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TrendONE Top 10 Mobile Marketing Trends Q4 2014

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Discover the top 10 Mobile Marketing Best Practices! You can click on each single Trend to get even mor information on our online data base for free. Register for finding thousands of relevant trends with the potential to change your business. TrendONE is one of the leading trend and innovation research companies and offers executive trend services for nearly every industry.
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  • 1. Q4TRENDSMOBILE MARKETINGTOP 102014

2. NOVEMBER 2014ABOUT TRENDONE 3. EXECUTIVE TRENDREPORTNOVEMBER 2014THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TREND REPORTINTERACTIVE TAB NAVIGATIONUse the interactive tabs to click your way directly to the main categories.DIRECT LINK-UP OF MICRO-TRENDSClick to access the micro-trends in the trend categories.LINK-UP TO THE ONLINE TREND DATABASETrendexplorerThis is where you can access the micro-trend in our online trend database.Send a TrendYou can use this feature to forward the micro-trend to business partners and colleagues.PPT ExportExport the micro-trend directly to a PowerPoint file.More ImagesCall up more images related to this micro-trend.VideoTake a look at a video about the micro-trend.DEEPLINKDeeplink takes you directly to the micro-trends website.12341Interactivetabs2Micro-trends3Onlinetrend database4Deeplink 4. SHOPPING WITHOUT A CHECKOUT AT SAINSBURYSTheSainsburysshoppingappenablescustomerstopayforthegoodstheyscanwithintheappandavoidhavingtoqueueupatthecheckouts.Customerscandrawupashoppinglistinadvanceandarethenguidedbytheappstraighttotheproductstheywant.Theycanthenscantheitemsandpayforthemwiththehelpoftheapp.Thispaymentprocessonlylastsafewsecondsandcustomerscanleavethestoreimmediatelyafterfindingthelastitemontheirshoppinglist.http://j-sainsbury.co.ukJ Sainsbury plc, UK4trendexplorersendatrendPPTexportmorepicturesNOVEMBER 2014BEST PRACTICE 5. NEGOTIATING PRODUCT PRICES ON THE SMARTPHONEThee-commerceplatformGreentoeprovidesaniOSappthatenablesuserstonegotiateproductpriceswithpartnercompaniesviatheirsmartphones.Aspacerontheprofileoftheindividualproductsispusheduntilitturnsgreen.Thissignalisesthatapricehasbeenreachedthataretaileriswillingtoaccept.Thisalsoensuresthatproductscanbesoldbelowtheirsetmarketpricewithouttheprovidersthemselvespromotingsuchdeals.https://itunes.apple.comGrow Rich Technologies Inc., USA5trendexplorersendatrendPPTexportNOVEMBER 2014BEST PRACTICE 6. APP TURNS SMARTPHONE INTO SHOPPING MALLCardBlancfromBeverlyHillshaslaunchedaniOSappthatenablesuserstocreateavirtualcreditcard,buythingsonlinefrompartnerprovidersandsharetheirpurchaseswithfriends.Aftersettingupanaccount,usersaddcredittothecardorconnectittotheirPayPalaccount.Infuture,itwillalsobepossibletolinkthe"CardBlanc"tocreditanddebitcards.CardBlancalreadyworkswithoverahundredretailerslikeNike,J.CrewandUrbanOutfitters.Peoplealsogetthechancetopubliclypresentthepurchasestheymakeinthedigitalshoppingmall.http://www.mycardblanc.comCardBlanc Inc., USA6trendexplorersendatrendPPTexportNOVEMBER 2014BEST PRACTICE 7. REWARDING PEOPLE FOR TRYING ON CLOTHESTheclothingcompanyAmericanEaglehasstartedusingtheiBeacontechnologythatitinstalledinitsstorestogetherwithShopkicktorewardcustomersforspecificactionsinthestores.Sofar,usersoftheShopkickapphavebeenawardedpointsforenteringthestoresofpartnerproviders.Intests,theyarenowbeinggivenasecondmessageinwhichtheyarepromisedadditionalpointsfortryingonproducts.FindingshaveshownthatthepercentageofShopkickuserswhovisitedthefittingroomareatotryonclotheswasmorethandoubleforthosewhoreceivedabeacon-enabledincentiveofferversusforthoseusersthatdidnot.http://www.ae.comAEO Management Co., USA7trendexplorersendatrendPPTexportmorepicturesNOVEMBER 2014BEST PRACTICE 8. RMY MARTIN CAMPAIGN USES IBEACON TECHNOLOGYAspartoftheParisDesignWeek,RmyMartin,theagencyLabWerkandstudentsatthecolecantonaledartdeLausannehaveteameduptocreateanexhibitionandanappcalled"FuturHritage"thatbringsusersonajourneyofhistoricallyfamousParisianbars.EachoftheparticipatingbarsfeaturesaspecialRmyMartincocktail.TheappusestheiOSfeatureiBeaconsothatusersinthevariousbarscanreceivemessagesontheirsmartphonesviatransmitters.Thisgivespeoplenotonlyinformationonthebar'shistoryandthecocktailsonoffer,butalsoprovidesimagesandtheingredientsused.https://itunes.apple.comE. Rmy Martin & Co., France8trendexplorersendatrendPPTexportmorepicturesNOVEMBER 2014BEST PRACTICE 9. CHARGING UP SMARTPHONE TO WIN AN E-CARTocoincidewiththelaunchofthe"e-Golf"inNorway,Volkswagenhascomeupwithamobileappthatenablesuserstochargeuptheirsmartphonesandtakepartinacompetition.Assoonastheyopenthe"VWChargeUpfore-Golf"appandconnectthesmartphonetothechargingcable,thecardisplayedonthescreenisalsorecharged. Usersthenreceiveinformationonthenewelectricvehicleaswellasalotteryticket.PeoplecangetthemselvesevenmoreticketsbysharingthecampaignonFacebookorsigningupforatestdrive.Thewinnercanlookforwardtooneofthecarsasthemainprize.http://emobility.volkswagen.comVolkswagen AG, Norway9trendexplorersendatrendPPTexportvideomorepicturesNOVEMBER 2014BEST PRACTICE 10. BEER BOTTLE UNLOCKS FILMSTheDutchbeerbrandGrolschhasintegratedBluetoothbeaconsintobottlesinRussiatoofferbeerloverssomeadditionaldigitalcontent. Afteropeningthebottle,usersfirsthavetoremoveaprotectivestickerabovethetransmitter.TheycanthenbumpthebottleagainstaBluetooth-capabledevice.Thetransmittercommunicateswithaserverviatheconnecteddeviceandshowsalistoffilmsonthedevicethatuserscanwatchforfree.TheagencyHeadandHandsfromSt. Petersburgwasresponsibleforthiscampaign.http://www.thedrum.comGrolsch N.V., Russia10trendexplorersendatrendPPTexportvideoNOVEMBER 2014BEST PRACTICE 11. APP DELIVERS PIZZAS AT THE TOUCH OF A BUTTONLaunchedbySimpleFoodSolutionsfromNewYork,asmartphoneappcalled"PushforPizza"willmakeiteasierthanevertoorderthispopularfood.Usersoftheapponlyneedtopressonebuttontogetanimmediatedisplayoftheparticipatingpizzarestaurantsinthelocalarea.Peoplealsohavetoaddtheiraddressandpaymentinformationintheappinadvance.Whenfeelinghungry,userscansimplyselectthekindandnumberofpizzastheywant,andthenconfirmtheorder. Theyarethensentane-mailcontainingthebill,whichalsoincludesatip,andtheirpizzaisdeliveredtothem.http://welcome.pushforpizza.comSimple Food Solutions LLC, USA11trendexplorersendatrendPPTexportvideoNOVEMBER 2014BEST PRACTICE 12. MAKING MOBILE PAYMENTS WITH ITUNES ACCOUNTApplehasannouncedthattheiPhone6andAppleWatcharetousetheNFC-based"ApplePay"whichallowsuserstomakepaymentsthataredeductedfromtheirexistingiTunesaccount.Thedeviceissimplyheldtotheterminalandtheuser'sidentityverifiedwithafingerprintonthescreenaftertouching"TouchID".Creditcardinformationisvisibleonthepre-installed"Passbook"appandstoredinthe"SecureElement"chip,butisnottransmittedduringpayments.https://www.apple.comApple Inc., USA12trendexplorersendatrendPPTexportvideomorepicturesNOVEMBER 2014BEST PRACTICE 13. SUNLIGHT ACTIVATES COUPON ON MOBILE WEBSITETheskincreammanufacturerZealiosSkinCarehassetupawebsiteformobiledevicesthatguaranteesdiscountsonsuncreamwhenthesunshines.Whenthesiteisaccessedfrommobilesortablets,itchecksthemeasurementsmadebythedevice'sambientlightsensor. Iftheyshowthattheuserisoutsideinthesun,amessageremindsthemoftheimportanceofhavinggoodsunprotectionandactivatesa20%discountonorders.Thiscampaign,whichonlyworksonAndroiddeviceswithaFirefoxbrowser,aimstoencouragepeopletoundertakemoreoutsideactivities.http://coupon.zealiosskincare.comTBWA Toronto, Canada13trendexplorersendatrendPPTexportvideomorepicturesNOVEMBER 2014BEST PRACTICE 14. FIND EVEN MORE TRENDSTEST THE TRENDEXPLORER!The Trendexplorergives you access to the most trending innovations worldwide. Benefit from this exclusive and decisive competitive advantage. You get access to more than 16,000 micro- trends and the Trenduniverse2015.Click here to register for the free test version.NOVEMBER 2014TEST THE TRENDEXPLORER 15. TRENDONE GMBHGasstrae 222761 HamburgTel +49 (0)40 52 67 78 0Fax +49 (0)40 52 67 78 36DISCLAIMER 2014 COPYRIGHT ALL RIGHTS RESERVED.THE DOCUMENTED TRENDS IN THIS PRESENTATION AND TRENDS THESES ARE INTELLECTUAL PROPERTY OF TRENDONE GMBH AND ARE SUBJECT TO THE APPLICABLE COPYRIGHT LAWS.THE PICTURES ARE USED ONLY FOR RESEARCH AND ILLUSTRATION PURPOSES. THEY ARE NOT FREE FOR PUBLICATION.TRENDONE GMBHBrunnenstrae 3710115 BerlinTel +49 (0)30 50 91 48 56Fax +49 (0)30 50 91 48 60TRENDONE GMBHSpittelberggasse 3/61070 Wien, sterreichTel +43 (0)1 52 30 50 0Fax +43 (0)1 52 30 50 01515BLOG.TRENDONE.COMWWW.TRENDONE.COMWWW.TRENDEXPLORER.COMWWW.FACEBOOK.COM/TRENDONEWWW.TWITTER.COM/TRENDONEinfo@trendone.cominfo@trendone.cominfo@trendone.comEXECUTIVE TRENDREPORTNOVEMBER 2014 16. WWW.TRENDONE.COMWWW.TRENDEXPLORER.COMBLOG.TRENDONE.COMWWW.FACEBOOK.COM/TRENDONEWWW.TWITTER.COM/TRENDONE

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