TRENDS IN NEW PRODUCT LAUNCHES
Report prepared for: Natur- og Landbrugskomissionen
Contributors: Theodosia Migkou, Polymeros Chrysochou and Klaus Grunert,
MAPP Centre for Research on Customer Relations in the Food Sector,
Aarhus University
October 2012
Trends in New Product Launches
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Table of Contents
Table of Contents .......................................................................................................................................... ii
1 Introduction ........................................................................................................................................... 1
2 Methodology ......................................................................................................................................... 2
3 Summary Tables .................................................................................................................................... 5
4 Results ................................................................................................................................................. 33
4.1 Launches of products across all sectors....................................................................................... 33
4.1.1 Europe ................................................................................................................................. 33
4.1.2 Asia ...................................................................................................................................... 35
4.1.3 Middle East and Africa ........................................................................................................ 37
4.1.4 North America ..................................................................................................................... 39
4.1.5 South America ..................................................................................................................... 41
4.2 Dairy Products ............................................................................................................................. 43
4.2.1 Europe ................................................................................................................................. 43
4.2.1.1 Denmark .......................................................................................................................... 46
4.2.1.2 France .............................................................................................................................. 48
4.2.1.3 Germany .......................................................................................................................... 50
4.2.1.4 Italy .................................................................................................................................. 52
4.2.1.5 Poland .............................................................................................................................. 54
4.2.1.6 Russia .............................................................................................................................. 56
4.2.1.7 Spain ................................................................................................................................ 58
4.2.1.8 Sweden ............................................................................................................................ 60
4.2.1.9 UK ................................................................................................................................... 62
4.2.2 North America ..................................................................................................................... 64
4.2.2.1 USA ................................................................................................................................. 67
4.2.2.2 Canada ............................................................................................................................. 69
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4.2.3 South America ..................................................................................................................... 71
4.2.3.1 Brazil ............................................................................................................................... 74
4.2.3.2 Argentina ......................................................................................................................... 76
4.2.3.3 Mexico ............................................................................................................................. 78
4.2.4 Asia ...................................................................................................................................... 80
4.2.4.1 China ............................................................................................................................... 83
4.2.4.2 Japan ................................................................................................................................ 85
4.2.4.3 South Korea ..................................................................................................................... 87
4.2.4.4 India ................................................................................................................................. 89
4.2.5 Middle East and Africa ........................................................................................................ 91
4.2.5.1 Egypt ............................................................................................................................... 94
4.2.5.2 Israel ................................................................................................................................ 96
4.2.5.3 Saudi Arabia .................................................................................................................... 98
4.2.5.4 South Africa .................................................................................................................. 100
4.3 Bakery ....................................................................................................................................... 102
4.3.1 Europe ............................................................................................................................... 102
4.3.1.1 Denmark ........................................................................................................................ 105
4.3.1.2 France ............................................................................................................................ 107
4.3.1.3 Germany ........................................................................................................................ 109
4.3.1.4 Italy ................................................................................................................................ 111
4.3.1.5 Poland ............................................................................................................................ 113
4.3.1.6 Russia ............................................................................................................................ 115
4.3.1.7 Spain .............................................................................................................................. 117
4.3.1.8 Sweden .......................................................................................................................... 119
4.3.1.9 UK ................................................................................................................................. 121
4.3.2 North America ................................................................................................................... 123
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4.3.2.1 USA ............................................................................................................................... 126
4.3.2.2 Canada ........................................................................................................................... 128
4.3.3 South America ................................................................................................................... 130
4.3.3.1 Brazil ............................................................................................................................. 133
4.3.3.2 Argentina ....................................................................................................................... 135
4.3.3.3 Mexico ........................................................................................................................... 137
4.3.4 Asia .................................................................................................................................... 139
4.3.4.1 China ............................................................................................................................. 142
4.3.4.2 Japan .............................................................................................................................. 144
4.3.4.3 South Korea ................................................................................................................... 146
4.3.4.4 India ............................................................................................................................... 148
4.3.5 Middle East and Africa ...................................................................................................... 150
4.3.5.1 Egypt ............................................................................................................................. 153
4.3.5.2 Israel .............................................................................................................................. 155
4.3.5.3 Saudi Arabia .................................................................................................................. 157
4.3.5.4 South Africa .................................................................................................................. 159
4.4 Chocolate Confectionery ........................................................................................................... 161
4.4.1 Europe ............................................................................................................................... 161
4.4.1.1 Denmark ........................................................................................................................ 164
4.4.1.2 France ............................................................................................................................ 166
4.4.1.3 Germany ........................................................................................................................ 168
4.4.1.4 Italy ................................................................................................................................ 170
4.4.1.5 Poland ............................................................................................................................ 172
4.4.1.6 Russia ............................................................................................................................ 174
4.4.1.7 Spain .............................................................................................................................. 176
4.4.1.8 Sweden .......................................................................................................................... 178
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4.4.1.9 UK ................................................................................................................................. 180
4.4.2 North America ................................................................................................................... 182
4.4.2.1 USA ............................................................................................................................... 185
4.4.2.2 Canada ........................................................................................................................... 187
4.4.3 South America ................................................................................................................... 189
4.4.3.1 Brazil ............................................................................................................................. 192
4.4.3.2 Argentina ....................................................................................................................... 194
4.4.3.3 Mexico ........................................................................................................................... 196
4.4.4 Asia .................................................................................................................................... 198
4.4.4.1 China ............................................................................................................................. 201
4.4.4.2 Japan .............................................................................................................................. 203
4.4.4.3 South Korea ................................................................................................................... 205
4.4.4.4 India ............................................................................................................................... 207
4.4.5 Middle East and Africa ...................................................................................................... 209
4.4.5.1 Egypt ............................................................................................................................. 212
4.4.5.2 Israel .............................................................................................................................. 214
4.4.5.3 Saudi Arabia .................................................................................................................. 216
4.4.5.4 South Africa .................................................................................................................. 218
4.5 Fruit and Vegetables .................................................................................................................. 220
4.5.1 Europe ............................................................................................................................... 220
4.5.1.1 Denmark ........................................................................................................................ 223
4.5.1.2 France ............................................................................................................................ 225
4.5.1.3 Germany ........................................................................................................................ 227
4.5.1.4 Italy ................................................................................................................................ 229
4.5.1.5 Poland ............................................................................................................................ 231
4.5.1.6 Russia ............................................................................................................................ 233
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4.5.1.7 Spain .............................................................................................................................. 235
4.5.1.8 Sweden .......................................................................................................................... 237
4.5.1.9 UK ................................................................................................................................. 239
4.5.2 North America ................................................................................................................... 241
4.5.2.1 USA ............................................................................................................................... 244
4.5.2.2 Canada ........................................................................................................................... 246
4.5.3 South America ................................................................................................................... 248
4.5.3.1 Brazil ............................................................................................................................. 251
4.5.3.2 Argentina ....................................................................................................................... 253
4.5.3.3 Mexico ........................................................................................................................... 255
4.5.4 Asia .................................................................................................................................... 257
4.5.4.1 China ............................................................................................................................. 260
4.5.4.2 Japan .............................................................................................................................. 262
4.5.4.3 South Korea ................................................................................................................... 264
4.5.4.4 India ............................................................................................................................... 266
4.5.5 Middle East and Africa ...................................................................................................... 268
4.5.5.1 Egypt ............................................................................................................................. 271
4.5.5.2 Israel .............................................................................................................................. 273
4.5.5.3 Saudi Arabia .................................................................................................................. 275
4.5.5.4 South Africa .................................................................................................................. 277
4.6 Meals and Meal Centers ............................................................................................................ 279
4.6.1 Europe ............................................................................................................................... 279
4.6.1.1 Denmark ........................................................................................................................ 282
4.6.1.2 France ............................................................................................................................ 284
4.6.1.3 Germany ........................................................................................................................ 286
4.6.1.4 Italy ................................................................................................................................ 288
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4.6.1.5 Poland ............................................................................................................................ 290
4.6.1.6 Russia ............................................................................................................................ 292
4.6.1.7 Spain .............................................................................................................................. 294
4.6.1.8 Sweden .......................................................................................................................... 296
4.6.1.9 UK ................................................................................................................................. 298
4.6.2 North America ................................................................................................................... 300
4.6.2.1 USA ............................................................................................................................... 303
4.6.2.2 Canada ........................................................................................................................... 305
4.6.3 South America ................................................................................................................... 307
4.6.3.1 Brazil ............................................................................................................................. 310
4.6.3.2 Argentina ....................................................................................................................... 312
4.6.3.3 Mexico ........................................................................................................................... 314
4.6.4 Asia .................................................................................................................................... 316
4.6.4.1 China ............................................................................................................................. 319
4.6.4.2 Japan .............................................................................................................................. 321
4.6.4.3 South Korea ................................................................................................................... 323
4.6.4.4 India ............................................................................................................................... 325
4.6.5 Middle East and Africa ...................................................................................................... 327
4.6.5.1 Egypt ............................................................................................................................. 330
4.6.5.2 Israel .............................................................................................................................. 332
4.6.5.3 Saudi Arabia .................................................................................................................. 334
4.6.5.4 South Africa .................................................................................................................. 336
4.7 Processed Fish Meat and Egg Products ..................................................................................... 338
4.7.1 Europe ............................................................................................................................... 338
4.7.1.1 Denmark ........................................................................................................................ 341
4.7.1.2 France ............................................................................................................................ 343
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4.7.1.3 Germany ........................................................................................................................ 345
4.7.1.4 Italy ................................................................................................................................ 347
4.7.1.5 Poland ............................................................................................................................ 349
4.7.1.6 Russia ............................................................................................................................ 351
4.7.1.7 Spain .............................................................................................................................. 353
4.7.1.8 Sweden .......................................................................................................................... 355
4.7.1.9 UK ................................................................................................................................. 357
4.7.2 North America ................................................................................................................... 359
4.7.2.1 USA ............................................................................................................................... 362
4.7.2.2 Canada ........................................................................................................................... 364
4.7.3 South America ................................................................................................................... 366
4.7.3.1 Brazil ............................................................................................................................. 369
4.7.3.2 Argentina ....................................................................................................................... 371
4.7.3.3 Mexico ........................................................................................................................... 373
4.7.4 Asia .................................................................................................................................... 375
4.7.4.1 China ............................................................................................................................. 378
4.7.4.2 Japan .............................................................................................................................. 380
4.7.4.3 South Korea ................................................................................................................... 382
4.7.4.4 India ............................................................................................................................... 384
4.7.5 Middle East and Africa ...................................................................................................... 386
4.7.5.1 Egypt ............................................................................................................................. 389
4.7.5.2 Israel .............................................................................................................................. 391
4.7.5.3 Saudi Arabia .................................................................................................................. 393
4.7.5.4 South Africa .................................................................................................................. 395
4.8 Snacks ........................................................................................................................................ 397
4.8.1 Europe ............................................................................................................................... 397
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4.8.1.1 Denmark ........................................................................................................................ 400
4.8.1.2 France ............................................................................................................................ 402
4.8.1.3 Germany ........................................................................................................................ 404
4.8.1.4 Italy ................................................................................................................................ 406
4.8.1.5 Poland ............................................................................................................................ 408
4.8.1.6 Russia ............................................................................................................................ 410
4.8.1.7 Spain .............................................................................................................................. 412
4.8.1.8 Sweden .......................................................................................................................... 414
4.8.1.9 UK ................................................................................................................................. 416
4.8.2 North America ................................................................................................................... 418
4.8.2.1 USA ............................................................................................................................... 421
4.8.2.2 Canada ........................................................................................................................... 423
4.8.3 South America ................................................................................................................... 425
4.8.3.1 Brazil ............................................................................................................................. 428
4.8.3.2 Argentina ....................................................................................................................... 430
4.8.3.3 Mexico ........................................................................................................................... 432
4.8.4 Asia .................................................................................................................................... 434
4.8.4.1 China ............................................................................................................................. 437
4.8.4.2 Japan .............................................................................................................................. 439
4.8.4.3 South Korea ................................................................................................................... 441
4.8.4.4 India ............................................................................................................................... 443
4.8.5 Middle East and Africa ...................................................................................................... 445
4.8.5.1 Egypt ............................................................................................................................. 448
4.8.5.2 Israel .............................................................................................................................. 450
4.8.5.3 Saudi Arabia .................................................................................................................. 452
4.8.5.4 South Africa .................................................................................................................. 454
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4.9 Sugar and Gum Confectionery .................................................................................................. 456
4.9.1 Europe ............................................................................................................................... 456
4.9.1.1 Denmark ........................................................................................................................ 459
4.9.1.2 France ............................................................................................................................ 461
4.9.1.3 Germany ........................................................................................................................ 463
4.9.1.4 Italy ................................................................................................................................ 465
4.9.1.5 Poland ............................................................................................................................ 467
4.9.1.6 Russia ............................................................................................................................ 469
4.9.1.7 Spain .............................................................................................................................. 471
4.9.1.8 Sweden .......................................................................................................................... 473
4.9.1.9 UK ................................................................................................................................. 475
4.9.2 North America ................................................................................................................... 477
4.9.2.1 USA ............................................................................................................................... 480
4.9.2.2 Canada ........................................................................................................................... 482
4.9.3 South America ................................................................................................................... 484
4.9.3.1 Brazil ............................................................................................................................. 487
4.9.3.2 Argentina ....................................................................................................................... 489
4.9.3.3 Mexico ........................................................................................................................... 491
4.9.4 Asia .................................................................................................................................... 493
4.9.4.1 China ............................................................................................................................. 496
4.9.4.2 Japan .............................................................................................................................. 498
4.9.4.3 South Korea ................................................................................................................... 500
4.9.4.4 India ............................................................................................................................... 502
4.9.5 Middle East and Africa ...................................................................................................... 504
4.9.5.1 Egypt ............................................................................................................................. 507
4.9.5.2 Israel .............................................................................................................................. 509
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4.9.5.3 Saudi Arabia .................................................................................................................. 511
4.9.5.4 South Africa .................................................................................................................. 513
APPENDIX - LIST OF TABLES ............................................................................................................. 515
APPENDIX – LIST OF FIGURES ........................................................................................................... 516
Trends in New Product Launches
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1 Introduction
This report provides an analysis of trends in new food product launches. The aim is to provide a better
understanding in which product claims, as well as product-related attributes, have demonstrated a growth
or a decline in markets that are important for the Danish food industry.
The data used in this report come from the Mintel’s Global New Product Database (www.gnpd.com). The
analysis has been carried out across five continents (Europe, North America, South America, Asia, and
Middle East), twenty-two countries, eight product categories (Dairy, Bakery, Chocolate Confectionery,
Fruits and Vegetables, Meals and Meal Centers, Processed Fish Meat and Egg Products, Snacks, Sugar
and Gum Confectionery), and for a period of six years (2006-2011).
This report is organized as follows: First, a description of the data used in this report is provided together
with details on the methodological approach. Second, summary tables are listed presenting the overall
findings in relation to the top claims for 2011, claims that showed an increase and a decrease. Finally, the
third section provides detailed figures obtained for each continent and country respectively.
Trends in New Product Launches
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2 Methodology
Records on new product launches were extracted from Mintel’s Global New Products Database
(www.gnpd.com). Mintel records launches of new products across several countries in the world. The
advantage of Mintel is that it categorizes each new record according to a number of predefined product
categories and type of claims. These categories have been used in this report. Table 2-1 provides a list of
those categories that have been used in this report, together with a short description.
Table 2-1 Description of attributes that are used in the analysis from Mintel
Attribute Level of analysis Description Example
Company Continent level (for 2011)
Top companies that launched new products -
Country Continent level / Across all categories
Country in which a product is launched first (only for
continents) -
Launch type Continent level Type of launch of the new product
New Formulation; New Packaging
Claim Continent level / Country level Claims made on the product Organic; Low Fat; Vegetarian
Claim Category Continent level / Country level
A more general categorization of claims
Convenience; Minus; Functional
The period that this report covers is from 2006 until 2011. For this period, all records across a series of
product categories and continents (including specific countries) were extracted. Table 2-3 presents the
continents used in this report and the respective countries that are included in each continent according to
Mintel. Those countries that are in bold are further analyzed in this report in more detail.
Trends in New Product Launches
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Table 2-2 Continents and countries on which Mintel registers new product launches
Continent Country*
Europe Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece,
Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine
Asia-Pacific Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
North America Canada, US
South America Argentina, Brazil, Chile, Colombia, Mexico, Venezuela
Middle East and Africa Egypt, Israel, Saudi Arabia, South Africa
* Countries in bold are countries included in this report.
The product categories that are analysed in this report are presented in Table 2-4. The products that are
included in each category are provided in the second column in order to give a better understandin g of
what the definition of each product category.
Trends in New Product Launches
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Table 2-3 Categories analyzed and description of products included in each one according to Mintel
Categories Included Products
Bakery
Sweet Biscuits/Cookies, Savory Biscuits/Crackers, Cakes, Pastries & Sweet
Goods, Sweet Biscuits/Cookies, Savory Biscuits/Crackers, Bread & Bread
Products, Baking Ingredients & Mixes
Chocolate Confectionery
Chocolate Tablets, Chocolate Count lines, Individually Wrapped Chocolate
Pieces, Non-Individually Wrapped Chocolate Pieces, Other Chocolate
Confectionery, Seasonal Chocolate
Dairy
Butter, Cream, Creamers, Curd & Quark, Evaporated Milk, Drinking
Yogurts/Liquid Cultured Milk, Flavored Milk, Hard Cheese & Semi-Hard
Cheese, Liquid Dairy Other, Margarine & Other Blends, Processed Cheese,
Shortening & Lard, Soft Cheese & Semi-soft Cheese, Soft Cheese Desserts,
Soy Based Drinks, Soy Yogurts, Spoonable Yogurt, Sweetened Condensed
Milk
Fruit and Vegetables Vegetables, Fruits
Meals and Meal Centers Instant Noodle, Pasta & Rice, Meal Kits, Pastry Dishes, Pizzas, Prepared
Meals, Salads, Sandwiches/Wraps
Processed Fish Meat and Egg
Products
Eggs & Egg Products, Fish Products, Meat Products, Meat Substitutes,
Poultry Products
Snacks
Bean Based Snacks, Cassava & Other Root Based Snacks, Corn Based
Snacks, Fruit Snacks, Hors d’oeuvres/Canapés, Meat Snacks, Nuts, Other
Snacks, Popcorn, Potato Snacks, Rice Snacks, Snack Mixes,
Snack/Cereal/Energy Bars, Vegetable Snacks, Wheat & Other Grain Based
Snacks
Sugar and Gum Confectionery
Boiled Sweets, Gum, Liquorice, Lollipops, Medicated Confectionery,
Marshmallows, Mixed Assortments, Other Sugar Confectionery, Pastilles,
Gums, Jellies and Chews, Standard & Power Mints, Sticks, Liquids & Sprays,
Toffees, Caramels and Nougat
Trends in New Product Launches
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3 Summary Tables
Table 3-1 Top claims in 2011, decreasing and increasing claims for dairy products
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe Low/no/reduced fat Low/no/reduced fat No additives/Preservatives Natural Minus and plus Natural; Suitable for;
Ethical/environmental
Denmark Low/no/reduced fat
Low/no/reduced fat; Low/no/reduced sugar;
Digestive
Organic, no additives/preservatives;
Ease of use Minus; Natural Minus Natural, positioning;
Ethical and environmental
France Organic Low/no/reduced fat;
Vitamin/mineral fortified.
Eco-friendly package; Organic; No
additives/preservatives Natural Minus Natural; Suitable for;
Ethical/environmental
Germany Organic Low/no/reduced fat; Digestive health
No additives/preservatives, organic, Low/no/reduced
allergen Natural Minus; Functional
Natural; Positioning; Suitable for;
Ethical/environmental
Italy No
additives/preservatives
Low/no/reduced fat; Digestive
No additives/preservatives, organic, Low/no/reduced
allergen Natural Plus; Functional Natural; Positioning;
Convenience
Poland Low/no/reduced fat
Low/no/reduced fat; No
additives/preservatives, digestive
Vitamin /mineral fortified; Convenient packaging;
Low/no/reduced allergen Minus
Minus; Natural; Functional;
Demographic
Plus; Convenient, Positioning
Russia No
additives/preservatives
Low/no/reduced fat; Digestive.
No additives/preservatives; All natural product, GMO-
free Natural Minus;
Functional; Plus
Natural; Demographic; Ethical &environmental;
Positioning
Trends in New Product Launches
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Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Spain Low/no/reduced fat
Vitamin/mineral fortified; Added
calcium
Low/no/reduced allergen; Low/no/reduced fat;
Gluten-free Minus
Convenience; Plus;
Demographic
Natural; Suitable for; Functional ;
Ethical/environmental
Sweden Low/no/reduced fat Low/no/reduced fat
Low/no/reduced allergen; Low/no/reduced lactose;
No additives/preservatives; Eco-friendly package
Minus Minus; Demographic
Natural; Suitable for; Ethical and environmental
UK Vegetarian Organic Vegetarian; No
additives/preservatives; Low/no/reduced fat
Suitable for Plus Minus; Natural; Suitable
for; Positioning; Ethical/environmental
North America Kosher Vitamin/mineral fortified; Organic
Kosher; Low/no/reduced allergen; Gluten-free Suitable for Plus Natural; Suitable for;
Minus; Free form
USA Kosher Vitamin/mineral fortified; Organic
Kosher; Low/no/reduced fat; Low/no./reduced
allergen Suitable for Plus Natural; Minus; Suitable
for; Free-form
Canada Kosher Low/no/reduced fat;
Vitamin/mineral fortified
Kosher; Ethical-environmentally friendly
package; Organic Suitable for Plus Minus; Suitable for;
Ethical& environmental,
South America Low/no/reduced allergen Low/no/reduced calorie
Low/no/reduced allergen; Gluten-free;
Vitamin/mineral fortified Suitable for - Suitable for; Minus; Plus;
Ethical/environmental
Brazil Low/no/reduced fat; Gluten free -
Low/no/reduced fat claim; Gluten free; Eco-friendly
package Suitable for Convenience Minus; Suitable for;
Ethical/environmental
Argentina Low/no/reduced allergen; Gluten
free
Low/no/reduced cholesterol; Added
calcium
Low/no/reduced allergen; Gluten; Vitamin/.mineral
fortified Suitable for Positioning Minus; Natural ; Suitable
for
Mexico Vitamin/mineral fortified Added calcium
Vitamin/mineral fortified; Low/no/reduced fat;
Kosher Minus; Plus
Plus; Minus; Natural;
Functional; Suitable for
Trends in New Product Launches
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Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Asia No
additives/preservatives
Vitamin/mineral fortified and halal
No additives/preservatives; Vegetarian;
Low/no/reduced allergen Suitable for Plus Minus; Natural; Suitable
for; Functional
China No
additives/preservatives
Vitamin/mineral fortified and halal
No additives/preservatives; Digestive; Prebiotic Functional Plus Natural; Suitable for;
Functional; Minus
India Vegetarian Eco-friendly package Vegetarian; No additives/preservatives Suitable for Minus and plus. Natural; Suitable for;
Ethical/environmental
Japan Low/no/reduced fat Digestive Low/no/reduced fat;
Limited edition; Economy Positioning Functional Positioning; Minus; Plus
South Korea Low/no/reduced Vitamin/mineral fortified
Low/no/reduced fat; Premium; No
additives/preservatives Minus Plus Minus; Natural;
Positioning; Convenience
Middle East and Africa Halal
Low/no/reduced fat; No
additives/preservatives
Halal; Kosher and hormone free Suitable for Minus; Natural Suitable for; Convenience
Egypt No
additives/preservatives
No additives/preservatives;
Vitamin/mineral fortified
Low/no/reduced fat; Vegetarian; Premium Natural
Natural; Suitable for;
Positioning; Plus
Israel Kosher Low/no/reduced fat Kosher, organic; No additives./preservatives Suitable for Minus Plus Natural; Suitable for;
Ethical/environmental
Saudi Arabia No
additives/preservatives
High protein
No additives/preservatives; Low/no/reduced fat;
Vitamin/mineral fortified; Vegetarian
Minus
Natural; Suitable for; Convenience
South Africa Halal
No additives/preservatives; Halal; Organic Suitable for
Natural; Suitable for;
Minus; Plus; Positioning
Trends in New Product Launches
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Table 3-2 Top claims in 2011, decreasing and increasing claims for bakery products
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe No
additives/Preservatives
Gluten Free; Seasonal No additives/Preservatives; Vegetarian; Organic Natural Plus
Natural, suitable for, Convenience and
ethical/environmental
Denmark Organic Low/no/reduced fat Organic; Economy Natural Minus Natural; Positioning; Convenience
France Organic Low/no/reduced fat Eco-friendly package;
Organic; No additives/preservatives
Natural Plus Natural; Suitable for;
Convenience; Ethical/environmental
Germany Organic - Low/no/reduced allergen; Organic; Wholegrain Natural Plus Natural; Suitable for
Italy Low/no/reduced trans fat Low/no/reduced fat
No additives/preservatives; Low/no/reduced trans-fat; GMO free; Eco-friendly
package
Natural Plus Natural; Convenience;
Minus; Ethical/environmental
Poland No
additives/Preservatives
Children No additives/preservatives Natural Plus; Suitable for Natural; Convenience; Minus
Russia GMO free Microwaveable; Wholegrain.
GMO-free; No additives/preservatives Natural - Natural; Convenience;
Minus
Spain Low/no/reduced allergen Wholegrain. Low/no/reduced allergen;
Gluten free; Organic Natural Plus Convenience; Suitable for; Ethical/environmental
Sweden Wholegrain Low/no/reduced fat Low/no/reduced allergen; Organic Natural Minus; Plus
Natural; Suitable for; Ethical and environmental;
Convenience
UK Vegetarian - Vegetarian; No
additives/preservatives; Eco-friendly package
Suitable for Natural Suitable for; Ethical/environmental
Trends in New Product Launches
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Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
North America Kosher Low/no/reduced trans fat
Kosher; Low/no/reduced allergen; Eco-friendly
package Suitable for Minus Natural; Suitable for,
minus; Convenience
USA Kosher Premium Kosher; Low/no./reduced
allergen; Eco-friendly package
Suitable for Minus Natural; Suitable for; Convenience
Canada Kosher Low/no/reduced trans-
fat; Organic; Low/no/reduced fat
Kosher; Eco-friendly package; No
additives/preservatives Suitable for Minus Suitable for; Convenience;
Ethical/environmental
South America Low/no/reduced trans fat
Vitamin/mineral fortified
Low/no/reduced allergen trans-fat; Eco-friendly
package Minus Plus Minus;
Ethical/environmental
Brazil Low/no/reduced trans-fat
Vitamin/mineral fortified-
Low/no/reduced trans-fat; Low/no/reduced allergen;
Gluten free Minus - Minus, suitable for;
Ethical/environmental
Argentina Low/no/reduced trans-fat -
Low/no/reduced trans-fat; Eco-friendly package;
Low/no/reduced cholesterol
Minus Ethical/environmental; Convenience
Minus; Positioning; Suitable for
Mexico Kosher Low/no/reduced
cholesterol; Low/no/reduced sugar
Kosher; Low/no/reduced trans-fat; Eco-friendly
package Minus Plus; Positioning Minus;
Ethical/environmental
Asia Vegetarian Low/no/reduced sugar No additives/preservatives; Vegetarian; Premium Suitable for Plus Natural; Positioning;
Convenience; Suitable for
China Low/no/reduced sugar
Vitamin/mineral fortified; Added
calcium; High added fiber
Halal; Children; Low/no/reduced sugar Suitable for Minus; Plus Natural; Suitable for;
Functional; Minus
India Vegetarian - Vegetarian; No additives/preservatives Suitable for Plus. Natural; Suitable for
Trends in New Product Launches
10
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Japan Limited edition Added calcium Limited edition; Premium; Economy; Children; Eco-
friendly package Positioning Functional Positioning; Minus
South Korea No
additives/preservatives
Organic; Wholegrain; Vitamin/mineral
fortified
No additives/preservatives; Premium; Children Natural Plus
Minus; Natural, Positioning; Convenience;
Ethical/environmental
Middle East and Africa Kosher -
Halal; Kosher; No additives/preservatives;
Vegetarian Suitable for Demographic
