Date post: | 17-Jan-2015 |
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Travel |
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Agent cruise training body Ace
will focus on digital marketing at
its first Think Differently Digital
Seminar on March 6.
The event is being run in
partnership with Travel Weekly
sister publication Travolution,
which focuses on online travel,
as part of a strategic partnership
with Travel Weekly Group.
It will provide agents with
practical advice on digital trends,
how to grow cruise sales and how
to connect with customers using
social networking sites.
Speakers include Dan Caplin,
managing director of CWT
Digital; Dean Harvey, client
services director at social media
agency Qube Media, and Stefan
Hull, insight director at search
marketing specialist Propellernet.
Andy Harmer, director of Ace,
said: “In challenging times, it
is essential that agents think
differently about how they sell
cruise. So Ace has created a series
of Think Differently seminars to
help agents grow their business.”
More Ace Think Differently
seminars are planned. A marketing
seminar is scheduled for April 18.
���t travelweekly.co.uk — 16 February 2012
PREVIEW — ACE DIGITAL SEMINAR
EVENT PREVIEW
Ace Digital
Seminar
Independence of the Seas will host Ace’s
Think Differently
Digital Seminar
Speakers
Seminar schedule, March 6
When: Tuesday, March 6,
12 noon-3pm
Where: Southampton,
on board Independence
of the Seas
Cost: Free to Ace
members
To register: email
DAN CAPLIN
managing director
of travel technology
company CWT
Digital
Dan will explore
the myths and legends of online
marketing and talk about how
the travel industry needs to
adapt to take advantage of new
marketing opportunities. CWT
lists Cruise.co.uk, Holiday Taxis
and Norwegian Cruise Lines
among its clients.
DEAN HARVEY
client services
director at social
media agency Qube
Media
Dean, who joined
Qube in 2011, will talk about
social media and how members
can make better use of it to find
‘brand advocates’. An industry
veteran, Dean managed sales,
clients and commercial at
Spannerworks before joining Qube.
STEFAN HULL insight director
at Propellernet
Stefan will share his ideas on
how to improve your chances
of success online
based on his
experiences
working with Mark
Warner, Contiki,
CV Travel and,
in the retail sector, Marks &
Spencer and Westfield London.
LEE HAYHURST
editor of Travolution
Lee will provide
examples of
innovations being
applied in the travel
industry. He will demonstrate
that agents need to push their
boundaries and embrace digital
technology to develop their
business. Travel Weekly sister
title Travolution is media partner
of the event. See Travel Weekly
for exclusive coverage.
CLAIRE RICHES
Travel Waves
Marketing
Claire, a marketer
with 20 years’
experience, will
coordinate the sessions and
provide examples of best
practice for each topic.
12 noon Guests to check in
at City Cruise Terminal
12.30pm Guests board
Independence of
the Seas for a drinks
and canapé reception
1pm Welcome by
Andy Harmer
1.05pm Lee Hayhurst (Travel
Weekly Group) Latest
Technology Innovations
in the Travel Industry
1.25pm Claire Riches – case
study on Technology
Innovation
1.30pm Dan Caplin (managing
director CWT Digital)
Online marketing & Travel
1.50pm Claire Riches – case study
on Online Marketing
1.55pm Dean Harvey (client
services director) Qube
Media
2.15pm Claire Riches – case study
on Social Media
2.20pm Stefan Hull – (insights
director, Propellernet)
2.40pm Claire Riches – case study
on Online Success
2.45pm Questions from the floor
3pm Andy Harmer – Closing
3.15pm Disembark