Trends confronted by adolescents in Hong Kong

Consumption BehavioursLiberal Studies

Personal Development & Interpersonal Relationships

Learning Targets

What are the factors and impacts of teenage consumption behaviours?

What are the ways of facing bad consumption behaviours?

Being a consumer

We had bought or paid for many goods or services in our daily lives…

Consumption Behaviours

Lining up for iPhone Why do they want to buy the new

iPhone as early as possible?

Harbour City adWhat does the advertisement

persuade you to do?

Consumption Behaviours

Which one will you buy for yourself? Why?

Discuss with your group members

Consumption Behaviours

Which one will you buy for yourself? Why?

Discuss with your group members

Values of a product or a service

Materialistic Value The actual value of the product or service

Symbolic Value The value of the product or service that

can form your identity and social status

Factors

Mass media

Advertisements

Magazines and Newspapers

Internet shopping

Peers

Conformity and Peer Pressure

Impacts

Personal level Financial difficulties

Hinder self exploration of personal abilities and potential -> hinder self-actualization(only define himself by the things he buys)

Family level May cause family conflict

(caused by overspending)

Impacts on adolescents

Adolescents are… Impulsive

Easily influenced by peers(Conformity and peer pressure)

More reliant on external acceptance

Adolescents are more vulnerable to the effects of bad consumption behaviours

Ways of facing bad consumption behaviours

Discuss with your group

How do you make decisions when you want to buying something new?

Did someone in your group feel regret after he/she bought something new? Invite him/her to share the reasons behind.

Ways of facing bad consumption behaviours

Read the article (part 2) together with your groupmate

Which measures are more effective to help you face bad consumption behaviours? Why?

Exercise

a) Identify the factors affecting adolescents’ consumption behaviours in Source 1. Use the source materials to support your findings.

Identify… Read the source

Find relevant ideas

Extract keywords

Organize them in writing

Exercise

b) Explain how does the soft drinks company in Source 2 use the factors you have identified in question (a) to advertise to teenagers.

Explain… Select one factor from (a) Link the factor to a concept

(adolescents) Use an example to show the relation

Exercise

c) One of your friends didn’t receive a can of the soft drink in question (b). Suggest ONE way to cheer her up.

Suggest… (Cheer up -> To improve self-esteem) Select a concept related to self-esteem Give example of how the concept can

be used in the real world (suitable & feasible)