CORPORATE

PROFILE

TRCTOURISM.COM

TRC is a leading international tourism,recreation and conservation consulting firmwith offices in Australia and New Zealand. We offer a holistic, professional approach with innovative,creative thinking to provide integrated solutions. The TRC team has been working in the fields of tourism,recreation, conservation and culture for over 25 years. Wehave worked in a range of settings across more than 35countries, from large urban environments to remotewilderness areas. Project locations have included thePacific Islands, outback Australia, New Zealand and as farafield as Mongolia and Europe. Our work is always varied, challenging and interestingreflecting the special and unique nature of each projectand client. The broad spectrum of our consultants’experience incorporates advice and solutions from start-upbusinesses to leading large-scale planning projectsinvolving multiple agencies. Our clients include both country and local governments,private investors, non-government organisations (NGOs)and international development agencies.

ABOUT TRC

SERVICESSustainable Tourism planning, destinationmanagement & experience development

Recreational trails

Interpretation Planning

Conservation, parks protectedareas and resource managementIndigenous tourism, planning andbusiness support

Product development andfeasibility studies

Interpretation PlanningINSPIRING SOLUTIONS FORPEOPLE AND PLACES

WWW.TRCTOURISM.COM

THE TEAMWe work with clients all over the worldto create superb, competitivedestinations. Our TRC Team, led by Director Janet Mackay, ismade up of in-house consultants and support staffbased in Australia and New Zealand, complimentedby specialist Consultants. The TRC Team members have a range ofbackgrounds including tourism and commercialdevelopment, destination planning, marketing,financial feasibility assessment, projectmanagement, park management, publicadministration, economics and recreation planning. We have strong partnerships with other specialistcompanies in infrastructure, economics,aviation,online marketing, environmental management,media and PR. These relationships mean we bringthe right mix of expertise to handle challengingassignments of any scale.

From the outset, the TRCteam were responsive,intelligent, forwardthinking and alwaysavailable

MANDY KENNEDY, CEO QUEENSTOWN TRAILS TRUST

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SUSTAINABLE TOURISM PLANNING,DESTINATION MANAGEMENT &EXPERIENCE DEVELOPMENT

TRC's depth of planning experience includesprojects in some of the world’s least developedareas through to mature destinations and advancedeconomies. We have worked at local, regional andnational levels, across borders and around theworld. We offer clients and communities practical andinnovative solutions that maximise the potential of adestination’s natural, cultural and economic assets.Our goal is to deliver sustainable benefits for bothcommunities and the tourism industry. Our company is at the forefront of sustainabledestination planning and the creation of distinctivedestinations which stand out in a competitiveenvironment. It is important for a destination’ssuccess to target the right markets, develop theright products and employ effective mechanisms forcommunication with markets and delivery ofservices and infrastructure to support visitation. In Australia, TRC is a leader in planning world classvisitor experiences in Australia’s NationalLandscapes; regions with outstanding natural andcultural attractions developed for international anddomestic visitor markets. Our destination experience and management planshave won Awards for Planning Excellence from thePlanning Institute of Australia.

Sustainable destination management and planningTourism strategies and development plansPolicy analysis and adviceProduct and experience developmentMarket analysisMarketing strategiesStrategic trail planning

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Australia

New Zealand

Pacific

Porirua Visitor Strategy (Porirua City Council)Kapiti Gateway Centre Feasibility report (Kapiti Coast District Council) Omaka Aviation Heritage Centre Feasibility Assessment (OmakaAviation Heritage Centre)Gisborne Tairawhiti Regional Visitor Growth Plan (Gisborne DistrictCouncil)Activate Tairawhiti Regional Tourism Organisation Strategy andPlanning Documentation (Activate Tairawhiti)Olympic Museum Visitor Demand (Marlborough District Council)Brook Waimarama Visitor Experience Plan (Brook WaimaramaSanctuary)Upper Hutt City Council Tourism Action Plan (Upper Hutt City Council)Burke Station Tourism Opportunities (Mt Burke Station, Wanaka)

Gippsland Destination Management Plan (Destination Gippsland)Northern Beaches Destination Management Plan (Northern BeachesCouncil)Fraser Coast Marine and Land Based Tourism Infrastructure (Fraser CoastRegional Council)Port Macquarie-Hastings LGA Destination Product Audit (Port Macquarie-Hastings LGA Destination Product Audit)Snowy Monaro Destination Management Plan (Snowy Monaro RegionalCouncil)Wanneroo Tourism Strategy and Action Plan (City of Wanneroo)Barkly Region Tourism Master Plan (Barkly Regional Council)East MacDonnell Plenty Highway Tourism Master Plan (Central DesertRegional Council)Port Macquarie-Hastings LGA Destination Product Audit (Port Macquarie-Hastings LGA Destination Product Audit)Kiama Tourism Opportunity Plan (Kiama Municipal Council)Sapphire Coast Destination Management Plan (Sapphire Coast Tourism)

