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TREND BOOK Spring/Summer
2012
Urban
‘ adj of or living in a city or town; denonting modern pop music pr African-Amercian origin,
such as hip-hop urbanize v make (a rural area) more industrialized and urban ’
Contents
Trend One - Urban Decay Spring/Summer Womenswear Report
Trend Two - Urban Vanity Spring/Summer Hair and Beauty Report
Trend Three - Urban Princess Spring/Summer Womenswear Report
Trend Four - Urban Trash Spring/Summer Hair and Beauty Report
Each distressed garment tells a unique story of the city girl who bears it. Not for the
faint hearted, hard like the city - denims are
bleached by the sun and leathers are battered.
Metallics are rusted. Past experiences of the city
lifestyle is the muse and inspiration for the ‘Urban Decay’ dresser. The heart of the underground urban scene is reflected in her outfits. She blends into
the street like camouflage, yet sets herself apart
from others as her garments are worn in by memorabilia and personal experiences. Like no two fingerprints are the same, the ‘Urban Decay’ dresser is individually battered.
Urban Decay
When walking along any back- street in a urban landscape there is sometimes a feeling of being thrown into film set or a music video. There is a huge impression of forgotten times within the pavements.
This is where the Urban Decay dresser is born. Behaviour from previous years take
their toll on the city and ultimately become part of the background. Everything eventually will add to the
ambience. The one thing that is left to tell to tale is
the surroundings. The ‘Urban Decay’ girl is proud to show
she has been part of the highs and lows of urban life.She
understands the beauty within decay.
The rust tones in the colour palette represent the core of the trend. They symbolise the aftermath of the recession. They reflect how both old and new architecture in the city will take longer to be refurbished and left to decay until there is enough funding to cover the costs. It also symbolises texture, volume and the earthy qualities in which the underground areas of the city acquire.
The light and dark grey shades within the trend signify the dullness of the recession and the mood it conveys. These shades will be apparent in tough distressed denims and the darker shades will be worn in vintage leathers.
Pantone 645 C
Pantone 426 C
Pantone 7544 C
Pantone 7516 C
Denim
Leather
Seude
The trends edge and tormented feel comes from the re-use of aged leathers and denims masqueraded as a ‘fashion trend’ rather than a cut back on luxuries until the economic climate is stable once more.
Key Pieces
Utility shirt Denim jacketUtility boots
Rust vinatage envolope bag Distressed tightsOversized pearls
Urban Vanity Hair/Beauty
Urban Vanity
This trend is based on a theme in which we see on a day to day basis in and
around the city through the simple means of reflection. In fast moving, modern city landscapes there are more visuals of us than ever before. In the reflection of a mobile phone, shop window, vehicle, or even a pair of sunglasses. Vanity is everywhere –
subconsciously. Buildings in the city are covered
with mirrors. There is no escaping the reflective
visuals of this futuristic trend. This hair and beauty
trend portrays exactly that.
It’s influences are rooted from the reflections and mirror images of the city’s architecture , fashion, music, or anything that causes a reflection. Fashion is becoming even more reflective and futuristic... This trend is always perfectly in line and applied with precision. Its muted robotic slabs take up position around the eye as a sharp triangle of silvery white moons. This part of the trends underlying influence has stemmed from the ‘Lady Gaga’ craze from previous years; this trend is fierce like the musician herself. The Lady Gaga ‘look’ will gradually become more accessible within the next year. Young girls will become more willing to experiment like never before. This look will be used as a re-invention tool.
Pantone cool grey 4C
Pantone 440 C
Pantone 1359 C
Pantone 7541 C
Foil Ribbons
Sequin
Urban Vanity Colour Palette
The silver and golden tones within the trend represent the colour of reflections across various materials. It is pigmented and glittery. The darker black shades in the palette symbolize shadows. The whites and creamy shades portray the colour of the moon and how it reflects of the sun.
Key Pieces
Silver lipstick.
Silver/gold cheekbone pigments.
Statment side plait wrapped into silvery ribbons.
Metallic nails. Eye gems.
