Date post: | 15-Jan-2016 |
Category: |
Documents |
Upload: | noreen-richard |
View: | 215 times |
Download: | 0 times |
Travel is the largest export industryin the world.
EU Commission expects total of 700 million travelers to Europe by the year 2020. 650 000 registered nights in North Karelia on 2013.
Percentual growth of number of trips by 2020 will be most rapid in Russia. 50% of travelers in North Karelia are from Russia.About 13 million people live within 500 km radius from Joensuu.
Over 10 million trips classified as rural tourismare made from European countries. According to Rural Business Register there are about 3 900 businesses offering travel, accommodation and recreational services without farming activities and over 3 000 multi-functional farms practicing tourism in rural areas.
Today, about 8 million snow holidays abroad are made from European countries. The amount is expected to be 9,8 million in 2020. There are approximately 5 months of snow in North Karelia every year.
Short holidays are growing trend in tourism. Well marketed, weekends and other short holidays can form a total of 40% from all registered nights.(Travel Strategy of North Karelia)
World becomes smallerby globalization. New flight routes to North Karelia make flying to the region faster and easier, and also support both business and tourism.
The journey begins on the Internet. It raises consumer as ruler, growing the importance of branding. VisitKarelia as brand and Karelia Expert as company provide services to meet the needs of customers on the Internet.
LOCALEXPERT
MILLION €2.8 29 % City of Lieksa
15 % North Karelia Regional Council15 % Municipality of Ilomantsi 10 % PKO9 % City of Joensuu21 % Others
SUCCESSFULPARTNERSHIP
Professional services
Touristinformation
Marketing Sales
MARKETINGVisi
tKarelia
.fiPrint marketing
CampaignsFa
irs &
works
hops
SALES
Webstore
Holiday cottages
Events, meetings and congresses
Registration services
Tickets and related products
Touristinformation
JoensuuLieksa
Nurmes
IlomantsiKoli
Central Karelia
Professionalservices
Product developmentTrainingProjects
Consulting
Karelia ENPI CBC partnershipsHow do we contribute•Develop tourism, tourism services and e-services for tourists and professionals•Develop modern channels and processes for information and product distributing•Upkeep regional service data up-to-date•Develop cross-border e-services and data exchange
Cooperation with•Several Karelia ENPI CBC project partnerships•TICs of Russian Karelia•Tourism professionals and administration in North Karelia, Finland•Business partnerships both sides of border
Borderless VisitKarelia
THANK YOU!