Suitable for; Natural; Minus;
Ethical/environmental
Egypt No
additives/preservatives
Kosher No additives/preservatives:
Halal; Low/no/reduced trans-fat; Vegetarian
Suitable for Demographic Natural; Suitable for; Positioning; Plus; Minus
Israel Kosher - Kosher Suitable for - Natural; Suitable for; Positioning; Minus;
Convenience
Saudi Arabia No
additives/preservatives
Premium
No additives/preservatives; Low/no/reduced fat; |Halal; GMO free;
Vegetarian
Natural s
Natural; Suitable for; Minus; Convenience
South Africa Halal - No additives/preservatives;
|Halal; Vegetarian; Kosher; Organic
Suitable for
Natural; Suitable for; Minus; Plus; Positioning;
Ethical/environmental
Trends in New Product Launches
11
Table 3-3 Top claims in 2011, decreasing and increasing claims for chocolate confectionery products
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe Premium
Seasonal; No additives/Preservatives; Organic; Eco-friendly
package
Premium; Children Positioning Positioning; Natural Demographic
Denmark Organic Premium; Children Organic; Ethical-human;
Limited edition; Convenient package
Natural Positioning Natural; Convenience; Ethical/environmental
France Seasonal Premium Seasonal; No
additives/Preservatives; Organic
Positioning Plus Natural; Suitable for;
Convenience; Ethical/environmental
Germany Seasonal Premium Seasonal; Organic; Limited edition; No
additives/preservatives Positioning Natural Positioning;
Ethical/environmental
Italy Seasonal Premium Seasonal; Children; Ethical-human; Organic Positioning - Natural; Minus;
Convenience
Poland Seasonal Children; Limited edition Seasonal Positioning Positioning Suitable for
Russia Seasonal Premium Seasonal; Children; GMO free Positioning Minus Natural; Positioning;
Demographic
Spain Seasonal Low/no/reduced sugar; Children
Low/no/reduced allergen; Seasonal Organic;
Economy Positioning Plus Positioning; Suitable for;
Sweden Premium - Organic; Ethical-human; Organic Positioning Demographic
Natural; Positioning; Minus; Ethical and
environmental
UK Seasonal Organic Vegetarian; Seasonal; No additives/preservatives Positioning Functional
Suitable for; Natural; Positioning;
Ethical/environmental
Trends in New Product Launches
12
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
North America Kosher Children Kosher; Seasonal Positioning Demographic Suitable for; Natural;
Positioning; Ethical/environmental
USA Kosher Premium Kosher; Seasonal;
Organic; No additives/preservatives
Suitable for Minus Natural; Suitable for;
Positioning; Ethical/environmental
Canada Seasonal Children; Organic Kosher; Seasonal;
Premium; Ethical-human; No additives/preservatives
Positioning Minus; Demographic
Suitable for; Convenience; Ethical/environmental;
Natural; Positioning
South America Seasonal Children; Premium Low/no/reduced allergen;
Seasonal; Gluten free; kosher
Positioning Demographic Positioning;
Ethical/environmental; Suitable for
Brazil Low/no/reduced allergen; Gluten
free Children - Low/no/reduced allergen;
Gluten free; Seasonal Suitable for Demographic Positioning; Minus;
Suitable for; Ethical/environmental
Argentina Seasonal Premium Low/no/reduced trans-fat; Seasonal; Children Positioning -
Minus; Positioning; Suitable for; Demographic;
Convenience
Mexico Seasonal Low/no/reduced sugar; Children
Seasonal; Kosher; Eco-friendly package; Limited
edition Positioning Minus
Positioning; Convenience; Suitable for;
Ethical/environmental
Asia Seasonal Halal; Children Seasonal; Eco-friendly package; Vegetarian;
Convenient packaging Positioning Minus;
Demographic Positioning; Suitable for;
Ethical/environmental
China Seasonal Children; Antioxidant Seasonal; Economy Positioning Demographic Positioning
India Vegetarian - Vegetarian Suitable for - Suitable for
Japan Limited edition Children Limited edition; Premium; Seasonal Positioning Demographic Positioning
Trends in New Product Launches
13
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
South Korea Vegetarian Children No additives/preservatives; Premium Positioning Minus;
Demographic
Positioning; Suitable for; Ethical/environmental;
Natural
Middle East and Africa Seasonal Organic Halal; Kosher; Seasonal;
Children Suitable for Demographic Positioning; Suitable for; Ethical/environmental;
Natural
Egypt Vegetarian Premium; Low/no/reduced calorie
Vegetarian; Kosher; Seasonal; No
additives/preservatives Suitable for Plus Natural; Suitable for;
Demographic; Minus
Israel Kosher Low/no/reduced fat Kosher; Premium Suitable for Minus Suitable for; Demographic
Saudi Arabia Vegetarian Halal; Premium; Limited edition;
Premium
No additives/preservatives; GMO free; Vegetarian Suitable for
Positioning; Natural;
Ethical/environmental
Suitable for; Demographic
South Africa Seasonal Premium; Minus Halal; Kosher; Seasonal; Eco-friendly package Positioning
Natural; Suitable for; Minus; Convenience
Positioning
Trends in New Product Launches
14
Table 3-4 Top claims in 2011, decreasing and increasing claims for fruit and vegetables products
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe Microwaveable Microwaveable No additives/Preservatives; Vegetarian; Organic; Ease
of use Convenience Demographic
Natural, suitable for, Convenience and
ethical/environmental
Denmark Organic Microwaveable; Low/no/reduced fat
Organic; GMO free; Ease of use Natural
Minus; Convenience;
Plus Natural
France Organic Microwaveable No additives/Preservatives; Ease of use; Organic; Eco-
friendly package Natural Positioning
Natural; Convenience; Ethical/environmental;
Minus; Plus
Germany Organic No
additives/preservatives; Time/speed
Organic; Ease of use; Microwaveable;
Portionability Natural Minus; Plus;
Convenience
Natural; Convenience; Positioning;
Ethical/environmental
Italy Ease of use Microwaveable; No additives/preservatives
Ease of use; Organic; Economy; Convenient
packaging; Eco-friendly package
Convenience Demographic Convenience; Minus; Demographic; Suitable for
Poland Ease of use Children
Ease of use ; No additives/preservatives; Premium; All natural
product
Convenience - Natural; Convenience; Functional; Positioning
Russia No
additives/preservatives
-
GMO-free; No additives/preservatives; All
natural product; Ease of use; Economy
Natural - Natural; Convenience; Positioning; Suitable for
Spain Ease of use No additives/preservatives
Organic; Ease of use; Microwaveable; Economy Convenience - Plus; Natural; Positioning
Ethical/environmental
Sweden Microwaveable - Organic; Microwaveable; Premium Convenience Plus
Natural; Minus; Positioning; Ethical and
environmental
Trends in New Product Launches
15
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
UK Vegetarian
Microwaveable; Organic;
Low/no/reduced sodium
Vegetarian; No additives/preservatives; Eco-friendly package
Suitable for - Suitable for; Natural; Plus;
Convenience Plus; Functional; Positioning;
North America Kosher Microwaveable; Organic
Kosher; Eco-friendly package; Ease of use
Natural; Convenience Natural
Minus; Suitable for, minus; Convenience;
Positioning; Plus
USA Kosher Organic Ease of use; No
additives/preservatives; All natural product
Natural Demographic Natural; Suitable for;
Convenience; Eco friendly package; Convenience
Canada Kosher Organic
Microwaveable; No additives/preservatives;
Kosher; Low/no/reduced sugar; Economy; All
natural product
Convenience Natural Positioning; Natural; Minus; Suitable for
South America Low/no/reduced allergen; Gluten
free All natural product
Gluten free; Eco-friendly package; Ease of use;
Kosher Suitable for - Natural; Suitable for;
Convenience; Minus; Plus
Brazil Low/no/reduced allergen; Gluten
free - Eco-friendly package; No
additives/preservatives; Suitable for - Suitable for; Convenience; Eco-friendly package
Argentina Eco-friendly package Premium Eco-friendly package Ethical/environ
mental Natural Minus;
Ethical/environmental; Suitable for; Minus
Mexico Kosher All natural product; Economy
Kosher; Eco-friendly package; Organic;
Convenient packaging
Natural; Convenience -
Plus; Ethical/environmental; Natural; Convenience;
Suitable for
Asia No
additives/preservatives
Low/no/reduced fat No additives/preservatives; Vegetarian; Premium Suitable for Minus; Plus Functional; Positioning;
Convenience; Suitable for
Trends in New Product Launches
16
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
China No
additives/preservatives
Eco-friendly package No additives/preservatives; Ease of use Natural Ethical/environme
ntal; Functional Natural; Suitable for;
convenience
India Vegetarian Halal Vegetarian; Organic Suitable for Minus Natural; Positioning
Japan Premium Microwaveable Premium; Economy; Ease
of use; Eco-friendly package
Positioning Natural Positioning; Convenience; Ethical/environmental
South Korea Ease of use - No additives/preservatives;
Ease of use; Convenient packaging; Time/speed
Convenience Minus Natural, Convenience; Ethical/environmental
Middle East and Africa Kosher
No additives/preservatives:
Ease of use Halal; Kosher Suitable for - Suitable for;
Ethical/environmental
Egypt Premium No
additives/preservatives: All natural product
Premium; Convenient packaging Convenience Natural Suitable for; Positioning;
Convenience
Israel Kosher Kosher;
Microwaveable; Organic; Gluten free
All natural product Suitable for Suitable for; Minus Convenience
Saudi Arabia GMO free Microwaveable
No additives/preservatives; Economy; GMO free; Premium; All natural
product
Natural - Natural; Pus; Positioning; Convenience; Eco-friendly
package
South Africa Kosher - |Halal; Kosher; Ease of use; Time/speed Suitable for Plus
Natural; Convenience; Positioning;
Ethical/environmental
Trends in New Product Launches
17
Table 3-5 Top claims in 2011, decreasing and increasing claims for meals and meal centers products
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe Microwaveable
Microwaveable; No additives/Preservatives;
Time/speed; Eco-friendly package
Ease of use; Premium; Low/no/reduced calorie Convenience
Natural; Eco-friendly package;
Convenience -
Denmark Ease of use Microwaveable; Low/no/reduced fat
Organic; Ease of use; Time/speed Convenience Minus;
Convenience Natural; Positioning;
Ethical/environmental
France Microwaveable Low/no/reduced calorie
Microwaveable; Time/speed; Eco-friendly
package; No additives/Preservatives;
Ease of use
Convenience Minus Natural; Suitable for;
Convenience; Ethical/environmental
Germany No
additives/Preservatives
Low/no/reduced fat; Organic; Ease of use
No additives/Preservatives; Microwaveable;
Time/speed Convenience Convenience;
Minus
Natural; Suitable for; Positioning;
Ethical/environmental
Italy Microwaveable No
additives/preservatives; Ease of use
Microwaveable; Time/speed; No
additives/Preservatives; Convenient packaging;
Organic; Low/no/reduced allergen
Convenience Plus; Functional Positioning; Convenience;
Suitable for; Ethical/environmental
Poland Microwaveable Cobranded No additives/preservatives;
Economy; Time/speed; Microwaveable
Convenience Positioning Natural; Convenience; Minus
Russia Microwaveable Microwaveable; Wholegrain
GMO-free; No additives/preservatives;
Microwaveable; Time/speed; Ease of use;
Economy; Convenient packaging
Convenience Demographic Natural; Convenience; Positioning
Trends in New Product Launches
18
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Spain Microwaveable - Microwaveable; Time/speed Convenience
Plus; Convenience; Demographic
Natural; Positioning; Time/speed; Suitable for;
Ethical/environmental
Sweden Microwaveable Microwaveable Time/speed; Vegetarian;
No additives/preservatives; Eco-friendly package
Convenience Minus; Convenience
Natural; Suitable for; Ethical and environmental
UK Eco-friendly package Ethical-Animal
Microwaveable; No additives/preservatives; Eco-friendly package
Ethical/environmental Demographic
Suitable for; Ethical/environmental; Natural; Positioning;
Convenience
North America Microwaveable Low/no/reduced fat; Microwaveable
Time/speed; Eco-friendly package; No
additives/preservatives Convenience Convenience
Natural; Suitable for; Positioning;
Ethical/environmental
USA Microwaveable Low/no/reduced fat; Organic
Low/no./reduced trans-fat; Time/speed; Ease of use;
Convenience; Microwaveable
Convenience Minus Convenience; Ethical/environmental
Canada Microwaveable Low/no/reduced trans-
fat; Organic; Low/no/reduced fat
Low/no./reduced trans-fat; Microwaveable;
Time/speed; Vegetarian Convenience - Ethical/environmental;
Positioning
South America Microwaveable Time/speed Low/no./reduced trans-fat; Microwaveable; Ease of
use; Eco-friendly package Convenience -
Convenience; Ethical/environmental; Positioning; suitable for
Brazil Microwaveable Time/speed; No additives/preservatives
Low/no/reduced fat; Eco-friendly package; Microwaveable
Convenience Natural; Minus Convenience; Ethical/environmental
Argentina Microwaveable No
additives/preservatives; Microwaveable
Low/no/reduced trans-fat; Eco-friendly package;
Low/no/reduced cholesterol
Convenience Convenience;
Minus; Natural; Positioning
Ethical/environmental
Trends in New Product Launches
19
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Mexico Microwaveable Time/speed; Children
Microwaveable; Ease of use; No
additives/preservatives; convenient packaging; all
natural product
Convenience Plus; Demographic
Convenience; Natural; Eco-friendly package;
Suitable for; Positioning
Asia Time/speed Microwaveable; Halal Vegetarian; Ease of use;
Time/speed; Eco-friendly package
Convenience - Positioning; Convenience;
Minus; Ethical/environmental
China Low/no/reduced sugar
Vitamin/mineral fortified; Added
calcium; High added fiber
Halal; Children; Low/no/reduced sugar Convenience Natural Suitable for; Convenience
India Vegetarian Eco-friendly package; Microwaveable
Vegetarian; No additives/preservatives; Time/speed; Halal; All natural product; Ease of
use
Suitable for; Convenience
Ethical/environmental; Plus
Natural; Suitable for; Convenience; Minus
Japan Time/speed - Limited edition; Premium;
Economy; Time/speed; Microwaveable
Convenience - Positioning; Convenience; Minus
South Korea Microwaveable Children; Low/no/reduced calorie
No additives/preservatives; Microwaveable;
Time/speed; Low/no/reduced trans-fat
Convenience Minus Natural, Positioning; Convenience; Functional
Middle East and Africa Microwaveable No
additives/preservatives
Time/speed: Halal; Low/no/reduced fat;
Vegetarian; Ease of use; Vegetarian;
Microwaveable
Convenience - Suitable for; Natural;
Convenience; Ethical/environmental
Egypt Halal Kosher
No additives/preservatives: Halal; Vegetarian;
Time/speed; Ease of use; Economy
Convenience - Natural; Suitable for;
Convenience; Ethical/environmental
Trends in New Product Launches
20
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Israel Kosher No
additives/preservatives; Microwaveable
Kosher; Ease of use; A natural product;
Time/speed; Low/no/reduced allergen
Suitable for Minus; Positioning
Natural; Suitable for; Convenience
Saudi Arabia Microwaveable; Halal
Low/no/reduced fat; Time/speed
Halal; Ease of use; Microwaveable; No
additives/preservatives
Convenience; Suitable for Minus Natural; Suitable for;
Convenience
South Africa Microwaveable -
Microwaveable; Time/speed; No
additives/preservatives; Low/no/reduced
cholesterol; Low/no/reduced fat
Convenience
Natural; Suitable for; Minus; Convenience;
Positioning; Ethical/environmental
Trends in New Product Launches
21
Table 3-6 Top claims in 2011, decreasing and increasing claims for processed fish, meat and egg products
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe No
additives/preservatives
Time/speed; Low/no/reduced fat
No additives/preservatives; Low/no/reduced allergen; Gluten free; Eco-friendly
package
Natural Minus Natural; Convenience; Ethical/environmental;
Suitable for; Positioning
Denmark Low/no/reduced fat
Low/no/reduced fat; Microwaveable;
Convenient packaging; Premium; Seasonal;
Halal
Economy; Organic Minus Positioning; Natural; Minus
Plus; Convenience; Ethical/environmental
France Microwaveable Premium; Economy; Microwaveable
Convenient packaging; Organic; Time/speed; Low/no/reduced fat
Convenience Positioning;
Demographic; Minus
Natural; Convenience; Ethical/environmental
Germany Low/no/reduced allergen Low/no/reduced fat
Premium; No additives/preservatives; Organic; Ease of use;
Low/no/reduced lactose
Natural Plus; Minus; Functional
Positioning; Ethical/environmental; Natural; Convenience;
Suitable for
Italy Low/no/reduced fat; Gluten free Convenient packaging
Low/no/reduced fat; Gluten free;
Low/no/reduced allergen; Microwaveable; Economy
Convenience Plus; Functional
Convenience; Suitable for; Ethical/environmental;
Minus; Positioning; Plus; Demographic
Poland No
additives/preservatives
Children
No additives/preservatives; Premium; Convenient
packaging; Low/no/reduced fat
Natural -
Convenience; Suitable for; Ethical/environmental;
Natural; Positioning; Plus; Demographic
Russia GMO free -
No additives/preservatives; GMO free; Ease of use; Gluten free; Economy;
Microwaveable
Natural demographic Natural; Positioning;
Convenience; Suitable for; Ethical/environmental
Trends in New Product Launches
22
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Spain Low/no/reduced allergen; Gluten
free
Vitamin/mineral fortified; Added
calcium
Low/no/reduced allergen; Gluten free;
Microwaveable; Time/speed; Ethical-
animal; No additives/preservatives
Convenience Demographic; Minus
Convenience g; Suitable for; Functional;
Positioning
Sweden Low/no/reduced allergen Low/no/reduced fat
Low/no/reduced allergen; Gluten free;
Low/no/reduced lactose; Premium; Convenient package; Ease of use
Suitable for Minus Convenience; Suitable for; Positioning; Plus; Ethical
and environmental
UK Eco-friendly package
No additives/preservatives;
Low/no/reduced fat
Eco-friendly package; Eco-friendly product; Ease
of use Natural Natural
Convenience; Suitable for; Positioning; Ethical and
environmental
North America Microwaveable
Microwaveable; Premium; Time/speed;
Low/no/reduced fat; All natural product
No additives/preservatives; Convenient package; Ease
of use Convenience -
Suitable for; Natural; Convenience;
Ethical/environmental
USA Microwaveable -
Kosher; No additives/preservatives;
Microwaveable; Time/speed
Convenience Minus Natural; Convenience;
Positioning; Ethical/environmental
Canada Microwaveable
Microwaveable; Low/no/reduced fat;
Low/no/reduced trans-fat; No
additives/preservatives; Time/speed
Ease of use; Low/no/reduced allergen; Ease of use; Eco-friendly
package
Convenience Minus Suitable for; Convenience;
Ethical/environmental; Positioning
South America Low/no/reduced allergen; Gluten
free -
Low/no/reduced allergen; Gluten free; Ease of use;
Microwaveable; Low/no/reduced fat; No additives/preservatives
Convenience - Positioning;
Ethical/environmental; Suitable for; Convenience
Trends in New Product Launches
23
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Brazil Low/no/reduced allergen; Gluten
free -
Low/no/reduced allergen; Gluten free; Ease of use;
Ethical-animal; Ethical/environmental
Suitable for Positioning Convenience; Suitable for; Ethical/environmental
Argentina Children Ethical-animal; Gluten free
Children; Low/no/reduced cholesterol; Time/speed; Low/no/reduced allergen
Convenience Minus;
Demographic; Suitable for
Positioning; Ethical/environmental;
Convenience
Mexico Convenient packaging Ethical-animal
Microwaveable; Convenient packaging;
Ease of use; Low/no/reduced fat; No additives/preservatives;
Kosher
Convenience -
Convenience; Minus; Suitable for;
Ethical/environmental; Natural
Asia No
additives/preservatives
Halal
No additives/preservatives; Premium; Ease of use; Eco-friendly package;
Microwaveable
Convenience Ethical-animal Convenience; Minus; Natural; Suitable for; Ethical/environmental
China Microwaveable High protein; Low/no/reduced fat
Microwaveable; Halal; Ease of use; Time/speed;
No additives/preservatives Convenience Plus; Minus Positioning; Natural;
Suitable for; Demographic
India No
additives/preservatives
- Vegetarian; Halal; Ease of
use; Microwaveable; Time/speed; Premium
Suitable for Natural;
Ethical/environmental; Plus
Suitable for; Convenience; Minus; Positioning;
Demographic
Japan Microwaveable No additives/preservatives
Premium; Eco-friendly package; Convenient package; Eco friendly
product; Vitamin/mineral fortified
Positioning Natural
Positioning; Convenience; Suitable for;
Ethical/environmental; Demographic
South Korea No
additives/preservatives
Children
No additives/preservatives; Microwaveable; Ease of
use; Convenient packaging;
Low/no/reduced sodium
Convenience - Convenience; Natural; Positioning; Minus
Trends in New Product Launches
24
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Middle East and Africa Halal Microwaveable
Halal; No additives/preservatives;
Ease of use; Eco-friendly package; Ethical-animal;
Time/speed
Suitable for Plus Positioning; Suitable for;
Convenience; Natural; Functional
Egypt Halal All natural product Premium; Convenient
packaging; Ease of use; Organic; Hormone free
Suitable for Suitable for Natural; Convenience;
Plus; Minus; Ethical/environmental
Israel Kosher Vegetarian Kosher; Microwaveable;
ease of use; No additives/preservatives
Suitable for Minus; Plus Suitable for; Convenience;
Natural; Positioning; Ethical/environmental
Saudi Arabia Halal No
additives/preservatives; GMO free
Halal; Premium; Microwaveable Suitable for Natural Suitable for; Convenient
packaging
South Africa Halal Microwaveable |Halal; Kosher; No
additives/preservatives; Premium
Suitable for Positioning Natural; Suitable for; Minus; Convenience
Ethical/environmental
Trends in New Product Launches
25
Table 3-7 Top claims in 2011, decreasing and increasing claims for snacks products
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe No
additives/Preservatives
Low/no/reduced fat; Low/no/reduced calorie
No additives/Preservatives; Vegetarian; Organic; Gluten free; Premium
Natural Plus; Minus; Demographic
Natural, suitable for, Convenience;
Ethical/environmental; Functional
Denmark No
additives/Preservatives
Low/no/reduced fat; Low/no/reduced sugar;
No additives/Preservatives
Organic; Vegetarian; Children Natural Minus; Suitable
for; Positioning
Natural; Demographic; Convenience;
Ethical/environmental
France No
additives/Preservatives
Low/no/reduced fat; Premium; Time/speed
Eco-friendly package; Organic; No
additives/preservatives; Vegetarian; Economy;
Low/no/reduced saturated fat
Natural Plus; Demographic
Natural; Suitable for; Convenience; Minus; Ethical/environmental
Germany Organic Low/no/reduced fat
Low/no/reduced sugar; No additives/preservatives;;
Organic; Gluten free; Convenient packaging;
Microwaveable
Natural Plus; Minus; Demographic
Natural; Suitable for; Ethical/environmental; Functional; Positioning
Italy No
additives/Preservatives
Low/no/reduced calorie;
Low/no/reduced fat; High fiber; Organic
No additives/preservatives; Vegetarian; Time/speed; Organic; Low/no/reduced allergen; Microwaveable
convenience Plus; Functional; Minus
Natural; Convenience; Suitable for;
Ethical/environmental; Positioning; Demographic
Poland Low/no/reduced sugar
Children; Low/no/reduced sugar;
Low/no/reduced allergen
No additives/preservatives; All natural product; GMO free; Low/no/reduced fat
Natural Positioning; Minus
Natural; Demographic; Ethical/environmental;
Suitable for
Russia No
additives/Preservatives
Microwaveable; GMO free; Children;
Premium; Ease of use; Event merchandising; Convenient packaging.
Organic; No additives/preservatives;
Wholegrain; Ease of use; Economy; Children;
Microwaveable; Seasonal
No additives/Preser
vatives Time/speed
No additives/Preservatives;
Low/no/reduced allergen; Gluten free; Organic; Premium; High fiber;
Ethical and environmental
Trends in New Product Launches
26
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Spain Organic Low/no/reduced fat. Low/no/reduced allergen; Gluten free; Organic Natural Plus Convenience; Suitable for;
Ethical/environmental
Sweden Organic Low/no/reduced fat; No additives/Preservatives
Organic; Vegetarian; Premium; Eco-friendly
package Natural Minus; Suitable
for; Demographic
Natural; Plus; Ethical and environmental;
Convenience; Positioning
UK Vegetarian Low/no/reduced fat; Low/no/reduced sugar
Vegetarian; No additives/preservatives; Eco-friendly package; Gluten free; Premium;
Low/no/reduced trans-fat; Low/no/reduced calorie
Suitable for Demographic; Minus
Natural; Suitable for; Ethical/environmental;
Convenience; Positioning; Functional
North America Kosher Low/no/reduced trans -
fat; Organic; Low/no/reduced fat
Kosher; Low/no/reduced allergen; No
additives/Preservatives; All natural product
Suitable for Minus
Natural; Suitable for, minus; Convenience;
Positioning; Functional; Plus;
Ethical/environmental
USA Kosher Gluten free;
Low/no/reduced trans-fat; Organic
Kosher; Low/no/reduced allergen; No
additives/Preservatives; All natural product
Suitable for Minus
Natural; Suitable for; Convenience; Positioning;
Functional; Plus; Ethical/environmental
Canada Kosher Organic; Organic; Low/no/reduced fat
Kosher; Eco-friendly package; No
additives/preservatives; Gluten free
Suitable for Minus; Natural ; Plus
Suitable for; Convenience; Ethical/environmental;
Positioning; Demographic; Natural
South America Low/no/reduced trans fat
Low/no/reduced trans fat
Low/no/reduced allergen; Eco-friendly package ; All
natural product; Low/no/reduced trans-fat;
Gluten free
Minus Plus
Minus; Ethical/environmental; Suitable for; Natural;
Convenience; Positioning
Brazil Low/no/reduced allergen; Gluten
free
Low/no/reduced trans calorie; High/added
fiber
Low/no/reduced allergen; Gluten free; Eco-friendly
package; No additives/preservatives
Suitable for Plus Minus, Suitable for;
Ethical/environmental; Convenience; Natural
Trends in New Product Launches
27
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Argentina Low/no/reduced trans-fat
Low/no/reduced fat; Wholegrain
Low/no/reduced trans-fat; Low/no/reduced calorie;
Low/no/reduced cholesterol; No
additives/preservatives; High/added fiber
Minus Natural
Minus; Positioning; Suitable for;
Ethical/environmental; Convenience
Mexico Low/no/reduced trans-fat Low/no/reduced fat
Kosher; Low/no/reduced calorie; No
additives/preservatives cholesterol; No
additives/preservatives trans-fat; All natural
product; Microwaveable
Minus Plus; Positioning
Minus; Minus; Convenience; Natural;
Suitable for; Ethical/environmental
Asia Vegetarian Halal
No additives/preservatives; Vegetarian; Premium; All
natural product; Low/no/reduced trans-fat;
Low/no/reduced cholesterol;
Microwaveable
Suitable for Plus
Natural; Positioning; Convenience; Suitable for;
Minus; Demographic; Functional;
Ethical/environmental
China No
additives/preservatives
All natural product
No additives/preservatives; Low/no/reduced fat;
Vegetarian; Economy; Microwaveable; High
protein
|Natural Positioning; Plus; Demographic
Natural; Minus; Convenience; Suitable for;
Functional; Ethical/environmental
India Vegetarian Low/no/reduced fat
Limited edition; Microwaveable; Seasonal;
Economy; Ethical/environmental
Suitable for Plus. Natural; Positioning;
Suitable for; Functional; Ethical/environmental
Japan Limited edition Added calcium Limited edition; Premium; Economy; Children; Eco-friendly package
Positioning -
Positioning; Ethical/environmental; Minus; Convenience; Natural; Demographic
Trends in New Product Launches
28
Continent/Country
Type of claims Categories of Claims Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
South Korea No
additives/preservatives
Premium
No additives/preservatives; Microwaveable; Children;
Convenient packaging; Economy; Organic
Convenience Plus Minus; Natural, Positioning; Convenience
Middle East and Africa Kosher - Halal; Kosher; No
additives/preservatives; Suitable for -
Suitable for; Natural; Positioning; Plus;
Ethical/environmental; Convenience
Egypt No
additives/preservatives; Kosher
All natural product; Low/no/reduced
cholesterol; Low/no/reduced fat
No additives/preservatives: Halal; Low/no/reduced trans-fat; Vegetarian; Low/no/reduced fat
Suitable for Minus; Plus Natural; Suitable for;
Positioning; Convenience; Ethical/environmental
Israel Kosher Low/no/reduced fat
Kosher; All natural product; Low/no/reduced
cholesterol; Low/no/reduced trans-fat;
Gluten free; No additives/preservatives
Suitable for
Ethical/environmental; Minus;
Convenience; Demographic
Convenience; Plus; Ethical/environmental
Saudi Arabia No
additives/preservatives
Halal; Low/no/reduced fat; Low/no/reduced cholesterol; Kosher; Low/no/reduced fat; Eco-friendly package
No additives/preservatives; GMO free; All natural
product; Ethical/environmental
Natural s Natural;
Positioning; Minus
Plus; Ethical/environmental;
Convenience
South Africa Halal Low/no/reduced fat
No additives/preservatives; |Halal; Kosher; Organic; Gluten free; Vegetarian; Ease of use; On the go;
Low/no/reduced trans-fat
Suitable for
Natural; Suitable for; Minus; Plus; Positioning;
Ethical/environmental; convenience; Functional;
Demographic
Trends in New Product Launches
29
Table 3-8 Top claims in 2011, decreasing and increasing claims for sugar and gum confectionery products
Continent/Country
Type of claims Categories of Claims
Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Europe Low/no/reduced sugar
No additives/Preservatives
; Vegetarian; Seasonal; Gluten free;
Breath freshening; Low/no/reduced fat
Low/no/reduced sugar; Children;
Vitamin/mineral fortified Minus
Natural; Positioning; Suitable for; Functional;
Ethical/environmental
Minus; Demographic; Plus; Beauty enhancing
Denmark Low/no/reduced sugar
Low/no/reduced sugar; No
additives/Preservatives
Eco-friendly package; whitening Suitable for Beauty enhancing;
Minus- Natural; Suitable for;
Plus
France Low/no/reduced sugar
Low/no/reduced sugar; Economy
Eco-friendly package; Organic; No
additives/preservatives; Children;
Low/no/reduced saturated fat
Minus Minus; Positioning Natural; Demographic;
Convenience; Ethical/environmental
Germany Low/no/reduced sugar
Low/no/reduced sugar; Low/no/reduced fat;
Vitamin/mineral fortified
No additives/preservatives;
Organic; Seasonal Natural
Minus; Demographic;
Suitable for; Plus
Natural; Convenience; Ethical/environmental; Positioning; Functional
Italy Low/no/reduced sugar
Low/no/reduced sugar; Low/no/reduced
calorie; Vitamin/mineral fortified; Breath
freshening
No additives/preservatives;
Seasonal Minus Plus; Minus
Positioning; Demographic; Natural;
Beauty enhancing
Poland Low/no/reduced sugar
Children; Low/no/reduced sugar;
Low/no/reduced allergen
No additives/preservatives;
Vitamin/mineral fortified; Gluten free; Vegetarian
Minus Minus; Demographic
Natural; Convenience; Suitable for; Plus
Trends in New Product Launches
30
Continent/Country
Type of claims Categories of Claims
Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
Russia Low/no/reduced sugar Female.
GMO-free; No additives/preservatives;
Vitamin/mineral fortified; Children; seasonal ;breath
freshening; Low/no/reduced sugar
Minus Demographic Minus; Natural;
Positioning; Plus; Functional; Suitable for
Spain Low/no/reduced sugar
Children; Low/no/reduced sugar
Low/no/reduced sugar; Limited edition;
Whitening; Ethical/human
Positioning Minus; Demographic
Natural; Positioning; Ethical/environmental
Functional; Plus; Suitable for
Sweden Low/no/reduced sugar Children Low/no/reduced allergen;
Organic Minus Ethical and environmental
Natural; Suitable for; Ethical and
environmental; Convenience
UK ; No
additives/preservatives
Children; Low/no/reduced sugar
Vegetarian; No additives/preservatives;
Gluten free; Eco-friendly package
Natural Minus
Suitable for; Ethical/environmental; Natural; Positioning;
Demographic; Functional
North America Seasonal Children; Low/no/reduced sugar
Kosher; Low/no/reduced fat; Low/no/reduced calorie; All natural
product; No additives/preservatives
Positioning Demographic;
Beauty enhancing; Plus
; Positioning ; Natural; Suitable for, Minus;
Convenience; Ethical/environmental;
Functional
USA Seasonal Children; Low/no/reduced sugar
Kosher; Seasonal; Low/no./reduced
allergen; Gluten free; All natural product;
Low/no./reduced calorie; No
additives/preservatives
Positioning Minus; Demographic
Positioning ; Natural; Suitable for, Minus;
Convenience; Ethical/environmental;
Functional
Canada Seasonal Low/no/reduced sugar; Children; organic
Kosher; Seasonal; No additives/preservatives;
Gluten free; Low/no/reduced fat
Positioning Demographic
Suitable for; Minus; Positioning ; Natural;
Ethical/environmental; Functional
Trends in New Product Launches
31
Continent/Country
Type of claims Categories of Claims
Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
South America Low/no/reduced allergen; Children
Low/no/reduced sugar; Children
Low/no/reduced allergen; Eco-friendly package; Gluten free; Seasonal; Event merchandising
Suitable for Minus; Demographic
Suitable for ; Ethical/environmental;
natural; Positioning
Brazil Low/no/reduced allergen; Gluten
free Children
Low/no/reduced allergen; Gluten free;
Low/no/reduced sugar; Eco-friendly package
Suitable for Demographic; Positioning
Minus, suitable for; Ethical/environmental;
natural
Argentina Children
Low/no/reduced sugar; Seasonal;
Vitamin/mineral fortified
Children; Gluten f5ree; Event merchandising; Kosher; Limited edition
Demographic Minus; Plus Demographic; Suitable for; Functional; Natural
Mexico Vegetarian Children/ Low/no/reduced sugar
Event merchandising; Low/no/reduced trans-fat;
Eco-friendly package; Seasonal
Demographic Demographic; Minus
Positioning; Convenience; Suitable
for; Positioning
Asia Vegetarian Children;
Vitamin/mineral fortified
No additives/preservatives; Vegetarian; Seasonal;
Low/no/reduced; Breath freshening
Minus Plus;
Demographic; Positioning
Functional; Convenience; Ethical/environmental;
Suitable for;
China Low/no/reduced sugar
Children/ Vitamin/mineral
fortified; Low/no/reduced
calorie
Halal; Seasonal; Low/no/reduced sugar; Breath freshening; No additives/preservatives
Demographic
Minus; Demographic;
Functional; Convenience;
Ethical/environmental
Natural; Suitable for; |Positioning
India Vegetarian Low/no/reduced sugar; Children
Vegetarian; No additives/preservatives Suitable for Plus Natural; Suitable for
Japan Low/no/reduced sugar
Children/ Vitamin/mineral
fortified; Low/no/reduced
calorie
Low/no/reduced sugar; Limited edition; Breath freshening; Seasonal; Event merchandising
Minus Demographic; Plus Positioning; Minus;
Natural; Convenience; Ethical/environmental
Trends in New Product Launches
32
Continent/Country
Type of claims Categories of Claims
Top in 2011 Decreasing Increasing Top in 2011 Decreasing Increasing
South Korea Low/no/reduced sugar
Children/ Added calcium;
Low/no/reduced calorie;
Low/no/reduced sugar
No additives/preservatives;
Breath freshening; Convenient packaging; Eco-friendly package
Minus
Plus; Demographic;
Minus; Ethical/environmen
tal
Natural, Positioning; Functional
Middle East and Africa Halal Low/no/reduced sugar;
Children
Halal; Kosher; No additives/preservatives;
Vegetarian Suitable for
Minus; Ethical/environmen
tal; Plus
Suitable for; Natural; Positioning;
Ethical/environmental
Egypt Halal Low/no/reduced sugar; Children; All natural
product
No additives/preservatives:
Halal; Gluten free; GMO free
Suitable for
Positioning; Plus; Minus; Beauty
enhancing; Demographic
Natural; Suitable for; Functional
Israel Low/no/reduced sugar Low/no/reduced sugar
Kosher; Organic; Gluten free; No
additives/preservatives Minus Demographic
Natural; Functional; Minus; Beauty
enhancing; Ethical/environmental
Saudi Arabia Low/no/reduced sugar
Low/no/reduced sugar; Children
No additives/preservatives;
Halal; GMO free; Ethical/environmental
Suitable for Minus Natural; Suitable for;
South Africa Halal Low/no/reduced sugar;
Children; Low/no/reduced fat
No additives/preservatives; Halal; seasonal; Kosher;
Low/no/reduced allergen; Eco-friendly package
Suitable for Plus; Minus;
Demographic; Functional
Natural; Suitable for; Positioning;
Ethical/environmental
Trends in New Product Launches
33
4 Results
4.1 Launches of products across all sectors
4.1.1 Europe
Figure 4.1-1 depicts the number of launches in Europe across each product category per year. The number
of products launched increased for bakery, chocolate confectionary and snacks, whereas it remained stable
for the remaining product categories.
Figure 4.1-1 Launches of products across all sectors in Europe each year
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
2006 2007 2008 2009 2010 2011
Num
ber
of L
aunc
hes
Bakery
Chocolate Confectionery
Dairy
Fruit & Vegetables
Meals & Meal Centers
Processed Fish, Meat & EggProductsSnacks
Sugar & Gum Confectionery
Trends in New Product Launches
34
Figure 4.1-2 depicts the companies with the greatest number of launches across all categories analyzed for
2011. Products launched from retailers (i.e. private labels) dominate in some product categories and
overcome commercial firms, such as Aldi, Tesco and Lidl in the dairy, bakery, and processed fish, meat
and eggs categories.
Figure 4.1-2 Top companies that launched new products of all categories in Europe in 2011
0
50
100
150
200
250
Num
ber
of L
aunc
hes
Bakery
Chocolate Confectionery
Dairy
Fruit & Vegetables
Meals & Meal Centers
Processed Fish, Meat &Egg ProductsSnacks
Sugar & GumConfectionery
Trends in New Product Launches
35
4.1.2 Asia
Figure 4.1-3 depicts the number of launches in Asia across each product category per year. The number of
products launched increased for bakery, snacks and sugar and gum confectionery, whereas it remained
stable for the remaining product categories.
Figure 4.1-3 Launches of products across all sectors in Asia each year
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2006 2007 2008 2009 2010 2011
Num
ber
of L
aunc
hes
Bakery
Snacks
Dairy
Sugar & Gum Confectionery
Meals & Meal Centers
Chocolate Confectionery
Processed Fish, Meat & EggProductsFruit & Vegetables
Trends in New Product Launches
36
Figure 4.1-4 depicts the companies with the greatest number of launches across all categories analyzed for
2011. Nissin Food dominates in meals and meal centers, and Lotte and Mejli in sugar and gum
confectionery.
Figure 4.1-4 Top companies that launched new products of all categories in Asia in 2011
0
20
40
60
80
100
120
140
160
180
200
Num
ber
of L
aunc
hes
Snacks
Bakery
Sugar & Gum Confectionery
Dairy
Meals & Meal Centers
Processed Fish, Meat & EggProductsChocolate Confectionery
Fruit & Vegetables
Trends in New Product Launches
37
4.1.3 Middle East and Africa
Figure 4.1-5 depicts the number of launches in Middle East and Africa across each product category per
year. The number of products launched increased in almost all product categories.
Figure 4.1-5 Launches of products across all sectors in Middle East and Africa each year
0
100
200
300
400
500
600
700
800
900
1,000
2006 2007 2008 2009 2010 2011
Num
ber
of L
aunc
hes
Bakery
Dairy
Snacks
Chocolate Confectionery
Processed Fish, Meat & EggProductsSugar & Gum Confectionery
Fruit & Vegetables
Meals & Meal Centers
Trends in New Product Launches
38
Figure 4.1-6 depicts the companies with the greatest number of launches across all categories analyzed for
2011. Woolworths dominates in the most product categories.
Figure 4.1-6 Top companies that launched new products of all categories in Middle East and Africa in 2011
0
10
20
30
40
50
60
70
80
Num
ber
of L
aunc
hes
Bakery
Dairy
Snacks
Chocolate Confectionery
Sugar & Gum Confectionery
Processed Fish, Meat & EggProductsMeals & Meal Centers
Fruit & Vegetables
Trends in New Product Launches
39
4.1.4 North America
Figure 4.1-7 depicts the number of launches in Europe across each product category per year. The number
of products launched remained stable for all product categories.
Figure 4.1-7 Launches of products across all sectors in North America each year
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2006 2007 2008 2009 2010 2011
Num
ber
of L
aunc
hes
Bakery
Snacks
Meals & Meal Centers
Chocolate Confectionery
Processed Fish, Meat & EggProductsDairy
Sugar & Gum Confectionery
Fruit & Vegetables
Trends in New Product Launches
40
Figure 4.1-8 depicts the companies with the greatest number of launches across all categories analyzed for
2011. Kraft Foods is leading the launches in dairy products, whereas Nestle and ConAgra in the meals and
meal centers.
Figure 4.1-8 Top companies that launched new products of all categories in North America in 2011
0
10
20
30
40
50
60
70
80
90
100
Num
ber
of L
aunc
hes
Bakery
Snacks
Meals & Meal Centers
Processed Fish, Meat & EggProductsDairy
Chocolate Confectionery
Sugar & Gum Confectionery
Fruit & Vegetables
Trends in New Product Launches
41
4.1.5 South America
Figure 4.1-9 depicts the number of launches in Europe across each product category per year. The number
of products launched increased for bakery and chocolate confectionary, whereas it remained stable for the
remaining product categories.
Figure 4.1-9 Launches of products across all sectors in South America each year
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2006 2007 2008 2009 2010 2011
Num
ber
of L
aunc
hes
Bakery
Dairy
Snacks
Sugar & Gum Confectionery
Processed Fish, Meat & EggProductsChocolate Confectionery
Fruit & Vegetables
Meals & Meal Centers
Trends in New Product Launches
42
Figure 4.1-10 depicts the companies with the greatest number of launches across all categories analyzed
for 2011. Bimbo dominates in bakery, Danone and Nestle in dairy and PepsiCo in snacks.
Figure 4.1-10 Top companies that launched new products of all categories in South America in 2011
0
20
40
60
80
100
120
140
160
180
Num
ber
of L
aunc
hes
Bakery
Dairy
Snacks
Sugar & Gum Confectionery
Processed Fish, Meat & EggProductsChocolate Confectionery
Fruit & Vegetables
Meals & Meal Centers
Trends in New Product Launches
43
4.2 Dairy Products
4.2.1 Europe
Figure 4.2-1 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging and new formulation. Launch types that showed an increasing trend were new
products and new packaging formats.
Figure 4.2-1 Trends in launches of dairy products in Europe across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
44
Figure 4.2-2 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim, followed by no additives/preservatives. Types of claims with an increasing
trend were the following: no additives/preservatives, organic, low/no/reduced allergen, vegetarian, eco-
friendly package, and convenient packaging. Types of claims that showed a decline were low/no/reduced
fat and digestive health.
Figure 4.2-2 Trends in launches of dairy products in Europe across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
No Additives/Preservatives
Organic
Low/No/Reduced Allergen
Low/No/Reduced Lactose
Vegetarian
Vitamin/Mineral Fortified
Digestive (Functional)
Ethical - EnvironmentallyFriendly PackageConvenient Packaging
Trends in New Product Launches
45
Figure 4.2-3 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus and suitable for category of claims. Category of claims that showed an
increase were natural, suitable for, and ethical/environmental. Category of claims that showed a decline
were minus and plus.
Figure 4.2-3 Trends in launches of dairy products in Europe across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Natural
Suitable for
Functional
Positioning
Plus
Convenience
Ethical & environmental
Demographic
Trends in New Product Launches
46
4.2.1.1 Denmark
Figure 4.2-4 depicts the distribution of launches across type of claim made on the product. Most launches
have a low/no/reduced fat claim, followed by organic. Types of claims that showed an increasing trend
were organic, no additives/preservatives, ease of use. Types of claims that showed a decline were
low/no/reduced fat, low/no/reduced sugar and digestive.
Figure 4.2-4 Trends in launches of dairy products in Denmark across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Organic
Low/No/Reduced Sugar
No Additives/Preservatives
Digestive (Functional)
Economy
Children (5-12)
Low/No/Reduced Allergen
Convenient Packaging
Ease of Use
Trends in New Product Launches
47
Figure 4.2-5 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus category of claims. Category of claims that showed an increasing trend
were natural, positioning, and ethical and environmental. Category of claims that showed a decline was
minus.
Figure 4.2-5 Trends in launches of dairy products in Denmark across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Natural
Convenience
Positioning
Ethical & environmental
Demographic
Functional
Plus
Suitable for
Trends in New Product Launches
48
4.2.1.2 France
Figure 4.2-6 depicts the distribution of launches across type of claim made on the product. Most launches
have a low/no/reduced fat claim, followed by ethical and environmentally friendly package, and organic.
Types of claims that showed an increasing trend were ethical and environmentally friendly package,
organic, no additives/preservatives and no/low/reduced allergen. Types of claims that showed a decline
were low/no/reduced fat and vitamin/mineral fortified.
Figure 4.2-6 Trends in launches of dairy products in France across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Organic
No Additives/Preservatives
Vitamin/Mineral Fortified
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Sugar
Children (5-12)
Low/No/Reduced Lactose
Low/No/Reduced Allergen
Digestive (Functional)
Trends in New Product Launches
49
Figure 4.2-7 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus, and ethical and environmental. Category of claims that showed an
increasing trend were natural, suitable for, and ethical/environmental. Category of claims that showed a
decline were minus.
Figure 4.2-7 Trends in launches of dairy products in France across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Natural
Functional
Plus
Positioning
Ethical & environmental
Convenience
Suitable for
Demographic
Beauty enhancing
Trends in New Product Launches
50
4.2.1.3 Germany
Figure 4.2-8 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim, followed by organic and no additives/preservatives. Types of claims that
showed an increasing trend were no additives/preservatives, organic, low/no/reduced allergen, low/no/
reduced lactose, convenient packaging. Types of claims that showed a decline were low/no/reduced fat
and digestive health.
Figure 4.2-8 Trends in launches of dairy products in Germany across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Organic
No Additives/Preservatives
Low/No/Reduced Allergen
Low/No/Reduced Lactose
Seasonal
Convenient Packaging
Premium
Low/No/Reduced Sugar
Digestive (Functional)
Trends in New Product Launches
51
Figure 4.2-9 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus and positioning for category of claims. Category of claims that showed
an increasing trend were natural, positioning, suitable for, and ethical/environmental. Category of claims
that showed a decline were minus and functional
Figure 4.2-9 Trends in launches of dairy products in Germany across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Positioning
Suitable for
Convenience
Functional
Plus
Ethical & environmental
Demographic
Trends in New Product Launches
52
4.2.1.4 Italy
Figure 4.2-10 depicts the distribution of launches across type of claim made on the product. Most launches
have claims for additives/preservatives and low/no/reduced fat. Types of claims that showed an increase
were no additives/preservatives, organic, low/no/reduced allergen, low/no/reduced lactose and economy.
Types of claims that showed a decline were low/no/reduced fat and digestive.
Figure 4.2-10 Trends in launches of dairy products in Italy across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Low/No/Reduced Fat
Digestive (Functional)
Organic
Vitamin/Mineral Fortified
Low/No/Reduced Allergen
Low/No/Reduced Lactose
Low/No/Reduced Cholesterol
Convenient Packaging
Economy
Trends in New Product Launches
53
Figure 4.2-11 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus and functional category of claims. Category of claims that showed an
increasing trend were natural, positioning, convenience and ethical/environmental. Category of claims that
showed a decline were plus and functional.
Figure 4.2-11 Trends in launches of dairy products in Italy across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Functional
Plus
Suitable for
Positioning
Convenience
Ethical & environmental
Demographic
Trends in New Product Launches
54
4.2.1.5 Poland
Figure 4.2-12 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim, followed by no additives/preservatives. Types of claims that showed an
increasing trend were vitamin /mineral fortified, convenient packaging and low/no/reduced allergen.
Types of claims that showed a decline were low/no/reduced fat, no additives/preservatives, digestive,
children, organic, and low/no/reduced lactose.
Figure 4.2-12 Trends in launches of dairy products in Poland across type of claims
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
No Additives/Preservatives
Vitamin/Mineral Fortified
Digestive (Functional)
Convenient Packaging
Children (5-12)
Organic
Low/No/Reduced Allergen
Low/No/Reduced Lactose
Added Calcium
Trends in New Product Launches
55
Figure 4.2-13 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus and natural for category of claims. Category of claims that showed an
increasing trend were plus, convenient, positioning, suitable for, and ethical and environmental. Category
of claims that showed a decline were minus, natural, functional and demographic.
Figure 4.2-13 Trends in launches of dairy products in Poland across type of claim category
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Natural
Functional
Plus
Convenience
Positioning
Suitable for
Demographic
Ethical & environmental
Trends in New Product Launches
56
4.2.1.6 Russia
Figure 4.2-14 depicts the distribution of launches across type of claim made on the product. Most launches
have a low/no/reduced fat claim, followed by no additives/preservatives. Types of claims that showed an
increasing trend were no additives/preservatives, all natural product, GMO-free, children and ethical
environmentally friendly package. Types of claims that showed a decline were low/no/reduced fat and
digestive.
Figure 4.2-14 Trends in launches of dairy products in Russia across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
No Additives/Preservatives
Digestive (Functional)
Vitamin/Mineral Fortified
Children (5-12)
All Natural Product
GMO-Free
Added Calcium
Ethical - EnvironmentallyFriendly PackageImmune System (Functional)
Trends in New Product Launches
57
Figure 4.2-15 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by the natural and functional for category of claims. Category of claims that showed
an increasing trend were natural, demographic, ethical &environmental and positioning. Category of
claims that showed a decline were minus, functional and plus.
Figure 4.2-15 Trends in launches of dairy products in Russia across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Natural
Functional
Plus
Demographic
Positioning
Convenience
Suitable for
Ethical & environmental
Trends in New Product Launches
58
4.2.1.7 Spain
Figure 4.2-16 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim, followed by low/no/reduced allergen. Types of claims that showed an
increasing trend were low/no/reduced allergen, low/no/reduced fat, gluten-free, ethical environmentally
friendly package, no additives/preservatives. Types of claims that showed a decline was vitamin/mineral
fortified and added calcium.
Figure 4.2-16 Trends in launches of dairy products in Spain across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Low/No/Reduced Allergen
Vitamin/Mineral Fortified
Gluten-Free
Ethical - EnvironmentallyFriendly PackageNo Additives/Preservatives
Low/No/Reduced Lactose
Organic
Added Calcium
Convenient Packaging
Trends in New Product Launches
59
Figure 4.2-17 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by the natural and suitable for category of claims. Category of claims that showed an
increasing trend were natural, suitable for, functional and ethical/environmental. Category of claims that
showed a decline were convenience, plus and demographic.
Figure 4.2-17 Trends in launches of dairy products in Spain across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Plus
Functional
Ethical & environmental
Convenience
Positioning
Demographic
Trends in New Product Launches
60
4.2.1.8 Sweden
Figure 4.2-18 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim, followed by low/no/reduced lactose and low/no/reduced allergen. Types of
claims that showed an increasing trend were low/no/reduced allergen, low/no/reduced lactose, no
additives/preservatives and ethical environmentally friendly package. Types of claims that showed a
decline was low/no/reduced fat.
Figure 4.2-18 Trends in launches of dairy products in Sweden across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Low/No/Reduced Lactose
Low/No/Reduced Allergen
Organic
Ethical - EnvironmentallyFriendly ProductVitamin/Mineral Fortified
Digestive (Functional)
No Additives/Preservatives
Ethical - Animal
Children (5-12)
Trends in New Product Launches
61
Figure 4.2-19 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by the suitable for and natural category of claims. Category of claims that showed an
increasing trend were natural, suitable for, and ethical and environmental. Category of claims that showed
a decline were minus and demographic.
Figure 4.2-19 Trends in launches of dairy products in Sweden across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Plus
Functional
Ethical & environmental
Positioning
Convenience
Demographic
Trends in New Product Launches
62
4.2.1.9 UK
Figure 4.2-20 depicts the distribution of launches across type of claim made on the product. Most launches
use vegetarian claim, followed a low/no/reduced fat. Types of claims that showed an increasing trend were
vegetarian, no additives/preservatives, low/no/reduced fat and ethical/environmentally friendly package.
Types of claims that showed a decline was organic.
Figure 4.2-20 Trends in launches of dairy products in UK across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Low/No/Reduced Fat
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Allergen
Organic
Gluten-Free
Digestive (Functional)
Premium
Children (5-12)
Trends in New Product Launches
63
Figure 4.2-21 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were minus, natural, suitable for, positioning and ethical/environmental. Category of
claims that showed a decline was plus.
Figure 4.2-21 Trends in launches of dairy products in UK across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Ethical & environmental
Positioning
Functional
Convenience
Plus
Trends in New Product Launches
64
4.2.2 North America
Figure 4.2-22 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/extension and new packaging. Launch types that showed an increasing trend
were new products and new packaging formats.
Figure 4.2-22 Trends in launches of dairy products in North America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
65
Figure 4.2-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim followed by low/no/reduced fat claim. Types of claims that showed an increasing trend
were Kosher, low/no/reduced allergen, gluten-free and hormone-free. Types of claims that showed a
decline were vitamin/mineral fortified and organic.
Figure 4.2-23 Trends in launches of dairy products in North America across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Fat
Low/No/Reduced Allergen
Vitamin/Mineral Fortified
All Natural Product
Organic
Gluten-Free
Hormone Free
No Additives/Preservatives
Low/No/Reduced Lactose
Trends in New Product Launches
66
Figure 4.2-24 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were natural, suitable for, minus, free form and ethical/environmental. Category of claims
that showed a decline was plus.
Figure 4.2-24 Trends in launches of dairy products in North America across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Plus
Positioning
Functional
Convenience
Free from
Ethical & environmental
Demographic
Trends in New Product Launches
67
4.2.2.1 USA
Figure 4.2-25 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim, followed by low/no/reduced fat claim. Types of claims that showed an increasing
trend were Kosher, low/no/reduced fat, low/no./reduced allergen, low/no/reduced lactose, gluten-free and
hormone–free. Types of claims that showed a decline were vitamin, mineral, fortified and organic.
Figure 4.2-25 Trends in launches of dairy products in USA across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Fat
Low/No/Reduced Allergen
Vitamin/Mineral Fortified
All Natural Product
Organic
Gluten-Free
Hormone Free
No Additives/Preservatives
Low/No/Reduced Lactose
Trends in New Product Launches
68
Figure 4.2-26 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were natural, minus, suitable for, free-form, positioning, convenience and functional.
Category of claims that showed a decline was plus.
Figure 4.2-26 Trends in launches of dairy products in USA across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Plus
Positioning
Free from
Convenience
Functional
Ethical & environmental
Demographic
Trends in New Product Launches
69
4.2.2.2 Canada
Figure 4.2-27 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim, followed by Kosher. Types of claims that showed an increasing trend were
Kosher, ethical-environmentally friendly package and organic. Types of claims that showed a decline
were low/no/reduced fat and vitamin/mineral fortified.
Figure 4.2-27 Trends in launches of dairy products in Canada across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Kosher
Vitamin/Mineral Fortified
Ethical - EnvironmentallyFriendly PackageOrganic
No Additives/Preservatives
Low/No/Reduced Allergen
Low/No/Reduced Lactose
Low/No/Reduced Cholesterol
Low/No/Reduced Sugar
Trends in New Product Launches
70
Figure 4.2-28 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by suitable for category of claims. Category of claims that showed an increasing trend
were minus, suitable for, ethical& environmental, convenience and natural. Category of claims that
showed a decline was plus.
Figure 4.2-28 Trends in launches of dairy products in Canada across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Plus
Ethical & environmental
Functional
Positioning
Convenience
Demographic
Free from
Trends in New Product Launches
71
4.2.3 South America
Figure 4.2-29 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/new extension and new packaging. Launch types that showed an increasing trend
was new packaging format.
Figure 4.2-29 Trends in launches of dairy products in South America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
72
Figure 4.2-30 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced allergen claim, followed by Gluten-free. Types of claims that showed an increasing
trend were low/no/reduced allergen claim, gluten-free, vitamin/mineral fortified.
Figure 4.2-30 Trends in launches of dairy products in South America across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Fat
Vitamin/Mineral Fortified
Low/No/Reduced Cholesterol
Low/No/Reduced Lactose
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Calorie
Children (5-12)
Digestive (Functional)
Trends in New Product Launches
73
Figure 4.2-31 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and plus category of claims. Category of claims that showed an
increasing trend were suitable for, minus, plus and ethical/environmental.
Figure 4.2-31 Trends in launches of dairy products in South America across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Plus
Ethical & environmental
Functional
Positioning
Natural
Convenience
Demographic
Free from
Trends in New Product Launches
74
4.2.3.1 Brazil
Figure 4.2-32 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim and gluten free. Types of claims that showed an increasing trend were
low/no/reduced fat claim, gluten free and eco-friendly package.
Figure 4.2-32 Trends in launches of dairy products in Brazil across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Fat
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Lactose
Low/No/Reduced Cholesterol
Vitamin/Mineral Fortified
Low/No/Reduced Calorie
Children (5-12)
Low/No/Reduced Sugar
Trends in New Product Launches
75
Figure 4.2-33 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus, and ethical and environmental claim. Category of claims that
showed an increasing trend were minus, suitable for, and ethical/environmental. Category of claims that
showed a decline was convenience.
Figure 4.2-33 Trends in launches of dairy products in Brazil across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Ethical & environmental
Plus
Natural
Positioning
Demographic
Convenience
Functional
Free from
Trends in New Product Launches
76
4.2.3.2 Argentina
Figure 4.2-34 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced allergen claim, followed gluten free. Types of claims that showed an increasing
trend were allergen claim, gluten free vitamin/.mineral fortified, low/no/reduced fat and eco-friendly
package.
Figure 4.2-34 Trends in launches of dairy products in Argentina across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Vitamin/Mineral Fortified
Low/No/Reduced Fat
Low/No/Reduced Cholesterol
Added Calcium
Children (5-12)
Low/No/Reduced Calorie
Ethical - EnvironmentallyFriendly PackageDigestive (Functional)
Trends in New Product Launches
77
Figure 4.2-35 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were minus, natural, suitable for, and ethical/environmental.
Figure 4.2-35 Trends in launches of dairy products in Argentina across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Plus
Positioning
Functional
Demographic
Ethical & environmental
Natural
Convenience
Trends in New Product Launches
78
4.2.3.3 Mexico
Figure 4.2-36 depicts the distribution of launches across type of claim made on the product. Most launches
use vitamin/mineral fortified followed by low/no/reduced fat and kosher claim. Types of claims that
showed an increasing trend were vitamin/mineral fortified low/no/reduced fat, Kosher and low/no/reduced
allergen. None from the top type of claims showed any decline.
Figure 4.2-36 Trends in launches of dairy products in Mexico across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vitamin/Mineral Fortified
Low/No/Reduced Fat
Kosher
Low/No/Reduced Lactose
Low/No/Reduced Allergen
Low/No/Reduced Cholesterol
Children (5-12)
Digestive (Functional)
Added Calcium
Convenient Packaging
Trends in New Product Launches
79
Figure 4.2-37 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by the plus and suitable for category of claims. Category of claims that showed
increasing trends were plus, minus, natural, functional, demographic and suitable for claim. There were no
claims that showed a decline.
Figure 4.2-37 Trends in launches of dairy products in Mexico across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Plus
Minus
Suitable for
Functional
Natural
Positioning
Convenience
Demographic
Ethical & environmental
Free from
Trends in New Product Launches
80
4.2.4 Asia
Figure 4.2-38 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging. Launch types that showed an increasing trend were new products and new
packaging and new formulation formats.
Figure 4.2-38 Trends in launches of dairy products in Asia across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
81
Figure 4.2-39 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim, followed by no additives/preservatives. Types of claims that showed an
increasing trend were no additives/preservatives, vegetarian, low/no/reduced allergen and low/no/reduced
cholesterol. Types of claims that showed a decline were vitamin/mineral fortified and halal.
Figure 4.2-39 Trends in launches of dairy products in Asia across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
No Additives/Preservatives
Halal
Vitamin/Mineral Fortified
Added Calcium
Vegetarian
Digestive (Functional)
Low/No/Reduced Cholesterol
Low/No/Reduced Sugar
Low/No/Reduced Allergen
Trends in New Product Launches
82
Figure 4.2-40 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were minus, natural, suitable for, functional, demographic and ethical/environmental.
Category of claims that showed a decline was plus.
Figure 4.2-40 Trends in launches of dairy products in Asia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Plus
Functional
Positioning
Demographic
Convenience
Ethical & environmental
Trends in New Product Launches
83
4.2.4.1 China
Figure 4.2-41 depicts the distribution of launches across type of claim made on the product. Most launches
use no additives/preservatives. Types of claims that showed an increasing trend was no
additives/preservatives Types of claims that showed a decline was vitamin/mineral fortified.
Figure 4.2-41 Trends in launches of dairy products in China across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Vitamin/Mineral Fortified
Digestive (Functional)
Halal
Added Calcium
Low/No/Reduced Sugar
Children (5-12)
Low/No/Reduced Fat
Prebiotic
Other (Functional)
Trends in New Product Launches
84
Figure 4.2-42 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the functional and minus claims. Category of claims that showed an increasing
trend were natural, suitable for, functional, minus. Category of claims that showed a decline was plus.
Figure 4.2-42 Trends in launches of dairy products in China across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Plus
Functional
Minus
Suitable for
Demographic
Ethical & environmental
Convenience
Positioning
Trends in New Product Launches
85
4.2.4.2 Japan
Figure 4.2-43 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim. Types of claims that showed an increasing trend were no low/no/reduced
fat, limited edition, economy. Low/no/reduced calorie, vitamin/mineral fortified. Launch types that
showed a decline was digestive.
Figure 4.2-43 Trends in launches of dairy products in Japan across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Limited Edition
Digestive (Functional)
Low/No/Reduced Calorie
Vitamin/Mineral Fortified
Premium
Low/No/Reduced Sugar
Economy
Added Calcium
Seasonal
Trends in New Product Launches
86
Figure 4.2-44 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by the minus category of claims. Category of claims that showed an increasing
trend were positioning, minus, followed by no significant trends.
Figure 4.2-44 Trends in launches of dairy products in Japan across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Minus
Functional
Plus
Demographic
Convenience
Ethical & environmental
Trends in New Product Launches
87
4.2.4.3 South Korea
Figure 4.2-45 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim. Types of claims that showed an increasing trend were no low/no/reduced
fat, premium, no additives/preservatives and children Types of claims that showed a decline was
vitamin/mineral fortified.
Figure 4.2-45 Trends in launches of dairy products in South Korea across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Premium
Vitamin/Mineral Fortified
No Additives/Preservatives
Digestive (Functional)
Children (5-12)
Added Calcium
High/Added Fiber
Organic
Low/No/Reduced Sugar
Trends in New Product Launches
88
Figure 4.2-46 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were minus, natural,
positioning and convenience. Category of claims that showed a decline was plus.
Figure 4.2-46 Trends in launches of dairy products in South Korea across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Plus
Natural
Positioning
Functional
Demographic
Convenience
Trends in New Product Launches
89
4.2.4.4 India
Figure 4.2-47 depicts the distribution of launches across type of claim made on the product. Most launches
use the vegetarian type of claim. Types of claims that showed an increasing trend were vegetarian, no
additives/preservatives. The rest types of claims don’t show any significant trend.
Figure 4.2-47 Trends in launches of dairy products in India across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
No Additives/Preservatives
Low/No/Reduced Fat
Vitamin/Mineral Fortified
Low/No/Reduced Allergen
Low/No/Reduced Cholesterol
Halal
Premium
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Lactose
Trends in New Product Launches
90
Figure 4.2-48 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category of claims. Category of claims that showed an increasing trend were natural,
suitable for, and ethical/environmental. Category of claims that showed a decline were minus and plus.
Figure 4.2-48 Trends in launches of dairy products in India across type of claim category
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Plus
Convenience
Functional
Positioning
Ethical & environmental
Demographic
Trends in New Product Launches
91
4.2.5 Middle East and Africa
Figure 4.2-49 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Launch types that showed an increasing
trend were new products and new packaging formats.
Figure 4.2-49 Trends in launches of dairy products in Middle East and Africa across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
92
Figure 4.2-50 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced fat claim. Types of claims that showed an increasing trend were halal; Kosher and
hormone free Types of claims that showed a decline were low/no/reduced fat and no
additives/preservatives.
Figure 4.2-50 Trends in launches of dairy products in Middle East and Africa across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Halal
No Additives/Preservatives
Kosher
Vegetarian
Vitamin/Mineral Fortified
Hormone Free
Digestive (Functional)
Ethical - EnvironmentallyFriendly PackageChildren (5-12)
Trends in New Product Launches
93
Figure 4.2-51 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were suitable for, and convenience. Category of claims that showed a decline were minus
and natural.
Figure 4.2-51 Trends in launches of dairy products in Middle East and Africa across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Plus
Functional
Convenience
Free from
Positioning
Ethical & environmental
Demographic
Trends in New Product Launches
94
4.2.5.1 Egypt
Figure 4.2-52 depicts the distribution of launches across type of claim made on the product. Most launches
use no additives/preservatives. There is no clear trend on type of claims.
Figure 4.2-52 Trends in launches of dairy products in Egypt across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Low/No/Reduced Fat
Premium
All Natural Product
Low/No/Reduced Cholesterol
Vitamin/Mineral Fortified
Vegetarian
Children (5-12)
Low/No/Reduced Sodium
Low/No/Reduced Allergen
Trends in New Product Launches
95
Figure 4.2-53 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus. Category of claims that showed an increasing trend were natural,
suitable for, positioning, plus and ethical/environmental.
Figure 4.2-53 Trends in launches of dairy products in Egypt across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Positioning
Suitable for
Plus
Convenience
Functional
Demographic
Ethical & environmental
Trends in New Product Launches
96
4.2.5.2 Israel
Figure 4.2-54 depicts the distribution of launches across type of claim made on the product. Most launches
use kosher claim. Types of claims that showed an increasing trend were Kosher, organic, and no
additives/preservatives. Types of claims that showed a decline was low/no/reduced fat.
Figure 4.2-54 Trends in launches of dairy products in Israel across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Fat
Kosher
Organic
No Additives/Preservatives
Vitamin/Mineral Fortified
Low/No/Reduced Allergen
Digestive (Functional)
Low/No/Reduced Cholesterol
Low/No/Reduced Lactose
Children (5-12)
Trends in New Product Launches
97
Figure 4.2-55 depicts the distribution of launches across type of claim category. Most launches belong to
the minus for the first half period and to suitable for the second half. Category of claims that showed an
increasing trend were natural, suitable for, and ethical/environmental. Category of claims that showed a
decline were minus and plus.
Figure 4.2-55 Trends in launches of dairy products in Israel across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Plus
Functional
Demographic
Convenience
Ethical & environmental
Positioning
Trends in New Product Launches
98
4.2.5.3 Saudi Arabia
Figure 4.2-56 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives, followed by low/no/reduced fat. Types of claims that showed an
increasing trend were no additives/preservatives, low/no/reduced fat, vitamin/mineral fortified, vegetarian.
Types of claims that showed a decline was high protein.
Figure 4.2-56 Trends in launches of dairy products in Saudi Arabia across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Low/No/Reduced Fat
Vitamin/Mineral Fortified
Added Calcium
Vegetarian
Children (5-12)
All Natural Product
Halal
GMO-Free
High Protein
Trends in New Product Launches
99
Figure 4.2-57 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus category of claims. Category of claims that showed an increasing trend
were natural, suitable for and convenience and the rest of the top-10 type of claims.
Figure 4.2-57 Trends in launches of dairy products in Saudi Arabia across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Plus
Suitable for
Functional
Convenience
Demographic
Trends in New Product Launches
100
4.2.5.4 South Africa
Figure 4.2-58 depicts the distribution of launches across type of claim made on the product. Most launches
use halal. Types of claims that showed an increasing trend were no additives/preservatives, halal, organic,
low/no/reduced trans-fat, Kosher and the rest of the top-10 type of claims.
Figure 4.2-58 Trends in launches of dairy products in South Africa across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Kosher
No Additives/Preservatives
Low/No/Reduced Transfat
Low/No/Reduced Fat
Vegetarian
Low/No/Reduced Allergen
Gluten-Free
On-the-Go
Ease of Use
Trends in New Product Launches
101
Figure 4.2-59 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend were natural, suitable
for, minus, plus, positioning and ethical/environmental
Figure 4.2-59 Trends in launches of dairy products in South Africa across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Convenience
Plus
Positioning
Ethical & environmental
Functional
Demographic
Beauty enhancing
Trends in New Product Launches
102
4.3 Bakery
4.3.1 Europe
Figure 4.3-1 depicts the distribution of launches across type of launch. Most launches are new products,
whereas the percentage of launches of new packaging or new formulation is very low. Launch type that
showed an increasing trend is new products, with slight decrease in 2011.
Figure 4.3-1 Trends in launches of bakery products in Europe across launch types
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Formulation
New Packaging
Trends in New Product Launches
103
Figure 4.3-2 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives claim, followed by vegetarian. All of the claims showed an increasing
trend except gluten-free and seasonal claims, whose level of usage vary from year to year.
Figure 4.3-2 Trends in launches of bakery products in Europe across type of claims
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Vegetarian
Organic
Low/No/Reduced Allergen
Wholegrain
Ethical - EnvironmentallyFriendly PackageGluten-Free
Low/No/Reduced Transfat
Seasonal
High/Added Fiber
Trends in New Product Launches
104
Figure 4.3-3 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category, followed by suitable for, minus and positioning category claim. Categories of claims
that showed an increasing trend were natural, suitable for, convenience and ethical & environmental,
whereas plus category showed decline.
Figure 4.3-3 Trends in launches of bakery products in Europe across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Minus
Positioning
Convenience
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
105
4.3.1.1 Denmark
Figure 4.3-4 depicts the distribution of launches across type of claim made on the product. Most launches
use an organic claim, followed by wholegrain. There is high variation from year to year, but there are still
trends to be noted. Type of claims that showed an increasing trend were organic and economy – with
slight decrease in trend in 2011- and wholegrain. Type of claims that showed a decline is low/no/reduced
fat.
Figure 4.3-4 Trends in launches of bakery products in Denmark across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
Wholegrain
High/Added Fiber
Low/No/Reduced Fat
No Additives/Preservatives
Ease of Use
Economy
Children (5-12)
Microwaveable
Seasonal
Trends in New Product Launches
106
Figure 4.3-5 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims, which also showed a significant increasing trend. Other categories of
claims that showed an increasing trend were positioning and convenience, whereas minus category
showed decline.
Figure 4.3-5 Trends in launches of bakery products in Denmark across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Minus
Positioning
Plus
Suitable for
Demographic
Ethical & environmental
Functional
Trends in New Product Launches
107
4.3.1.2 France
Figure 4.3-6 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives claim, followed by organic and eco-friendly package, all of which show
the most significant increasing trend. Other type of claims that showed an increasing trend were
low/no/reduced allergen and low/no/reduced trans-fat. Type of claims that showed a decline is
low/no/reduced fat.
Figure 4.3-6 Trends in launches of bakery products in France across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Organic
Ethical - EnvironmentallyFriendly PackageChildren (5-12)
Ease of Use
High/Added Fiber
Wholegrain
Low/No/Reduced Allergen
Low/No/Reduced Transfat
Low/No/Reduced Fat
Trends in New Product Launches
108
Figure 4.3-7 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims, which also showed a significant increasing trend. Other categories of
claims that showed an increasing trend were convenience, ethical & environmental and suitable for,
whereas plus category showed decline.
Figure 4.3-7 Trends in launches of bakery products in France across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Minus
Positioning
Ethical & environmental
Suitable for
Plus
Demographic
Functional
Trends in New Product Launches
109
4.3.1.3 Germany
Figure 4.3-8 depicts the distribution of launches across type of claim made on the product. Most launches
use organic and no additives/preservatives claim. Type of claims that showed an increasing trend were
organic, low/no/reduced allergen, wholegrain and gluten free. There was no type of claims that showed
real decline in trend.
Figure 4.3-8 Trends in launches of bakery products in Germany across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
No Additives/Preservatives
Seasonal
Low/No/Reduced Allergen
Wholegrain
Gluten-Free
Ease of Use
Premium
Children (5-12)
Microwaveable
Trends in New Product Launches
110
Figure 4.3-9 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Categories of claims that showed an increasing trend were natural and
suitable for, whereas positioning and plus categories showed decline.
Figure 4.3-9 Trends in launches of bakery products in Germany across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Positioning
Convenience
Plus
Minus
Demographic
Suitable for
Functional
Ethical & environmental
Trends in New Product Launches
111
4.3.1.4 Italy
Figure 4.3-10 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced trans-fat and no additives/preservatives claim. There is high variation from year to
year – especially in the year 2008-, but there are still trends to be noted. Types of claims that showed an
increasing trend were low/no/reduced trans-fat, no additives/preservatives, GMO-free and eco-friendly
package. Type of claims that showed a slight decline is low/no/reduced fat.
Figure 4.3-10 Trends in launches of bakery products in Italy across type of claims
0
2
4
6
8
10
12
14
16
18
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Transfat
No Additives/Preservatives
Low/No/Reduced Allergen
Seasonal
Gluten-Free
GMO-Free
Low/No/Reduced Fat
Organic
Ethical - EnvironmentallyFriendly PackageEase of Use
Trends in New Product Launches
112
Figure 4.3-11 depicts the distribution of launches across type of claim category. Most launches belong to
the natural and minus categories of claims. There is high variation from year to year for most of the
categories – especially in the year 2008. Categories of claims that showed an increasing trend were
natural, minus, convenience and ethical & environmental, whereas plus category showed decline.
Positioning category showed an increasing trend until year 2008 when it went into a decline.
Figure 4.3-11 Trends in launches of bakery products in Italy across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Positioning
Convenience
Suitable for
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
113
4.3.1.5 Poland
Figure 4.3-12 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives and wholegrain claims. There is high variation from year to year, the
disruptive year being 2008. In 2008 no additives/preservatives claim drastically lost in popularity, giving
room to other claims. However after 2008 all the other claims lost in popularity and no
additives/preservatives claim showed an increasing trend again. The only type of claim showing a
continuous decreasing trend is the children claim.
Figure 4.3-12 Trends in launches of bakery products in Poland across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Wholegrain
High/Added Fiber
Low/No/Reduced Sugar
Low/No/Reduced Allergen
Gluten-Free
Children (5-12)
Organic
Low/No/Reduced Fat
All Natural Product
Trends in New Product Launches
114
Figure 4.3-13 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Categories of claims that showed an increasing trend were natural, minus,
convenience and ethical & environmental, whereas plus and suitable for categories showed decline.
Figure 4.3-13 Trends in launches of bakery products in Poland across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Plus
Suitable for
Positioning
Convenience
Demographic
Ethical & environmental
Functional
Trends in New Product Launches
115
4.3.1.6 Russia
Figure 4.3-14 depicts the distribution of launches across type of claim made on the product. Most launches
use GMO-free and no additives/preservatives claim, both of which showed significant increasing trend in
usage. All of the others types of claims showed predominantly increasing trend, with the exception of
microwaveable and wholegrain types of claims that showed a decreasing trend.
Figure 4.3-14 Trends in launches of bakery products in Russia across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
GMO-Free
No Additives/Preservatives
Economy
Low/No/Reduced Sugar
Ease of Use
Children (5-12)
Wholegrain
Microwaveable
Low/No/Reduced Transfat
Vitamin/Mineral Fortified
Trends in New Product Launches
116
Figure 4.3-15 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims, which showed the strongest increasing trend. All the other categories
showed predominantly increasing trend.
Figure 4.3-15 Trends in launches of bakery products in Russia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Minus
Positioning
Suitable for
Plus
Demographic
Functional
Ethical & environmental
Trends in New Product Launches
117
4.3.1.7 Spain
Figure 4.3-16 depicts the distribution of launches across type of claim made on the product. There is high
variation from year to year. Most launches used a wholegrain claim at the beginning of the observed
period, but that is no longer the case; in 2011 the most used claim was low/no/reduced allergen. Types of
claims that showed an increasing trend overall were low/no/reduced allergen, gluten-free, organic and eco-
friendly package, although there has been a decreased trend in all of them in 2011. Type of claims that
showed the biggest decline in trend is wholegrain claim.
Figure 4.3-16 Trends in launches of bakery products in Spain across type of claims
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Wholegrain
Low/No/Reduced Allergen
High/Added Fiber
No Additives/Preservatives
Gluten-Free
Ethical - EnvironmentallyFriendly PackageOrganic
Low/No/Reduced Sugar
Children (5-12)
Seasonal
Trends in New Product Launches
118
Figure 4.3-17 depicts the distribution of launches across type of claim category. Most launches belong to
the natural claim, although the trend is decreasing. There is high variation from year to year for most of
the categories. Categories of claims that showed a predominantly increasing trend were suitable for,
convenience and ethical & environmental, whereas plus category showed decline. Natural category
showed an increasing trend until year 2008 when it went into a decline.
Figure 4.3-17 Trends in launches of bakery products in Spain across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Suitable for
Positioning
Convenience
Plus
Ethical & environmental
Demographic
Functional
Trends in New Product Launches
119
4.3.1.8 Sweden
Figure 4.3-18 depicts the distribution of launches across type of claim made on the product. Most launches
use a wholegrain and, in the recent years, organic and low/no/reduced allergen claim. There is some
variation from year to year – the disruptive year being 2010. Organic, low/no/reduced allergen and gluten-
free claims showed an increasing trend until the year 2010 when they went into a decline. No
additives/preservatives claim showed the steadiest increasing trend. Eco friendly packaging claim also had
an overall increasing trend, with some variation from year to year. Type of claims that showed a slight
decline are low/no/reduced fat and high/added fiber claim, the latter showing an increase of usage after
2010.
Figure 4.3-18 Trends in launches of bakery products in Sweden across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Wholegrain
Low/No/Reduced Allergen
Organic
High/Added Fiber
No Additives/Preservatives
Gluten-Free
Low/No/Reduced Sugar
Low/No/Reduced Transfat
Low/No/Reduced Fat
Premium
Trends in New Product Launches
120
Figure 4.3-19 depicts the distribution of launches across type of claim category. Most launches belong to
the natural and, after 2010, suitable for categories of claims. There is slight variation from year to year for
some of the categories – especially in the year 2010. Categories of claims that showed an increasing trend
were natural, suitable for, convenience and ethical & environmental, whereas plus and minus categories
showed decline. Suitable for category showed an increasing trend until year 2010 when it went into a
decline.
Figure 4.3-19 Trends in launches of bakery products in Sweden across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Minus
Plus
Convenience
Positioning
Ethical & environmental
Functional
Demographic
Trends in New Product Launches
121
4.3.1.9 UK
Figure 4.3-20 depicts the distribution of launches across type of claim made on the product. Most launches
use a vegetarian followed by a no additives/preservatives claim. Type of claims that showed an increasing
trend were vegetarian, no additives/preservatives and eco-friendly packaging claim. There was no type of
claims that showed real decline in trend.
Figure 4.3-20 Trends in launches of bakery products in the UK across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Transfat
Premium
Low/No/Reduced Allergen
Seasonal
Gluten-Free
Organic
Wholegrain
Trends in New Product Launches
122
Figure 4.3-21 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for and natural category of claims. Categories of claims that showed an increasing trend were
suitable for and ethical & environmental. Natural category of claim experienced a decline in trend after the
year the 2009.
Figure 4.3-21 Trends in launches of bakery products in the UK across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Positioning
Minus
Ethical & environmental
Convenience
Plus
Demographic
Functional
Beauty enhancing
Trends in New Product Launches
123
4.3.2 North America
Figure 4.3-22 depicts the distribution of launches across type of launch. Most launches are new
variety/range extensions and new products, whereas the percentage of launches of new formulation and re-
launches are very low. Launch types that showed an increasing trend is new packaging, while new
variety/range extensions type is in decrease.
Figure 4.3-22 Trends in launches of bakery products in North America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Variety/Range Extension
New Product
New Packaging
New Formulation
Relaunch
Trends in New Product Launches
124
Figure 4.3-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim, followed by low/no/reduced trans-fat. Type of claims that showed an increasing trend
were kosher, eco-friendly package and low/no/reduced allergen. Low/no/reduced trans-fat showed a
decrease in trend.
Figure 4.3-23 Trends in launches of bakery products in North America across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Transfat
No Additives/Preservatives
All Natural Product
Wholegrain
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Allergen
Seasonal
Low/No/Reduced Cholesterol
Low/No/Reduced Fat
Trends in New Product Launches
125
Figure 4.3-24 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by natural and minus category claim. Categories of claims that showed an
increasing trend were natural, suitable for, convenience and ethical & environmental, whereas minus
category showed decline.
Figure 4.3-24 Trends in launches of bakery products in North America across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Positioning
Convenience
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
126
4.3.2.1 USA
Figure 4.3-25 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim, followed by low/no/reduced trans-fat. Type of claims that showed an increasing trend
were kosher, eco-friendly package and low/no/reduced allergen.
Figure 4.3-25 Trends in launches of bakery products in USA across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Transfat
All Natural Product
No Additives/Preservatives
Wholegrain
Seasonal
Ease of Use
Low/No/Reduced Allergen
Ethical - EnvironmentallyFriendly PackagePremium
Trends in New Product Launches
127
Figure 4.3-26 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by natural and minus category claim. Categories of claims that showed an
increasing trend were natural, suitable for, convenience and ethical & environmental, whereas minus
category showed a slight decline.
Figure 4.3-26 Trends in launches of bakery products in USA across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Positioning
Convenience
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
128
4.3.2.2 Canada
Figure 4.3-27 depicts the distribution of launches across type of claim made on the product. There is high
variation from year to year. Most launches use a kosher and low/no/reduced trans-fat claim, although the
latter has showed a serious decrease since the year 2008. Types of claims that showed an increasing trend
overall were kosher, no additives/preservatives, eco-friendly packaging, wholegrain, and low/no/reduced
allergen. Type of claims that showed the biggest decline were low/no/reduced trans-fat, organic and
low/no/reduced fat.
Figure 4.3-27 Trends in launches of bakery products in Canada across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Transfat
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageWholegrain
Low/No/Reduced Allergen
All Natural Product
Organic
Low/No/Reduced Fat
Low/No/Reduced Cholesterol
Trends in New Product Launches
129
Figure 4.3-28 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category. There is high variation from year to year for most of the categories. Categories
of claims that showed an increasing trend at the beginning of the observed period were natural and minus,
although they have gone in decline since the year 2008. Convenience and ethical & environmental
categories have shown an overall increasing trend.
Figure 4.3-28 Trends in launches of bakery products in Canada across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Positioning
Ethical & environmental
Convenience
Plus
Demographic
Functional
Trends in New Product Launches
130
4.3.3 South America
Figure 4.3-29 depicts the distribution of launches across type of launch. Most launches are new products
and new variety/range extensions, whereas the percentage of launches of new formulation and re-launches
is very low. Launch type that showed an increasing trend is new packaging, while new product type is in
decrease.
Figure 4.3-29 Trends in launches of bakery products in South America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
131
Figure 4.3-30 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced trans-fat claim, followed by eco-friendly package. All types of claims showed an
increasing trend, although the biggest increase is shown in low/no/reduced trans-fat and eco-friendly
package claim.
Figure 4.3-30 Trends in launches of bakery products in South America across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly PackageWholegrain
Low/No/Reduced Cholesterol
Low/No/Reduced Allergen
Gluten-Free
Vitamin/Mineral Fortified
Kosher
Seasonal
No Additives/Preservatives
Trends in New Product Launches
132
Figure 4.3-31 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category claim. All categories of claims showed an increasing trend, except the plus category
which showed decline. The biggest increase in trend is visible in minus and ethical & environmental
category of claims.
Figure 4.3-31 Trends in launches of bakery products in South America across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Natural
Suitable for
Positioning
Ethical & environmental
Plus
Convenience
Demographic
Functional
Trends in New Product Launches
133
4.3.3.1 Brazil
Figure 4.3-32 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced trans-fat claim. The biggest increase in trend is seen in low/no/reduced trans-fat,
low/no/reduced allergen, gluten-free and eco-friendly package claim.
Figure 4.3-32 Trends in launches of bakery products in Brazil across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Transfat
Low/No/Reduced Allergen
Gluten-Free
Ethical - EnvironmentallyFriendly PackageWholegrain
High/Added Fiber
Ease of Use
Seasonal
Low/No/Reduced Sugar
Vitamin/Mineral Fortified
Trends in New Product Launches
134
Figure 4.3-33 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category claim. All categories of claims showed an increasing trend. The biggest increase in
trend is visible in suitable for, ethical & environmental, natural and convenience category of claims.
Figure 4.3-33 Trends in launches of bakery products in Brazil across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Ethical & environmental
Plus
Positioning
Convenience
Demographic
Functional
Trends in New Product Launches
135
4.3.3.2 Argentina
Figure 4.3-34 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced trans-fat claim. The biggest increase in trend is shown in low/no/reduced trans-fat,
low/no/reduced cholesterol and eco-friendly package claim.
Figure 4.3-34 Trends in launches of bakery products in Argentina across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Transfat
Low/No/Reduced Cholesterol
Ethical - EnvironmentallyFriendly PackageChildren (5-12)
Low/No/Reduced Allergen
No Additives/Preservatives
Gluten-Free
Seasonal
Wholegrain
Low/No/Reduced Sodium
Trends in New Product Launches
136
Figure 4.3-35 depicts the distribution of launches across type of claim category. Most launches belong to
the and minus positioning categories of claims. There is high variation from year to year for most of the
categories – especially in the year 2008. Categories of claims that showed an increasing trend were ethical
& environmental and convenience, whereas plus category showed decline. Positioning and suitable for
categories showed an increasing trend until year 2008 when they started getting into a decline.
Figure 4.3-35 Trends in launches of bakery products in Argentina across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Positioning
Natural
Suitable for
Ethical & environmental
Plus
Demographic
Convenience
Functional
Trends in New Product Launches
137
4.3.3.3 Mexico
Figure 4.3-36 depicts the distribution of launches across type of claim made on the product. Most launches
use an ecofriendly package, which also showed the highest increase in trend. Other types of claims that
showed an increasing trend are kosher and low/no/reduced trans-fat.
Figure 4.3-36 Trends in launches of bakery products in Mexico across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Ethical - EnvironmentallyFriendly PackageVitamin/Mineral Fortified
Low/No/Reduced Transfat
Wholegrain
Low/No/Reduced Cholesterol
No Additives/Preservatives
Low/No/Reduced Fat
All Natural Product
Low/No/Reduced Sugar
Trends in New Product Launches
138
Figure 4.3-37 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category claim. All categories of claims showed an increasing trend, except the plus and
positioning categories which showed decline. The biggest increase in trend is visible in minus and ethical
& environmental category of claims.
Figure 4.3-37 Trends in launches of bakery products in Mexico across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Plus
Ethical & environmental
Positioning
Convenience
Demographic
Functional
Trends in New Product Launches
139
4.3.4 Asia
Figure 4.3-38 depicts the distribution of launches across type of launch. Most launches are new products,
whereas the percentage of launches of new packaging or new formulation is low. Launch type that showed
an increasing trend is new packaging.
Figure 4.3-38 Trends in launches of bakery products in Asia across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
140
Figure 4.3-39 depicts the distribution of launches across type of claim made on the product. Most launches
use a vegetarian claim, followed by halal and no additives/preservatives. Types of claims that showed an
increasing trend are vegetarian, no additives/preservatives, premium and eco-friendly package.
Low/no/reduced sugar showed a decrease in trend.
Figure 4.3-39 Trends in launches of bakery products in Asia across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Halal
No Additives/Preservatives
Premium
Children (5-12)
Ethical - EnvironmentallyFriendly PackageVitamin/Mineral Fortified
Low/No/Reduced Transfat
Low/No/Reduced Allergen
Low/No/Reduced Sugar
Trends in New Product Launches
141
Figure 4.3-40 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category, which also shows the highest increase in trend. Other categories of claims that
showed an increasing trend were natural, positioning, convenience, ethical & environmental and
functional, whereas plus category showed decline.
Figure 4.3-40 Trends in launches of bakery products in Asia across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Positioning
Minus
Convenience
Plus
Demographic
Ethical & environmental
Functional
Trends in New Product Launches
142
4.3.4.1 China
Figure 4.3-41 depicts the distribution of launches across type of claim made on the product Types of
claims that showed an increasing trend were children, halal, low/no/reduced sugar, no
additives/preservatives, vegetarian and economy. Types of claims that showed a decline were
vitamin/mineral fortified, added calcium and high/added fiber.
Figure 4.3-41 Trends in launches of bakery in China across type of claims
0
1
2
3
4
5
6
7
8
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Vitamin/Mineral Fortified
Halal
Added Calcium
Seasonal
Vegetarian
No Additives/Preservatives
High/Added Fiber
Economy
Trends in New Product Launches
143
Figure 4.3-42 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were natural, suitable for, functional, minus and ethical/environmental.
Category of claims that showed a decline were minus and plus.
Figure 4.3-42 Trends in launches of bakery in China across type of claim category
0
1
2
3
4
5
6
7
8
9
10
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Plus
Minus
Demographic
Positioning
Natural
Convenience
Functional
Ethical & environmental
Trends in New Product Launches
144
4.3.4.2 Japan
Figure 4.3-43 depicts the distribution of launches across type of claim made on the product. Most launches
use a limited edition claim. Types of claims that showed an increasing trend were limited edition,
premium, economy, children and eco-friendly package. Types of claims that showed a decline was added
calcium.
Figure 4.3-43 Trends in launches of bakery in Japan across type of claims
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Limited Edition
Premium
Ethical - EnvironmentallyFriendly PackageSeasonal
Economy
Children (5-12)
Vitamin/Mineral Fortified
Wholegrain
Microwaveable
Added Calcium
Trends in New Product Launches
145
Figure 4.3-44 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning category of claims. Category of claims that showed an increasing trend were positioning,
minus, followed by no significant trends.
Figure 4.3-44 Trends in launches of bakery in Japan across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Convenience
Ethical & environmental
Demographic
Plus
Natural
Minus
Trends in New Product Launches
146
4.3.4.3 South Korea
Figure 4.3-45 depicts the distribution of launches across type of claim made on the product. Most launches
use no additives/preservatives claim. Types of claims that showed an increasing trend were no
additives/preservatives, premium, children, microwaveable and low/no/.reduced trans-fat. Types of claims
that showed a decline were organic, wholegrain and vitamin/mineral fortified.
Figure 4.3-45 Trends in launches of bakery in South Korea across type of claims
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Organic
Premium
Children (5-12)
Microwaveable
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly PackageWholegrain
Vitamin/Mineral Fortified
Time/Speed
Trends in New Product Launches
147
Figure 4.3-46 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were minus, natural,
positioning and convenience and ethical/environmental. Category of claims that showed a decline was
plus.
Figure 4.3-46 Trends in launches of bakery in South Korea across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Positioning
Convenience
Minus
Demographic
Ethical & environmental
Plus
Trends in New Product Launches
148
4.3.4.4 India
Figure 4.3-47 depicts the distribution of launches across type of claim made on the product. Most launches
use the vegetarian type of claim. Types of claims that showed an increasing trend were vegetarian, no
additives/preservatives. The rest launch types don’t show any significant trend.
Figure 4.3-47 Trends in launches of bakery in India across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
No Additives/Preservatives
Premium
Halal
Low/No/Reduced Transfat
Ease of Use
Wholegrain
Low/No/Reduced Allergen
High/Added Fiber
Low/No/Reduced Sugar
Trends in New Product Launches
149
Figure 4.3-48 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category of claims. Category of claims that showed an increasing trend were natural,
suitable for, and the rest of the top ten claim categories.
Figure 4.3-48 Trends in launches of bakery in India across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Positioning
Minus
Convenience
Plus
Functional
Ethical & environmental
Demographic
Trends in New Product Launches
150
4.3.5 Middle East and Africa
Figure 4.3-49 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Launch types that showed an increasing
trend were new products whereas new variety/range extension showed a decline.
Figure 4.3-49 Trends in launches of bakery in Middle East and Africa across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
151
Figure 4.3-50 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim. Types of claims that showed an increasing trend were halal, Kosher, no
additives/preservatives, vegetarian, low/no/reduced trans-fat, ease of use and the rest of the top ten types
of claims.
Figure 4.3-50 Trends in launches of bakery in Middle East and Africa across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Halal
No Additives/Preservatives
Vegetarian
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly PackageWholegrain
Ease of Use
Seasonal
Premium
Trends in New Product Launches
152
Figure 4.3-51 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the natural category of claims. Category of claims that showed an increasing
trend were suitable for, natural, minus, ethical/environmental, functional, plus and convenience. Category
of claims that showed a decline was demographic.
Figure 4.3-51 Trends in launches of bakery in Middle East and Africa across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Positioning
Convenience
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
153
4.3.5.1 Egypt
Figure 4.3-52 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were no additives/preservatives, halal, low/no/reduced trans-fat,
vegetarian, eco-friendly package, wholegrain and premium. Type of claims that showed a decline was
Kosher.
Figure 4.3-52 Trends in launches of bakery in Egypt across type of claims
0
2
4
6
8
10
12
14
16
18
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Kosher
Halal
Low/No/Reduced Transfat
Vegetarian
Ethical - EnvironmentallyFriendly PackageWholegrain
Premium
Low/No/Reduced Cholesterol
Low/No/Reduced Fat
Trends in New Product Launches
154
Figure 4.3-53 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for claim category. Category of claims that showed an increasing trend were natural, suitable
for, positioning, plus, minus, functional and ethical/environmental. Category of claims that showed a
decline was demographic.
Figure 4.3-53 Trends in launches of bakery in Egypt across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Convenience
Positioning
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
155
4.3.5.2 Israel
Figure 4.3-54 depicts the distribution of launches across type of claim made on the product. Most launches
use kosher claim. Type of claims that showed an increasing trend was Kosher. The other claims do not
show any clear trend.
Figure 4.3-54 Trends in launches of bakery in Israel across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
No Additives/Preservatives
Wholegrain
Low/No/Reduced Transfat
Low/No/Reduced Allergen
Organic
Ease of Use
Low/No/Reduced Cholesterol
Premium
All Natural Product
Trends in New Product Launches
156
Figure 4.3-55 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for claim category. Category of claims that showed an increasing trend were natural, suitable
for, minus, convenience, positioning and ethical/environmental.
Figure 4.3-55 Trends in launches of bakery in Israel across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Convenience
Positioning
Ethical & environmental
Demographic
Plus
Functional
Trends in New Product Launches
157
4.3.5.3 Saudi Arabia
Figure 4.3-56 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives claim. Types of claims that showed an increasing trend were no
additives/preservatives, low/no/reduced fat, halal, GMO free, vegetarian. Types of claims that showed a
decline was premium.
Figure 4.3-56 Trends in launches of bakery in Saudi Arabia across type of claims
0
2
4
6
8
10
12
14
16
18
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Vegetarian
Low/No/Reduced Transfat
Halal
All Natural Product
Premium
Wholegrain
GMO-Free
Vitamin/Mineral Fortified
Ease of Use
Trends in New Product Launches
158
Figure 4.3-57 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were natural, suitable
for, minus, convenience and the rest of the top-10 type of claims.
Figure 4.3-57 Trends in launches of bakery in Saudi Arabia across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Minus
Convenience
Positioning
Plus
Ethical & environmental
Demographic
Functional
Trends in New Product Launches
159
4.3.5.4 South Africa
Figure 4.3-58 depicts the distribution of launches across type of claim made on the product. Most launches
use halal. Types of claims that showed an increasing trend were no additives/preservatives, halal,
vegetarian, Kosher, organic, low/no/reduced trans-fat and the rest of the top-10 type of claims.
Figure 4.3-58 Trends in launches of bakery in South Africa across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Vegetarian
Kosher
No Additives/Preservatives
Low/No/Reduced Transfat
Seasonal
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Ease of Use
Low/No/Reduced Allergen
Trends in New Product Launches
160
Figure 4.3-59 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend were natural, suitable
for, minus, plus, positioning and ethical/environmental.
Figure 4.3-59 Trends in launches of bakery in South Africa across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Positioning
Natural
Ethical & environmental
Convenience
Plus
Demographic
Functional
Trends in New Product Launches
161
4.4 Chocolate Confectionery
4.4.1 Europe
Figure 4.4-1 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging. Launch types that showed a decline trend was new products formats.
Figure 4.4-1 Trends in launches of chocolate confectionery products in Europe across launch types
0
10
20
30
40
50
60
70
2010 2011 2009 2008 2007 2006
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
162
Figure 4.4-2 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal claim, followed by premium. Type of claims that showed an increasing trend were premium
and children. Launch types that showed a decline were seasonal, no additives/preservatives, organic and
eco-friendly package.
Figure 4.4-2 Trends in launches of chocolate confectionery products in Europe across type of claims
0
5
10
15
20
25
30
2011 2010 2009 2008 2007 2006
Perc
ent o
f Lau
nche
s
Seasonal
Premium
Organic
Children (5-12)
Vegetarian
No Additives/Preservatives
Ethical - Human
Limited Edition
Low/No/Reduced Sugar
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
163
Figure 4.4-3 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by the natural category of claims. Category of claims that showed an increasing
trend was demographic. Category of claims that showed a decline were positioning and natural.
Figure 4.4-3 Trends in launches of chocolate confectionery products in Europe across type of claim category
0
5
10
15
20
25
30
35
2011 2010 2009 2008 2007 2006
Perc
ent o
f Lau
nche
s
Positioning
Natural
Suitable for
Ethical & environmental
Demographic
Minus
Convenience
Functional
Plus
Trends in New Product Launches
164
4.4.1.1 Denmark
Figure 4.4-4 depicts the distribution of launches across type of claim made on the product. Most launches
use halal. Type of claims that showed an increasing trend were organic, ethical-human, limited edition and
convenient packaging. Type of claims that showed a decline were premium and children.
Figure 4.4-4 Trends in launches of chocolate confectionery products in Denmark across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
Premium
Ethical - Human
Seasonal
Convenient Packaging
Limited Edition
Children (5-12)
Cobranded
Time/Speed
Microwaveable
Trends in New Product Launches
165
Figure 4.4-5 depicts the distribution of launches across type of claim category. Most launches after 2010
belong to natural category of claims. Category of claims that showed an increasing trend were natural,
convenience and ethical/environmental
Figure 4.4-5 Trends in launches of chocolate confectionery products in Denmark across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Natural
Ethical & environmental
Convenience
Demographic
Functional
Trends in New Product Launches
166
4.4.1.2 France
Figure 4.4-6 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal. Type of claims that showed an increasing trend were seasonal, children, no
additives/preservatives and organic. Type of claims that showed a decline was premium.
Figure 4.4-6 Trends in launches of chocolate confectionery products in France across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Children (5-12)
Premium
Organic
No Additives/Preservatives
Limited Edition
Ethical - Human
Low/No/Reduced Sugar
Ethical - EnvironmentallyFriendly PackageConvenient Packaging
Trends in New Product Launches
167
Figure 4.4-7 depicts the distribution of launches across type of claim category. Most launches belong to
positioning for category of claims. Category of claims that showed an increasing trend were positioning,
natural, ethical/environmental and demographic. Minus category of claims shows a decline.
Figure 4.4-7 Trends in launches of chocolate confectionery products in France across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Natural
Demographic
Ethical & environmental
Minus
Suitable for
Convenience
Plus
Functional
Trends in New Product Launches
168
4.4.1.3 Germany
Figure 4.4-8 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal. Type of claims that showed an increasing trend were seasonal, organic, limited edition and
no additives/preservatives. Type of claim that showed a decline was premium.
Figure 4.4-8 Trends in launches of chocolate confectionery products in Germany across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Premium
Organic
Limited Edition
Children (5-12)
No Additives/Preservatives
Low/No/Reduced Sugar
Ethical - Human
GMO-Free
Diabetic
Trends in New Product Launches
169
Figure 4.4-9 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend were positioning and
ethical environmental. Category of claims that showed a decline was natural.
Figure 4.4-9 Trends in launches of chocolate confectionery products in Germany across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Natural
Demographic
Ethical & environmental
Minus
Suitable for
Convenience
Functional
Plus
Trends in New Product Launches
170
4.4.1.4 Italy
Figure 4.4-10 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal. Type of claims that showed an increasing trend were seasonal, children, ethical-human and
organic. Type of claims that showed a decline was premium.
Figure 4.4-10 Trends in launches of chocolate confectionery products in Italy across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Children (5-12)
Premium
No Additives/Preservatives
Ethical - Human
Low/No/Reduced Transfat
Low/No/Reduced Sugar
Organic
Event Merchandising
Limited Edition
Trends in New Product Launches
171
Figure 4.4-11 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend were natural, minus
and positioning.
Figure 4.4-11 Trends in launches of chocolate confectionery products in Italy across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Demographic
Natural
Minus
Ethical & environmental
Convenience
Suitable for
Functional
Beauty enhancing
Plus
Trends in New Product Launches
172
4.4.1.5 Poland
Figure 4.4-12 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal type of claims. There is no significant trend in type of claims
Figure 4.4-12 Trends in launches of chocolate confectionery products in Poland across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Limited Edition
Premium
Children (5-12)
Organic
Convenient Packaging
Vegetarian
Event Merchandising
Low/No/Reduced Sugar
GMO-Free
Trends in New Product Launches
173
Figure 4.4-13 depicts the distribution of launches across type of claim category. Most launches belong to
positioning for category of claims. There is no significant trend in category of claims
Figure 4.4-13 Trends in launches of chocolate confectionery products in Poland across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Demographic
Natural
Suitable for
Convenience
Ethical & environmental
Minus
Trends in New Product Launches
174
4.4.1.6 Russia
Figure 4.4-14 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal and premium depending on the year of launch. Type of claims that showed an increasing
trend were seasonal, GMO-free, and children. Type of claims that showed a decline was premium.
Figure 4.4-14 Trends in launches of chocolate confectionery products in Russia across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Premium
GMO-Free
Children (5-12)
Convenient Packaging
No Additives/Preservatives
Low/No/Reduced Sugar
Limited Edition
Diabetic
Event Merchandising
Trends in New Product Launches
175
Figure 4.4-15 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend were natural,
positioning and demographic. Minus claim category shows a decline
Figure 4.4-15 Trends in launches of chocolate confectionery products in Russia across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Natural
Demographic
Convenience
Minus
Suitable for
Functional
Plus
Ethical & environmental
Beauty enhancing
Trends in New Product Launches
176
4.4.1.7 Spain
Figure 4.4-16 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were seasonal, low/no/reduced allergen, organic and economy type
of claims. Type of claims that showed a decline were low/no/reduced sugar and children.
Figure 4.4-16 Trends in launches of chocolate confectionery products in Spain across type of claims
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Low/No/Reduced Sugar
Children (5-12)
Premium
Low/No/Reduced Allergen
Gluten-Free
Ethical - EnvironmentallyFriendly PackageOrganic
Economy
No Additives/Preservatives
Trends in New Product Launches
177
Figure 4.4-17 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims doesn’t show any trend.
Figure 4.4-17 Trends in launches of chocolate confectionery products in Spain across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Minus
Suitable for
Ethical & environmental
Natural
Demographic
Convenience
Plus
Functional
Trends in New Product Launches
178
4.4.1.8 Sweden
Figure 4.4-18 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were ethical-human and premium.
Figure 4.4-18 Trends in launches of chocolate confectionery products in Sweden across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Premium
Ethical - Human
Limited Edition
Organic
Kosher
Seasonal
Ethical - EnvironmentallyFriendly PackageEthical - EnvironmentallyFriendly ProductLow/No/Reduced Allergen
Children (5-12)
Trends in New Product Launches
179
Figure 4.4-19 depicts the distribution of launches across type of claim category. Most launches belong to
positioning and ethical & environmental category of claims. Category of claims that showed an increasing
trend were positioning, natural, minus and ethical/environmental.
Figure 4.4-19 Trends in launches of chocolate confectionery products in Sweden across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Ethical & environmental
Natural
Suitable for
Minus
Convenience
Demographic
Plus
Trends in New Product Launches
180
4.4.1.9 UK
Figure 4.4-20 depicts the distribution of launches across type of claim made on the product. Most launches
use vegetarian followed by seasonal. Type of claims that showed an increasing trend were vegetarian,
seasonal, no additives/preservatives type of claims.
Figure 4.4-20 Trends in launches of chocolate confectionery products in UK across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Seasonal
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackagePremium
Organic
Low/No/Reduced Allergen
Children (5-12)
Gluten-Free
Ethical - Human
Trends in New Product Launches
181
Figure 4.4-21 depicts the distribution of launches across type of claim category. Most launches belong to
positioning followed by suitable for category of claims. Category of claims that showed an increasing
trend were natural, suitable for, positioning, and ethical/environmental.
Figure 4.4-21 Trends in launches of chocolate confectionery products in UK across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Natural
Ethical & environmental
Demographic
Minus
Convenience
Functional
Plus
Trends in New Product Launches
182
4.4.2 North America
Figure 4.4-22 depicts the distribution of launches across type of launch. Most launches are new variety
/new extension and new product. Launch types that showed an increasing trend was new products whereas
new variety /new extension decline.
Figure 4.4-22 Trends in launches of chocolate confectionery products in North America across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Variety/RangeExtensionNew Product
New Packaging
New Formulation
Trends in New Product Launches
183
Figure 4.4-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim, followed seasonal. Type of claims that showed an increasing trend were Kosher and
seasonal. Types of claims does not show any trend.
Figure 4.4-23 Trends in launches of chocolate confectionery products in North America across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Seasonal
Premium
Organic
All Natural Product
Children (5-12)
Low/No/Reduced Allergen
No Additives/Preservatives
Limited Edition
Ethical - Human
Trends in New Product Launches
184
Figure 4.4-24 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by suitable for category of claims. Category of claims that showed an increasing
trend were positioning, suitable for, natural, and ethical/environmental. Category of claims that showed a
decline was demographic.
Figure 4.4-24 Trends in launches of chocolate confectionery products in North America across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Natural
Ethical & environmental
Minus
Demographic
Functional
Convenience
Plus
Trends in New Product Launches
185
4.4.2.1 USA
Error! Reference source not found. depicts the distribution of launches across type of claim made on the
product. Most launches use Kosher. Type of claims that showed an increasing trend were Kosher, seasonal
additives/preservatives, organic, low/no/reduced allergen. Type of claims that showed a decline was
premium.
Figure 4.4-25 Trends in launches of chocolate confectionery products in USA across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Seasonal
Premium
Organic
All Natural Product
Low/No/Reduced Allergen
Limited Edition
Children (5-12)
Gluten-Free
No Additives/Preservatives
Trends in New Product Launches
186
Figure 4.4-26 depicts the distribution of launches across type of claim category. Most launches belong to
positioning followed by suitable for category of claims. Category of claims that showed an increasing
trend were natural, suitable for, positioning and ethical/environmental. Category of claims that showed a
decline was minus.
Figure 4.4-26 Trends in launches of chocolate confectionery products in USA across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Natural
Minus
Ethical & environmental
Demographic
Functional
Convenience
Plus
Trends in New Product Launches
187
4.4.2.2 Canada
Figure 4.4-27 depicts the distribution of launches across type of claim made on the product. Most launches
use Kosher followed by seasonal type of claim. Type of claims that showed an increasing trend were
Kosher, seasonal, premium, ethical-human, no additives/preservatives. Type of claims that showed a
decline were children and organic.
Figure 4.4-27 Trends in launches of chocolate confectionery products in Canada across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Seasonal
Premium
Children (5-12)
Organic
No Additives/Preservatives
All Natural Product
Ethical - Human
Limited Edition
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
188
Figure 4.4-28 depicts the distribution of launches across type of claim category. Most launches belong to
positioning followed by suitable for category of claims. Category of claims that showed an increasing
trend were natural, suitable for, convenience, positioning and ethical/environmental. Category of claims
that showed a decline were minus and demographic.
Figure 4.4-28 Trends in launches of chocolate confectionery products in Canada across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Natural
Ethical & environmental
Demographic
Minus
Convenience
Functional
Free from
Plus
Trends in New Product Launches
189
4.4.3 South America
Figure 4.4-29 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/new extension. Launch types that showed an increasing trend was new packaging
formats.
Figure 4.4-29 Trends in launches of chocolate confectionery products in South America across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
190
Figure 4.4-30 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal claim. Type of claims that showed an increasing trend were seasonal, low/no/reduced
allergen, gluten free, kosher. Type of claims that showed a decline were children and premium.
Figure 4.4-30 Trends in launches of chocolate confectionery products in South America across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Children (5-12)
Low/No/Reduced Allergen
Gluten-Free
Kosher
Low/No/Reduced Sugar
Low/No/Reduced Transfat
Premium
Ethical - EnvironmentallyFriendly PackageLimited Edition
Trends in New Product Launches
191
Figure 4.4-31 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by the suitable for category of claims. Category of claims that showed an
increasing trend were positioning, suitable for, and ethical/environmental. Category of claims that showed
a decline was demographic.
Figure 4.4-31 Trends in launches of chocolate confectionery products in South America across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Demographic
Minus
Ethical & environmental
Natural
Convenience
Functional
Plus
Free from
Trends in New Product Launches
192
4.4.3.1 Brazil
Figure 4.4-32 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal followed by low/no/reduced allergen and gluten-free. Type of claims that showed an
increasing trend were the following low/no/reduced allergen, gluten-free, seasonal, low/no/reduced trans-
fat and ethical-charity and eco-friendly package. Type of claims that showed a decline was children.
Figure 4.4-32 Trends in launches of chocolate confectionery products in Brazil across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Low/No/Reduced Allergen
Gluten-Free
Children (5-12)
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Sugar
Ethical - Charity
Premium
Limited Edition
Trends in New Product Launches
193
Figure 4.4-33 depicts the distribution of launches across type of claim category. Most launches belong to
positioning followed by suitable for category of claims. Category of claims that showed an increasing
trend were suitable for, positioning, minus and ethical/environmental. Category of claims that showed a
decline was demographic.
Figure 4.4-33 Trends in launches of chocolate confectionery products in Brazil across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Minus
Demographic
Ethical & environmental
Natural
Convenience
Plus
Functional
Free from
Trends in New Product Launches
194
4.4.3.2 Argentina
Figure 4.4-34 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal. Type of claims that showed increasing trends were seasonal, low/no/reduced trans-fat and
children. Type of claims that showed a decline was premium.
Figure 4.4-34 Trends in launches of chocolate confectionery products in Argentina across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Children (5-12)
Premium
Low/No/Reduced Transfat
Event Merchandising
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Low/No/Reduced Sugar
Kosher
Low/No/Reduced Allergen
Trends in New Product Launches
195
Figure 4.4-35 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend were positioning,
demographic, minus, suitable for, convenient and ethical/environmental
Figure 4.4-35 Trends in launches of chocolate confectionery products in Argentina across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Demographic
Minus
Suitable for
Ethical & environmental
Convenience
Natural
Plus
Trends in New Product Launches
196
4.4.3.3 Mexico
Figure 4.4-36 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal. Type of claims that showed increasing trends were seasonal, kosher, eco-friendly package,
limited edition and the rest type of claims. Type of claims that showed a decline were children and
low/no/reduced sugar.
Figure 4.4-36 Trends in launches of chocolate confectionery products in Mexico across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Kosher
Children (5-12)
Low/No/Reduced Sugar
Premium
Ethical - EnvironmentallyFriendly PackageCobranded
Limited Edition
Event Merchandising
Low/No/Reduced Calorie
Trends in New Product Launches
197
Figure 4.4-37 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend were positioning,
suitable for, convenience and ethical/environmental. Category of claims that showed a decline was minus.
Figure 4.4-37 Trends in launches of chocolate confectionery products in Mexico across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Demographic
Minus
Ethical & environmental
Natural
Convenience
Functional
Plus
Trends in New Product Launches
198
4.4.4 Asia
Figure 4.4-38 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging and new formulation. Launch types that showed an increasing trend were new
products and new packaging formats.
Figure 4.4-38 Trends in launches of chocolate confectionery products in Asia across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
199
Figure 4.4-39 depicts the distribution of launches across type of claim made on the product. Most launches
use a seasonal. Type of claims that showed an increasing trend were seasonal, vegetarian, eco-friendly
package and convenient packaging. Type of claims that showed a decline were halal and children.
Figure 4.4-39 Trends in launches of chocolate confectionery products in Asia across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Halal
Vegetarian
Premium
Children (5-12)
Limited Edition
Kosher
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Sugar
Trends in New Product Launches
200
Figure 4.4-40 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by the suitable for category of claims. Category of claims that showed an
increasing trend were positioning, suitable for, and ethical/environmental. Category of claims that showed
a decline were minus and demographic.
Figure 4.4-40 Trends in launches of chocolate confectionery products in Asia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Demographic
Natural
Ethical & environmental
Minus
Convenience
Functional
Plus
Trends in New Product Launches
201
4.4.4.1 China
Figure 4.4-41 depicts the distribution of launches across type of claim made on the product. Most launches
use children. Type of claims that showed an increasing trend were seasonal and economy. Type of claims
that showed a decline were children and antioxidant.
Figure 4.4-41 Trends in launches of chocolate confectionery products in China across type of claims
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Children (5-12)
Seasonal
Premium
Low/No/Reduced Sugar
Event Merchandising
Antioxidant
Halal
High/Added Fiber
Economy
Vitamin/Mineral Fortified
Trends in New Product Launches
202
Figure 4.4-42 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend was positioning and
suitable for. There is no clear trend on other claim categories.
Figure 4.4-42 Trends in launches of chocolate confectionery products in China across type of claim category
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Demographic
Minus
Suitable for
Plus
Functional
Natural
Ethical & environmental
Trends in New Product Launches
203
4.4.4.2 Japan
Figure 4.4-43 depicts the distribution of launches across type of claim made on the product. Most launches
use limited edition. Type of claims that showed increasing trends were limited edition, premium and
seasonal.
Figure 4.4-43 Trends in launches of chocolate confectionery products in Japan across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Limited Edition
Seasonal
Premium
Female
Children (5-12)
Event Merchandising
On-the-Go
Ethical - EnvironmentallyFriendly PackageEconomy
Cobranded
Trends in New Product Launches
204
Figure 4.4-44 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Categories of claims don’t show any clear trend.
Figure 4.4-44 Trends in launches of chocolate confectionery products in Japan across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Demographic
Convenience
Ethical & environmental
Plus
Minus
Functional
Trends in New Product Launches
205
4.4.4.3 South Korea
Figure 4.4-45 depicts the distribution of launches across type of claim made on the product. Most launches
use premium. Type of claims that showed an increasing trend were premium and no
additives/preservatives. Type of claims that showed a decline was children.
Figure 4.4-45 Trends in launches of chocolate confectionery products in South Korea across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Premium
Children (5-12)
No Additives/Preservatives
Limited Edition
Convenient Packaging
Cobranded
Low/No/Reduced Sugar
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Transfat
Vitamin/Mineral Fortified
Trends in New Product Launches
206
Figure 4.4-46 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend were positioning,
suitable for, natural and ethical/environmental. Category of claims that showed a decline were
demographic and minus.
Figure 4.4-46 Trends in launches of chocolate confectionery products in South Korea across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Demographic
Minus
Natural
Convenience
Ethical & environmental
Suitable for
Trends in New Product Launches
207
4.4.4.4 India
Figure 4.4-47 depicts the distribution of launches across type of claim made on the product. Most launches
use vegetarian. Type of claims that showed an increasing trend was vegetarian. There is no significant
trend in the other claim categories.
Figure 4.4-47 Trends in launches of chocolate confectionery products in India across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Halal
Premium
Children (5-12)
Kosher
Seasonal
Low/No/Reduced Sugar
No Additives/Preservatives
Convenient Packaging
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
208
Figure 4.4-48 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend was suitable for type
of claim. There is no significant trend in the other types of claim.
Figure 4.4-48 Trends in launches of chocolate confectionery products in India across type of claim category
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Positioning
Demographic
Minus
Natural
Convenience
Ethical & environmental
Functional
Plus
Trends in New Product Launches
209
4.4.5 Middle East and Africa
Figure 4.4-49 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension. Launch types that showed an increasing trend were new
products and new packaging formats.
Figure 4.4-49 Trends in launches of chocolate confectionery products in Middle East and Africa across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
210
Figure 4.4-50 depicts the distribution of launches across type of claim made on the product. Most launches
use a seasonal claim. Type of claims that showed an increasing trend were seasonal, kosher, children,
halal, no additives/preservatives, organic, low/no/reduced allergen, vegetarian, eco-friendly package and
convenient packaging. Type of claims that showed a decline was organic.
Figure 4.4-50 Trends in launches of chocolate confectionery products in Middle East and Africa across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Kosher
Children (5-12)
Halal
Vegetarian
Ethical - EnvironmentallyFriendly PackagePremium
No Additives/Preservatives
Low/No/Reduced Allergen
Organic
Trends in New Product Launches
211
Figure 4.4-51 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by the suitable for category of claims. Category of claims that showed an
increasing trend were positioning, suitable for, ethical/environmental and natural. Category of claims that
showed a decline was demographic.
Figure 4.4-51 Trends in launches of chocolate confectionery products in Middle East and Africa across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Demographic
Ethical & environmental
Natural
Minus
Convenience
Functional
Plus
Trends in New Product Launches
212
4.4.5.1 Egypt
Figure 4.4-52 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increase were vegetarian, Kosher, seasonal, no additives/preservatives and
low/no/reduced sugar. Type of claim that showed a decline were premium, and low/no/reduced calorie.
Figure 4.4-52 Trends in launches of chocolate confectionery products in Egypt across type of claims
0
2
4
6
8
10
12
14
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Premium
Children (5-12)
Kosher
Seasonal
No Additives/Preservatives
Convenient Packaging
Low/No/Reduced Sugar
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Calorie
Trends in New Product Launches
213
Figure 4.4-53 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for followed by positioning category of claims. Category of claims that showed an increasing
trend were suitable for, natural, minus, demographic, positioning and ethical/environmental and the rest of
the top ten claim categories.
Figure 4.4-53 Trends in launches of chocolate confectionery products in Egypt across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Positioning
Demographic
Minus
Convenience
Natural
Ethical & environmental
Functional
Plus
Trends in New Product Launches
214
4.4.5.2 Israel
Figure 4.4-54 depicts the distribution of launches across type of claim made on the product. Most launches
use Kosher. Type of claims that showed an increasing trend was Kosher. There is no clear trend in the rest
top ten types of claims.
Figure 4.4-54 Trends in launches of chocolate confectionery products in Israel across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Children (5-12)
Premium
Low/No/Reduced Sugar
No Additives/Preservatives
Low/No/Reduced Allergen
Gluten-Free
Vegetarian
Organic
Low/No/Reduced Fat
Trends in New Product Launches
215
Figure 4.4-55 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend were suitable for and
demographic. There is no clear trend in the rest top ten claim categories.
Figure 4.4-55 Trends in launches of chocolate confectionery products in Israel across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Positioning
Demographic
Natural
Minus
Ethical & environmental
Convenience
Plus
Functional
Trends in New Product Launches
216
4.4.5.3 Saudi Arabia
Figure 4.4-56 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were vegetarian, no additives/preservatives and GMO-free. Type
of claims that showed a decline were limited edition, premium and halal.
Figure 4.4-56 Trends in launches of chocolate confectionery products in Saudi Arabia across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Halal
Premium
Children (5-12)
GMO-Free
No Additives/Preservatives
Convenient Packaging
Limited Edition
Low/No/Reduced Allergen
Low/No/Reduced Transfat
Trends in New Product Launches
217
Figure 4.4-57 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend were suitable for and
demographic. Category of claims that showed a decline were positioning, natural and ethical
environmental.
Figure 4.4-57 Trends in launches of chocolate confectionery products in Saudi Arabia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Positioning
Natural
Demographic
Minus
Convenience
Ethical & environmental
Trends in New Product Launches
218
4.4.5.4 South Africa
Figure 4.4-58 depicts the distribution of launches across type of claim made on the product. Most launches
use seasonal. Type of claims that showed an increasing trend were seasonal, eco-friendly package,
low/no/reduced, halal and Kosher. Type of claims that showed a decline were premium and minus.
Figure 4.4-58 Trends in launches of chocolate confectionery products in South Africa across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Halal
Children (5-12)
Ethical - EnvironmentallyFriendly PackageVegetarian
Kosher
No Additives/Preservatives
Premium
Low/No/Reduced Allergen
Organic
Trends in New Product Launches
219
Figure 4.4-59 depicts the distribution of launches across type of claim category. Most launches belong to
positioning category of claims. Category of claims that showed an increasing trend were natural, suitable
for, minus, convenience, positioning and ethical/environmental.
Figure 4.4-59 Trends in launches of chocolate confectionery products in South Africa across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Suitable for
Demographic
Ethical & environmental
Natural
Minus
Convenience
Functional
Plus
Trends in New Product Launches
220
4.5 Fruit and Vegetables
4.5.1 Europe
Figure 4.5-1 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Launch types that showed an increasing
trend were new products and new packaging formats.
Figure 4.5-1 Trends in launches of fruits and vegetables in Europe across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtension
New Packaging
New Formulation
Trends in New Product Launches
221
Figure 4.5-2 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable claim, followed by no additives/preservatives. Types of claims with an increasing
trend were the following: no additives/preservatives, organic, ease of use, vegetarian, eco-friendly
package, and time/speed type of claims. Launch types that showed a decline was microwaveable.
Figure 4.5-2 Trends in launches of fruits and vegetables in Europe across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives /PreservativesEase of Use
Organic
Vegetarian
Eco-Friendly Package
Time/Speed
Economy
Convenient Packaging
Low/No/Red. Sugar
Trends in New Product Launches
222
Figure 4.5-3 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by natural category of claims. Category of claims that showed an increase were
convenience, natural, suitable for, ethical/environmental and the rest of the top ten claim categories.
Figure 4.5-3 Trends in launches of fruits and vegetables in Europe across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Suitable for
Positioning
Ethical & environmental
Minus
Plus
Functional
Demographic
Trends in New Product Launches
223
4.5.1.1 Denmark
Figure 4.5-4 depicts the distribution of launches across type of claim made on the product. Most launches
use organic. Type of claims that showed an increasing trend organic were organic, GMO free and ease of
use. Type of claims that showed a decline were low/no/reduced fat and microwaveable.
Figure 4.5-4 Trends in launches of fruit and vegetables products in Denmark across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
Economy
Microwaveable
Low/No/Reduced Fat
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Sugar
GMO-Free
High/Added Fiber
Ease of Use
Trends in New Product Launches
224
Figure 4.5-5 depicts the distribution of launches across type of claim category. Most launches belong to
natural category of claims. Category of claims that showed an increasing trend was natural. Category of
claims that showed a decline were minus, convenience and plus.
Figure 4.5-5 Trends in launches of fruit and vegetables products in Denmark across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Convenience
Positioning
Ethical & environmental
Plus
Suitable for
Trends in New Product Launches
225
4.5.1.2 France
Figure 4.5-6 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable. Type of claims that showed an increasing trend were no additives/preservatives, ease
of use, organic and eco-friendly. Type of claims that showed a decline was microwaveable.
Figure 4.5-6 Trends in launches of fruit and vegetables products in France across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives/Preservatives
Ease of Use
Organic
Time/Speed
Ethical - EnvironmentallyFriendly PackageEconomy
Convenient Packaging
Low/No/Reduced Sugar
Low/No/Reduced Calorie
Trends in New Product Launches
226
Figure 4.5-7 depicts the distribution of launches across type of claim category. Most launches belong to
convenience category of claims. Category of claims that showed an increasing trend were convenience,
natural, minus, plus and ethical/environmental. Category of claims that showed a decline was positioning.
Figure 4.5-7 Trends in launches of fruit and vegetables products in France across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Ethical & environmental
Minus
Positioning
Plus
Demographic
Suitable for
Functional
Trends in New Product Launches
227
4.5.1.3 Germany
Figure 4.5-8 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable followed by organic. Type of claims that showed an increasing trend were organic,
microwaveable, ease of use, and portionability. Type of claims that showed a decline were no
additives/preservatives and time/speed.
Figure 4.5-8 Trends in launches of fruit and vegetables products in Germany across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Organic
No Additives/Preservatives
Ease of Use
Time/Speed
Portionability
Convenient Packaging
Vegan
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Sugar
Trends in New Product Launches
228
Figure 4.5-9 depicts the distribution of launches across type of claim category. Most launches belong to
natural followed by convenience category of claims. Category of claims that showed an increasing trend
were natural, convenience, positioning, and ethical/environmental. Category of claims that showed a
decline was minus.
Figure 4.5-9 Trends in launches of fruit and vegetables products in Germany across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Positioning
Suitable for
Minus
Ethical & environmental
Plus
Functional
Demographic
Trends in New Product Launches
229
4.5.1.4 Italy
Figure 4.5-10 depicts the distribution of launches across type of claim made on the product. Most launches
use ease of use. Type of claims that showed an increasing trend were ease of use, organic, eco-friendly
package, economy and convenient packaging. Type of claims that showed a decline were microwaveable
and no additives/preservatives.
