PowerPoint Presentation

Kyle Lacy@KylePLacyLead Global Content Marketing

http://bit.ly/AMAJan9exacttarget.com/blogkylelacy.com

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Whats Now?

Data EqualsRelevanceone.

Ginni RomettyCEO, IBMWhat you will see with rapid data and social sharing is the death of the average and the era of you.

Businesses will be able to truly serve the individual.

1. Empathy2. Perspective TakingTwo types of data development:

EmpathyUnderstanding someones emotional state or feelingsDaniel Pink

1. Empathy2. Perspective TakingTwo types :

Perspective TakingCognitive & analytical its understanding someones interestsDaniel Pink

MomentsMattertwo.

49% of consumers want a seamless shopping experience across all channels.Accenture

ConsumerMobilitytwo.

1 in 3 consumers use their mobile phone to research products in-store.Cisco Internet Business Group

We sent over 1 Billion digital messages on Cyber Monday

Many of our retail clients experienced mobile open rates exceeding 80%

DesignMatters

Over 48% of all email sent is opened via a mobile device.Return Path

63% of US consumers say they delete emails immediately if they are not optimized for mobile.Return Path

Facebook mobile users in March 2013

751 M

54% increase from March 2012Location.Location. Location.

1 in 3 consumers use their mobile phone to research products in-store.Cisco Internet Business Group

BrandPersonalizationthree.1. Guided Selling2. EGOnomicsTwo types :

Guided Selling

41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.Return Path

15-25% increase in sales if the transactional message includes personalized product recommendations.iGoDigital

Created 60,000 animated, jangling name bracelets one for each unique name in their email database.Generated 3x revenue versus an email promoting the same collection a week earlier.EGOnomicsFaith PopcornTo offset a depersonalized society, consumers crave recognition of their individuality.

Rebuilding the Marketing Leader

Keep your eye on the company strategy.Effective leaders embrace executive demands for accountability by adopting objectives and metrics linked directly to overall business goals.

Collaborate with peers for the sake of the customer.Empowered customers demand that brands know them as well as they know the brands even before the first sale occurs.

Build new models to breed innovation.Marketing must be empowered to embrace change and develop creative ideas over shorter periods of time

Reorganize the customer journey.Encourage internal teams to collaborate and build the bridge between channels, data and creative.

Data beatsOPINIONS

We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer