Recruiting Social Series: Treating Candidates with Respect

April 24, 2013

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Paula Santonocito Managing Editor Recruiting Trends

Moderated by:

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Presented!By:

Chris Forman CEO StartDate Labs

Jason Warner Founder Recruiting Dash

50 Applicants.+

8 Phone+screens.+

3 Finalists.+

1 Hire.+

4900 Rejec5ons+for+every+100+hires.+

25.6 ‘Work+weeks’+applicants+spend+applying+to+

100+of+your+jobs.+

100 Percentage+of+people+who+think+job+search+$^%^.+

How+candidates+feel.+

They+feel+less+valued+than+a+toaster.+

And+now+they+can+vent.+

What+the+research+says.+

StartWire!Job!Seeker!Survey!!Respondents:+Ac5ve+Job+Seekers+

Size:+2,200+

Candidate!Experience!Award!Survey!Respondents:+Ac5ve+Job+Seekers+

Size:+11,000+

“9+out+of+10+job+seekers+are+significantly+more+likely+to+apply+for+a+job+if+they+know+they+will+get+a+response.”+

70%+of+employers+provide+status+updates+through+their+ATS.+Promo5ng+this+fact+and+highligh5ng+it+in+your+job+ads+will+drama5cally+increases+click+

and+apply+rates.++

“Job+seekers+feel+‘significantly+beTer’+if+they+receive+a+clear+explana5on+of+the+applica5on+process+and+an+expecta5on+

of+when+they+will+be+contacted.”+

Simple,+easyVtoVdevelop+‘boilerplate’+that+explains+a+companies+recrui5ng+process,+historic+5meVtoVfill,+and+ini5al+contact+

expecta5ons+for+a+successful+candidates+can+be+linked+to+each+pos5ng.+

“91%+of+job+seekers+report+followingVup+on+their+applica5ons+

by+phone,+email,+or+both.”+

Promote+a+‘followVup’+protocol…even+if+it’s+automated…to+focus+job+seeker+ac5vity.+

?

Bad+for+business.+

70%+of+job+seekers+report+that+they+are+significantly+less+likely+to+buy+or+use+a+service+from+a+company+that+doesn’t+respond+to+their+employment+applica5on.++

Given all that, why does candidate experience suck?

(there are two big reasons)

A+simple+truth:!we+are+only+able+to+op5mize+for+2+out+of+3.+

What!typically!gets!compromised?!

Corporate+recrui5ng+is+a+pyramid+scheme++

Quality+

Speed+ Cost+

TIME TO FILL

PERFECT CANDIDATE but also QUALITY OF PROCESS OR

CANDIDATE EXPERIENCE

BUDGET

Brand!

Customer!Sa@sfac@on!

Candidate!Experience!

Profit!&!Loss!

Budget!

Time!

Promo@on!

Shareholder!sa@sfac@on!

Short!Term! Long!Term!

Most+corporate+incen5ves+drive+shortVterm+objec5ves+

Leaders* make the call on short term and long term tradeoffs for

their organizations.

*+This+means+you+

What+do+we+do+about+it?+

Quality!

Speed! Cost!

Effec@ve! Common!Strategies!

?+ Complain+

?+ Ignore+the+problem+

?+ Ask+for+more+budget+or+headcount+

?+ Preach+the+importance+

?+ Bring+bad+data,+poor+measurements+

?+ RFS:++Run+Faster+Strategy+

?+ Benchmarking+

Short!Term!

Long!

Top+10+things+you+can+do+

Quality!

Speed! Cost!

Tac@cs! Details!

Implement!measurements! What+gets+measured,+gets+done…+

Highlight!failures! Transparency+is+good+

Choose!a!pet!project! BeTer+yet,+have+each+member+of+your+staff+choose+a+pet+project+

Pay!aMen@on!to!the!small!things! Most+people+don’t+do+this+

Tie!results!to!P&L! Profits+or+losses+

Nail!the!basics! You+and+the+team+don’t+get+paid+to+suck+

Fix!your!career!site! Most+are+not+even+close+to+good+

Fix!your!job!applica@on! Go+out+and+apply.++Today.+++Seriously.+

Fix!your!process!and!protocols! Define+the+expecta5ons+

Find!Five!(F5)! 50+impressions,+find+5+

Short!Term!

Long!“Great+things+are+done+by+a+series+of+small+things+brought+together”+

V+Vincent+Van+Gogh++

And+here+are+10+more…+Tac@cs! Details!

Create!a!sound!bite! Words+maTer;+you+provide+the+words+

Market!the!ini@a@ve! Mindshare+

SME!on!candidate!experience! Google+Alert+

Iden@fy!your!advocates! Great+minds+think+alike+

Find!a!sponsor! If+you+can’t+find+a+sponsor+it+may+not+maTer+

Whose!job!it!is!to!care?! There+is+one+person+in+your+org+who+cares+the+most+about+brand.++Do+you+know+who+it+is?+

Implement!a!Candidate!Bill!of!Rights!

Big.++Visible.++Signatures+

Copycat! Find+others+

Follow!the!talent!shortage!trend! Read+the+Global+Talent+Risks+Report+from+the+World+Economic+Forum+

Choose!to!Lead! It’s+the+hallmark+of+greatness+

Bonus!Content!

Never+doubt+that+a+small+group+of+thoughiul,+concerned+ci5zens+can+change+world.+Indeed+it+is+the+only+thing+that+ever+

has.+—Margaret+Mead

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SHRM Staffing Management Conference & Exposition

Time!for!your!Ques@ons!

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Presented!By:

Chris Forman CEO StartDate Labs

Jason Warner Founder Recruiting Dash

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Thank you for joining us!

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