7
“Travel inequality” … or why travel startups fail Bayram Annakov, App in the Air
“Travel inequality” … or why travel startups fail
Bayram Annakov, App in the Air
Power law in travel%
of r
espo
nden
ts
0
15
30
45
60
Number of trips
0 1-2 3-4 5+
Gallup research, 2015
Power law in travel
US Bureau of Transport Statistics, 2015
fligh
ts (M
)
0
75
150
225
300
% of population
“87% of American’s customers fly with the airline only once per year” - Scott Kirby, President, AA
“5% of Delta’s passengers give 25% of our revenue” - Tim Mapes, SVP Marketing, Delta
Power law in travel
Impact and tactics
Retention tactic Business model
5+ email integrationsubscription
3-4 geo fencing & frequent updates
1-2 ASO & SMM one-time payment or free with strong viral component0 “family”use case / taxi
drivers
Books worth reading