Dark, cat eye style eyes created with Kohl eyeliner.
Urban Princess
This womenwears trend is based on a modern day fairytale. It conveys a world of sophistication for the opulent female. The ‘Urban Princess’ dresser are the future ‘ladies who lunch’. It presents to us a contemporary city girl wearing this girly, prissy style. She incorporates her urban lifestyle to this overly lacy look in the most luxurious way. Shades are blushing in neutrals and peachy pinks, finished off with heaps of tiaras, pearls and diamonds.
Poor Little
Rich
Girl
Pantone 454 C
Pantone 4685 C
Pantone 656 C
Pantone 4625 C
Pantone 526 C
Lace
Crochet
Urban Princess Colour Palette
Key Pieces Head band/head piece it will be crown shaped, or tiara style to represent the monarchy.
Lace dress in cream/nude/pink shades this will be a variation and casual take on on wedding gown.
Oversized quilted bag Chanel style handbag to represent classic styles.
Trainer style heeled shoe/boots to give the ‘Urban’ edge, to portay youth and activeness.
Royal purple accessories will be used to represent
fortune.
Pantone 454 C
Pantone 656 C
Pantone 4658 C
Urban Trash
Urban Trash
This last urban trend is based on the way we
recycle and distribute our waste. Recycling is now
considered fashionable. As the public are becoming
more environmentally aware - fashion will undoubtedly follow in its footsteps. People want to be seen
doing a good thing for the climate and by keeping our streets clean is the first
step. This trend is for the people who don’t want to be seen as a slave to fashion yet ironically will be the ones to follow this trend to the end. This trend isn’t for making subtle statements, its plastic
bags and recycled fabrics galore.
Its influences stemmed from recycled waste and how it is used in innovative ways. I took inspiration from designers who use old crisp packets, tin cans, and plastic bags and create beautiful bespoke art work – one woman’s trash is another woman’s treasure.
Urban Trash Colour Palette
Pantone 701 C
Pantone 1245 C
Pantone 433 C
Pantone 1797 C
Plastic fabric
Recyled fabric
Metallic accessories
Key Pieces Urban Trash The colour Palette is taken from the colours that often stand out against the duller shades is waste. Reds and Pinks are worn together as a colour clash. This will represent junk and garbage as a collective. Mustard/Yellow tones are used to symbolise the demise of the paper bag – as the black/grey tones are used to show black bin liners.
LPD - little plastic dressDr. Marten style shoes in pink or redMustard accessories Recycled style necklaces
Pantone 701 C
Pantone 1245 C
Pantone 433 C
Pantone 1797 C
References http://www.trendhunter.com/trends/alexey-novikov-dance#!/photos/27952/1http://www.trendhunter.com/trends/alexey-novikov-dance#!/photos/78988/2http://www.trendhunter.com/trends/alexey-novikov-dance#!/photos/78988/4http://www.trendhunter.com/trends/alexey-novikov-dance#!/photos/78991/1http://www.trendhunter.com/trends/ghosts-of-shopping-past#!/photos/61730/1http://www.zaha-hadid.com/exhibitions/urban-nebulahttp://www.boidus.co.uk/?p=403http://www.designerstalk.com/forums/photography-competitions/35427-urban-decay-new-theme-may-2008-photo-competition-3.htmlhttp://www.spottedbylocals.com/urban-decay/http://www.google.co.uk/images http://www.1adventure.com/archives/000065.htmlhttp://www.google.co.uk/imgres?imgurl=http://www.freefoto.com/images/9908/03/9908_03_1---Rust-http://www.google.co.uk/imgres?imgurl=http://bostonbiker.org/files/2009/12/rust3.jpg&imgrefurl=http://bostonbiker.org/tag/rust/&usg=http://www.google.co.uk/imgres?imgurl=http://bostonbiker.org/files/2009/12/rust3.jpg&imgrefurl=http://bostonbiker.org/tag/rust/&usg=http://www.trendhunter.com/trends/brazil-by-jean-francois-campos#!/photos/102900/6
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