station . for 24 % people it’s Commercially busy places, for 13% it’s Deserts. While for 8% and 5% it’s Historically Significant places and Beaches .

10. International Travel

Yes32%

No68%

International Travels

Out of sample 68% people haven’t made international travel . while 32 % people have been to abroad.

11. Companions

family59%Friends

18%

Col-leagues

2%

Alone21%

companions

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59 % of people prefer Making visits with Family members . While 21 % like to travel alone. 18 % travel with friends . while only 2 % with colleagues.

12. Accommodation

Expensive Hotels

64%

Economy Hotels25%

Resorts11%

64 % prefer to stay in Expensive Hotels , While 25 % choose Economy Hotels . 11 % go for Resorts .

13. Duration

Duration

1-2 Days3-5 days A weekA FortnightA Month

30

18

13

11

19

Major chunk Stay for 1-2 day , closely followed by 30 % going for 3-5 days . and 18 % staying for a week with 13 % staying for A fortnight and 11 % for a month and so.

14. Holiday Clubs

yes21%

no79%

Membership club

79 % said that they don’t have membership of any holiday club . 21 % have it.

15. Travel Websites

None77%

Sometimes23%

Use of travel Sites

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77 % people do not use any kind of Travel based websites while 23 % does it sometimes.

16. Spending

Upto 5,00010%

5,000 - 15,000

24%

15,000 - 25,000

16%

above 25, 00050%

spending

50 % people spend more then 25 ,000 rupees while they travel. Rest 24 % spend somewhere between 5,000- 15 ,000 . 16 % spend in between 15,000-25,000 . 10 % less then 5,000 or up to it.

17. World tour

Yes73%

No27%

World tour

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73 % people said that they would like to go for a world tour if given chance . 27 % said no .

Conclusions

• Way of Travelling Still Stays the same.• Online travelling Websites need to market more in order to become a part of

People’s Holidays.• Travelling is Synonym to “family time’’ for most of the people. • Most Preferred Destination are “ Hill Station”.• People look for cost-effective travel options.• Very few people Go for Holiday Clubs Membership.

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