Date post: | 15-Apr-2017 |
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TRAVEL MARKETS, TRAVEL SERVICESAND DESTINATIONS
CHAPTER III
TRAVEL MARKETS
A market is the prospective travel consumer of a travel component or a tour package, at the point of origin, while the destination is the place to visited or experienced within a geographical area of operation.
Factors that Influence Travel
1. Age. Age plays an important part in the type of experiences that appeal to a person.
Factors that Influence Travel
2. Gender. Gender also plays a significant role in travel motivation. This is due to role conflict.
Factors that Influence Travel
3. Education. Different level of education,(a person’s socio-economic status, income level),
determine the types of new experiences a person is willing to accept.
Corporate Travel or Business Travel
Is sponsored travel for financial or economic gain and for representation purposes in private or public sectors events.
Leisure Travel or Holiday Travel
Is characterized by its motivators- physical, cultural, personal interaction and status or prestige.
“Leisure Travel Motivators”
2. Cultural motivators- are those related to the desire to know more about the other people’s cultures and their way of life.
“Leisure Travel Motivators”
1. Physical motivators- are those related directly to health, wellness and physics enjoyment.
“Leisure Travel Motivators”
3. Interpersonal motivators- are those related to a desire to meet and make new fiends in other places, visit friends or relatives.
“Leisure Travel Motivators”
4. Status and prestige motivators- are those related to self- fulfillment achieved through travel and include personal development.
“Leisure Travel De-Motivators”
1. Cost of travel- travel is dependent on disposable income.
“Leisure Travel De-Motivators”
2. Lack of time- People without enough time and cannot leave their job or business will not travel.
“Leisure Travel De-Motivators”
4. Family stage- Parents of young children often do not travel because of the inconvenience of traveling with children.
“Leisure Travel De-Motivators”
3. Health- Poor health is not conductive to travel.
“Leisure Travel De-Motivators”
5. Lack of interest- Lack of travel information on destinations that may bring pleasurable experiences is a deterrent to travel.
“Leisure Travel De-Motivators”
6. Fear and safety- Bad publicity about the destination creates doubt and fear.
Holiday Market Variables
Socio-Economic and Demographic Variables
-Age, education, gender, -income, occupation, profession and civil status, -family size, family life cycle, -social class and religion can have impacts on food, mores, and dress codes.
Holiday Market Variables
Product- Related Variables
-length of stay, transportation mode-brand loyalty, equipment type, recreation activity,- expectations and experience preference of travelers will also determine the contents and activities that they will do in the destination.
Holiday Market Variables
Psychographic Variables-personality traits, life-style, attitudes, interest, opinions, motivations
Holiday Market Variables
Holiday Market Variables
Geographic Variables
-A visitors home country, region or residence and population density is examined.