trend mining

by S. Dev Appanah

Trendsetters Opinion Leaders Early Adopters Mass Appeal

flow of trends

Fringe Mainstream

web 2.0 trends

trends emerge

trendsbecome mass

trend example

retro-brand

dead brand until mid-90s

young trendsetters

clubs & bars of manhattan

fashion designers / opinion leaders

issac mizrahi /anna sui

sudden explosionkids from soho &

eastvillage

social networks, blogsvlogs, youtube

leaving digital trail about you & your brand

chitpong’s inner thought

blogger sphereof influence

Nielsen blogpulse

google trends

hitTail

trend research

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SHARE & ACCESS POWERPOINT PRESENTATIONS

Technology | trends | web 2.0

by Dev

We certainly have come a long way from the days of sharing music

(napster), pictures (Flickr), videos (youtube) and friends (myspace).

Now it's time for us to share PowerPoint slides.

Slideshare.net works like Flickr, you can upload, view and search for

Powerpoint presentaions. Although still in beta mode, it's already filled

with tens and thousands of files ranging from conference

presentations to just about any presentation on diverse topics.

» read more | add new comment

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your email address

trendwatching.com and its 8,000+ trend

spotters scan the globe for emerging

consumer trends.

We report on our findings in free,

opinionated Trend Briefings, covering

trends like INFOLUST, TWINSUMERS,

and CUSTOMER-MADE.

Sounds good? Then read our current

edition featuring our TOP 5 TRENDS FOR

2007, or subscribe straight away!

Our next issue is due on 6 February 2007.

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monthly Trend Briefing:

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"The future is here. It's just not widely

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IFTF's Future NowEmerging technologies and their implications for the future.

A B O U T T H E I N S T I T U T EF O R T H E F U T U R E

The Institute for the Future is an

independent nonprofit research

group. We work with organizations of

all kinds to help them make better,

more informed decisions about the

future. We provide the foresight to

create insights that lead to action.

We take an explicitly global

approach to strategic planning,

linking macro trends to local issues

in such areas as technology and

society, health and health care, and

global business trends.

A B O U T F U T U R E N O W

IFTF's Future Now draws on research

and forecasting at the Institute for

the Future, a Palo Alto, CA think

tank specializing in the future of

technology, health, and

organizational change. It began in

September 2003.

W H O I S F U T U R E N O W ?

IFTF's Future Now is a group weblog,

founded by Institute research

director Alex Soojung-Kim Pang in

« Terrorism, scenarios, and fiction | Main | links for 2006-

11-04 »

November 03, 2006

Signifying the future

The recent New Republic piece on the use of fiction in

counterterrorism scenarios got me thinking about the ways

that media can create problems in futures thinking. The basic

instinct that fiction could be useful because it gets you

thinking outside the box, and lets you escape the trap of just

making linear projections from the present, is right on. But

serious thinking about the future also can't be complete

fantasy; it needs to be grounded in fact and transparent in its

assumptions.

It also can't just involve manipulating symbols of the future--

things that have come to signify "the future," and which you

can either drop into forecasts for filler, or feel compelled to

include because readers expect them. (Whenever I start

talking about nanotechnology, for example, I worry a bit that

I'm making an expected rhetorical move in a discourse about

the future, not really talking about nanotechnology.)

For a good example of how problematic these images can

become, consider a "covers from the future" exhibit put

together by the Magazine Publishers of America. (Alas, it no

longer seems the be available online.) The exhibit mocked up

S E A R C H F U T U R E N O W

»

I F T F F L I C K R

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Samsung Ultra Music Phoneby Josh Rubin, 10 January 2007

With dual LCD screens, Samsung's new Ultra

Music Phone is a novel approach to a multi-

function device. Like the iPhone, the Ultra

Music Phone (SGH-F300) is a candybar-style

handset that addresses the need for different

interfaces to execute different functions.

Screens and controls on both sides—only one

side can be turned on at a time—divide the

labor, isolating basic phone functions on one

side and multimedia on the other. A larger

screen has dedicated controls for music (both

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Limited Edition 117

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http://future.iftf.org/2006/11/signifying_the_.html

•how to stay ahead of competitors?

•trendwatching allows us to understand customers better

•living in tribal times

•customer segmentation based on passion

•identify “deviants” (trendsetters)

•work with opinion leaders

•more focused and specialized campaignslessons