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rights reserved

TRENDS IN LUXURY

Mr. Abhay GuptaFounder and CEO at Luxury Connect

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Trends in luxury goods and services sector worldwide.

04/15/2023 3Copyright 2015 Luxury Connect LLP . All rights reserved.

• Luxury products are being clubbed with experiences.

• People are moving from “having” to “being”

• Experiential & hybrid luxury is the new luxury.

The latest trend: Experiential & hybrid luxury

04/15/2023 4Copyright 2015 Luxury Connect LLP . All rights reserved.

Recently, a global trend has caught fire that offers outdoor enthusiasts an upgrade on rest and recreation. It’s called “GLAMPING”, a new word for a new kind of travel, defined as glamorous camping.

Luxury tourismLuxury tourism moving to luxury adventure tourism

04/15/2023 5Copyright 2015 Luxury Connect LLP . All rights reserved.

About 800 people — including Stephen Hawking, Tom Hanks, Angelina Jolie, and a Keralabased businessman, Santosh George Kulangara — have already booked their ticket to board Virgin Galactic's SpaceShipTwo, which costs $250,000, which is about Rs 1.55 crore.

Luxury TravelLuxury travel moving to luxury space travel

04/15/2023 6Copyright 2015 Luxury Connect LLP . All rights reserved.

Luxury Hospitality

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Google I GlassSwarovski – Activity tracking crystals

Tory burch – fitness tracking device Apple I watch

Michael Kors – Lipstick Charger

Luxury Wearable tech

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Apple watch

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1 =

1 yacht

1 Hermes berkin bag

31 classic louboutins

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With the self-driving luxury sedan F 015 Luxury in Motion, Mercedes-Benz shows how the automobile is changing from a means of transportation to a private retreating space

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Moving to driverless automobiles

Mercedes-Benz F 015 Luxury in Motion Concept Vehicle the Future of Mobility

Luxury automobiles

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• Luxury & digital have been strange and uncomfortable bed fellows .

• Worldwide, luxury has been a hesitant acceptor of the digital medium.

• Social media can be used effectively as a vibrant storytelling medium for luxury brands, communicating brand heritage and iconography to a new audience of potential clients.

• E-commerce is a logical next step extension to the digital revolution

• Digital boom has given consumer the authority to voice their opinion and change perceptions.

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The digital dilemma..then..

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The digital dilemma..then..

Snapdeal selling yachts online

04/15/2023 12Copyright 2015 Luxury Connect LLP . All rights reserved.

• Luxury homes, albeit a new term for the Indian real estate industry, • It is fast gaining momentum in the country, as the rich and nouveau riche are not reluctant to

pay the price for designer residences that are replete with exclusive luxury amenities,

Luxury Real estate

04/15/2023 13Copyright 2015 Luxury Connect LLP . All rights reserved.

Luxury to Indians

• Luxury is quantitative and not qualitative. • I will buy it but I want a discount of 15%.• The “Kitna Deti Hai” mentality • “Showing off” against functionality.• Luxury should cause strong human content.• Need not be multi sensory

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