Date post: | 20-Jan-2015 |
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Automotive |
Upload: | chris-fousek |
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Chris FousekE Commerce Director
Travel The Road To The Internet Sale
“Be an Astute Student of the Game”Ted Nation WEEI – Boston
Travel The Road To The Internet SaleDD10: Chris Fousek
Travel The Road To The Internet SaleDD10: Chris Fousek
Lead
Contact
Appointment
ConfirmationShow / T.O.
Sold
Review
“Every step of the selling processis designed to walk a prospect through every step of buying”
Joe Verde
Travel The Road To The Internet SaleDD10: Chris Fousek
• Like you• Listen to you• Believe you• Buy
• 1st Impression• Meet & Greet• Build Rapport• Investigate• Present• Demo• Service Walk• Paperwork
Travel The Road To The Internet SaleDD10: Chris Fousek
An up comes on the lotYou get a lead
Step #1The Meet & Greet Travel The Road To The Internet Sale
DD10: Chris Fousek
Just Don’t… do it…please Travel The Road To The Internet SaleDD10: Chris Fousek
Read The Lead Look for The CloseAlways Be ClosingAlways Be ClosingTravel The Road To The Internet Sale
DD10: Chris Fousek
Relevance Engagement
Travel The Road To The Internet SaleDD10: Chris Fousek
1. Inbox2. Open3. Relevant4. Content5. Targeted Links 6. Clear Message7. Drive Them Back To Your Website8. Ask A Question9. Be Pro Active 10. Always Be Closing
Travel The Road To The Internet SaleDD10: Chris Fousek
Click
&
Call
The
Phone
The
Optimized
The Gears of EngagementTravel The Road To The Internet SaleDD10: Chris Fousek
Gain Customer Commitment
Finance
Chat
Trade
Improve 3rd party performance
Convert your 3rd party leads into 1st party leads
Bring your customer closer to you
Multiple Conversion Opportunities
Travel The Road To The Internet SaleDD10: Chris Fousek
We’ve made contact. So, now what?
“Attention must be paid.”Arthur Miller, Death of A SalesmanTravel The Road To The Internet Sale
DD10: Chris Fousek
Travel The Road To The Internet SaleDD10: Chris Fousek
Travel The Road To The Internet SaleDD10: Chris Fousek
Watch the roadDon’t Fall off
Always Have A Customer Action PlanC.A.P.Travel The Road To The Internet Sale
DD10: Chris Fousek
Dennis Rushing
100 Leads66 Contacts
44 Appointment Made30 Appointment Shows
20 Sales
Goals & Metrics
“We all live on RT 66. The goal is always 66%”
Travel The Road To The Internet SaleDD10: Chris Fousek
Q & A
Travel The Road To The Internet SaleDD10: Chris Fousek
Chris FousekE Commerce DirectorCadillac Village of NorwoodVillage Automotive [email protected]
Linkedinwww.linked.com/chrisfousek
Twitter@cfousek@Cadillacnorwood
Thank you