Niue Sustainable Tourism Plan (Niue Tourism Board)Cook Islands Tourism Crisis Management Plan (Cook Islands TourismMarketing Corporation) Niue Oceans Wide Marine Tourism Certification Standards (NiueTourism Board)Niue Experience Development Strategy (Niue Tourism Board)Fiji Tourism Development Plan 2015-2020 (Ministry of Tourism, Fiji)

TERRY ROBINSON, CEO DESTINATION GIPPSLAND

Janet and the TRC team did agreat job with the GippslandDestination Management Planand I would recommend themto any regional tourismorganisation.

SERVICES INCLUDE:

RECREATIONAL TRAILSOur team works extensively on all aspects of trailsplanning including mountain bike strategies, iconicmulti day walk product development, trails masterplans and feasibility studies, integrated regionaltrails strategies, cycleway planning, rail trails, drivetrails as well as assessment of the economic benefitsof trail development. With increasing investment in trail infrastructureglobally, trail upgrades and new products need to becompetitive to attract visitors, make a return oninvestment and generate economic andemployment opportunities in a region. We areexperienced in planning for all the features ofsuccess — the right products, distinctive marketpositioning, quality infrastructure, support servicesand workable management and investmentarrangements. Many of our projects have been successful inattracting grant funding and we have also assisted indeveloping governance and funding models for thesustainable future of trail projects. This includesseveral million dollars in funding for mountain bikingtrails near Derby in north east Tasmania for whichTRC developed a feasibility assessment and conceptplan in 2013 and a significant mountain bikeadventure trail in Central Australia.

SERVICES INCLUDE:Strategic recreational trail planning – includingfor walking, cycling, shared and mountainbiking trails; rail trails; drive trailsTrail destination planningMulti-day trail experience planningFeasibility assessment of trail proposalsTrail concept plans and master plansCycleway planningEconomic assessment of the benefits of traildevelopmentAdvice on trail governance and investmentmodelsStakeholder and community engagement

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S AustraliaGippsland Tracks and Trails Strategy (Destination Gippsland) Macedon Ranges Shared Trail Feasibility Study (Macedon Ranges ShireCouncil)Wilyabrup Food and Wine Cycle Trail (Government of WesternAustralia Department of Transport)Mogo Adventure trail Hub Strategy (Eurobodalla Shire council)Red Centre Adventure Ride Track Design (NT Department ofInfrastructure, Planning and Logistics)Best of Canberra MTB Experience (ACT Government)Croydon MTB Trail Business Case (Croydon Shire Council) Coal River Valley Gourmet Trail (Clarence City Council)Monaro Rail Trail Business Case (Monaro Rail Trail Committee)Hume and Hovell Track MTB Master Plan (Snowy Valley Council)Concept Plan for Adventure Cycling in Tjoritja / West MacDonnellNational Park – Red Centre Adventure Ride (Parks and WildlifeCommission of the Northern Territory)Ningaloo Trails Master Plan (Shire of Exmouth)Yarra Ranges Governance and Business Models for Recreational Trails(Yarra Ranges Council)Yarra Ranges Warburton MTB EconomicAssessment (Yarra Ranges Council)Adelaide Mount Lofty Ranges Mountain Bike Destination (Departmentof Environment Water and Natural Resources)Overland Track Vision and Management Strategy (Tasmania Parks andWildlife Service)Exmouth Trails Master Plan (Shire of Exmouth)Shire of Wyndham East Kimberley Trails Master Plan (Shire ofWyndham East Kimberley)Strategic Blueprint for Trails in Western Australia (WA Trails ReferenceGroup)Hindmarsh Trail Guidelines for Trail Management and Infrastructure(Hindmarsh Shire Council)Nature Based Recreation Strategy (Sunshine Coast Shire Council)Blue Derby MTB Economic Assessment (Break O’Day Council)Heysen Trail (Flinders and South Coast) Tourism Investment andPartnership Feasibility Study (South Australian Department ofEnvironment and Heritage)