Figure 4.5-10 Trends in launches of fruit and vegetables products in Italy across type of claims
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Ease of Use
No Additives/Preservatives
Organic
Microwaveable
Time/Speed
Convenient Packaging
Ethical - EnvironmentallyFriendly ProductEconomy
Ethical - EnvironmentallyFriendly PackageHigh/Added Fiber
Trends in New Product Launches
230
Figure 4.5-11 depicts the distribution of launches across type of claim category. Most launches belong to
convenience followed by demographic category of claims. Category of claims that showed an increasing
trend were convenience, demographic, minus, suitable for and ethical/environmental
Figure 4.5-11 Trends in launches of fruit and vegetables products in Italy across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Demographic
Ethical & environmental
Functional
Minus
Natural
Plus
Positioning
Suitable for
Trends in New Product Launches
231
4.5.1.5 Poland
Figure 4.5-12 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed.an increasing trend were ease of use, no additives/preservatives, all natural product,
premium and microwaveable. Type of claims that showed a decline was children.
Figure 4.5-12 Trends in launches of fruit and vegetables products in Poland across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Ease of Use
No Additives/Preservatives
Organic
Premium
Time/Speed
Microwaveable
Convenient Packaging
Children (5-12)
All Natural Product
Antioxidant
Trends in New Product Launches
232
Figure 4.5-13 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend was convenience, functional, natural and positioning.
Figure 4.5-13 Trends in launches of fruit and vegetables products in Poland across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Demographic
Functional
Minus
Ethical & environmental
Suitable for
Plus
Trends in New Product Launches
233
4.5.1.6 Russia
Figure 4.5-14 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were no additives/preservatives, GMO free, all natural products,
ease of use and economy
Figure 4.5-14 Trends in launches of fruit and vegetables products in Russia across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
GMO-Free
All Natural Product
Ease of Use
Microwaveable
Economy
Premium
Kosher
Organic
Low/No/Reduced Cholesterol
Trends in New Product Launches
234
Figure 4.5-15 depicts the distribution of launches across type of claim category. Most launches belong to
natural category of claims. Category of claims that showed an increasing trend were natural, convenience,
positioning and suitable for claim category.
Figure 4.5-15 Trends in launches of fruit and vegetables products in Russia across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Positioning
Suitable for
Minus
Ethical & environmental
Demographic
Functional
Trends in New Product Launches
235
4.5.1.7 Spain
Figure 4.5-16 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable Type of claims that showed an increasing trend were ease of use, microwaveable,
economy, organic and low/no/reduced allergen. Type of claims that showed a decline was no
additives/preservatives.
Figure 4.5-16 Trends in launches of fruit and vegetables products in Spain across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Ease of Use
No Additives/Preservatives
All Natural Product
Time/Speed
Premium
Convenient Packaging
Economy
Organic
Low/No/Reduced Allergen
Trends in New Product Launches
236
Figure 4.5-17 depicts the distribution of launches across type of claim category. Most launches belong to
convenience category of claims. Category of claims that showed an increasing trend were convenience,
natural, plus, positioning and ethical/environmental
Figure 4.5-17 Trends in launches of fruit and vegetables products in Spain across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Minus
Suitable for
Ethical & environmental
Plus
Functional
Demographic
Trends in New Product Launches
237
4.5.1.8 Sweden
Figure 4.5-18 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were organic, microwaveable, ease of use, premium and the rest of
the top ten type of claims.
Figure 4.5-18 Trends in launches of fruit and vegetables products in Sweden across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
Microwaveable
Ease of Use
Premium
Convenient Packaging
Low/No/Reduced Sugar
Time/Speed
Ethical - EnvironmentallyFriendly ProductEconomy
High/Added Fiber
Trends in New Product Launches
238
Figure 4.5-19 depicts the distribution of launches across type of claim category. Most launches belong to
convenience category of claims. Category of claims that showed an increasing trend were convenience,
natural, positioning, minus and ethical/environmental. Category of claims that showed a decline was plus.
Figure 4.5-19 Trends in launches of fruit and vegetables products in Sweden across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Minus
Ethical & environmental
Plus
Suitable for
Trends in New Product Launches
239
4.5.1.9 UK
Figure 4.5-20 depicts the distribution of launches across type of claim made on the product. Most launches
use vegetarian. Type of claims that showed an increasing trend were vegetarian, eco-friendly package,
ease of use and no additives/preservatives. Type of claims that showed a decline were microwaveable,
organic and low/no/reduced sodium.
Figure 4.5-20 Trends in launches of fruit and vegetables products in UK across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Microwaveable
Ethical - EnvironmentallyFriendly PackageNo Additives/Preservatives
Ease of Use
Organic
Economy
Premium
Low/No/Reduced Sugar
Low/No/Reduced Sodium
Trends in New Product Launches
240
Figure 4.5-21 depicts the distribution of launches across type of claim category. Most launches belong to
convenience followed by suitable for category of claims. Category of claims that showed an increasing
trend were convenience, suitable for, natural, plus, functional, positioning, minus and
ethical/environmental.
Figure 4.5-21 Trends in launches of fruit and vegetables products in South Africa across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Ethical & environmental
Positioning
Minus
Plus
Functional
Demographic
Trends in New Product Launches
241
4.5.2 North America
Figure 4.5-22 depicts the distribution of launches across type of launch. Most launches are new
variety/new extension followed by new product and new packaging. Launch types that showed an
increasing trend was new packaging. Launch types that showed a decline were new product and new
variety/new extension.
Figure 4.5-22 Trends in launches of fruits and vegetables in North America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Variety/Range Extension
New Product
New Packaging
New Formulation
Relaunch
Trends in New Product Launches
242
Figure 4.5-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim followed by kosher type of claim. Types of claims with an increasing trend
were the following: Kosher, eco-friendly and ease of use. Type of claims that showed a decline were
microwaveable and organic.
Figure 4.5-23 Trends in launches of fruits and vegetables in North America across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Kosher
No Additives/Preservatives
Organic
All Natural Product
Ease of Use
Convenient Packaging
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Premium
Trends in New Product Launches
243
Figure 4.5-24 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by convenience and suitable for category of claims. Category of claims that showed
an increase were convenience, suitable for, minus, positioning, plus and ethical/environmental. Category
of claims that showed a decline was natural.
Figure 4.5-24 Trends in launches of fruits and vegetables in North America across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Suitable for
Minus
Positioning
Ethical & environmental
Functional
Plus
Demographic
Beauty enhancing
Trends in New Product Launches
244
4.5.2.1 USA
Figure 4.5-25 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable. Type of claims that showed an increasing trend were Kosher no
additives/preservatives, all natural products and ease of use. Type of claims that showed a decline was
organic.
Figure 4.5-25 Trends in launches of dairy products in USA across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Kosher
Organic
No Additives/Preservatives
All Natural Product
Ease of Use
Low/No/Reduced Fat
Ethical - EnvironmentallyFriendly PackageConvenient Packaging
Premium
Trends in New Product Launches
245
Figure 4.5-26 depicts the distribution of launches across type of claim category. Most launches belong to
natural followed by convenience category of claims. Category of claims that showed an increasing trend
was natural, convenience, suitable for, eco-friendly, positioning, plus and the rest of the top ten claim
categories.
Figure 4.5-26 Trends in launches of dairy products in USA across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Suitable for
Minus
Positioning
Ethical & environmental
Functional
Plus
Demographic
Beauty enhancing
Trends in New Product Launches
246
4.5.2.2 Canada
Figure 4.5-27 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were microwaveable, no additives/preservatives, low/no/reduced
sugar, Kosher, economy and all natural products. Type of claims that showed a decline was organic.
Figure 4.5-27 Trends in launches of dairy products in Canada across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives/Preservatives
Kosher
Organic
Ease of Use
Convenient Packaging
All Natural Product
Low/No/Reduced Sugar
Ethical - EnvironmentallyFriendly PackageEconomy
Trends in New Product Launches
247
Figure 4.5-28 depicts the distribution of launches across type of claim category. Most launches belong to
natural followed by convenience category of claims. Category of claims that showed an increasing trend
were natural, minus, positioning, and suitable for. Category of claims that showed a decline was natural.
Figure 4.5-28 Trends in launches of dairy products in Canada across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Suitable for
Minus
Positioning
Ethical & environmental
Plus
Functional
Demographic
Trends in New Product Launches
248
4.5.3 South America
Figure 4.5-29 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/new extension and new packaging. Launch types that showed an increasing trend
were new variety/range extension and new packaging formats. Launch types that showed a decline trend
was new product format.
Figure 4.5-29 Trends in launches of fruits and vegetables in South America across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
249
Figure 4.5-30 depicts the distribution of launches across type of claim made on the product. Most launches
use gluten free and low/no reduced allergen. Types of claims with an increasing trend were the following:
gluten free, eco-friendly package, ease of use, Kosher and no additives/preservatives. Launch types that
showed a decline was all natural products.
Figure 4.5-30 Trends in launches of fruits and vegetables in South America across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
No Additives/Preservatives
All Natural Product
Ethical - EnvironmentallyFriendly PackageKosher
Microwaveable
Ease of Use
Premium
Organic
Trends in New Product Launches
250
Figure 4.5-31 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the natural category of claims. Category of claims that showed an increase
were natural, suitable for, convenience, minus, plus, functional and ethical/environmental.
Figure 4.5-31 Trends in launches of fruits and vegetables in South America across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Convenience
Ethical & environmental
Positioning
Minus
Plus
Functional
Demographic
Free from
Trends in New Product Launches
251
4.5.3.1 Brazil
Figure 4.5-32 depicts the distribution of launches across type of claim made on the product. Most launches
belong to low/no/reduced allergen and gluten free. Type of claims that showed an increasing trend were
microwaveable, no additives/preservatives and eco-friendly package.
Figure 4.5-32 Trends in launches of dairy products in Brazil across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
No Additives/Preservatives
All Natural Product
Ethical - EnvironmentallyFriendly PackageEase of Use
Microwaveable
Organic
Ethical - Charity
Premium
Trends in New Product Launches
252
Figure 4.5-33 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for followed by natural category of claims. Category of claims that showed an increasing trend
were suitable for, eco-friendly package and convenience.
Figure 4.5-33 Trends in launches of dairy products in Brazil across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Ethical & environmental
Convenience
Positioning
Minus
Plus
Functional
Demographic
Trends in New Product Launches
253
4.5.3.2 Argentina
Figure 4.5-34 depicts the distribution of launches across type of claim made on the product. Most launches
belong to eco-friendly package. Type of claims that showed an increasing trend was eco-friendly package.
The rest type of claims do not show any significant trend.
Figure 4.5-34 Trends in launches of dairy products in Argentina across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Ethical - EnvironmentallyFriendly PackageNo Additives/Preservatives
Low/No/Reduced Allergen
Gluten-Free
Kosher
Microwaveable
Economy
Ease of Use
Low/No/Reduced Calorie
Premium
Trends in New Product Launches
254
Figure 4.5-35 depicts the distribution of launches across type of claim category. Most launches belong to
ethical and environmental category of claims. Category of claims that showed an increasing trend were
ethical and environmental, suitable for, convenience and minus. Category of claims that showed a decline
was natural.
Figure 4.5-35 Trends in launches of dairy products in Argentina across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Ethical & environmentalSuitable forNaturalConveniencePositioningMinusPlusFunctional
Trends in New Product Launches
255
4.5.3.3 Mexico
Figure 4.5-36 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were Kosher, convenient packaging, organic, eco-friendly
packaging, ease of use and premium. Type of claims that showed a decline were all natural products and
economy.
Figure 4.5-36 Trends in launches of dairy products in Mexico across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
All Natural Product
No Additives/Preservatives
Ease of Use
Microwaveable
Convenient Packaging
Organic
Ethical - EnvironmentallyFriendly PackageEconomy
Premium
Trends in New Product Launches
256
Figure 4.5-37 depicts the distribution of launches across type of claim category. Most launches belong to
natural category of claims. Category of claims that showed an increasing trend were natural, convenience,
suitable for, ethical & environmental and plus.
Figure 4.5-37 Trends in launches of dairy products in Mexico across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Suitable for
Positioning
Minus
Ethical & environmental
Plus
Functional
Demographic
Trends in New Product Launches
257
4.5.4 Asia
Figure 4.5-38 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging and new formulation. Launch types that showed an increasing trend were new
packaging formats, whereas new product showed a declined trend.
Figure 4.5-38 Trends in launches of fruits and vegetables in Asia across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
258
Figure 4.5-39 depicts the distribution of launches across type of claim made on the product. Most launches
use no additives/preservatives claim followed by vegetarian. Types of claims with an increasing trend
were the following: no additives/preservatives, vegetarian, premium, eco-friendly package and the rest of
the top ten types of claims. A type of claims with a decline was low/no/reduced fat.
Figure 4.5-39 Trends in launches of fruits and vegetables in Asia across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Vegetarian
Microwaveable
Premium
Halal
Ethical - EnvironmentallyFriendly PackageOrganic
Low/No/Reduced Fat
Ease of Use
All Natural Product
Trends in New Product Launches
259
Figure 4.5-40 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the suitable for category of claims. Category of claims that showed an increase
were natural, suitable for, convenience, positioning, functional and ethical/environmental. Category of
claims that showed a decline were minus and plus.
Figure 4.5-40 Trends in launches of fruits and vegetables in Asia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Convenience
Positioning
Minus
Ethical & environmental
Plus
Functional
Demographic
Trends in New Product Launches
260
4.5.4.1 China
Figure 4.5-41 depicts the distribution of launches across type of claim made on the product. Most launches
have a no additives/preservatives claim. Types of claims that showed an increasing trend were ease of use,
and no additives/preservatives. Types of claims that showed a decline was eco-friendly package.
Figure 4.5-41 Trends in launches of fruits and vegetables products in China across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Ease of Use
High Protein
Ethical - EnvironmentallyFriendly ProductVitamin/Mineral Fortified
All Natural Product
Convenient Packaging
Organic
Premium
High/Added Fiber
Trends in New Product Launches
261
Figure 4.5-42 depicts the distribution of launches across type of claim category. Most launches belong to
the natural. Category of claims that showed an increasing trend were natural, convenience and suitable for.
Category of claims that showed a decline was ethical/environmental and functional.
Figure 4.5-42 Trends in launches of fruits and vegetables products in China across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Plus
Minus
Ethical & environmental
Functional
Positioning
Suitable for
Demographic
Trends in New Product Launches
262
4.5.4.2 Japan
Figure 4.5-43 depicts the distribution of launches across type of claim made on the product. Most launches
have an eco-friendly package claim, followed by economy and premium. Types of claims that showed an
increasing trend were economy, an eco-friendly package, premium and ease of use. Types of claims that
showed a decline was microwaveable.
Figure 4.5-43 Trends in launches of fruits and vegetables products in Japan across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Economy
Ethical - EnvironmentallyFriendly PackageEthical - EnvironmentallyFriendly ProductPremium
Microwaveable
Organic
No Additives/Preservatives
Ease of Use
GMO-Free
Time/Speed
Trends in New Product Launches
263
Figure 4.5-44 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by the ethical and environmental category of claims. Category of claims that
showed an increasing trend were positioning, ethical and environmental and convenience. Category of
claims that showed a decline was natural.
Figure 4.5-44 Trends in launches of fruits and vegetables products in Japan across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Ethical & environmental
Convenience
Natural
Plus
Minus
Beauty enhancing
Trends in New Product Launches
264
4.5.4.3 South Korea
Figure 4.5-45 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend ease of use, convenient packaging, no additives/preservatives and
time/speed.
Figure 4.5-45 Trends in launches of fruits and vegetables products in South Korea across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Ease of Use
Convenient Packaging
No Additives/Preservatives
Time/Speed
Organic
Ethical - EnvironmentallyFriendly ProductPremium
Vitamin/Mineral Fortified
Microwaveable
Hormone Free
Trends in New Product Launches
265
Figure 4.5-46 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience. Category of claims that showed an increasing trend were natural, convenience and
ethical and environmental. Category of claims that showed decline was minus.
Figure 4.5-46 Trends in launches of fruits and vegetables products in South Korea across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Ethical & environmental
Plus
Minus
Free from
Trends in New Product Launches
266
4.5.4.4 India
Figure 4.5-47 depicts the distribution of launches across type of claim made on the product. Most launches
have a vegetarian claim. Types of claims that showed an increasing trend was vegetarian and organic.
Launch types that showed a decline was microwaveable. Types of claims that showed a decline was halal.
Figure 4.5-47 Trends in launches of fruits and vegetables products in India across type of claims
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
No Additives/Preservatives
Premium
Organic
All Natural Product
Microwaveable
Ease of Use
Halal
Low/No/Reduced Fat
High/Added Fiber
Trends in New Product Launches
267
Figure 4.5-48 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the natural category of claims. Category of claims that showed an increasing
trend were suitable for, natural and positioning. Category of claims that showed a decline was minus.
Figure 4.5-48 Trends in launches of fruits and vegetables products in India across type of claim category
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Positioning
Convenience
Minus
Ethical & environmental
Plus
Functional
Free from
Trends in New Product Launches
268
4.5.5 Middle East and Africa
Figure 4.5-49 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/new extension. Launch types that showed an increasing trend were new products
and new packaging formats, whereas new variety/extension showed a decline.
Figure 4.5-49 Trends in launches of fruits and vegetables in Middle East and Africa across launch types
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
269
Figure 4.5-50 depicts the distribution of launches across type of claim made on the product. Most launches
use no additives/preservatives. Types of claims with an increasing trend were Kosher and halal. Launch
types that showed a decline were.
Figure 4.5-50 Trends in launches of fruits and vegetables in Middle East and Africa across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Kosher
Microwaveable
Halal
Ease of Use
Premium
Economy
Vegetarian
GMO-Free
Organic
Trends in New Product Launches
270
Figure 4.5-51 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the convenience and suitable for category of claims. Category of claims that
showed an increase were suitable for and ethical/environmental and the rest of the top ten type of claims.
Figure 4.5-51 Trends in launches of fruits and vegetables in Middle East and Africa across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Convenience
Positioning
Minus
Ethical & environmental
Plus
Functional
Demographic
Trends in New Product Launches
271
4.5.5.1 Egypt
Figure 4.5-52 depicts the distribution of launches across type of claim made on the product. Most launches
have a no additives/preservatives claim. Types of claims that showed an increasing trend were premium
and convenient packaging. Types of claims that showed a decline were no additives/preservatives, and all
natural product.
Figure 4.5-52 Trends in launches of fruits and vegetables products in Egypt across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Premium
Convenient Packaging
All Natural Product
Organic
GMO-Free
Ease of Use
Microwaveable
Vegetarian
Time/Speed
Trends in New Product Launches
272
Figure 4.5-53 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the positioning category of claims. Category of claims that showed an increasing
trend were positioning, convenient and suitable for. Category of claims that showed a decline was natural.
Figure 4.5-53 Trends in launches of fruits and vegetables products in Egypt across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Positioning
Convenience
Suitable for
Minus
Plus
Ethical & environmental
Functional
Trends in New Product Launches
273
4.5.5.2 Israel
Figure 4.5-54 depicts the distribution of launches across type of claim made on the product. Most launches
have a kosher claim. Types of claims that showed an increasing trend was all natural products. Types of
claims that showed a decline were Kosher, microwaveable, organic, and gluten free.
Figure 4.5-54 Trends in launches of fruits and vegetables products in Israel across type of claims
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Microwaveable
All Natural Product
No Additives/Preservatives
Convenient Packaging
Organic
Low/No/Reduced Allergen
Gluten-Free
Ease of Use
Low/No/Reduced Transfat
Trends in New Product Launches
274
Figure 4.5-55 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category of claims. Category of claims that showed an increasing trend was convenience.
Category of claims that showed a decline were suitable for, natural and minus.
Figure 4.5-55 Trends in launches of fruits and vegetables products in Israel across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Convenience
Natural
Minus
Positioning
Demographic
Trends in New Product Launches
275
4.5.5.3 Saudi Arabia
Figure 4.5-56 depicts the distribution of launches across type of claim made on the product. Most launches
have no additives/preservatives. Types of claims that showed an increasing trend were no
additives/preservatives, GMO free, economy, all natural products and premium. Types of claims that
showed a decline was microwaveable.
Figure 4.5-56 Trends in launches of fruits and vegetables products in Saudi Arabia across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
GMO-Free
Premium
Microwaveable
Ease of Use
All Natural Product
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Sodium
Convenient Packaging
Economy
Trends in New Product Launches
276
Figure 4.5-57 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were natural,
convenience, positioning, plus and eco-friendly package.
Figure 4.5-57 Trends in launches of fruits and vegetables products in Saudi Arabia across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Positioning
Convenience
Ethical & environmental
Suitable for
Minus
Plus
Trends in New Product Launches
277
4.5.5.4 South Africa
Figure 4.5-58 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were halal, kosher, ease of use, time/speed, no
additives/preservatives, and vegetarian
Figure 4.5-58 Trends in launches of fruits and vegetables products in South Africa across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Kosher
Microwaveable
No Additives/Preservatives
Economy
Ease of Use
Vegetarian
Time/Speed
Low/No/Reduced Fat
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
278
Figure 4.5-59 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience and suitable for category of claims. Category of claims that showed an increasing trend
were suitable for, convenience, natural, positioning, and ethical and environmental. Category of claims
that showed a decline was plus.
Figure 4.5-59 Trends in launches of fruits and vegetables products in South Africa across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Convenience
Natural
Positioning
Minus
Ethical & environmental
Plus
Functional
Trends in New Product Launches
279
4.6 Meals and Meal Centers
4.6.1 Europe
Figure 4.6-1 depicts the distribution of launches across type of launch. Most launches are new products.
Launch types that showed an increasing trend was new products.
Figure 4.6-1 Trends in launches of meals and meal centers in Europe across launch types
0
10
20
30
40
50
60
2011 2010 2006 2009 2007 2008
Perc
ent o
f Lau
nche
s
New Product
New Formulation
New Packaging
Trends in New Product Launches
280
Figure 4.6-2 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim, followed by no additives/preservatives. Types of claims with an increasing
trend were the following: low/.no./reduced calorie, ease of use and premium. Types of claims that showed
a decline were microwaveable, no additives/preservatives, time/speed, eco-friendly package and
vegetarian.
Figure 4.6-2 Trends in launches of meals and meal centers in Europe across type of claims
0
5
10
15
20
25
30
35
40
45
2010 2011 2008 2009 2006 2007
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives/Preservatives
Time/Speed
Ethical - EnvironmentallyFriendly PackageEase of Use
Vegetarian
Low/No/Reduced Fat
Premium
Low/No/Reduced Transfat
Low/No/Reduced Calorie
Trends in New Product Launches
281
Figure 4.6-3 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience followed by natural category of claims. Category of claims that showed a decline were
natural, convenience and eco-friendly package.
Figure 4.6-3 Trends in launches of meals and meal centers in Europe across type of claim category
0
10
20
30
40
50
60
2010 2011 2009 2008 2007 2006
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Ethical & environmental
Suitable for
Positioning
Functional
Plus
Demographic
Trends in New Product Launches
282
4.6.1.1 Denmark
Figure 4.6-4 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were time/speed, organic and ease of use. Types of claims that
showed a decline were microwaveable and low/no/reduced fat.
Figure 4.6-4 Trends in launches of meals and meal centers in Denmark across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
Low/No/Reduced Fat
Organic
Low/No/Reduced Transfat
Premium
High/Added Fiber
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
283
Figure 4.6-5 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the natural category of claims. Category of claims that showed an increasing
trend were natural, positioning, and ethical and plus. Category of claims that showed were convenience
and minus.
Figure 4.6-5 Trends in launches of meals and meal centers in Denmark across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Positioning
Suitable for
Plus
Ethical & environmental
Trends in New Product Launches
284
4.6.1.2 France
Figure 4.6-6 depicts the distribution of launches across type of claim made on the product. Most launches
have a microwaveable claim, followed by time/speed claim. Types of claims that showed an increasing
trend were microwaveable, time/speed, eco-friendly package, no additives/preservatives and ease of use.
Types of claims that showed a decline was low/no/reduced calorie.
Figure 4.6-6 Trends in launches of meals and meal centers in France across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Convenient Packaging
Low/No/Reduced Calorie
Economy
Organic
Trends in New Product Launches
285
Figure 4.6-7 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience. Category of claims that showed an increasing trend were convenience, natural, suitable
for, and ethical/environmental. Category of claims that showed a decline were minus. Category of claims
that showed a decline was minus.
Figure 4.6-7 Trends in launches of meals and meal centers in France across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Ethical & environmental
Positioning
Suitable for
Functional
Plus
Demographic
Trends in New Product Launches
286
4.6.1.3 Germany
Figure 4.6-8 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim, followed by no additives/preservatives. Types of claims that showed an
increasing trend were no microwaveable, no additive/preservatives and time/speed. Types of claims that
showed a decline were low/no/reduced fat, organic and ease of use.
Figure 4.6-8 Trends in launches of meals and meal centers in Germany across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives/Preservatives
Time/Speed
Low/No/Reduced Fat
Ease of Use
Organic
Low/No/Reduced Calorie
Premium
Ethical - EnvironmentallyFriendly PackageSlimming
Trends in New Product Launches
287
Figure 4.6-9 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by natural category of claims. Category of claims that showed an increasing
trend were natural, positioning, suitable for, and ethical/environmental. Category of claims that showed a
decline were minus and convenience.
Figure 4.6-9 Trends in launches of meals and meal centers in Germany across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Positioning
Suitable for
Ethical & environmental
Functional
Demographic
Plus
Trends in New Product Launches
288
4.6.1.4 Italy
Figure 4.6-10 depicts the distribution of launches across type of claim made on the product. Most launches
have microwaveable and time/speed claims. Types of claims that showed an increase were
microwaveable, time/speed, premium and convenient packaging.no additives/preservatives, organic,
low/no/reduced allergen, low/no/reduced lactose and economy. Types of claims that showed a decline
were ease of use and no additives/preservatives
Figure 4.6-10 Trends in launches of meals and meal centers in Italy across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Allergen
Gluten-Free
Premium
Economy
Convenient Packaging
Trends in New Product Launches
289
Figure 4.6-11 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, positioning, suitable for and ethical/environmental. Category of claims that showed a decline
were plus and functional.
Figure 4.6-11 Trends in launches of meals and meal centers in Italy across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Minus
Ethical & environmental
Suitable for
Demographic
Plus
Functional
Trends in New Product Launches
290
4.6.1.5 Poland
Figure 4.6-12 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were microwaveable, economy, time/speed and no additives.
Types of claims that showed a decline was cobranded.
Figure 4.6-12 Trends in launches of meals and meal centers in Poland across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
Economy
Cobranded
Organic
Low/No/Reduced Calorie
Convenient Packaging
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
291
Figure 4.6-13 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, minus and natural. Category of claims that showed a decline was positioning.
Figure 4.6-13 Trends in launches of meals and meal centers in Poland across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Minus
Ethical & environmental
Suitable for
Demographic
Trends in New Product Launches
292
4.6.1.6 Russia
Figure 4.6-14 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were no additives/preservatives, microwaveable, time/speed, ease
of use, GMO free, convenient packaging and economy.
Figure 4.6-14 Trends in launches of meals and meal centers in Russia across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
GMO-Free
Convenient Packaging
Economy
Premium
Vegetarian
Low/No/Reduced Allergen
Trends in New Product Launches
293
Figure 4.6-15 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the natural and positioning for category of claims. Category of claims that
showed an increasing trend were convenience, natural and positioning. Category of claims that showed
was demographic.
Figure 4.6-15 Trends in launches of meals and meal centers in Russia across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Suitable for
Demographic
Plus
Ethical & environmental
Minus
Trends in New Product Launches
294
4.6.1.7 Spain
Figure 4.6-16 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim, followed time/speed type of claim. Types of claims that showed an increasing
trend were microwaveable, time/speed and the rest top ten types of claims.
Figure 4.6-16 Trends in launches of meals and meal centers in Spain across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
Convenient Packaging
Low/No/Reduced Allergen
Gluten-Free
Ethical - EnvironmentallyFriendly PackageAll Natural Product
Ethical - Animal
Trends in New Product Launches
295
Figure 4.6-17 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the natural category of claims. Category of claims that showed an increasing
trend were natural, time/speed, positioning, suitable for and ethical/environmental. Category of claims that
showed a decline were convenience, plus and demographic.
Figure 4.6-17 Trends in launches of meals and meal centers in Spain across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Ethical & environmental
Suitable for
Positioning
Minus
Plus
Demographic
Functional
Trends in New Product Launches
296
4.6.1.8 Sweden
Figure 4.6-18 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim, followed by time/speed. Types of claims that showed an increasing trend were
time/speed, vegetarian, no additives/preservatives and ethical environmentally friendly package. Types of
claims that showed a decline was microwaveable.
Figure 4.6-18 Trends in launches of meals and meal centers in Sweden across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
Low/No/Reduced Fat
No Additives/Preservatives
Wholegrain
Ethical - EnvironmentallyFriendly PackagePremium
High Protein
Vegetarian
Trends in New Product Launches
297
Figure 4.6-19 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were natural,
suitable for, and ethical and environmental. Category of claims that showed a decline were convenience
and minus.
Figure 4.6-19 Trends in launches of meals and meal centers in Sweden across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Positioning
Ethical & environmental
Suitable for
Plus
Functional
Trends in New Product Launches
298
4.6.1.9 UK
Figure 4.6-20 depicts the distribution of launches across type of claim made on the product. Most launches
use no additives/preservatives claim, followed a microwaveable type of claim. Types of claims that
showed an increasing trend were no additives/preservatives, microwaveable, ethical environmentally
friendly package. Types of claims that showed a decline was ethical-animal.
Figure 4.6-20 Trends in launches of meals and meal centers in UK across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Microwaveable
Ethical - EnvironmentallyFriendly PackageVegetarian
Low/No/Reduced Transfat
Low/No/Reduced Fat
Premium
Ease of Use
Time/Speed
Ethical - Animal
Trends in New Product Launches
299
Figure 4.6-21 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were convenience, natural, suitable for, positioning and ethical/environmental.
Types of claims that showed a decline was demographic.
Figure 4.6-21 Trends in launches of meals and meal centers in UK across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Ethical & environmental
Minus
Suitable for
Positioning
Functional
Demographic
Plus
Free from
Trends in New Product Launches
300
4.6.2 North America
Figure 4.6-22 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/extension and new packaging. Launch types that showed an increasing trend
were new products and new packaging formats. Launch types that showed a decline was new
variety/extension.
Figure 4.6-22 Trends in launches of meals and meal centers in North America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Trends in New Product Launches
301
Figure 4.6-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable. Types of claims that showed an increasing trend were time/speed, eco-friendly
package, and no additives/preservatives. Types of claims that showed a decline was microwaveable and
low/no/reduced fat.
Figure 4.6-23 Trends in launches of meals and meal centers in North America across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
No Additives/Preservatives
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly PackageAll Natural Product
Low/No/Reduced Fat
Premium
Organic
Trends in New Product Launches
302
Figure 4.6-24 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience followed by the natural category of claims. Category of claims that showed an increasing
trend were natural, positioning, suitable for and ethical/environmental. Category of claims that showed a
decline was convenience.
Figure 4.6-24 Trends in launches of meals and meal centers in North America across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Positioning
Ethical & environmental
Suitable for
Functional
Plus
Demographic
Free from
Trends in New Product Launches
303
4.6.2.1 USA
Figure 4.6-25 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim. Types of claims that showed an increasing trend were microwaveable,
time/speed, low/no./reduced trans-fat, and ease of use. Types of claims that showed a decline were
low/no/reduced fat and organic.
Figure 4.6-25 Trends in launches of meals and meal centers in USA across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
No Additives/Preservatives
Low/No/Reduced Transfat
All Natural Product
Ethical - EnvironmentallyFriendly PackagePremium
Low/No/Reduced Fat
Organic
Trends in New Product Launches
304
Figure 4.6-26 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the natural category of claims. Category of claims that showed an increasing
trend were convenience, and ethical and environmental. Category of claims that showed a decline was
minus.
Figure 4.6-26 Trends in launches of meals and meal centers in USA across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Positioning
Ethical & environmental
Suitable for
Functional
Plus
Demographic
Free from
Trends in New Product Launches
305
4.6.2.2 Canada
Figure 4.6-27 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim Types of claims that showed an increasing trend was ethical-environmentally
friendly package. Types of claims that showed a decline were microwaveable, time/speed, low/no/reduced
trans-fat and vegetarian.
Figure 4.6-27 Trends in launches of meals and meal centers in Canada across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Transfat
Low/No/Reduced Fat
Vegetarian
Low/No/Reduced Allergen
Organic
Trends in New Product Launches
306
Figure 4.6-28 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were ethical&
environmental and positioning. Category of claims that showed a decline were convenience, natural,
minus, plus and suitable for.
Figure 4.6-28 Trends in launches of meals and meal centers in Canada across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
ConvenienceNaturalEthical & environmentalMinusSuitable forPositioningPlusFunctionalDemographic
Trends in New Product Launches
307
4.6.3 South America
Figure 4.6-29 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/new extension and new packaging. Launch types that showed an increasing trend
was new packaging format, whereas new products and new variety/new extension showed a decline.
Figure 4.6-29 Trends in launches of meals and meal centers in South America across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
308
Figure 4.6-30 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim, followed by time/speed claim. Types of claims that showed an increasing
trend were microwaveable, ease of use, eco-friendly package and low/no/reduced trans-fat. Types of
claims that showed a decline was time/speed.
Figure 4.6-30 Trends in launches of meals and meal centers in South America across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Transfat
Premium
All Natural Product
Convenient Packaging
Low/No/Reduced Fat
Trends in New Product Launches
309
Figure 4.6-31 depict the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, suitable for, positioning and ethical/environmental.
Figure 4.6-31 Trends in launches of meals and meal centers in South America across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
ConvenienceNaturalEthical & environmentalMinusPositioningSuitable forDemographicPlusFunctionalFree from
Trends in New Product Launches
310
4.6.3.1 Brazil
Figure 4.6-32 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim followed by time/speed. Types of claims that showed an increasing trend were
microwaveable, low/no/reduced fat and eco-friendly package. Types of claims that showed a decline were
time/speed and no additives/preservatives.
Figure 4.6-32 Trends in launches of meals and meal centers in Brazil across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Transfat
No Additives/Preservatives
Low/No/Reduced Fat
Low/No/Reduced Calorie
Ethical - Charity
Low/No/Reduced Allergen
Trends in New Product Launches
311
Figure 4.6-33 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience claim. Category of claims that showed an increasing trend were convenience and
ethical/environmental. Category of claims that showed a decline were natural and minus.
Figure 4.6-33 Trends in launches of meals and meal centers in Brazil across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
ConvenienceEthical & environmentalMinusNaturalPositioningSuitable forDemographicPlusFunctional
Trends in New Product Launches
312
4.6.3.2 Argentina
Figure 4.6-34 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim. Types of claims that showed an increasing trend were time/speed and ease of
use. Types of claims that showed a decline were microwaveable and no additives/preservatives.
Figure 4.6-34 Trends in launches of meals and meal centers in Argentina across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
No Additives/Preservatives
Premium
Children (5-12)
Convenient Packaging
Low/No/Reduced Transfat
On-the-Go
Low/No/Reduced Calorie
Trends in New Product Launches
313
Figure 4.6-35 depicts the distribution of launches across type of claim category. Most launches belong to
convenience category of claims. Category of claims that showed an increasing trend was ethical and
environmental. Category of claims that showed a decline were convenience, natural, positioning and
minus.
Figure 4.6-35 Trends in launches of meals and meal centers in Argentina across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Positioning
Demographic
Ethical & environmental
Suitable for
Plus
Functional
Trends in New Product Launches
314
4.6.3.3 Mexico
Figure 4.6-36 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable claim. Types of claims that showed an increasing trend were microwaveable, ease of
use, no additives/preservatives, convenient packaging and all natural products. Types of claims that
showed a decline were time/speed and children.
Figure 4.6-36 Trends in launches of meals and meal centers in Mexico across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ease of Use
No Additives/Preservatives
Convenient Packaging
All Natural Product
Ethical - EnvironmentallyFriendly PackagePremium
Low/No/Reduced Transfat
Children (5-12)
Trends in New Product Launches
315
Figure 4.6-37 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the natural category of claims. Category of claims that showed an increasing
trend were convenience, natural, eco-friendly package, suitable for and positioning. Category of claims
that showed a decline were demographic and plus.
Figure 4.6-37 Trends in launches of meals and meal centers in Mexico across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Minus
Ethical & environmental
Suitable for
Plus
Demographic
Functional
Free from
Trends in New Product Launches
316
4.6.4 Asia
Figure 4.6-38 depicts the distribution of launches across type of launch. Most launches are new products.
Launch types that showed an increasing trend were new products and new packaging and new formulation
formats.
Figure 4.6-38 Trends in launches of meals and meal centers in Asia across launch types
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
317
Figure 4.6-39 depicts the distribution of launches across type of claim made on the product. Most launches
use a low time/speed claim, followed by microwaveable. Types of claims that showed an increasing trend
were time/speed/ease of use, vegetarian eco-friendly package. Types of claims that showed a decline were
microwaveable and halal.
Figure 4.6-39 Trends in launches of meals and meal centers in Asia across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Time/Speed
Microwaveable
No Additives/Preservatives
Ease of Use
Halal
Vegetarian
Low/No/Reduced Fat
Premium
Low/No/Reduced Calorie
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
318
Figure 4.6-40 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the natural category of claims. Category of claims that showed an increasing
trend were convenience, positioning, minus and ethical/environmental.
Figure 4.6-40 Trends in launches of meals and meal centers in Asia across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Suitable for
Positioning
Minus
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
319
4.6.4.1 China
Figure 4.6-41 depicts the distribution of launches across type of claim made on the product. Most launches
use no time/speed claim. Types of claims that showed an increasing trend were time/speed, halal, and
economy. Types of claims that showed a decline were no additives/preservatives and event
merchandising.
Figure 4.6-41 Trends in launches of meals and meal centers in China across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Time/Speed
Microwaveable
No Additives/Preservatives
Halal
Ease of Use
Event Merchandising
Economy
Children (5-12)
Low/No/Reduced Fat
High Protein
Trends in New Product Launches
320
Figure 4.6-42 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience claim. Category of claims that showed an increasing trend were convenience and suitable
for. Category of claims that showed a decline was natural
Figure 4.6-42 Trends in launches of meals and meal centers in China across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Suitable for
Plus
Minus
Ethical & environmental
Demographic
Functional
Trends in New Product Launches
321
4.6.4.2 Japan
Figure 4.6-43 depicts the distribution of launches across type of claim made on the product. Most launches
use a time/speed followed by microwaveable claim. Types of claims that showed an increasing trend were
time/speed, microwaveable, limited edition, economy and premium.