Marlborough Renwick Wine Trail and Prioritization ProjectQueenstown Trails Trust Survey (Queenstown Trails Trust)Wellington Regional Trails Framework (Wellington Shire Council)Glenorchy Trail Strategy 10-year Strategic Plan (The Head of the LakeCharitable Trust)Manawatu Gorge Mountain Bike Trail Business Case (Department ofConservation (Manawatu District)Turangi to Taupo Demand Modelling (Go Tongariro)Southland Cycling Strategy (Venture Southland)

New Zealand

Papau New GuineaKokoda Track Authority technical advisory support (Abt AssociatesPTY LTD)Kokoda Track Authority Review (Abt Associates PTY LTD)

TRC Tourism’s Concept Plan forAdventure Cycling in the Tjoritja / WestMacDonnell National Park exceededexpectations. The case it presents for anew, nationally significant tourismproduct is so compelling it hasattracted immediate governmentinvestment and presents excitingopportunities for private investors andAboriginal Traditional Owners.MAC MOYSES,NT PARKS AND WILDLIFE

CONSERVATION, PARKS,PROTECTED AREAS & RESOURCE MANAGEMENTTRC’s original specialty was in sustainablemanagement of the interface between conservationand development. This remains the mainstay ofmuch of our work. We are passionate about theprotection of the world’s natural and culturalheritage; planning for quality, sustainable visitorexperiences in these special places; and assistingcommunities to benefit from protected areas. The TRC team has a long history of workingalongside park managers and communitystakeholders to provide effective, best practiceplanning, management, recreation and businesssolutions. We offer innovative approaches backedup with solid research to address communityconcerns and aspirations. Our plans aim toencourage community stewardship of parks andcontain mechanisms for community andpublic/private partnerships to assist management,conservation, resourcing and delivery of qualityvisitor experiences. Mechanisms of best practiceadaptive management through monitoring andperformance indicators. We have planned for management and tourism inprotected and other natural and cultural heritageplaces throughout Australia, New Zealand, Asia andthe Pacific. Many of our tourism and trail plans arelocated in protected and other natural areas. Ourexperience includes planning for parks and reservesin or near urban areas, popular national parks,remote areas, joint management parks, largenatural/cultural landscapes of multiple parks andWorld Heritage Areas.

SERVICES INCLUDE:

Staff trainingOrganizational change and operational reviewsPreparation and delivery of expert evidence forplanning hearingsPlanning investigationsTechnical audits of third-party reportsEvaluation of conservation projectsStakeholder and community engagement

RECENT PROJECTS

Park management plansVisitor management and recreation planningMaster plans and site planningState-wide park visitor strategiesPlanning for World Heritage AreasUrban open space planningVisitor monitoringCommercial business assessment

Yandina Wetlands Concept Plan (Unity Water)Twelve Apostles Visitor Precinct Master Plan (Grimshaw)Mt Keira Summit Park Plan of Management (Wollongong City Council)Port Noarlunga Strategic Directions Report (DEWNR (Government ofSouth Australia))West Belconnen Conservation Reserve Plan of Management (RiverviewGroup)Tidbinbilla Nature Reserve Visitor Experience Strategy (Namadgi NationalPark)Ningaloo Shark Bay (WHA) Experience Development StrategyNorthern Territory Parks and Wildlife Tourism and Recreation Masterplan(NTPW)Mole Creek Caves Visitor Management and Business Plan (ParksTasmania)Sustainable Tourism and Recreation Strategy for NSW National Parks(NSW NPWS)Visitor Management Strategy for SA Parks (SA Department ofEnvironment and Heritage)Uluru-Kata Tjuta National Park Organisational Review (Parks Australia)Kakadu Organisational Review (Parks Australia)Kakadu National Park Tourism Master Plan (Parks Australia)Three Capes Track Social Values Study (Tasmanian Parks and Wildlife)Molonglo River Park Concept Plan Project, Recreation Planning (Hassellsand ACT Government)

Australia

New ZealandBrook Waimarana Sanctuary Nelson (Brook Waimarana Sanctuary Trust)Assessment of Effects – Salmon Farm Expansion, Marlborough Sounds(King Salmon)Porter Heights Ski Area Redevelopment (PSA Capital Ltd)Salmon Farm Relocation Marlborough (New Zealand King Salmon)Preparation of Evidence for Project West Wind Farm, Wellington(Meridian Energy)Expert Witness Advice in Relation to the Creation of a New Mussel Farm,Kaipara Harbour, Northland (Mitchell Partners)Development of a Visitor Strategy for the Orongorongo and CatchpoolValleys, Wellington (Department of Conservation)Issues, Options and Management Framework for Rangitoto and MotutapuIslands, Hauraki Gulf (Department of Conservation)Visitor Monitoring Study at Fox Glacier, Cape Foulwind and Franz JosefGlacier (Department of Conservation)