Figure 4.6-43 Trends in launches of meals and meal centers in Japan across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Time/Speed
Microwaveable
Low/No/Reduced Calorie
Limited Edition
Ease of Use
Economy
Premium
Seasonal
No Additives/Preservatives
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
322
Figure 4.6-44 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the positioning category of claims. Category of claims that showed an
increasing trend were convenience, positioning, minus, and the rest top ten category claims.
Figure 4.6-44 Trends in launches of meals and meal centers in Japan across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Positioning
Minus
Demographic
Natural
Ethical & environmental
Plus
Functional
Suitable for
Trends in New Product Launches
323
4.6.4.3 South Korea
Figure 4.6-45 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were no microwaveable, time/speed, ease of use, no
additives/preservatives and low/no/reduced trans-fat. Types of claims that showed a decline were
low/no/reduced calorie and children.
Figure 4.6-45 Trends in launches of meals and meal centers in South Korea across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
Low/No/Reduced Transfat
Low/No/Reduced Calorie
Premium
Low/No/Reduced Cholesterol
Vitamin/Mineral Fortified
Children (5-12)
Trends in New Product Launches
324
Figure 4.6-46 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, natural, positioning and functional. Category of claims that showed a decline was minus.
Figure 4.6-46 Trends in launches of meals and meal centers in South Korea across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Minus
Positioning
Plus
Functional
Demographic
Trends in New Product Launches
325
4.6.4.4 India
Figure 4.6-47 depicts the distribution of launches across type of claim made on the product. Most launches
use the vegetarian type of claim. Types of claims that showed an increasing trend were vegetarian, no
additives/preservatives, time/speed, ease of use, all natural product, halal and low/no/reduced trans-fat.
Types of claims that showed a decline were eco-friendly package and microwaveable.
Figure 4.6-47 Trends in launches of meals and meal centers in India across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
No Additives/Preservatives
Microwaveable
Time/Speed
Ease of Use
All Natural Product
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Halal
Trends in New Product Launches
326
Figure 4.6-48 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience and suitable for followed by natural category of claims. Category of claims that showed
an increasing trend were convenience, natural, minus and suitable for. Category of claims that showed a
decline were ethical and environmental and plus.
Figure 4.6-48 Trends in launches of meals and meal centers in India across type of claim category
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Minus
Ethical & environmental
Plus
Positioning
Functional
Demographic
Trends in New Product Launches
327
4.6.5 Middle East and Africa
Figure 4.6-49 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Launch types that showed an increasing
trend were new products and new packaging formats. Launch types that showed a decline were new
variety/range extension and new formulation.
Figure 4.6-49 Trends in launches of meals and meal centers in Middle East and Africa across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
328
Figure 4.6-50 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim. Types of claims that showed an increasing trend were microwaveable,
time/speed, halal, ease of use, eco-friendly package, low/no/reduced fat and vegetarian. Types of claims
that showed a decline was no additives/preservatives
Figure 4.6-50 Trends in launches of meals and meal centers in Middle East and Africa across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Halal
Ease of Use
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Vegetarian
Kosher
On-the-Go
Trends in New Product Launches
329
Figure 4.6-51 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by suitable for category of claims. Category of claims that showed an
increasing trend were suitable for, natural, convenience and ethical and environmental
Figure 4.6-51 Trends in launches of meals and meal centers in Middle East and Africa across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Ethical & environmental
Minus
Positioning
Plus
Demographic
Functional
Free from
Trends in New Product Launches
330
4.6.5.1 Egypt
Figure 4.6-52 depicts the distribution of launches across type of claim made on the product. Type of
claims that showed an increasing trend were halal, no additives/preservatives, time/speed, ease of use,
eco-friendly package and vegetarian.
Figure 4.6-52 Trends in launches of meals and meal centers in Egypt across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Time/Speed
No Additives/Preservatives
Microwaveable
Ease of Use
Ethical - EnvironmentallyFriendly PackageVitamin/Mineral Fortified
Vegetarian
GMO-Free
Convenient Packaging
Trends in New Product Launches
331
Figure 4.6-53 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were convenience, suitable for, natural, natural, suitable for and
ethical/environmental.
Figure 4.6-53 Trends in launches of meals and meal centers in Egypt across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Ethical & environmental
Minus
Plus
Positioning
Demographic
Functional
Trends in New Product Launches
332
4.6.5.2 Israel
Figure 4.6-54 depicts the distribution of launches across type of claim made on the product. Most launches
use kosher claim. Types of claims that showed an increasing trend Kosher ease of use, all natural product,
low/no/reduced allergen and time/speed. Launch types that showed a decline were no
additives./preservatives, microwaveable.
Figure 4.6-54 Trends in launches of meals and meal centers in Israel across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
No Additives/Preservatives
Microwaveable
Time/Speed
Ease of Use
All Natural Product
Low/No/Reduced Fat
Low/No/Reduced Allergen
On-the-Go
Gluten-Free
Trends in New Product Launches
333
Figure 4.6-55 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience claim. Category of claims that showed an increasing trend were convenience, suitable for,
natural and suitable for. Category of claims that showed a decline were minus and positioning.
Figure 4.6-55 Trends in launches of meals and meal centers in Israel across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Minus
Demographic
Plus
Positioning
Ethical & environmental
Trends in New Product Launches
334
4.6.5.3 Saudi Arabia
Figure 4.6-56 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were microwaveable, halal, ease of use, no additives/preservatives.
Types of claims that showed a decline were time/speed and low/no/reduced fat.
Figure 4.6-56 Trends in launches of meals and meal centers in Saudi Arabia across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Halal
No Additives/Preservatives
Time/Speed
Ease of Use
Vegetarian
Premium
Low/No/Reduced Fat
Ethical - EnvironmentallyFriendly PackageVitamin/Mineral Fortified
Trends in New Product Launches
335
Figure 4.6-57 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the suitable for category of claims. Category of claims that showed an
increasing trend were convenience, natural and suitable for category of claims. Category of claims that
showed a decline was minus.
Figure 4.6-57 Trends in launches of meals and meal centers in Saudi Arabia across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Minus
Ethical & environmental
Positioning
Plus
Trends in New Product Launches
336
4.6.5.4 South Africa
Figure 4.6-58 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable. Types of claims that showed an increasing trend were microwaveable, time/speed, no
additives/preservatives, low/no/reduced cholesterol and low/no/reduced fat.
Figure 4.6-58 Trends in launches of meals and meal centers in South Africa across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
Ethical - EnvironmentallyFriendly PackageHalal
Ease of Use
No Additives/Preservatives
Vegetarian
Low/No/Reduced Fat
On-the-Go
Low/No/Reduced Cholesterol
Trends in New Product Launches
337
Figure 4.6-59 depicts the distribution of launches across type of claim category. Most launches belong to
convenience category of claims. Category of claims that showed an increasing trend were convenience,
suitable for, minus, natural, positioning and ethical/environmental.
Figure 4.6-59 Trends in launches of meals and meal centers in South Africa across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
ConvenienceSuitable forEthical & environmentalNaturalMinusPositioningFunctionalDemographicPlus
Trends in New Product Launches
338
4.7 Processed Fish Meat and Egg Products
4.7.1 Europe
Figure 4.7-1 depicts the distribution of launches across type of launch. Most launches are new
variety/range extension followed by new product. Launch types that showed an increasing trend were new
products and new packaging formats, whereas new variety/range extension shows a decline.
Figure 4.7-1 Trends in launches of processed fish meat and egg products in Europe across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Variety/RangeExtensionNew Product
New Packaging
New Formulation
Relaunch
Trends in New Product Launches
339
Figure 4.7-2 depicts the distribution of launches across type of claim made on the product. Types of
claims with an increasing trend were the following: no additives/preservatives, low/no/reduced allergen,
gluten free, eco-friendly package, and ease of use. Launch types that showed a decline were
low/no/reduced fat and time/speed.
Figure 4.7-2 Trends in launches of processed fish meat and egg products in Europe across type of claims
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives /PreservativesMicrowaveable
Low/No/Red. Allergen
Low/No/Red. Fat
Premium
Gluten-Free
Ease of Use
Eco-Friendly Package
Time/Speed
Trends in New Product Launches
340
Figure 4.2-3 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience followed by the natural, category of claims. Category of claims that showed an increase
were natural, convenience, suitable for, positioning, and ethical/environmental. Category of claims that
showed a decline was minus.
Figure 4.7-3 Trends in launches of processed fish meat and egg products in Europe across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Suitable for
Positioning
Ethical & environmental
Minus
Plus
Demographic
Functional
Trends in New Product Launches
341
4.7.1.1 Denmark
Figure 4.7-4 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were economy and organic. Types of claims that showed a decline
were low/no/reduced fat, microwaveable, convenient packaging, premium, seasonal and halal.
Figure 4.7-4 Trends in launches of processed fish meat and egg products in Denmark across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Economy
Low/No/Reduced Fat
Organic
Microwaveable
Convenient Packaging
Halal
Ethical - EnvironmentallyFriendly ProductSeasonal
Premium
No Additives/Preservatives
Trends in New Product Launches
342
Figure 4.7-5 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were ethical and environmental, convenient and plus. Category of claims that
showed a decline was positioning, natural and minus
Figure 4.7-5 Trends in launches of processed fish meat and egg products in Denmark across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Convenience
Natural
Suitable for
Minus
Ethical & environmental
Demographic
Plus
Functional
Trends in New Product Launches
343
4.7.1.2 France
Figure 4.7-6 depicts the distribution of launches across type of claim made on the product. Most launches
have microwaveable claim. Types of claims that showed an increasing trend were time/speed,
low/no/reduced fat, organic, and convenient packaging. Types of claims that showed a decline were
microwaveable, economy and premium.
Figure 4.7-6 Trends in launches of processed fish meat and egg products in France across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Time/Speed
No Additives/Preservatives
Ease of Use
Low/No/Reduced Fat
Organic
Premium
Ethical - EnvironmentallyFriendly PackageConvenient Packaging
Economy
Trends in New Product Launches
344
Figure 4.7-7 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience claim. Category of claims that showed an increasing trend were convenience, natural, and
ethical/environmental. Category of claims that showed a decline were positioning, minus and
demographic.
Figure 4.7-7 Trends in launches of processed fish meat and egg products in France across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Minus
Ethical & environmental
Suitable for
Plus
Demographic
Functional
Trends in New Product Launches
345
4.7.1.3 Germany
Figure 4.7-8 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were no additives/preservatives, premium, low/no/reduced lactose,
organic and ease of use. Types of claims that showed a decline was low/no/ reduced fat
Figure 4.7-8 Trends in launches of processed fish meat and egg products in Germany across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Premium
No Additives/Preservatives
Low/No/Reduced Fat
Organic
Low/No/Reduced Allergen
Low/No/Reduced Lactose
Gluten-Free
Microwaveable
Ease of Use
Ethical - EnvironmentallyFriendly Product
Trends in New Product Launches
346
Figure 4.7-9 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were natural,
positioning, convenience, suitable for, and ethical/environmental. Category of claims that showed a
decline were plus, minus and functional.
Figure 4.7-9 Trends in launches of processed fish meat and egg products in Germany across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Positioning
Convenience
Suitable for
Minus
Ethical & environmental
Demographic
Plus
Functional
Trends in New Product Launches
347
4.7.1.4 Italy
Figure 4.7-10 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increase were low/no/reduced fat, gluten free, low/no/reduced allergen,
low/no/reduced lactose, microwaveable and economy. Types of claims that showed a decline was
convenient packaging.
Figure 4.7-10 Trends in launches of processed fish meat and egg products in Italy across type of claims
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Ease of Use
Time/Speed
Low/No/Reduced Fat
No Additives/Preservatives
Microwaveable
Convenient Packaging
Low/No/Reduced Lactose
Economy
Trends in New Product Launches
348
Figure 4.7-11 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, suitable for, ethical/environmental, minus, positioning, plus and demographic. Category of
claims that showed a decline were plus and functional.
Figure 4.7-11 Trends in launches of processed fish meat and egg products in Italy across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Minus
Positioning
Ethical & environmental
Demographic
Plus
Functional
Trends in New Product Launches
349
4.7.1.5 Poland
Figure 4.7-12 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were premium, no additives/preservatives, convenient packaging
and low/no/reduced fat. Types of claims that showed a decline was children.
Figure 4.7-12 Trends in launches of processed fish meat and egg products in Poland across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Premium
No Additives/Preservatives
Organic
Microwaveable
Ethical - Animal
Low/No/Reduced Allergen
Gluten-Free
Children (5-12)
Low/No/Reduced Fat
Convenient Packaging
Trends in New Product Launches
350
Figure 4.7-13 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were natural, positioning, convenience, plus, suitable for, ethical and
environmental and demographic.
Figure 4.7-13 Trends in launches of processed fish meat and egg products in Poland across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Positioning
Convenience
Ethical & environmental
Minus
Suitable for
Demographic
Plus
Functional
Trends in New Product Launches
351
4.7.1.6 Russia
Figure 4.7-14 depicts the distribution of launches across type of claim made on the product Types of
claims that showed an increasing trend were GMO free, no additives/preservatives, ease of use, gluten
free, microwaveable and economy.
Figure 4.7-14 Trends in launches of processed fish meat and egg products in Russia across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
GMO-Free
Ease of Use
No Additives/Preservatives
Premium
Microwaveable
Low/No/Reduced Allergen
Convenient Packaging
Gluten-Free
Economy
Children (5-12)
Trends in New Product Launches
352
Figure 4.7-15 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were natural, convenience, positioning, suitable for and ethical
&environmental Category of claims that showed a decline was demographic.
Figure 4.7-15 Trends in launches of processed fish meat and egg products in Russia across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Positioning
Suitable for
Functional
Ethical & environmental
Minus
Demographic
Plus
Trends in New Product Launches
353
4.7.1.7 Spain
Figure 4.7-16 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced allergen claim. Types of claims that showed an increasing trend were
low/no/reduced allergen, gluten free, microwaveable, ethical-animal, time/speed and no
additives/preservatives. Types of claims that showed a decline was vitamin/mineral fortified and added
calcium.
Figure 4.7-16 Trends in launches of processed fish meat and egg products in Spain across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Convenient Packaging
Microwaveable
No Additives/Preservatives
Time/Speed
Low/No/Reduced Fat
Ethical - Animal
Ease of Use
Economy
Trends in New Product Launches
354
Figure 4.7-17 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience, followed by the suitable for category of claims. Category of claims that showed an
increasing trend were convenience, natural, suitable for, functional and positioning. Category of claims
that showed a decline were minus and demographic.
Figure 4.7-17 Trends in launches of processed fish meat and egg products in Spain across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Ethical & environmental
Natural
Minus
Positioning
Plus
Demographic
Functional
Trends in New Product Launches
355
4.7.1.8 Sweden
Figure 4.7-18 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were low/no/reduced allergen, gluten free, low/no/reduced lactose,
premium, convenient packaging and ease of use. Types of claims that showed a decline was
low/no/reduced fat.
Figure 4.7-18 Trends in launches of processed fish meat and egg products in Sweden across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Lactose
Microwaveable
Premium
Organic
Low/No/Reduced Fat
Convenient Packaging
Ease of Use
Ethical - Animal
Trends in New Product Launches
356
Figure 4.7-19 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were convenience, suitable for, positioning, plus and ethical and
environmental. Category of claims that showed a decline was minus.
Figure 4.7-19 Trends in launches of processed fish meat and egg products in Sweden across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Convenience
Positioning
Natural
Ethical & environmental
Minus
Demographic
Plus
Functional
Trends in New Product Launches
357
4.7.1.9 UK
Figure 4.7-20 depicts the distribution of launches across type of claim made on the product. Most launches
use ethical environmentally friendly package claim. Types of claims that showed an increasing trend were
ethical environmentally friendly package, ease of use, and eco-friendly product. Types of claims that
showed a decline were no additives/preservatives and low/no/reduced fat.
Figure 4.7-20 Trends in launches of processed fish meat and egg products in UK across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageMicrowaveable
Premium
Ease of Use
Ethical - Animal
Vegetarian
Low/No/Reduced Fat
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly Product
Trends in New Product Launches
358
Figure 4.7-21 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were convenience, positioning, suitable for, and ethical/environmental.
Category of claims that showed a decline was natural
Figure 4.7-21 Trends in launches of processed fish meat and egg products in UK across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Ethical & environmental
Convenience
Positioning
Minus
Suitable for
Plus
Functional
Demographic
Trends in New Product Launches
359
4.7.2 North America
Figure 4.7-22 depicts the distribution of launches across type of launch. Most launches are new
variety/extension, followed by new product and new packaging. Launch types that showed an increasing
trend was new packaging format. Launch types that showed a decline were new variety/extension and new
product.
Figure 4.7-22 Trends in launches of processed fish meat and egg products in North America across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Variety/RangeExtensionNew Product
New Packaging
New Formulation
Trends in New Product Launches
360
Figure 4.7-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim. Types of claims that showed an increasing trend were no
additives/preservatives, ease of use and convenient package. Types of claims that showed a decline were
microwaveable, low/no/reduced fat, premium, all natural product and time/speed.
Figure 4.7-23 Trends in launches of processed fish meat and egg products in North America across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives/Preservatives
Ease of Use
Low/No/Reduced Fat
Premium
All Natural Product
Low/No/Reduced Transfat
Time/Speed
Convenient Packaging
Low/No/Reduced Allergen
Trends in New Product Launches
361
Figure 4.7-24 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were convenience, natural, suitable for and ethical/environmental.
Figure 4.7-24 Trends in launches of processed fish meat and egg products in North America across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Minus
Natural
Suitable for
Positioning
Ethical & environmental
Free from
Plus
Functional
Demographic
Trends in New Product Launches
362
4.7.2.1 USA
Figure 4.7-25 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim. Types of claims that showed an increasing trend were microwaveable, no
additives/preservatives, all natural products, kosher, and time/speed.
Figure 4.7-25 Trends in launches of processed fish meat and egg products in USA across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives/Preservatives
Ease of Use
Low/No/Reduced Fat
All Natural Product
Premium
Convenient Packaging
Time/Speed
Low/No/Reduced Transfat
Kosher
Trends in New Product Launches
363
Figure 4.7-26depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, natural, positioning and ethical and environmental. Category of claims that showed a decline
was minus.
Figure 4.7-26 Trends in launches of processed fish meat and egg products in USA across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
ConvenienceNaturalMinusSuitable forPositioningEthical & environmentalFree fromPlusFunctionalDemographic
Trends in New Product Launches
364
4.7.2.2 Canada
Figure 4.7-27 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim. Types of claims that showed an increasing trend were ease of use, eco-
friendly package and low/no/reduced allergen. Types of claims that showed a decline were
microwaveable, low/no/reduced trans-fat, time/speed, low/no/reduced saturated fat and no
additives/preservatives.
Figure 4.7-27 Trends in launches of processed fish meat and egg products in Canada across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Low/No/Reduced Fat
Ease of Use
Low/No/Reduced Transfat
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageTime/Speed
Low/No/Reduced SaturatedFatConvenient Packaging
Low/No/Reduced Allergen
Trends in New Product Launches
365
Figure 4.7-28 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, ethical& environmental, suitable for and positioning. Category of claims that showed a
decline was minus.
Figure 4.7-28 Trends in launches of processed fish meat and egg products in Canada across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Minus
Ethical & environmental
Natural
Suitable for
Positioning
Plus
Functional
Free from
Trends in New Product Launches
366
4.7.3 South America
Figure 4.7-29 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/new extension and new packaging. Launch types that showed an increasing trend
was new packaging format. Launch types that showed a decline were new product and new variety/new
extension types.
Figure 4.7-29 Trends in launches of processed fish meat and egg products in South America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
367
Figure 4.7-30 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced allergen claim, followed by Gluten-free. Types of claims that showed an increasing
trend were low/no/reduced allergen claim, gluten-free, ease of use, microwaveable, low/no/reduced fat
and no additives preservatives.
Figure 4.7-30 Trends in launches of processed fish meat and egg products in South America across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Ease of Use
Microwaveable
Convenient Packaging
No Additives/Preservatives
Low/No/Reduced Fat
Premium
Ethical - Animal
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
368
Figure 4.7-31 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience category of claims. Category of claims that showed an increasing trend were
convenience, suitable for, ethical/environmental and positioning.
Figure 4.7-31 Trends in launches of processed fish meat and egg products in South America across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
ConvenienceSuitable forMinusEthical & environmentalNaturalPositioningDemographicPlusFunctionalFree from
Trends in New Product Launches
369
4.7.3.1 Brazil
Figure 4.7-32 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced allergen claim and gluten free. Types of claims that showed an increasing trend were
low/no/reduced allergen claim, gluten free, ease of use, ethical-environmental and ethical animal.
Figure 4.7-32 Trends in launches of processed fish meat and egg products in Brazil across type of claims
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Microwaveable
Ease of Use
Ethical - EnvironmentallyFriendly PackageTime/Speed
Low/No/Reduced Fat
No Additives/Preservatives
Low/No/Reduced Transfat
Ethical - Animal
Trends in New Product Launches
370
Figure 4.7-33 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the convenience and ethical and environmental claim. Category of claims that
showed an increasing trend were convenience, suitable for and ethical/environmental. Category of claims
that showed a decline was positioning.
Figure 4.7-33 Trends in launches of processed fish meat and egg products in Brazil across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable forConvenienceEthical & environmentalMinusNaturalPositioningDemographicPlusFunctionalFree from
Trends in New Product Launches
371
4.7.3.2 Argentina
Figure 4.7-34 depicts the distribution of launches across type of claim made on the product Types of
claims that showed an increasing trend were children, time/speed, low/no/reduced allergen, and
low/no/reduced cholesterol. Types of claims that showed a decline were ethical animal and gluten free.
Figure 4.7-34 Trends in launches of processed fish meat and egg products in Argentina across type of claims
0
2
4
6
8
10
12
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Ethical - Animal
Children (5-12)
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Cholesterol
No Additives/Preservatives
Microwaveable
Time/Speed
Ethical - EnvironmentallyFriendly PackageEase of Use
Trends in New Product Launches
372
Figure 4.7-35 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were ethical/environmental, positioning, convenience and plus. Category of
claims that showed a decline were minus, demographic and suitable for.
Figure 4.7-35 Trends in launches of processed fish meat and egg products in Argentina across type of claim category
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Ethical & environmental
Minus
Suitable for
Natural
Positioning
Demographic
Plus
Functional
Trends in New Product Launches
373
4.7.3.3 Mexico
Figure 4.7-36 depicts the distribution of launches across type of claim made on the product. Most launches
use convenient packaging claim. Types of claims that showed an increasing trend were convenient
packaging, microwaveable, ease of use, no additives/preservatives, low/no/reduced fat, Kosher and rest of
the top ten types of claims.
Figure 4.7-36 Trends in launches of processed fish meat and egg products in Mexico across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenient Packaging
Microwaveable
Ease of Use
No Additives/Preservatives
Low/No/Reduced Fat
Time/Speed
Premium
Ethical - Animal
Kosher
Low/No/Reduced Cholesterol
Trends in New Product Launches
374
Figure 4.7-37 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience. Category of claims that showed an increasing trend were convenience, minus, natural,
ethical and environmental and suitable for claim. There were no launch types that showed a decline.
Figure 4.7-37 Trends in launches of processed fish meat and egg products in Mexico across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
ConvenienceMinusNaturalEthical & environmentalPositioningSuitable forPlusDemographicFunctional
Trends in New Product Launches
375
4.7.4 Asia
Figure 4.7-38 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging. Launch types don not show any clear trend.
Figure 4.7-38 Trends in launches of processed fish meat and egg products in Asia across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
376
Figure 4.7-39 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives claim. Types of claims that showed an increasing trend were no
additives/preservatives, microwaveable, premium, ease of use and eco-friendly package. Launch types that
showed a decline was halal.
Figure 4.7-39 Trends in launches of processed fish meat and egg products in Asia across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Halal
Microwaveable
Ease of Use
Premium
Low/No/Reduced Fat
Ethical - Animal
Vegetarian
Ethical - EnvironmentallyFriendly PackageTime/Speed
Trends in New Product Launches
377
Figure 4.7-40 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were convenience, natural, suitable for, minus and ethical/environmental.
Figure 4.7-40 Trends in launches of processed fish meat and egg products in Asia across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Positioning
Minus
Ethical & environmental
Plus
Demographic
Functional
Trends in New Product Launches
378
4.7.4.1 China
Figure 4.7-41 depicts the distribution of launches across type of claim made on the product. Most launches
use microwaveable claim. Types of claims that showed an increasing trend were microwaveable, halal,
ease of use, no additives/preservatives and time/speed. Types of claims that showed a decline were
low/no/reduced fat and high protein.
Figure 4.7-41 Trends in launches of processed fish meat and egg products in China across type of claims
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
Halal
Ease of Use
No Additives/Preservatives
Low/No/Reduced Fat
High Protein
Time/Speed
Ethical - Animal
Economy
Children (5-12)
Trends in New Product Launches
379
Figure 4.7-42 depicts the distribution of launches across type of claim category. Most launches belong to
the convenient claim. Category of claims that showed an increasing trend were convenience, natural,
suitable for, positioning and demographic. Category of claims that showed a decline were plus and minus.
Figure 4.7-42 Trends in launches of processed fish meat and egg products in China across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Suitable for
Natural
Minus
Plus
Positioning
Ethical & environmental
Demographic
Functional
Trends in New Product Launches
380
4.7.4.2 Japan
Figure 4.7-43 depicts the distribution of launches across type of claim made on the product. Most launches
use a microwaveable claim. Types of claims that showed an increasing trend were premium, eco-friendly
package, convenient package, ecofriendly product and vitamin/mineral fortified. Type of claims that
showed a decline was no additives/preservatives.
Figure 4.7-43 Trends in launches of processed fish meat and egg products in Japan across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Microwaveable
No Additives/Preservatives
Premium
Economy
Ethical - EnvironmentallyFriendly PackageEthical - EnvironmentallyFriendly ProductChildren (5-12)
Vitamin/Mineral Fortified
Added Calcium
Convenient Packaging
Trends in New Product Launches
381
Figure 4.7-44 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning and convenience category of claims. Category of claims that showed an increasing trend
were positioning, convenience, suitable for, ethical and environmental, and demographic. Category of
claims that showed a decline was natural.
Figure 4.7-44 Trends in launches of processed fish meat and egg products in Japan across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Positioning
Natural
Ethical & environmental
Demographic
Minus
Plus
Suitable for
Functional
Trends in New Product Launches
382
4.7.4.3 South Korea
Figure 4.7-45 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were no additives/preservatives, microwaveable, ease of use,
convenient packaging, and low.no/reduced sodium. Types of claims that showed a decline was children.
Figure 4.7-45 Trends in launches of processed fish meat and egg products in South Korea across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Microwaveable
Premium
Time/Speed
Ease of Use
Children (5-12)
Convenient Packaging
Ethical - Animal
Organic
Low/No/Reduced Sodium
Trends in New Product Launches
383
Figure 4.7-46 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience followed by natural category of claims. Category of claims that showed an increasing
trend were convenience, natural, positioning and the rest of the top ten claim categories.
Figure 4.7-46 Trends in launches of processed fish meat and egg products in South Korea across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Convenience
Natural
Positioning
Minus
Demographic
Ethical & environmental
Plus
Trends in New Product Launches
384
4.7.4.4 India
Figure 4.7-47 depicts the distribution of launches across type of claim made on the product. Most launches
use the no additives/preservatives claim. Types of claims that showed an increasing trend were no
additives/preservatives, vegetarian, halal, ease of use, time/speed, microwaveable and premium.
Figure 4.7-47 Trends in launches of processed fish meat and egg products in India across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Halal
Vegetarian
Ease of Use
Low/No/Reduced Fat
Premium
Microwaveable
High Protein
Low/No/Reduced Cholesterol
Time/Speed
Trends in New Product Launches
385
Figure 4.7-48 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category of claims. Category of claims that showed an increasing trend were suitable for,
convenience, minus, positioning and demographic. Category of claims that showed a decline were natural,
plus and ethical and environmental.
Figure 4.7-48 Trends in launches of processed fish meat and egg products in India across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Convenience
Minus
Positioning
Plus
Functional
Ethical & environmental
Demographic
Trends in New Product Launches
386
4.7.5 Middle East and Africa
Figure 4.7-49 depicts the distribution of launches across type of launch. Most launches are new
variety/range extension, followed by new product and new packaging. Launch types that showed an
increasing trend were new products whereas new variety/range extension showed a decline.
Figure 4.7-49 Trends in launches of processed fish meat and egg products in Middle East and Africa across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Variety/RangeExtensionNew Product
New Packaging
New Formulation
Relaunch
Trends in New Product Launches
387
Figure 4.7-50 depicts the distribution of launches across type of claim made on the product. Most launches
use a halal claim. Types of claims that showed an increasing trend were halal, no additives/preservatives,
ease of use, eco-friendly package, ethical-animal and time/speed. Type of claims that showed a decline
was microwaveable.
Figure 4.7-50 Trends in launches of processed fish meat and egg products in Middle East and Africa across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
No Additives/Preservatives
Microwaveable
Kosher
Ease of Use
Low/No/Reduced Fat
Premium
Ethical - Animal
Time/Speed
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
388
Figure 4.7-51 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the convenience and natural category of claims. Category of claims that
showed an increasing trend were convenience, suitable for, natural, positioning and functional. Category
of claims that showed a decline was plus.
Figure 4.7-51 Trends in launches of processed fish meat and egg products in Middle East and Africa across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Convenience
Natural
Ethical & environmental
Positioning
Minus
Plus
Functional
Demographic
Free from
Trends in New Product Launches
389
4.7.5.1 Egypt
Figure 4.7-52 depicts the distribution of launches across type of claim made on the product. Most launches
use halal claim. Types of claims that showed an increasing trend were premium, convenient packaging,
ease of use, organic and hormone free. Types of claims that showed a decline was all natural products.
Figure 4.7-52 Trends in launches of processed fish meat and egg products in Egypt across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Premium
No Additives/Preservatives
Ease of Use
Organic
Convenient Packaging
Ethical - Animal
All Natural Product
Hormone Free
Low/No/Reduced Cholesterol
Trends in New Product Launches
390
Figure 4.7-53 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for claim category. Category of claims that showed an increasing trend were natural,
convenience, positioning, plus, minus and ethical/environmental. Category of claims that showed a
decline was suitable for.
Figure 4.7-53 Trends in launches of processed fish meat and egg products in Egypt across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Convenience
Positioning
Minus
Ethical & environmental
Free from
Demographic
Plus
Trends in New Product Launches
391
4.7.5.2 Israel
Figure 4.7-54 depicts the distribution of launches across type of claim made on the product. Most launches
use kosher claim. Types of claims that showed an increasing trend Kosher, microwaveable, no
additives/preservatives and ease of use. Launch types that showed a decline was vegetarian.
Figure 4.7-54 Trends in launches of processed fish meat and egg products in Israel across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Microwaveable
No Additives/Preservatives
Vegetarian
Low/No/Reduced Fat
Low/No/Reduced Cholesterol
Ease of Use
Ethical - Animal
Low/No/Reduced Transfat
Low/No/Reduced Allergen
Trends in New Product Launches
392
Figure 4.7-55 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for followed by convenience. Category of claims that showed an increasing trend were suitable
for, convenience, natural, positioning and ethical/environmental. Category of claims that showed a decline
were minus and plus.
Figure 4.7-55 Trends in launches of processed fish meat and egg products in Israel across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Convenience
Natural
Minus
Plus
Ethical & environmental
Demographic
Functional
Positioning
Trends in New Product Launches
393
4.7.5.3 Saudi Arabia
Figure 4.7-56 depicts the distribution of launches across type of claim made on the product. Most launches
use a halal claim. Types of claims that showed an increasing trend were halal, microwaveable and
premium. Types of claims that showed a decline were no additives/preservatives and GMO free.
Figure 4.7-56 Trends in launches of processed fish meat and egg products in Saudi Arabia across type of claims
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
No Additives/Preservatives
GMO-Free
Microwaveable
Ease of Use
Premium
Children (5-12)
Time/Speed
Economy
Ethical - Animal
Trends in New Product Launches
394
Figure 4.7-57 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the natural category of claims. Category of claims that showed an increasing
trend were suitable for and convenience positioning. Category of claims that showed a decline was
natural.
Figure 4.7-57 Trends in launches of processed fish meat and egg products in Saudi Arabia across type of claim category
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Convenience
Positioning
Ethical & environmental
Minus
Demographic
Trends in New Product Launches
395
4.7.5.4 South Africa
Figure 4.7-58 depicts the distribution of launches across type of claim made on the product. Most launches
use halal. Types of claims that showed an increasing trend were no additives/preservatives, halal, kosher,
no additives/preservatives, and premium. Types of claims that showed a decline was microwaveable.
Figure 4.7-58 Trends in launches of processed fish meat and egg products in South Africa across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Microwaveable
No Additives/Preservatives
Ease of Use
Low/No/Reduced Fat
Kosher
Ethical - Animal
Ethical - EnvironmentallyFriendly PackageTime/Speed
Premium
Trends in New Product Launches
396
Figure 4.7-59 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend were natural, suitable
for, minus, convenience and ethical/environmental. Category of claims that showed a decline was
positioning.
Figure 4.7-59 Trends in launches of processed fish meat and egg products in South Africa across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable forConvenienceEthical & environmentalNaturalPositioningMinusPlusFunctionalDemographic
Trends in New Product Launches
397
4.8 Snacks
4.8.1 Europe
Figure 4.8-1 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new formulation. Launch types that showed an increasing
trend were new products and new packaging formats, whereas by new variety/range extension showed a
decline.
Figure 4.8-1 Trends in launches of snacks in Europe across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
398
Figure 4.8-2 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives followed by vegetarian claim. Types of claims with an increasing trend
were the following: no additives/preservatives, organic, vegetarian, organic, gluten free and premium.
Types of claims that showed a decline were low/no/reduced fat and low/no/reduced calorie.
Figure 4.8-2 Trends in launches of snacks in Europe across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives /PreservativesVegetarian
Low/No/Red. Fat
Organic
Low/No/Red. Allergen
Gluten-Free
Premium
Low/No/Red. Calorie
Low/No/Red. Sugar
All Natural Product
Trends in New Product Launches
399
Figure 4.8-3 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus and suitable for category of claims. Category of claims that showed an
increase were natural, suitable for, convenience, functional and ethical/environmental. Category of claims
that showed a decline were minus, demographic and plus.
Figure 4.8-3 Trends in launches of snacks in Europe across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Minus
Positioning
Convenience
Plus
Ethical & environmental
Functional
Demographic
Trends in New Product Launches
400
4.8.1.1 Denmark
Figure 4.8-4 depicts the distribution of launches across type of claim made on the product. Most launches
have an organic claim. Types of claims that showed an increasing trend were organic, vegetarian and
children. Types of claims that showed a decline were no additives/preservatives, low/no/reduced fat and
low/no/reduced sugar.
Figure 4.8-4 Trends in launches of snacks in Denmark across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
No Additives/Preservatives
Low/No/Reduced Fat
Low/No/Reduced Sugar
Low/No/Reduced Allergen
Gluten-Free
Children (5-12)
Convenient Packaging
Event Merchandising
Vegetarian
Trends in New Product Launches
401
Figure 4.8-5 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were natural,
convenience, demographic, and ethical and environmental. Category of claims that showed a decline were
suitable for, positioning and minus.
Figure 4.8-5 Trends in launches of snacks in Denmark across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Suitable for
Positioning
Convenience
Demographic
Plus
Ethical & environmental
Functional
Trends in New Product Launches
402
4.8.1.2 France
Figure 4.8-6 depicts the distribution of launches across type of claim made on the product. Most launches
have a no additives/preservatives claim. Types of claims that showed an increasing trend were no
additives/preservatives, organic, vegetarian, economy, low/no/reduced saturated fat and ethical and
environmentally friendly package. Types of claims that showed a decline were low/no/reduced fat,
premium and time/speed.
Figure 4.8-6 Trends in launches of snacks in France across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Low/No/Reduced Fat
Microwaveable
Organic
Vegetarian
Economy
Low/No/Reduced SaturatedFatTime/Speed
Ethical - EnvironmentallyFriendly PackagePremium
Trends in New Product Launches
403
Figure 4.8-7 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus claim. Category of claims that showed an increasing trend were natural,
minus, convenience, suitable for, functional and ethical/environmental. Category of claims that showed a
decline were demographic and plus.
Figure 4.8-7 Trends in launches of snacks in France across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Convenience
Positioning
Suitable for
Plus
Ethical & environmental
Functional
Demographic
Trends in New Product Launches
404
4.8.1.3 Germany
Figure 4.8-8 depicts the distribution of launches across type of claim made on the product. Most launches
use an organic claim, followed by organic and no additives/preservatives. Types of claims that showed an
increasing trend were no additives/preservatives, organic, gluten free, convenient packaging, premium,
microwaveable, vegetarian and low/no/reduced sugar. Types of claims that showed a decline was
low/no/reduced fat.
Figure 4.8-8 Trends in launches of snacks in Germany across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
No Additives/Preservatives
Low/No/Reduced Fat
Low/No/Reduced Allergen
Gluten-Free
Premium
Convenient Packaging
Microwaveable
Vegetarian
Low/No/Reduced Sugar
Trends in New Product Launches
405
Figure 4.8-9 depicts the distribution of launches across type of claim category. Most launches belong to
the natural, followed by the minus category of claims. Category of claims that showed an increasing trend
were natural, positioning, convenience, functional, suitable for, and ethical/environmental. Category of
claims that showed a decline were minus, demographic and plus.
Figure 4.8-9 Trends in launches of snacks in Germany across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Positioning
Convenience
Suitable for
Plus
Ethical & environmental
Functional
Demographic
Trends in New Product Launches
406
4.8.1.4 Italy
Figure 4.8-10 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increase were no additives/preservatives, vegetarian, time/speed, organic,
low/no/reduced allergen and microwaveable. Types of claims that showed a decline were low/no/reduced
calorie, low/no/reduced fat, high/added fiber and organic.
Figure 4.8-10 Trends in launches of snacks in Italy across type of claims
0
2
4
6
8
10
12
14
16
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Low/No/Reduced Calorie
Low/No/Reduced Fat
Vegetarian
Time/Speed
High/Added Fiber
Slimming
Low/No/Reduced Allergen
Organic
Microwaveable
Trends in New Product Launches
407
Figure 4.8-11 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by the natural category of claims. Category of claims that showed an increasing trend
were natural, convenience, suitable for, positioning, demographic and ethical/environmental. Category of
claims that showed a decline were plus, functional and minus.