Rest of WorldHin Nam No, National Protected Area - Tourism StrategyHa Long Bay visitor experience assessment (IUCN)Mongolian Ecotourism Training (Ministry of Environment and Tourism,Department of Protected Areas Management, Mongolia)Feasibility ofConcessions For Tourism And Ecosystem Services In Mongolia’s ProtectedAreas (UNDP)

INSPIRING SOLUTIONS FORPEOPLE AND PLACES

INDIGENOUS TOURISM, PLANNINGAND BUSINESS SUPPORTWe work extensively with indigenous communities inplanning for tourism enterprises and assisting in bringingthem to fruition. We also work with indigenouscommunities in park planning and the development ofjoint management plans and partnership approaches. TRC recognises that for many Indigenous communities andgroups management of their traditional country anddevelopment of indigenous tourism and other enterprisesare central to their cultural, social and economicwellbeing. We have worked with many Indigenouscommunities and groups across Australia, New Zealand,the Pacific and Asia to assist them to realise theiraspirations, develop workable solutions and extend theirmanagement and business capacities. When working with Indigenous communities we take apartnership approach that respects their culture anddecision making processes. We work interactively withIndigenous clients to build relationships and developrealistic yet creative solutions that they and theircommunity support. Throughout a project we involveIndigenous stakeholders in making decisions and buildingtheir understanding and capacity to deliver the desiredoutcomes. We aim to include measures for mentoring,training and other capacity building to achieve sustainableongoing outcomes. In Australia TRC has been involved in assisting AboriginalTraditional Owners plan for and benefit from parks andprotected areas on Aboriginal land and marine areas. Wehave worked with many Aboriginal communities todevelop tourism and other businesses and have assistedAboriginal tourism operators develop successful products.

OUR SERVICES INCLUDE:Joint Management Plans for Indigenous-ownedparks and protected areasStrategic planning to protect Indigenouscountry and cultures and provide opportunitiesfor employment and economic developmentTourism product developmentTourism capacity building – business planning,development, mentoring and trainingBusiness planning and capacity buildingCommunity planning

RECENT PROJECTS

Kalumburu Business planning (Kalumburu AboriginalCorporation)Galeena Beek Feasibility Study (Wurundjeri AboriginalCorporation)Murrook Cultural Centre Strategic plan (Worimi LocalAboriginal Land Council)Murdi Paaki Region Scope the Feasibility of a TourismStrategy (NSW Dept of Premier and Cabinet)Bunuba Country Tourism Prospects (Government ofWestern Australia, Department of Parks and Wildlife)Murujuga Living Knowledge Centre Business Case(Department of Parks and Wildlife)Lake Entrance Aboriginal Tourism Plan (DestinationGippsland )Kimberley Coast Cruise Strategy (Tourism WesternAustralia)Gunaikurnai Joint Management Plan (GunaikurnaiTraditional Owner Land Management Board)Business Opportunities Assessment and BusinessPlanning, Githabul Nation Aboriginal Communities (NSWNPWS)Jigamy Farm and Bundian Way Business OpportunitiesAssessment and Planning (Eden Land Council and NSWNPWS)Business Mentoring and Support Indigenous TourismChampion Program Maningrida Northern Territory(Indigenous Business Australia)Camping with Custodians Kimberley Region (TQUAL STIG)Provision of Small Business Development SupportServices Under Indigenous Communities in BusinessProgram (Indigenous Business Australia)

Collecting and analysing visitor numbers and customerfeedback can be vital for successful projects, and ourfeasibility studies generally include our own marketresearch which we also provide to clients. TRC has aproven reputation for no-nonsense and robustfeasibility studies for large-scale projects through tosmall businesses. TRC is recognised for innovation in identifying newproducts that will be attractive for a destination-whether they be tours, trails, accommodation, visitorfacilities, services and transport. We also help clientsimprove their business, products and services. Behindmost sustainable tourism opportunities lies a soundfeasibility study and a solid business plan. TRC is frequently asked to provide professionalindependent advice on a project's viability. We have aproven reputation for robust feasibility studies tailoredto clients needs and offering practical advice forachieving goals and investment. Our assessments of project feasibility and likely socialand economic impacts on regions and communities isoften the key to achieving project funding andinvestment. As part of our service, we can provideclients with a project prospectus to attract funding andinvestment. SERVICES INCLUDE

Product identification and evaluationMarket analysisAssessment of viabilityBusiness planningFinancial analysis and projectionsRisk assessmentBusiness PlansSocial and Economic Assessments Social and environmental assessmentStakeholder engagement