Figure 4.8-11 Trends in launches of snacks in Italy across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Natural
Convenience
Suitable for
Plus
Functional
Positioning
Demographic
Ethical & environmental
Beauty enhancing
Trends in New Product Launches
408
4.8.1.5 Poland
Figure 4.8-12 depicts the distribution of launches across type of claim made on the product. Most launches
use a children claim. Types of claims that showed an increasing trend were no additives/preservatives,
vitamin/mineral fortified and vegetarian Types of claims that showed a decline were children,
low/no/reduced sugar and low/no/reduced allergen.
Figure 4.8-12 Trends in launches of snacks in Poland across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Children (5-12)
Low/No/Reduced Sugar
No Additives/Preservatives
Low/No/Reduced Allergen
Vitamin/Mineral Fortified
Organic
Gluten-Free
Vegetarian
Seasonal
Low/No/Reduced Fat
Trends in New Product Launches
409
Figure 4.8-13 depicts the distribution of launches across type of claim category. Most launches belong to
the demographic category of claims. Category of claims that showed an increasing trend were natural,
suitable for, plus and convenience. Category of claims that showed a decline were minus, natural, minus
and demographic.
Figure 4.8-13 Trends in launches of snacks in Poland across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Demographic
Minus
Natural
Suitable for
Plus
Positioning
Functional
Convenience
Beauty enhancing
Trends in New Product Launches
410
4.8.1.6 Russia
Figure 4.8-14 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were no additives/preservatives, all natural product, GMO-free,
and low/no/reduced fat. Types of claims that showed a decline were GMO, children, premium,
microwaveable, ease of use, event merchandising and convenient packaging.
Figure 4.8-14 Trends in launches of snacks in Russia across type of claims
0
5
10
15
20
25
2009 2010 2011 2007 2008 2006
Perc
ent o
f Lau
nche
s
GMO-Free
No Additives/Preservatives
Children (5-12)
Premium
Microwaveable
Ease of Use
All Natural Product
Event Merchandising
Convenient Packaging
Low/No/Reduced Fat
Trends in New Product Launches
411
Figure 4.8-15 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were natural,
demographic, suitable for and ethical &environmental. Category of claims that showed a decline were
positioning and minus,
Figure 4.8-15 Trends in launches of snacks in Russia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Positioning
Convenience
Minus
Demographic
Suitable for
Plus
Ethical & environmental
Functional
Trends in New Product Launches
412
4.8.1.7 Spain
Figure 4.8-16 depicts the distribution of launches across type of claim made on the product. Most launches
use organic claim. Types of claims that showed an increasing trend were organic, wholegrain, no
additives/preservatives, ease of use, economy, children, microwaveable and seasonal. Types of claims that
showed a decline was low/no./reduced fat
Figure 4.8-16 Trends in launches of snacks in Spain across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
Wholegrain
High/Added Fiber
Low/No/Reduced Fat
No Additives/Preservatives
Ease of Use
Economy
Children (5-12)
Microwaveable
Seasonal
Trends in New Product Launches
413
Figure 4.8-17 depicts the distribution of launches across type of claim category. Most launches belong to
the no additives/preservatives category of claims. Category of claims that showed an increasing trend were
no additives/preservatives, low/no/reduced allergen, gluten free, ethical/environmental, organic, premium
and high/added fiber.
Figure 4.8-17 Trends in launches of snacks in Spain across type of claim category
0
2
4
6
8
10
12
14
16
18
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Low/No/Reduced Allergen
Gluten-Free
Ethical - EnvironmentallyFriendly PackageOrganic
Premium
High/Added Fiber
Microwaveable
Time/Speed
Vegetarian
Trends in New Product Launches
414
4.8.1.8 Sweden
Figure 4.8-18 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were organic, vegetarian, premium and ethical environmentally
friendly package. Types of claims that showed a decline were low/no/reduced fat and no
additives/preservatives
Figure 4.8-18 Trends in launches of snacks in Sweden across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Organic
Low/No/Reduced Fat
Vegetarian
No Additives/Preservatives
Ethical - EnvironmentallyFriendly ProductHigh Protein
Low/No/Reduced SaturatedFatOn-the-Go
Premium
Ethical - Animal
Trends in New Product Launches
415
Figure 4.8-19 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were natural,
positioning, plus, convenience and ethical and environmental. Category of claims that showed a decline
were minus, suitable for and demographic.
Figure 4.8-19 Trends in launches of snacks in Sweden across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Suitable for
Positioning
Plus
Convenience
Ethical & environmental
Demographic
Functional
Trends in New Product Launches
416
4.8.1.9 UK
Figure 4.8-20 depicts the distribution of launches across type of claim made on the product. Most launches
use vegetarian claim, followed a no additives/preservatives claim. Types of claims that showed an
increasing trend were vegetarian, no additives/preservatives, low/no/reduced calorie, low/no/reduced
trans-fat, gluten free, premium and ethical environmentally friendly package. Types of claims that showed
a decline were low/no/reduced fat and low/no/reduced sugar.
Figure 4.8-20 Trends in launches of snacks in UK across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
No Additives/Preservatives
Low/No/Reduced Fat
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Transfat
Premium
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Sugar
Low/No/Reduced Calorie
Trends in New Product Launches
417
Figure 4.8-21 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by natural and minus category of claims. Category of claims that showed an
increasing trend were natural, suitable for, positioning, convenience, plus, functional and
ethical/environmental. Category of claims that showed a decline were minus and demographic.
Figure 4.8-21 Trends in launches of snacks in UK across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Positioning
Ethical & environmental
Convenience
Plus
Demographic
Functional
Trends in New Product Launches
418
4.8.2 North America
Figure 4.8-22 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/ range extension and new packaging. Launch types that showed an increasing
trend were new products and new packaging formats, whereas new variety/extension showed a decline.
Figure 4.8-22 Trends in launches of snacks in North America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/Range Extension
New Packaging
New Formulation
Relaunch
Trends in New Product Launches
419
Figure 4.8-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim followed by low/no/reduced trans-fat claim. Types of claims that showed an increasing
trend were Kosher, all natural product, no additives/preservatives, low/no/reduced allergen, Types of
claims that showed a decline were low/no/reduced fat, low/no/reduced trans-fat and organic.
Figure 4.8-23 Trends in launches of snacks in North America across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Transfat
All Natural Product
No Additives/Preservatives
Low/No/Reduced Allergen
Low/No/Reduced Fat
Gluten-Free
Organic
Low/No/Reduced Cholesterol
Wholegrain
Trends in New Product Launches
420
Figure 4.8-24 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were natural, suitable for, convenience, positioning, plus, functional and
ethical/environmental. Category of claims that showed a decline was minus.
Figure 4.8-24 Trends in launches of snacks in North America across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Convenience
Positioning
Plus
Ethical & environmental
Functional
Demographic
Free from
Trends in New Product Launches
421
4.8.2.1 USA
Figure 4.8-25 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim, followed by low/no/reduced trans-fat claim. Types of claims that showed an increasing
trend were Kosher, all natural product, no additives/preservatives, low/no /reduced allergen. Types of
claims that showed a decline were gluten free, low/no/reduced trans-fat and organic.
Figure 4.8-25 Trends in launches of snacks in USA across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Transfat
All Natural Product
No Additives/Preservatives
Low/No/Reduced Allergen
Low/No/Reduced Fat
Gluten-Free
Organic
Low/No/Reduced Cholesterol
Wholegrain
Trends in New Product Launches
422
Figure 4.8-26 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were natural, suitable for, convenience, positioning, plus, functional and ethical and
environmental. Category of claims that showed a decline was minus.
Figure 4.8-26 Trends in launches of snacks in USA across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Convenience
Positioning
Plus
Ethical & environmental
Functional
Demographic
Free from
Trends in New Product Launches
423
4.8.2.2 Canada
Figure 4.8-27 depicts the distribution of launches across type of claim made on the product. Most launches
use a kosher claim, followed by low/no/reduced trans-fat. Types of claims that showed an increasing trend
were Kosher, no additives/preservatives, ethical-environmentally friendly package and gluten free. Types
of claims that showed a decline were organic and by low/no/reduced fat.
Figure 4.8-27 Trends in launches of snacks in Canada across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Transfat
No Additives/Preservatives
Low/No/Reduced Allergen
Low/No/Reduced Fat
All Natural Product
Gluten-Free
Low/No/Reduced Cholesterol
Organic
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
424
Figure 4.8-28 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by minus and natural category of claims. Category of claims that showed an
increasing trend were suitable for, convenience, positioning, demographic and ethical& environmental,
convenience and natural. Category of claims that showed a decline were minus, natural and plus.
Figure 4.8-28 Trends in launches of snacks in Canada across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Convenience
Plus
Ethical & environmental
Positioning
Functional
Demographic
Trends in New Product Launches
425
4.8.3 South America
Figure 4.8-29 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Types of claims that showed an increasing
trend was new packaging format, whereas new product and new variety/range extension showed a decline.
Figure 4.8-29 Trends in launches of snacks in South America across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
426
Figure 4.8-30 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced trans-fat claim, followed by low/no/reduced allergen and gluten free. Types of
claims that showed an increasing trend were low/no/reduced allergen claim, gluten-free, low/no/reduced
trans-fat, no additives/preservatives, all natural product and ecofriendly package. Types of claims that
showed a decline was low/no/reduced fat.
Figure 4.8-30 Trends in launches of snacks in South America across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Transfat
Low/No/Reduced Allergen
Gluten-Free
No Additives/Preservatives
Kosher
Low/No/Reduced Cholesterol
All Natural Product
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Low/No/Reduced Calorie
Trends in New Product Launches
427
Figure 4.8-31 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by the suitable for and natural category of claims. Category of claims that showed an
increasing trend were suitable for, minus, natural, convenience, positioning and ethical/environmental.
Category of claims that showed a decline was plus.
Figure 4.8-31 Trends in launches of snacks in South America across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
MinusSuitable forNaturalConveniencePlusEthical & environmentalPositioningDemographicFunctionalBeauty enhancing
Trends in New Product Launches
428
4.8.3.1 Brazil
Figure 4.8-32 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced allergen claim followed by gluten free claim. Types of claims that showed an
increasing trend were low/no/reduced allergen, gluten free, no additives/preservatives and eco-friendly
package. Types of claims that showed a decline were high/added fiber and low/no/reduced calorie.
Figure 4.8-32 Trends in launches of snacks in Brazil across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Transfat
No Additives/Preservatives
Ethical - EnvironmentallyFriendly PackageHigh/Added Fiber
Low/No/Reduced Cholesterol
Low/No/Reduced Calorie
Low/No/Reduced Sugar
All Natural Product
Trends in New Product Launches
429
Figure 4.8-33 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus claim. Category of claims that showed an increasing trend were
minus, suitable for, natural, convenience, and ethical/environmental. Category of claims that showed a
decline was plus.
Figure 4.8-33 Trends in launches of snacks in Brazil across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable forMinusNaturalEthical & environmentalPlusConveniencePositioningDemographicFunctionalBeauty enhancing
Trends in New Product Launches
430
4.8.3.2 Argentina
Figure 4.8-34 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced trans-fat claim. Types of claims that showed an increasing trend were
low/no/reduced trans-fat, low/no/reduced cholesterol, kosher, low/no/reduced calorie, no
additives/preservatives and high/added fiber. Types of claims that showed a decline were low/no/reduced
fat and wholegrain.
Figure 4.8-34 Trends in launches of snacks in Argentina across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Transfat
Low/No/Reduced Cholesterol
Kosher
Low/No/Reduced Calorie
No Additives/Preservatives
Low/No/Reduced Fat
Low/No/Reduced Allergen
Gluten-Free
High/Added Fiber
Wholegrain
Trends in New Product Launches
431
Figure 4.8-35 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were suitable for,
convenience, positioning and ethical/environmental. Category of claims that showed a decline was natural.
Figure 4.8-35 Trends in launches of snacks in Argentina across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Plus
Positioning
Convenience
Functional
Ethical & environmental
Demographic
Trends in New Product Launches
432
4.8.3.3 Mexico
Figure 4.8-36 depicts the distribution of launches across type of claim made on the product. Most launches
use a Kosher and low/no/reduced trans-fat claims. Types of claims that showed an increasing trend were
Kosher, all natural product, low/no/reduced cholesterol, low/no/reduced calorie, microwaveable and
low/no/reduced trans-fat. Types of claims that showed a decline was low/no/reduced fat.
Figure 4.8-36 Trends in launches of snacks in Mexico across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Transfat
All Natural Product
Low/No/Reduced Cholesterol
No Additives/Preservatives
Low/No/Reduced Fat
Ethical - EnvironmentallyFriendly PackageVitamin/Mineral Fortified
Microwaveable
Low/No/Reduced Calorie
Trends in New Product Launches
433
Figure 4.8-37 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were suitable for, minus,
natural, convenience and ethical and environmental. Category of claims that showed a decline were
positioning and plus.
Figure 4.8-37 Trends in launches of snacks in Mexico across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Convenience
Positioning
Plus
Ethical & environmental
Functional
Demographic
Trends in New Product Launches
434
4.8.4 Asia
Figure 4.8-38 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging. Launch types that showed an increasing trend were new products and new
packaging and new formulation formats.
Figure 4.8-38 Trends in launches of snacks in Asia across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
435
Figure 4.8-39 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives followed by vegetarian claim. Types of claims that showed an increasing
trend were no additives/preservatives, vegetarian, low/no/reduced trans-fat, premium, all natural products,
microwaveable and low/no/reduced cholesterol. Types of claims that showed a decline was halal.
Figure 4.8-39 Trends in launches of snacks in Asia across type of claims
0
2
4
6
8
10
12
14
16
18
20
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Vegetarian
Halal
Low/No/Reduced Fat
Low/No/Reduced Cholesterol
Low/No/Reduced Transfat
Premium
All Natural Product
Microwaveable
Low/No/Reduced Allergen
Trends in New Product Launches
436
Figure 4.8-40 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were minus, natural, suitable for, functional, convenience, positioning, demographic and
ethical/environmental. Category of claims that showed a decline was plus.
Figure 4.8-40 Trends in launches of snacks in Asia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Positioning
Convenience
Plus
Ethical & environmental
Demographic
Functional
Trends in New Product Launches
437
4.8.4.1 China
Figure 4.8-41 depicts the distribution of launches across type of claim made on the product. Most launches
use no additives/preservatives. Types of claims that showed an increasing trend were no
additives/preservatives, halal, low/no/reduced fat, microwaveable, vegetarian, high protein and economy.
Types of claims that showed a decline was all natural products.
Figure 4.8-41 Trends in launches of snacks in China across type of claims
0
1
2
3
4
5
6
7
8
9
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Halal
Low/No/Reduced Fat
Microwaveable
High Protein
Low/No/Reduced Sugar
All Natural Product
Vegetarian
Economy
On-the-Go
Trends in New Product Launches
438
Figure 4.2-42 depicts the distribution of launches across type of claim category. Most launches belong to
the natural claim. Category of claims that showed an increasing trend were natural, minus, convenience,
suitable for, functional, and ethical and environmental. Category of claims that showed a decline was
positioning, plus and demographic.
Figure 4.8-42 Trends in launches of snacks in China across type of claim category
0
2
4
6
8
10
12
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Minus
Convenience
Suitable for
Positioning
Plus
Ethical & environmental
Functional
Demographic
Trends in New Product Launches
439
4.8.4.2 Japan
Figure 4.8-43 depicts the distribution of launches across type of claim made on the product. Most launches
use a limited edition claim. Types of claims that showed an increasing trend were limited edition,
microwaveable, seasonal, premium, economy and ethical and environmental.
Figure 4.8-43 Trends in launches of snacks in Japan across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Limited Edition
Microwaveable
Seasonal
Vitamin/Mineral Fortified
Premium
Economy
Ethical - EnvironmentallyFriendly PackageHigh/Added Fiber
Added Calcium
Trends in New Product Launches
440
Figure 4.8-44 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning category of claims. Category of claims that showed an increasing trend were positioning,
minus, convenience, minus, natural, demographic and ethical and environmental.
Figure 4.8-44 Trends in launches of snacks in Japan across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Convenience
Plus
Demographic
Ethical & environmental
Minus
Natural
Functional
Suitable for
Trends in New Product Launches
441
4.8.4.3 South Korea
Figure 4.8-45 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives claim. Types of claims that showed an increasing trend were no
additives/preservatives, microwaveable, children, convenient packaging, economy and organic. Types of
claims that showed a decline was premium.
Figure 4.8-45 Trends in launches of snacks in South Korea across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Microwaveable
Children (5-12)
Convenient Packaging
Time/Speed
Organic
Low/No/Reduced Transfat
Premium
High/Added Fiber
Economy
Trends in New Product Launches
442
Figure 4.8-46 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were minus, natural,
convenience, positioning and convenience. Category of claims that showed a decline was plus.
Figure 4.8-46 Trends in launches of snacks in South Korea across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Convenience
Minus
Positioning
Demographic
Plus
Ethical & environmental
Trends in New Product Launches
443
4.8.4.4 India
Figure 4.8-47 depicts the distribution of launches across type of claim made on the product. Most launches
use the vegetarian type of claim. Types of claims that showed an increasing trend were vegetarian, no
additives/preservatives. The rest launch types don’t show any significant trend.
Figure 4.8-47 Trends in launches of snacks in India across type of claims
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
No Additives/Preservatives
Low/No/Reduced Cholesterol
Low/No/Reduced Transfat
Premium
Low/No/Reduced Fat
All Natural Product
Ease of Use
Kosher
Halal
Trends in New Product Launches
444
Figure 4.8-48 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category of claims. Category of claims that showed an increasing trend were natural,
suitable for, convenience, positioning, functional and ethical/environmental. Category of claims that
showed a decline was plus.
Figure 4.8-48 Trends in launches of snacks in India across type of claim category
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Convenience
Positioning
Plus
Functional
Ethical & environmental
Demographic
Trends in New Product Launches
445
4.8.5 Middle East and Africa
Figure 4.8-49 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Launch types that showed an increasing
trend were new products and new packaging formats, whereas new formulation showed a decline.
Figure 4.8-49 Trends in launches of snacks in Middle East and Africa across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
446
Figure 4.8-50 depicts the distribution of launches across type of claim made on the product. Most launches
use a Kosher followed by halal and no additives/preservatives claim. Types of claims that showed an
increasing trend were halal, Kosher, no additives/preservatives and the rest of the top ten claim types.
Figure 4.8-50 Trends in launches of snacks in Middle East and Africa across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Halal
No Additives/Preservatives
Low/No/Reduced Transfat
Low/No/Reduced Fat
All Natural Product
Low/No/Reduced Allergen
Vegetarian
Low/No/ReducedCholesterolGluten-Free
Trends in New Product Launches
447
Figure 4.8-51 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus and natural category of claims. Category of claims that showed an
increasing trend were suitable for, natural, convenience, plus, positioning, and ethical/environmental.
Figure 4.8-51 Trends in launches of snacks in Middle East and Africa across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Convenience
Plus
Positioning
Ethical & environmental
Demographic
Functional
Beauty enhancing
Trends in New Product Launches
448
4.8.5.1 Egypt
Figure 4.8-52 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were kosher, no additives/preservatives, low/no/reduced trans-fat,
vegetarian, halal and eco-friendly package. Types of claims that showed a decline were all natural
product, low/no/reduced fat and low/no/reduced cholesterol.
Figure 4.8-52 Trends in launches of snacks in Egypt across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
No Additives/Preservatives
Low/No/Reduced Transfat
All Natural Product
Low/No/Reduced Fat
Halal
Ethical - EnvironmentallyFriendly PackageWholegrain
Vegetarian
Low/No/Reduced Cholesterol
Trends in New Product Launches
449
Figure 4.8-53 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were natural, suitable for, convenience, positioning and ethical/environmental.
Category of claims that showed a decline were minus and plus.
Figure 4.8-53 Trends in launches of snacks in Egypt across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Convenience
Ethical & environmental
Positioning
Plus
Demographic
Functional
Trends in New Product Launches
450
4.8.5.2 Israel
Figure 4.8-54 depicts the distribution of launches across type of claim made on the product. Most launches
use Kosher followed by no additives/preservatives claim. Types of claims that showed an increasing trend
were Kosher, all natural product, gluten free, low/no/reduced cholesterol, low/no/reduced trans-fat and no
additives/preservatives. Types of claims that showed a decline was low/no/reduced fat.
Figure 4.8-54 Trends in launches of snacks in Israel across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
No Additives/Preservatives
All Natural Product
Low/No/Reduced Transfat
Low/No/Reduced Allergen
Gluten-Free
Organic
Low/No/Reduced Fat
Low/No/Reduced Cholesterol
Low/No/Reduced Sugar
Trends in New Product Launches
451
Figure 4.8-55 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for followed by natural and minus claim categories. Category of claims that showed an
increasing trend were natural, suitable for, plus and positioning. Category of claims that showed a decline
were ethical/environmental, minus, convenience and demographic.
Figure 4.8-55 Trends in launches of snacks in Israel across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Natural
Minus
Plus
Convenience
Demographic
Positioning
Ethical & environmental
Functional
Trends in New Product Launches
452
4.8.5.3 Saudi Arabia
Figure 4.8-56 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were no additives/preservatives, all natural product, GMO free and
ethical and environmental. Types of claims that showed a decline were halal, low/no/reduced cholesterol,
vegetarian, low/no/reduced fat, eco-friendly package and kosher.
Figure 4.8-56 Trends in launches of snacks in Saudi Arabia across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Halal
All Natural Product
Low/No/Reduced Fat
Vegetarian
Low/No/Reduced Cholesterol
GMO-Free
Low/No/Reduced Transfat
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
453
Figure 4.8-57depicts the distribution of launches across type of claim category. Most launches belong to
the natural and suitable for category of claims. Category of claims that showed an increasing trend were,
plus, ethical and environmental, and convenience. Category of claims that showed a decline were natural,
positioning and minus
Figure 4.8-57 Trends in launches of snacks in Saudi Arabia across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Minus
Convenience
Ethical & environmental
Positioning
Plus
Trends in New Product Launches
454
4.8.5.4 South Africa
Figure 4.8-58 depicts the distribution of launches across type of claim made on the product. Most launches
use halal. Types of claims that showed an increasing trend were no additives/preservatives, halal, Kosher,
organic, low/no/reduced trans-fat, vegetarian, gluten free, on the go and ease of use. Types of claims that
showed a decline was low/no/reduced fat.
Figure 4.8-58 Trends in launches of snacks in South Africa across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Kosher
No Additives/Preservatives
Low/No/Reduced Transfat
Low/No/Reduced Fat
Vegetarian
Low/No/Reduced Allergen
Gluten-Free
On-the-Go
Ease of Use
Trends in New Product Launches
455
Figure 4.8-59 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend were natural, suitable
for, minus, convenience, plus, positioning, functional, demographic and ethical/environmental.
Figure 4.8-59 Trends in launches of snacks in South Africa across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Natural
Convenience
Plus
Positioning
Ethical & environmental
Functional
Demographic
Trends in New Product Launches
456
4.9 Sugar and Gum Confectionery
4.9.1 Europe
Figure 4.9-1 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging and new formulation. New product type showed a decline.
Figure 4.9-1 Trends in launches of sugar and gum confectionery in Europe across launch types
0
10
20
30
40
50
60
70
2009 2008 2007 2011 2010 2006
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
457
Figure 4.9-2 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced sugar followed by children and no additives/preservatives claims. Types of claims
with an increasing trend were the following: a low/no/reduced sugar, children and vitamin/mineral
fortified. Types of claims that showed a decline were no additives/preservatives, vegetarian, seasonal,
gluten free,breath freshening and low/no/reduced fat.
Figure 4.9-2 Trends in launches of sugar and gum confectionery in Europe across type of claims
0
5
10
15
20
25
30
35
2008 2009 2007 2010 2011 2006
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
No Additives/Preservatives
Seasonal
Vitamin/Mineral Fortified
Vegetarian
Low/No/Reduced Allergen
Breath-Freshening
Low/No/Reduced Fat
Gluten-Free
Trends in New Product Launches
458
Figure 4.9-3 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increase were minus, demographic, plus
and beauty enhancing. Category of claims that showed a decline were natural, positioning, suitable for,
functional and ethical/environmental.
Figure 4.9-3 Trends in launches of sugar and gum confectionery in Europe across type of claim category
0
5
10
15
20
25
30
35
40
2009 2008 2010 2007 2011 2006
Perc
ent o
f Lau
nche
s
Minus
Demographic
Natural
Positioning
Suitable for
Functional
Plus
Convenience
Ethical & environmental
Beauty enhancing
Trends in New Product Launches
459
4.9.1.1 Denmark
Figure 4.9-4 depicts the distribution of launches across type of claim made on the product. Most launches
have a low/no/reduced sugar claim. Types of claims that showed an increasing trend was eco-friendly
package and whitening, Types of claims that showed a decline were no additives/preservatives and
low/no/reduced sugar.
Figure 4.9-4 Trends in launches of sugar and gum confectionery in Denmark across type of claims
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
No Additives/Preservatives
Children (5-12)
Breath-Freshening
Ethical - EnvironmentallyFriendly PackageWhitening
Low/No/Reduced Fat
Low/No/Reduced Calorie
All Natural Product
Trends in New Product Launches
460
Figure 4.9-5 depicts the distribution of launches across type of claim category. Most launches belong to
the convenience claim. Category of claims that showed an increasing trend were natural, suitable for and
plus. Category of claims that showed a decline were beauty enhancing, minus and the rest of the top ten
claim categories.
Figure 4.9-5 Trends in launches of sugar and gum confectionery in Denmark across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Beauty enhancing
Convenience
Demographic
Ethical &environmentalFunctional
Minus
Natural
Plus
Trends in New Product Launches
461
4.9.1.2 France
Figure 4.9-6 depicts the distribution of launches across type of claim made on the product. Most launches
have a low/no/reduced sugar claim. Types of claims that showed an increasing trend were children, no
additives/preservatives, organic, low/no/reduced saturated fat and ethical and environmentally friendly
package Types of claims that showed a decline were low/no/reduced sugar and, economy.
Figure 4.9-6 Trends in launches of sugar and gum confectionery in France across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
No Additives/Preservatives
Organic
Low/No/Reduced Calorie
Economy
Breath-Freshening
Ethical - EnvironmentallyFriendly PackageAll Natural Product
Low/No/Reduced Fat
Trends in New Product Launches
462
Figure 4.9-7 depicts the distribution of launches across type of claim category. Most launches belong to
the minus claim. Category of claims that showed an increasing trend were natural, demographic,
convenience, and ethical/environmental. Category of claims that showed a decline were minus and
positioning.
Figure 4.9-7 Trends in launches of sugar and gum confectionery in France across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
MinusNaturalDemographicPositioningFunctionalEthical & environmentalSuitable forBeauty enhancingConveniencePlus
Trends in New Product Launches
463
4.9.1.3 Germany
Figure 4.9-8 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced sugar followed by children claim. Types of claims that showed an increasing trend
were no additives/preservatives, organic and seasonal. Types of claims that showed a decline were
low/no/reduced sugar, children, vitamin/mineral fortified and low/no/reduced fat.
Figure 4.9-8 Trends in launches of sugar and gum confectionery in Germany across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
No Additives/Preservatives
Vitamin/Mineral Fortified
Organic
Low/No/Reduced Fat
Seasonal
Limited Edition
Trends in New Product Launches
464
Figure 4.9-9 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were natural,
positioning, convenience, functional, and ethical/environmental. Category of claims that showed a decline
were minus, demographic, suitable for and plus.
Figure 4.9-9 Trends in launches of sugar and gum confectionery in Germany across type of claim category
0
20
40
60
80
100
120
140
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Demographic
Natural
Positioning
Suitable for
Plus
Functional
Convenience
Ethical & environmental
Beauty enhancing
Trends in New Product Launches
465
4.9.1.4 Italy
Figure 4.9-10 depicts the distribution of launches across type of claim made on the product. Most launches
belong to low/no/reduced sugar claim. Types of claims that showed an increase were no
additives/preservatives and seasonal. Types of claims that showed a decline were low/no/reduced sugar,
low/no/reduced calorie, and vitamin/mineral fortified and breath-freshening.
Figure 4.9-10 Trends in launches of sugar and gum confectionery in Italy across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
No Additives/Preservatives
Vitamin/Mineral Fortified
Low/No/Reduced Calorie
Seasonal
Breath-Freshening
Premium
Low/No/Reduced Fat
Trends in New Product Launches
466
Figure 4.9-11 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were positioning,
demographic, natural, and beauty enhancing. Category of claims that showed a decline were plus and
minus.
Figure 4.9-11 Trends in launches of sugar and gum confectionery in Italy across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Demographic
Positioning
Natural
Functional
Plus
Suitable for
Convenience
Beauty enhancing
Ethical & environmental
Trends in New Product Launches
467
4.9.1.5 Poland
Figure 4.9-12 depicts the distribution of launches across type of claim made on the product. Most launches
use a children claim. Types of claims that showed an increasing trend were no additives/preservatives,
vitamin/mineral fortified, gluten free and vegetarian Types of claims that showed a decline were children,
low/no/reduced sugar and low/no/reduced allergen.
Figure 4.9-12 Trends in launches of sugar and gum confectionery in Poland across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Children (5-12)
Low/No/Reduced Sugar
No Additives/Preservatives
Low/No/Reduced Allergen
Vitamin/Mineral Fortified
Organic
Gluten-Free
Vegetarian
Seasonal
Low/No/Reduced Fat
Trends in New Product Launches
468
Figure 4.9-13 depicts the distribution of launches across type of claim category. Most launches belong to
the demographic category of claims. Category of claims that showed an increasing trend were natural,
suitable for, plus and convenience Category of claims that showed a decline were minus, and
demographic.
Figure 4.9-13 Trends in launches of sugar and gum confectionery in Poland across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Demographic
Minus
Natural
Suitable for
Plus
Positioning
Functional
Convenience
Beauty enhancing
Trends in New Product Launches
469
4.9.1.6 Russia
Figure 4.9-14 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were low/no/reduced sugar, children, vitamin/mineral fortified, and
no additives/preservatives, GMO free, seasonal and breath-freshening. Types of claims that showed a
decline was female.
Figure 4.9-14 Trends in launches of sugar and gum confectionery in Russia across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Event Merchandising
Vitamin/Mineral Fortified
No Additives/Preservatives
GMO-Free
Breath-Freshening
Seasonal
Female
Trends in New Product Launches
470
Figure 4.9-15 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were minus, positioning,
natural, functional, plus and suitable for. Category of claims that showed a decline was demographic.
Figure 4.9-15 Trends in launches of sugar and gum confectionery in Russia across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Demographic
Positioning
Natural
Functional
Plus
Suitable for
Convenience
Beauty enhancing
Trends in New Product Launches
471
4.9.1.7 Spain
Figure 4.9-16 depicts the distribution of launches across type of claim made on the product. Most launches
use low/no./reduced sugar claim. Types of claims that showed an increasing trend seasonal, premium,
gluten free, low/no./reduced allergen, no additives /preservatives and economy. Types of claims that
showed a decline were sugar and children.
Figure 4.9-16 Trends in launches of sugar and gum confectionery in Spain across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Seasonal
Premium
Low/No/Reduced Allergen
Gluten-Free
No Additives/Preservatives
Vitamin/Mineral Fortified
Economy
Low/No/Reduced Calorie
Trends in New Product Launches
472
Figure 4.9-17 depicts the distribution of launches across type of claim category. Most launches belong to
the no minus category of claims. Category of claims that showed an increasing trend were positioning,
suitable for, natural, functional and ethical/environmental. Category of claims that showed a decline were
minus and demographic.
Figure 4.9-17 Trends in launches of sugar and gum confectionery in Spain across type of claim category
0
5
10
15
20
25
30
35
40
45
50
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Positioning
Demographic
Suitable for
Natural
Plus
Functional
Ethical & environmental
Convenience
Beauty enhancing
Trends in New Product Launches
473
4.9.1.8 Sweden
Figure 4.9-18 depicts the distribution of launches across type of claim made on the product. Most launches
belong to low/no/reduced sugar. Types of claims that showed an increasing trend were low/no/reduced
sugar, limited edition, whitening and ethical/human. Types of claims that showed a decline was children.
Figure 4.9-18 Trends in launches of sugar and gum confectionery in Sweden across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Limited Edition
No Additives/Preservatives
Low/No/Reduced Lactose
Breath-Freshening
Low/No/Reduced Calorie
Premium
Ethical - Human
Whitening
Trends in New Product Launches
474
Figure 4.9-19 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were natural,
positioning, convenience and suitable for. Category of claims that showed a decline were ethical and
environmental
Figure 4.9-19 Trends in launches of sugar and gum confectionery in Sweden across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Demographic
Positioning
Natural
Functional
Suitable for
Ethical & environmental
Beauty enhancing
Convenience
Plus
Trends in New Product Launches
475
4.9.1.9 UK
Figure 4.9-20 depicts the distribution of launches across type of claim made on the product. Most launches
use a no additives/preservatives claim. Types of claims that showed an increasing trend were vegetarian,
no additives/preservatives, gluten-free and ethical environmentally friendly package. Types of claims that
showed a decline were children, and low/no/reduced sugar.
Figure 4.9-20 Trends in launches of sugar and gum confectionery in UK across type of claims
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
No Additives/Preservatives
Vegetarian
Children (5-12)
Low/No/Reduced Sugar
Seasonal
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Transfat
Trends in New Product Launches
476
Figure 4.9-21 depicts the distribution of launches across type of claim category. Most launches belong to
the natural category of claims. Category of claims that showed an increasing trend were natural, suitable
for, positioning, demographic, functional and ethical/environmental. Category of claims that showed a
decline was minus.
Figure 4.9-21 Trends in launches of sugar and gum confectionery in UK across type of claim category
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Natural
Suitable for
Minus
Positioning
Demographic
Ethical & environmental
Functional
Convenience
Plus
Beauty enhancing
Trends in New Product Launches
477
4.9.2 North America
Figure 4.9-22 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/ range extension and new packaging. Launch types that showed an increasing
trend were new products and new packaging formats, whereas new variety/extension showed a decline.
Figure 4.9-22 Trends in launches of sugar and gum confectionery in North America across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New ProductNew Variety/Range ExtensionNew PackagingNew FormulationRelaunch
Trends in New Product Launches
478
Figure 4.9-23 depicts the distribution of launches across type of claim made on the product. Most launches
use a seasonal claim. Types of claims that showed an increasing trend were Kosher, all natural product, no
additives/preservatives, low/no/reduced calorie, gluten free and low/no/reduced fat. Types of claims that
showed a decline were children and low/no/reduced sugar.
Figure 4.9-23 Trends in launches of sugar and gum confectionery in North America across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Children (5-12)
Low/No/Reduced Sugar
Kosher
Low/No/Reduced Fat
Low/No/Reduced Allergen
Gluten-Free
No Additives/Preservatives
Low/No/Reduced Calorie
All Natural Product
Trends in New Product Launches
479
Figure 4.9-24 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning followed by the minus category of claims. Category of claims that showed an increasing
trend were positioning, minus, natural, suitable for, convenience, functional and ethical/environmental.
Category of claims that showed a decline were demographic, beauty enhancing and plus.
Figure 4.9-24 Trends in launches of sugar and gum confectionery in North America across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Positioning
Minus
Demographic
Suitable for
Natural
Ethical & environmental
Functional
Convenience
Plus
Beauty enhancing
Trends in New Product Launches
480
4.9.2.1 USA
Figure 4.9-25 depicts the distribution of launches across type of claim made on the product. Most launches
use a seasonal claim, followed by children claim. Types of claims that showed an increasing trend were
seasonal, kosher, low/no /reduced allergen, gluten free, low/no /reduced calorie, all natural product and no
additives/preservatives. Types of claims that showed a decline were children and low/no /reduced sugar.
Figure 4.9-25 Trends in launches of sugar and gum confectionery in USA across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Seasonal
Children (5-12)
Kosher
Low/No/Reduced Sugar
Low/No/Reduced Fat
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Calorie
No Additives/Preservatives
All Natural Product
Trends in New Product Launches
481
Figure 4.9-26 depicts the distribution of launches across type of claim category. Most launches belong to
the positioning, followed by the minus, demographic and suitable for category of claims. Category of
claims that showed an increasing trend were positioning, minus, natural, suitable for, convenience,
functional and ethical and environmental. Category of claims that showed a decline was minus and
demographic.
Figure 4.9-26 Trends in launches of sugar and gum confectionery in USA across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
PositioningMinusDemographicSuitable forNaturalConvenienceFunctionalEthical & environmentalPlusBeauty enhancing
Trends in New Product Launches
482
4.9.2.2 Canada
Figure 4.9-27 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were seasonal, Kosher, low/no/reduced fat, no
additives/preservatives and gluten free. Types of claims that showed a decline were children,
low/no/reduced sugar and organic.
Figure 4.9-27 Trends in launches of sugar and gum confectionery in Canada across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Children (5-12)
Low/No/Reduced Sugar
Seasonal
Kosher
Low/No/Reduced Fat
Low/No/Reduced Allergen
No Additives/Preservatives
Gluten-Free
Organic
Low/No/Reduced Transfat
Trends in New Product Launches
483
Figure 4.9-28 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were suitable for, minus,
positioning, functional, natural and ethical& environmental. Category of claims that showed a decline was
demographic.
Figure 4.9-28 Trends in launches of sugar and gum confectionery in Canada across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Demographic
Positioning
Suitable for
Natural
Ethical & environmental
Functional
Convenience
Plus
Trends in New Product Launches
484
4.9.3 South America
Figure 4.9-29 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Launch types that showed an increasing
trend was new packaging format, whereas new product and new variety/range extension showed a decline.
Figure 4.9-29 Trends in launches of sugar and gum confectionery in South America across launch types
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
485
Figure 4.9-30 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were low/no/reduced allergen claim, gluten-free, seasonal; event
merchandising and ecofriendly package Types of claims that showed a decline were children, as
low/no/reduced sugar.
Figure 4.9-30 Trends in launches of sugar and gum confectionery in South America across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Children (5-12)
Low/No/Reduced Allergen
Gluten-Free
Low/No/Reduced Sugar
Seasonal
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Calorie
Low/No/Reduced Fat
Kosher
Event Merchandising
Trends in New Product Launches
486
Figure 4.9-31 depicts the distribution of launches across type of claim category. Most launches belong to
the demographic claim for the firth half of the period 2006-2011 and on suitable for claim for the second
one. Category of claims that showed an increasing trend were suitable for, natural, positioning and
ethical/environmental. Category of claims that showed a decline were demographic and minus.
Figure 4.9-31 Trends in launches of sugar and gum confectionery in South America across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Demographic
Suitable for
Minus
Positioning
Ethical & environmental
Natural
Plus
Functional
Convenience
Beauty enhancing
Trends in New Product Launches
487
4.9.3.1 Brazil
Figure 4.9-32 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced allergen claim and gluten free claim. Types of claims that showed an increasing
trend were low/no/reduced allergen, gluten free, low/no/reduced sugar and eco-friendly package. Types of
claims that showed a decline was children.