RECENT PROJECTSAustraliaSnowy Mountains Heritage Centre feasibility assessmentGlenelg Casterton to Branxholme Rail Trail Feasibility Study(Glenelg Shire Council)Macedon Ranges Shared Trail Feasibility Study (MacedonRanges Shire Council)Moonta Mine Site feasibility assessmentGaleena Beek Feasibility Study (Wurundjeri AboriginalCorporation)Warburton Mountain Bike Feasibility Assessment (YarraRanges Council)Yarra Ranges Powelltown MTB Feasibility Assessment (YarraRanges Council)Maria Island Scoping Feasibility and Options Report (PortArthur Historic Sites Management Authority)Royal National Park Coastal Track Feasibility Study (Office ofEnvironment and Heritage)Powelltown Recreation Reserve Feasibility Assessment (YarraRanges Council)Coal River Valley Gourmet Trail Feasibility Assessment(Clarence City Council)

PRODUCT DEVELOPMENT ANDFEASIBILITY STUDIES

New ZealandGisborne to Wairoa Railway Feasibility (Activate Tairawhiti)Coastal Pacific Way Trail Feasibility Assessment (MarlboroughDistrict Council) Wellington to Wilderness Concept Feasibility Study(Wellington Park Management Trust)NZ National Wetlands Trust Feasibility Study (NationalWetlands Trust)Wellington to Wilderness Concept Feasibility Study(Wellington Park Management Trust)Kaimai Windfarm Feasibility Assessment (Ventus Energy)NZ Tairawhiti Railway Tourism Feasibility (Activate Tairawhiti)Oparara Arches Feasibility Study and Business Case (TourismWest Coast)NZ Active Tairawhiti Product Development (ActivateTairawhiti)

PacificBikini Atoll tourism Feasibility (BECA)Samoa trail and niche tourism development feasibility anddesign study (MFAT)Pitcairn tourism feasibility study for Pitcairn Island (Foreignand Commonwealth Office, British High Commission,Wellington)

Being a nationally significant projectthat will rely on tourist visits for itslong-term financial sustainability,it’s crucial we get the best advicefrom professionals in the industry.TRC was our first port of call for areality check on the feasibility of ourproposal.

KAREN DENYER, EXECUTIVE OFFICER, NATIONAL WETLAND TRUST

INTERPRETATION PLANNING

Visitor interpretation is embedded in every aspect of avisitor experience. It’s the stories people hear thatattract them initially, what they learn, how theyinteract and connect once they have arrived and theimportant messages they take away with them,making your story now part of their story that theyshare with family and friends back home. Our team of experts and project partners includinginterpretation specialists have previously delivered:interpretation concepts for leading New Zealandvisitor centres; a concept plan and interpretationstrategy for Mulligans Flat in the ACT; interpretationplanning for national parks and Aboriginal ProtectedAreas in the Northern Territory and Western Australia;Business Case development for visitor interpretationexperiences in Queensland; development of aninterpretive tour guide training manual for nationalparks in Mongolia and subsequent on-site guidetraining; and a national Interpretation Plan for Samoa.

SERVICES INCLUDE:Develop content across a range of platformsfrom signs, print materials, digital (web, apps,social) and face-to-face presentationsTarget delivery and presentation of your storiesto the right markets at the right timeEnhance overall visitor experience usinginterpretation to connect your visitors topeople and placesGrow visitor numbers with positive word ofmouth on leading interpretive experience

RECENT PROJECTS

Samoa Tourism Growth (New Zealand Minister of ForeignAffairs and Trade) Mulligans Flat Concept Plan and Interpretation Strategy(ACT Parks and Conservation Service & The Woodlands andWetlands Conservation Trust)

Australia

I really appreciated the TRCTeam’s professional and honestopinions in the final report andthe thorough and thoughtfulapproach with our stakeholders.

JASMINE FOXLEE, PARKS AND CONSERVATIONSERVICE, ENVIRONMENT ANDPLANNING DIRECTORATE

INSPIRING SOLUTIONS FORPEOPLE AND PLACES

WWW.TRCTOURISM.COM

OFFICESWELLINGTON

AUSTRALIA

NEW ZEALAND JINDABYNE

Suite 5 / 4-3 GippslandStreetPO Box 837,indabyne NSW 2627

+61 2 64562722

Level 5, Dell Building 5-7 Willeston Street PO Box 2515Wellington 6140 +64 4 472 3114

CANBERRA | ALICE SPRINGS | ADELAIDE | MELBOURNE | JINDABYNE |COFFS HARBOUR

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