Figure 4.9-32 Trends in launches of sugar and gum confectionery in Brazil across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Allergen
Gluten-Free
Children (5-12)
Low/No/Reduced Sugar
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Fat
Ethical - Charity
Low/No/Reduced Calorie
Low/No/Reduced Transfat
Cobranded
Trends in New Product Launches
488
Figure 4.9-33 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for claim. Category of claims that showed an increasing trend were minus, suitable for, natural
and ethical/environmental. Category of claims that showed a decline were demographic, natural and
positioning.
Figure 4.9-33 Trends in launches of sugar and gum confectionery in Brazil across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Demographic
Ethical & environmental
Positioning
Natural
Plus
Functional
Convenience
Beauty enhancing
Trends in New Product Launches
489
4.9.3.2 Argentina
Figure 4.9-34 depicts the distribution of launches across type of claim made on the product. Most launches
use a children claim. Types of claims that showed an increasing trend were children, gluten free, event
merchandising, kosher and limited edition. Types of claims that showed a decline were low/no/reduced
sugar, vitamin/mineral fortified and seasonal.
Figure 4.9-34 Trends in launches of sugar and gum confectionery in Argentina across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Children (5-12)
Low/No/Reduced Sugar
Low/No/Reduced Calorie
Seasonal
Low/No/Reduced Allergen
Gluten-Free
Event Merchandising
Vitamin/Mineral Fortified
Kosher
Limited Edition
Trends in New Product Launches
490
Figure 4.9-35 depicts the distribution of launches across type of claim category. Most launches belong to
the demographic category of claims. Category of claims that showed an increasing trend were
demographic, suitable for, functional and natural. Category of claims that showed a decline were minus
and plus.
Figure 4.9-35 Trends in launches of sugar and gum confectionery in Argentina across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Demographic
Minus
Positioning
Suitable for
Plus
Functional
Natural
Beauty enhancing
Ethical & environmental
Convenience
Trends in New Product Launches
491
4.9.3.3 Mexico
Figure 4.9-36 depicts the distribution of launches across type of claim made on the product. Most launches
use a children claim. Types of claims that showed an increasing trend were seasonal, eco-friendly
package, event merchandising and low/no/reduced fat. Types of claims that showed a decline were
children and low/no/reduced sugar.
Figure 4.9-36 Trends in launches of sugar and gum confectionery in Mexico across type of claims
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Children (5-12)
Low/No/Reduced Sugar
Seasonal
Ethical - EnvironmentallyFriendly PackageKosher
Event Merchandising
Cobranded
Low/No/Reduced Fat
Low/No/Reduced Calorie
Limited Edition
Trends in New Product Launches
492
Figure 4.9-37 depicts the distribution of launches across type of claim category. Most launches belong to
the demographic category of claims. Category of claims that showed an increasing trend were positioning,
suitable for, ethical/environmental and convenience. Category of claims that showed a decline was
demographic and minus.
Figure 4.9-37 Trends in launches of sugar and gum confectionery in Mexico across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
DemographicPositioningMinusSuitable forEthical & environmentalConvenienceFunctionalNaturalPlus
Trends in New Product Launches
493
4.9.4 Asia
Figure 4.9-38 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new packaging. Launch types that showed an increasing trend were new products and new
packaging whereas new formulation showed a decline.
Figure 4.9-38 Trends in launches of sugar and gum confectionery in Asia across launch types
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Packaging
New Formulation
Trends in New Product Launches
494
Figure 4.9-39 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced sugar claim. Types of claims that showed an increasing trend were no
additives/preservatives, vegetarian, halal, low/no/reduced -fat, seasonal and breathe freshening. Types of
claims that showed a decline was children and vitamin/mineral fortified.
Figure 4.9-39 Trends in launches of sugar and gum confectionery in Asia across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Vegetarian
Halal
No Additives/Preservatives
Vitamin/Mineral Fortified
Low/No/Reduced Fat
Seasonal
Breath-Freshening
Low/No/Reduced Calorie
Trends in New Product Launches
495
Figure 4.9-40 depicts the distribution of launches across type of claim category. Most launches belong to
the minus, followed by suitable for and demographic category of claims. Category of claims that showed
an increasing trend were minus, natural, suitable for, functional, convenience, positioning, and
ethical/environmental. Category of claims that showed a decline were demographic and plus.
Figure 4.9-40 Trends in launches of sugar and gum confectionery in Asia across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Demographic
Positioning
Natural
Functional
Plus
Convenience
Ethical & environmental
Trends in New Product Launches
496
4.9.4.1 China
Figure 4.9-41 depicts the distribution of launches across type of claim made on the product. Most launches
use, low/no/reduced sugar. Types of claims that showed an increasing trend were no
additives/preservatives, halal, seasonal and breath freshening. Types of claims that showed a decline were
children, vitamin/mineral fortified and low/no/reduced calorie.
Figure 4.9-41 Trends in launches of sugar and gum confectionery in China across type of claims
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Vitamin/Mineral Fortified
No Additives/Preservatives
Breath-Freshening
Halal
Seasonal
Added Calcium
Low/No/Reduced Calorie
Trends in New Product Launches
497
Figure 4.9-42 depicts the distribution of launches across type of claim category. Most launches belong to
the minus claim. Category of claims that showed an increasing trend were functional, suitable for,
convenience and ethical and environmental. Category of claims that showed a decline were demographic,
positioning and plus.
Figure 4.9-42 Trends in launches of sugar and gum confectionery in China across type of claim category
0
5
10
15
20
25
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Demographic
Plus
Functional
Natural
Positioning
Suitable for
Convenience
Ethical & environmental
Trends in New Product Launches
498
4.9.4.2 Japan
Figure 4.9-43 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced sugar claim. Types of claims that showed an increasing trend were low/no/reduced
sugar, limited edition, breath freshening, seasonal and event merchandising. Types of claims that showed
a decline were vitamin/mineral fortified, children and low/no/reduced calorie.
Figure 4.9-43 Trends in launches of sugar and gum confectionery in Japan across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Vitamin/Mineral Fortified
Children (5-12)
Limited Edition
Breath-Freshening
Seasonal
Female
Low/No/Reduced Calorie
Event Merchandising
Trends in New Product Launches
499
Figure 4.9-44 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were positioning, minus,
convenience, natural and ethical and environmental. Category of claims that showed a decline were
demographic and plus.
Figure 4.9-44 Trends in launches of sugar and gum confectionery in Japan across type of claim category
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Positioning
Demographic
Plus
Functional
Convenience
Ethical & environmental
Natural
Beauty enhancing
Trends in New Product Launches
500
4.9.4.3 South Korea
Figure 4.9-45 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced sugar claim. Types of claims that showed an increasing trend were no
additives/preservatives, breath freshening, convenient packaging and eco-friendly package. Types of
claims that showed a decline were low/no/reduced sugar, children, low/no/reduced calorie and added
calcium.
Figure 4.9-45 Trends in launches of sugar and gum confectionery in South Korea across type of claims
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
No Additives/Preservatives
Vitamin/Mineral Fortified
Low/No/Reduced Calorie
Convenient Packaging
Ethical - EnvironmentallyFriendly PackageAdded Calcium
Breath-Freshening
Trends in New Product Launches
501
Figure 4.9-46 depicts the distribution of launches across type of claim category. Most launches belong to
the minus category of claims. Category of claims that showed an increasing trend were functional,
positioning and natural. Category of claims that showed a decline were minus, demographical, plus and
ethical/environmental.
Figure 4.9-46 Trends in launches of sugar and gum confectionery in South Korea across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Demographic
Natural
Functional
Plus
Positioning
Ethical & environmental
Trends in New Product Launches
502
4.9.4.4 India
Figure 4.9-47 depicts the distribution of launches across type of claim made on the product. Most launches
use the vegetarian type of claim. Types of claims that showed an increasing trend were vegetarian, no
additives/preservatives. Types of claims that showed a decline were low/no/reduced sugar, children.
Figure 4.9-47 Trends in launches of sugar and gum confectionery in India across type of claims
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Vegetarian
Low/No/Reduced Sugar
Children (5-12)
Halal
No Additives/Preservatives
Low/No/Reduced Calorie
Breath-Freshening
All Natural Product
Premium
Other (Functional)
Trends in New Product Launches
503
Figure 4.9-48 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for category of claims. Category of claims that showed an increasing trend were natural,
suitable for and positioning. Category of claims that showed a decline were demographic, minus,
functional, ethical/environmental and convenience.
Figure 4.9-48 Trends in launches of sugar and gum confectionery in India across type of claim category
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Demographic
Natural
Functional
Positioning
Convenience
Plus
Ethical & environmental
Trends in New Product Launches
504
4.9.5 Middle East and Africa
Figure 4.9-49 depicts the distribution of launches across type of launch. Most launches are new products,
followed by new variety/range extension and new packaging. Launch types that showed an increasing
trend were new products, whereas new formulation and new packaging showed a decline.
Figure 4.9-49 Trends in launches of sugar and gum confectionery in Middle East and Africa across launch types
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
New Product
New Variety/RangeExtensionNew Packaging
New Formulation
Relaunch
Trends in New Product Launches
505
Figure 4.9-50 depicts the distribution of launches across type of claim made on the product. Most launches
use a low/no/reduced sugar claim. Types of claims that showed an increasing trend were halal, Kosher, no
additives/preservatives and the rest of the top ten claim types. Types of claims that showed a decline were
children and low/no/reduced sugar.
Figure 4.9-50 Trends in launches of sugar and gum confectionery in Middle East and Africa across type of claims
0
5
10
15
20
25
30
35
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Halal
Kosher
No Additives/Preservatives
Low/No/Reduced Fat
Seasonal
Vegetarian
Ethical - EnvironmentallyFriendly PackageLow/No/Reduced Allergen
Trends in New Product Launches
506
Figure 4.9-51 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for, followed by the minus category of claims. Category of claims that showed an increasing
trend were suitable for, natural, positioning, and ethical/environmental. Category of claims that showed a
decline were plus, ethical/environmental and minus.
Figure 4.9-51 Trends in launches of sugar and gum confectionery in Middle East and Africa across type of claim category
0
5
10
15
20
25
30
35
40
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Demographic
Natural
Positioning
Functional
Ethical & environmental
Plus
Convenience
Beauty enhancing
Trends in New Product Launches
507
4.9.5.1 Egypt
Figure 4.9-52 depicts the distribution of launches across type of claim made on the product. Most launches
belong to low/no/reduced sugar claim. Types of claims that showed an increasing trend were no
additives/preservatives, halal, gluten free, and GMO free. Types of claims that showed a decline were all
natural product, low/no/reduced sugar and children.
Figure 4.9-52 Trends in launches of sugar and gum confectionery in Egypt across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
No Additives/Preservatives
Halal
All Natural Product
Low/No/Reduced Allergen
Gluten-Free
GMO-Free
Vegetarian
Trends in New Product Launches
508
Figure 4.9-53 depicts the distribution of launches across type of claim category. Most launches belong to
minus category of claim. Category of claims that showed an increasing trend were natural, suitable for,
and functional. Category of claims that showed a decline were minus, positioning, plus, beauty enhancing
and demographic.
Figure 4.9-53 Trends in launches of sugar and gum confectionery in Egypt across type of claim category
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Natural
Demographic
Functional
Positioning
Beauty enhancing
Plus
Convenience
Trends in New Product Launches
509
4.9.5.2 Israel
Figure 4.9-54 depicts the distribution of launches across type of claim made on the product. Most launches
use Kosher followed by low/no/reduced sugar claim. Types of claims that showed an increasing trend
were Kosher, organic, gluten free and no additives/preservatives. Type of claims that showed a decline
was low/no/reduced sugar, children and cobranded.
Figure 4.9-54 Trends in launches of sugar and gum confectionery in Israel across type of claims
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Kosher
Low/No/Reduced Sugar
Children (5-12)
No Additives/Preservatives
Low/No/Reduced Calorie
Organic
Low/No/Reduced Allergen
Gluten-Free
Cobranded
Ethical - EnvironmentallyFriendly Package
Trends in New Product Launches
510
Figure 4.9-55 depicts the distribution of launches across type of claim category. Most launches belong to
the suitable for followed by minus category of claim. Category of claims that showed an increasing trend
were minus, natural, functional, ethical/environmental and beauty enhancing. Category of claims that
showed a decline was demographic.
Figure 4.9-55 Trends in launches of sugar and gum confectionery in Israel across type of claim category
0
10
20
30
40
50
60
70
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Demographic
Natural
Positioning
Functional
Ethical & environmental
Plus
Beauty enhancing
Trends in New Product Launches
511
4.9.5.3 Saudi Arabia
Figure 4.9-56 depicts the distribution of launches across type of claim made on the product. Types of
claims that showed an increasing trend were no additives/preservatives, GMO free, halal and ethical and
environmental. Types of claims that showed a decline were low/no/reduced sugar, and children.
Figure 4.9-56 Trends in launches of sugar and gum confectionery in Saudi Arabia across type of claims
0
20
40
60
80
100
120
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Low/No/Reduced Sugar
Children (5-12)
Halal
Vegetarian
No Additives/Preservatives
GMO-Free
Whitening
Low/No/Reduced Calorie
Low/No/Reduced Fat
Time/Speed
Trends in New Product Launches
512
Figure 4.9-57 depicts the distribution of launches across type of claim category. Category of claims that
showed an increasing trend were natural, suitable for. Category of claims that showed a decline was
minus.
Figure 4.9-57 Trends in launches of sugar and gum confectionery in Saudi Arabia across type of claim category
0
20
40
60
80
100
120
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Minus
Suitable for
Demographic
Natural
Beauty enhancing
Convenience
Functional
Trends in New Product Launches
513
4.9.5.4 South Africa
Figure 4.9-58 depicts the distribution of launches across type of claim made on the product. Most launches
use halal followed by children and low/no/reduced sugar. Types of claims that showed an increasing trend
were no additives/preservatives, halal, Kosher, low/no/reduced allergen, seasonal and eco-friendly
package. Types of claims that showed a decline were low/no/reduced sugar, children and low/no/reduced
fat
Figure 4.9-58 Trends in launches of sugar and gum confectionery in South Africa across type of claims
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Halal
Children (5-12)
Low/No/Reduced Sugar
No Additives/Preservatives
Seasonal
Kosher
Low/No/Reduced Fat
Ethical - EnvironmentallyFriendly PackageVegetarian
Low/No/Reduced Allergen
Trends in New Product Launches
514
Figure 4.9-59 depicts the distribution of launches across type of claim category. Most launches belong to
suitable for category of claims. Category of claims that showed an increasing trend were natural, suitable
for, positioning, and ethical/environmental. Category of claims that showed a decline were minus,
demographic, functional and plus.
Figure 4.9-59 Trends in launches of sugar and gum confectionery in South Africa across type of claim category
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010 2011
Perc
ent o
f Lau
nche
s
Suitable for
Minus
Demographic
Positioning
Natural
Functional
Ethical & environmental
Plus
Convenience
Beauty enhancing
Trends in New Product Launches
515
APPENDIX - LIST OF TABLES
Table 2-1 Description of attributes that are used in the analysis from Mintel .............................................. 2
Table 2-2 Continents and countries on which Mintel registers new product launches ................................. 3
Table 2-3 Categories analyzed and description of products included in each one according to Mintel ....... 4
Table 3-1 Top claims in 2011, decreasing and increasing claims for dairy products ................................... 5
Table 3-2 Top claims in 2011, decreasing and increasing claims for bakery products ................................. 8
Table 3-3 Top claims in 2011, decreasing and increasing claims for chocolate confectionery products ... 11
Table 3-4 Top claims in 2011, decreasing and increasing claims for fruit and vegetables products .......... 14
Table 3-5 Top claims in 2011, decreasing and increasing claims for meals and meal centers products ..... 17
Table 3-6 Top claims in 2011, decreasing and increasing claims for processed fish, meat and egg products
..................................................................................................................................................................... 21
Table 3-7 Top claims in 2011, decreasing and increasing claims for snacks products ............................... 25
Table 3-8 Top claims in 2011, decreasing and increasing claims for sugar and gum confectionery products
..................................................................................................................................................................... 29
Trends in New Product Launches
516
APPENDIX – LIST OF FIGURES
Figure 4.1-1 Launches of products across all sectors in Europe each year ................................................. 33
Figure 4.1-2 Top companies that launched new products of all categories in Europe in 2011 ................... 34
Figure 4.1-3 Launches of products across all sectors in Asia each year ..................................................... 35
Figure 4.1-4 Top companies that launched new products of all categories in Asia in 2011 ....................... 36
Figure 4.1-5 Launches of products across all sectors in Middle East and Africa each year ....................... 37
Figure 4.1-6 Top companies that launched new products of all categories in Middle East and Africa in
2011 ............................................................................................................................................................. 38
Figure 4.1-7 Launches of products across all sectors in North America each year ..................................... 39
Figure 4.1-8 Top companies that launched new products of all categories in North America in 2011 ...... 40
Figure 4.1-9 Launches of products across all sectors in South America each year ..................................... 41
Figure 4.1-10 Top companies that launched new products of all categories in South America in 2011 .... 42
Figure 4.2-1 Trends in launches of dairy products in Europe across launch types ..................................... 43
Figure 4.2-2 Trends in launches of dairy products in Europe across type of claims ................................... 44
Figure 4.2-3 Trends in launches of dairy products in Europe across type of claim category ..................... 45
Figure 4.2-4 Trends in launches of dairy products in Denmark across type of claims ............................... 46
Figure 4.2-5 Trends in launches of dairy products in Denmark across type of claim category .................. 47
Figure 4.2-6 Trends in launches of dairy products in France across type of claims ................................... 48
Figure 4.2-7 Trends in launches of dairy products in France across type of claim category ...................... 49
Figure 4.2-8 Trends in launches of dairy products in Germany across type of claims ............................... 50
Figure 4.2-9 Trends in launches of dairy products in Germany across type of claim category .................. 51
Figure 4.2-10 Trends in launches of dairy products in Italy across type of claims ..................................... 52
Figure 4.2-11 Trends in launches of dairy products in Italy across type of claim category ........................ 53
Figure 4.2-12 Trends in launches of dairy products in Poland across type of claims ................................. 54
Figure 4.2-13 Trends in launches of dairy products in Poland across type of claim category .................... 55
Figure 4.2-14 Trends in launches of dairy products in Russia across type of claims.................................. 56
Trends in New Product Launches
517
Figure 4.2-15 Trends in launches of dairy products in Russia across type of claim category .................... 57
Figure 4.2-16 Trends in launches of dairy products in Spain across type of claims ................................... 58
Figure 4.2-17 Trends in launches of dairy products in Spain across type of claim category ...................... 59
Figure 4.2-18 Trends in launches of dairy products in Sweden across type of claims................................ 60
Figure 4.2-19 Trends in launches of dairy products in Sweden across type of claim category .................. 61
Figure 4.2-20 Trends in launches of dairy products in UK across type of claims ...................................... 62
Figure 4.2-21 Trends in launches of dairy products in UK across type of claim category ......................... 63
Figure 4.2-22 Trends in launches of dairy products in North America across launch types ....................... 64
Figure 4.2-23 Trends in launches of dairy products in North America across type of claims .................... 65
Figure 4.2-24 Trends in launches of dairy products in North America across type of claim category ....... 66
Figure 4.2-25 Trends in launches of dairy products in USA across type of claims .................................... 67
Figure 4.2-26 Trends in launches of dairy products in USA across type of claim category ....................... 68
Figure 4.2-27 Trends in launches of dairy products in Canada across type of claims ................................ 69
Figure 4.2-28 Trends in launches of dairy products in Canada across type of claim category ................... 70
Figure 4.2-29 Trends in launches of dairy products in South America across launch types ....................... 71
Figure 4.2-30 Trends in launches of dairy products in South America across type of claims .................... 72
Figure 4.2-31 Trends in launches of dairy products in South America across type of claim category ....... 73
Figure 4.2-32 Trends in launches of dairy products in Brazil across type of claims .................................. 74
Figure 4.2-33 Trends in launches of dairy products in Brazil across type of claim category ..................... 75
Figure 4.2-34 Trends in launches of dairy products in Argentina across type of claims ............................ 76
Figure 4.2-35 Trends in launches of dairy products in Argentina across type of claim category ............... 77
Figure 4.2-36 Trends in launches of dairy products in Mexico across type of claims ................................ 78
Figure 4.2-37 Trends in launches of dairy products in Mexico across type of claim category ................... 79
Figure 4.2-38 Trends in launches of dairy products in Asia across launch types ....................................... 80
Figure 4.2-39 Trends in launches of dairy products in Asia across type of claims ..................................... 81
Figure 4.2-40 Trends in launches of dairy products in Asia across type of claim category ........................ 82
Trends in New Product Launches
518
Figure 4.2-41 Trends in launches of dairy products in China across type of claims ................................... 83
Figure 4.2-42 Trends in launches of dairy products in China across type of claim category ..................... 84
Figure 4.2-43 Trends in launches of dairy products in Japan across type of claims ................................... 85
Figure 4.2-44 Trends in launches of dairy products in Japan across type of claim category ...................... 86
Figure 4.2-45 Trends in launches of dairy products in South Korea across type of claims ........................ 87
Figure 4.2-46 Trends in launches of dairy products in South Korea across type of claim category ........... 88
Figure 4.2-47 Trends in launches of dairy products in India across type of claims .................................... 89
Figure 4.2-48 Trends in launches of dairy products in India across type of claim category ....................... 90
Figure 4.2-49 Trends in launches of dairy products in Middle East and Africa across launch types ......... 91
Figure 4.2-50 Trends in launches of dairy products in Middle East and Africa across type of claims ....... 92
Figure 4.2-51 Trends in launches of dairy products in Middle East and Africa across type of claim
category ....................................................................................................................................................... 93
Figure 4.2-52 Trends in launches of dairy products in Egypt across type of claims ................................... 94
Figure 4.2-53 Trends in launches of dairy products in Egypt across type of claim category ..................... 95
Figure 4.2-54 Trends in launches of dairy products in Israel across type of claims ................................... 96
Figure 4.2-55 Trends in launches of dairy products in Israel across type of claim category ...................... 97
Figure 4.2-56 Trends in launches of dairy products in Saudi Arabia across type of claims ....................... 98
Figure 4.2-57 Trends in launches of dairy products in Saudi Arabia across type of claim category .......... 99
Figure 4.2-58 Trends in launches of dairy products in South Africa across type of claims ...................... 100
Figure 4.2-59 Trends in launches of dairy products in South Africa across type of claim category......... 101
Figure 4.3-1 Trends in launches of bakery products in Europe across launch types ................................. 102
Figure 4.3-2 Trends in launches of bakery products in Europe across type of claims .............................. 103
Figure 4.3-3 Trends in launches of bakery products in Europe across type of claim category ................. 104
Figure 4.3-4 Trends in launches of bakery products in Denmark across type of claims ........................... 105
Figure 4.3-5 Trends in launches of bakery products in Denmark across type of claim category.............. 106
Figure 4.3-6 Trends in launches of bakery products in France across type of claims ............................... 107
Trends in New Product Launches
519
Figure 4.3-7 Trends in launches of bakery products in France across type of claim category.................. 108
Figure 4.3-8 Trends in launches of bakery products in Germany across type of claims ........................... 109
Figure 4.3-9 Trends in launches of bakery products in Germany across type of claim category.............. 110
Figure 4.3-10 Trends in launches of bakery products in Italy across type of claims ................................ 111
Figure 4.3-11 Trends in launches of bakery products in Italy across type of claim category ................... 112
Figure 4.3-12 Trends in launches of bakery products in Poland across type of claims ............................ 113
Figure 4.3-13 Trends in launches of bakery products in Poland across type of claim category ............... 114
Figure 4.3-14 Trends in launches of bakery products in Russia across type of claims ............................. 115
Figure 4.3-15 Trends in launches of bakery products in Russia across type of claim category ................ 116
Figure 4.3-16 Trends in launches of bakery products in Spain across type of claims .............................. 117
Figure 4.3-17 Trends in launches of bakery products in Spain across type of claim category ................. 118
Figure 4.3-18 Trends in launches of bakery products in Sweden across type of claims ........................... 119
Figure 4.3-19 Trends in launches of bakery products in Sweden across type of claim category .............. 120
Figure 4.3-20 Trends in launches of bakery products in the UK across type of claims ............................ 121
Figure 4.3-21 Trends in launches of bakery products in the UK across type of claim category ............... 122
Figure 4.3-22 Trends in launches of bakery products in North America across launch types .................. 123
Figure 4.3-23 Trends in launches of bakery products in North America across type of claims ............... 124
Figure 4.3-24 Trends in launches of bakery products in North America across type of claim category .. 125
Figure 4.3-25 Trends in launches of bakery products in USA across type of claims................................ 126
Figure 4.3-26 Trends in launches of bakery products in USA across type of claim category .................. 127
Figure 4.3-27 Trends in launches of bakery products in Canada across type of claims ............................ 128
Figure 4.3-28 Trends in launches of bakery products in Canada across type of claim category .............. 129
Figure 4.3-29 Trends in launches of bakery products in South America across launch types .................. 130
Figure 4.3-30 Trends in launches of bakery products in South America across type of claims ............... 131
Figure 4.3-31 Trends in launches of bakery products in South America across type of claim category .. 132
Figure 4.3-32 Trends in launches of bakery products in Brazil across type of claims .............................. 133
Trends in New Product Launches
520
Figure 4.3-33 Trends in launches of bakery products in Brazil across type of claim category ................. 134
Figure 4.3-34 Trends in launches of bakery products in Argentina across type of claims ........................ 135
Figure 4.3-35 Trends in launches of bakery products in Argentina across type of claim category .......... 136
Figure 4.3-36 Trends in launches of bakery products in Mexico across type of claims ........................... 137
Figure 4.3-37 Trends in launches of bakery products in Mexico across type of claim category .............. 138
Figure 4.3-38 Trends in launches of bakery products in Asia across launch types ................................... 139
Figure 4.3-39 Trends in launches of bakery products in Asia across type of claims ................................ 140
Figure 4.3-40 Trends in launches of bakery products in Asia across type of claim category ................... 141
Figure 4.3-41 Trends in launches of bakery in China across type of claims ............................................. 142
Figure 4.3-42 Trends in launches of bakery in China across type of claim category................................ 143
Figure 4.3-43 Trends in launches of bakery in Japan across type of claims ............................................. 144
Figure 4.3-44 Trends in launches of bakery in Japan across type of claim category ................................ 145
Figure 4.3-45 Trends in launches of bakery in South Korea across type of claims .................................. 146
Figure 4.3-46 Trends in launches of bakery in South Korea across type of claim category ..................... 147
Figure 4.3-47 Trends in launches of bakery in India across type of claims .............................................. 148
Figure 4.3-48 Trends in launches of bakery in India across type of claim category ................................. 149
Figure 4.3-49 Trends in launches of bakery in Middle East and Africa across launch types ................... 150
Figure 4.3-50 Trends in launches of bakery in Middle East and Africa across type of claims ................. 151
Figure 4.3-51 Trends in launches of bakery in Middle East and Africa across type of claim category .... 152
Figure 4.3-52 Trends in launches of bakery in Egypt across type of claims ............................................. 153
Figure 4.3-53 Trends in launches of bakery in Egypt across type of claim category................................ 154
Figure 4.3-54 Trends in launches of bakery in Israel across type of claims ............................................. 155
Figure 4.3-55 Trends in launches of bakery in Israel across type of claim category ................................ 156
Figure 4.3-56 Trends in launches of bakery in Saudi Arabia across type of claims ................................. 157
Figure 4.3-57 Trends in launches of bakery in Saudi Arabia across type of claim category .................... 158
Figure 4.3-58 Trends in launches of bakery in South Africa across type of claims .................................. 159
Trends in New Product Launches
521
Figure 4.3-59 Trends in launches of bakery in South Africa across type of claim category ..................... 160
Figure 4.4-1 Trends in launches of chocolate confectionery products in Europe across launch types ..... 161
Figure 4.4-2 Trends in launches of chocolate confectionery products in Europe across type of claims ... 162
Figure 4.4-3 Trends in launches of chocolate confectionery products in Europe across type of claim
category ..................................................................................................................................................... 163
Figure 4.4-4 Trends in launches of chocolate confectionery products in Denmark across type of claims 164
Figure 4.4-5 Trends in launches of chocolate confectionery products in Denmark across type of claim
category ..................................................................................................................................................... 165
Figure 4.4-6 Trends in launches of chocolate confectionery products in France across type of claims ... 166
Figure 4.4-7 Trends in launches of chocolate confectionery products in France across type of claim
category ..................................................................................................................................................... 167
Figure 4.4-8 Trends in launches of chocolate confectionery products in Germany across type of claims 168
Figure 4.4-9 Trends in launches of chocolate confectionery products in Germany across type of claim
category ..................................................................................................................................................... 169
Figure 4.4-10 Trends in launches of chocolate confectionery products in Italy across type of claims ..... 170
Figure 4.4-11 Trends in launches of chocolate confectionery products in Italy across type of claim
category ..................................................................................................................................................... 171
Figure 4.4-12 Trends in launches of chocolate confectionery products in Poland across type of claims . 172
Figure 4.4-13 Trends in launches of chocolate confectionery products in Poland across type of claim
category ..................................................................................................................................................... 173
Figure 4.4-14 Trends in launches of chocolate confectionery products in Russia across type of claims .. 174
Figure 4.4-15 Trends in launches of chocolate confectionery products in Russia across type of claim
category ..................................................................................................................................................... 175
Figure 4.4-16 Trends in launches of chocolate confectionery products in Spain across type of claims ... 176
Figure 4.4-17 Trends in launches of chocolate confectionery products in Spain across type of claim
category ..................................................................................................................................................... 177
Figure 4.4-18 Trends in launches of chocolate confectionery products in Sweden across type of claims 178
Trends in New Product Launches
522
Figure 4.4-19 Trends in launches of chocolate confectionery products in Sweden across type of claim
category ..................................................................................................................................................... 179
Figure 4.4-20 Trends in launches of chocolate confectionery products in UK across type of claims ...... 180
Figure 4.4-21 Trends in launches of chocolate confectionery products in UK across type of claim category
................................................................................................................................................................... 181
Figure 4.4-22 Trends in launches of chocolate confectionery products in North America across launch
types .......................................................................................................................................................... 182
Figure 4.4-23 Trends in launches of chocolate confectionery products in North America across type of
claims ........................................................................................................................................................ 183
Figure 4.4-24 Trends in launches of chocolate confectionery products in North America across type of
claim category ........................................................................................................................................... 184
Figure 4.4-25 Trends in launches of chocolate confectionery products in USA across type of claims .... 185
Figure 4.4-26 Trends in launches of chocolate confectionery products in USA across type of claim
category ..................................................................................................................................................... 186
Figure 4.4-27 Trends in launches of chocolate confectionery products in Canada across type of claims 187
Figure 4.4-28 Trends in launches of chocolate confectionery products in Canada across type of claim
category ..................................................................................................................................................... 188
Figure 4.4-29 Trends in launches of chocolate confectionery products in South America across launch
types .......................................................................................................................................................... 189
Figure 4.4-30 Trends in launches of chocolate confectionery products in South America across type of
claims ........................................................................................................................................................ 190
Figure 4.4-31 Trends in launches of chocolate confectionery products in South America across type of
claim category ........................................................................................................................................... 191
Figure 4.4-32 Trends in launches of chocolate confectionery products in Brazil across type of claims .. 192
Figure 4.4-33 Trends in launches of chocolate confectionery products in Brazil across type of claim
category ..................................................................................................................................................... 193
Figure 4.4-34 Trends in launches of chocolate confectionery products in Argentina across type of claims
................................................................................................................................................................... 194
Trends in New Product Launches
523
Figure 4.4-35 Trends in launches of chocolate confectionery products in Argentina across type of claim
category ..................................................................................................................................................... 195
Figure 4.4-36 Trends in launches of chocolate confectionery products in Mexico across type of claims 196
Figure 4.4-37 Trends in launches of chocolate confectionery products in Mexico across type of claim
category ..................................................................................................................................................... 197
Figure 4.4-38 Trends in launches of chocolate confectionery products in Asia across launch types ....... 198
Figure 4.4-39 Trends in launches of chocolate confectionery products in Asia across type of claims ..... 199
Figure 4.4-40 Trends in launches of chocolate confectionery products in Asia across type of claim
category ..................................................................................................................................................... 200
Figure 4.4-41 Trends in launches of chocolate confectionery products in China across type of claims ... 201
Figure 4.4-42 Trends in launches of chocolate confectionery products in China across type of claim
category ..................................................................................................................................................... 202
Figure 4.4-43 Trends in launches of chocolate confectionery products in Japan across type of claims ... 203
Figure 4.4-44 Trends in launches of chocolate confectionery products in Japan across type of claim
category ..................................................................................................................................................... 204
Figure 4.4-45 Trends in launches of chocolate confectionery products in South Korea across type of
claims ........................................................................................................................................................ 205
Figure 4.4-46 Trends in launches of chocolate confectionery products in South Korea across type of claim
category ..................................................................................................................................................... 206
Figure 4.4-47 Trends in launches of chocolate confectionery products in India across type of claims .... 207
Figure 4.4-48 Trends in launches of chocolate confectionery products in India across type of claim
category ..................................................................................................................................................... 208
Figure 4.4-49 Trends in launches of chocolate confectionery products in Middle East and Africa across
launch types ............................................................................................................................................... 209
Figure 4.4-50 Trends in launches of chocolate confectionery products in Middle East and Africa across
type of claims ............................................................................................................................................ 210
Figure 4.4-51 Trends in launches of chocolate confectionery products in Middle East and Africa across
type of claim category ............................................................................................................................... 211
Trends in New Product Launches
524
Figure 4.4-52 Trends in launches of chocolate confectionery products in Egypt across type of claims ... 212
Figure 4.4-53 Trends in launches of chocolate confectionery products in Egypt across type of claim
category ..................................................................................................................................................... 213
Figure 4.4-54 Trends in launches of chocolate confectionery products in Israel across type of claims ... 214
Figure 4.4-55 Trends in launches of chocolate confectionery products in Israel across type of claim
category ..................................................................................................................................................... 215
Figure 4.4-56 Trends in launches of chocolate confectionery products in Saudi Arabia across type of
claims ........................................................................................................................................................ 216
Figure 4.4-57 Trends in launches of chocolate confectionery products in Saudi Arabia across type of claim
category ..................................................................................................................................................... 217
Figure 4.4-58 Trends in launches of chocolate confectionery products in South Africa across type of
claims ........................................................................................................................................................ 218
Figure 4.4-59 Trends in launches of chocolate confectionery products in South Africa across type of claim
category ..................................................................................................................................................... 219
Figure 4.5-1 Trends in launches of fruits and vegetables in Europe across launch types ......................... 220
Figure 4.5-2 Trends in launches of fruits and vegetables in Europe across type of claims ....................... 221
Figure 4.5-3 Trends in launches of fruits and vegetables in Europe across type of claim category ......... 222
Figure 4.5-4 Trends in launches of fruit and vegetables products in Denmark across type of claims ...... 223
Figure 4.5-5 Trends in launches of fruit and vegetables products in Denmark across type of claim category
................................................................................................................................................................... 224
Figure 4.5-6 Trends in launches of fruit and vegetables products in France across type of claims .......... 225
Figure 4.5-7 Trends in launches of fruit and vegetables products in France across type of claim category
................................................................................................................................................................... 226
Figure 4.5-8 Trends in launches of fruit and vegetables products in Germany across type of claims ...... 227
Figure 4.5-9 Trends in launches of fruit and vegetables products in Germany across type of claim category
................................................................................................................................................................... 228
Figure 4.5-10 Trends in launches of fruit and vegetables products in Italy across type of claims ............ 229
Figure 4.5-11 Trends in launches of fruit and vegetables products in Italy across type of claim category230
Trends in New Product Launches
525
Figure 4.5-12 Trends in launches of fruit and vegetables products in Poland across type of claims ........ 231
Figure 4.5-13 Trends in launches of fruit and vegetables products in Poland across type of claim category
................................................................................................................................................................... 232
Figure 4.5-14 Trends in launches of fruit and vegetables products in Russia across type of claims ........ 233
Figure 4.5-15 Trends in launches of fruit and vegetables products in Russia across type of claim category
................................................................................................................................................................... 234
Figure 4.5-16 Trends in launches of fruit and vegetables products in Spain across type of claims .......... 235
Figure 4.5-17 Trends in launches of fruit and vegetables products in Spain across type of claim category
................................................................................................................................................................... 236
Figure 4.5-18 Trends in launches of fruit and vegetables products in Sweden across type of claims ...... 237
Figure 4.5-19 Trends in launches of fruit and vegetables products in Sweden across type of claim category
................................................................................................................................................................... 238
Figure 4.5-20 Trends in launches of fruit and vegetables products in UK across type of claims ............. 239
Figure 4.5-21 Trends in launches of fruit and vegetables products in South Africa across type of claim
category ..................................................................................................................................................... 240
Figure 4.5-22 Trends in launches of fruits and vegetables in North America across launch types ........... 241
Figure 4.5-23 Trends in launches of fruits and vegetables in North America across type of claims ........ 242
Figure 4.5-24 Trends in launches of fruits and vegetables in North America across type of claim category
................................................................................................................................................................... 243
Figure 4.5-25 Trends in launches of dairy products in USA across type of claims .................................. 244
Figure 4.5-26 Trends in launches of dairy products in USA across type of claim category ..................... 245
Figure 4.5-27 Trends in launches of dairy products in Canada across type of claims .............................. 246
Figure 4.5-28 Trends in launches of dairy products in Canada across type of claim category ................. 247
Figure 4.5-29 Trends in launches of fruits and vegetables in South America across launch types ........... 248
Figure 4.5-30 Trends in launches of fruits and vegetables in South America across type of claims ........ 249
Figure 4.5-31 Trends in launches of fruits and vegetables in South America across type of claim category
................................................................................................................................................................... 250
Figure 4.5-32 Trends in launches of dairy products in Brazil across type of claims ................................ 251
Trends in New Product Launches
526
Figure 4.5-33 Trends in launches of dairy products in Brazil across type of claim category ................... 252
Figure 4.5-34 Trends in launches of dairy products in Argentina across type of claims .......................... 253
Figure 4.5-35 Trends in launches of dairy products in Argentina across type of claim category ............. 254
Figure 4.5-36 Trends in launches of dairy products in Mexico across type of claims .............................. 255
Figure 4.5-37 Trends in launches of dairy products in Mexico across type of claim category ................. 256
Figure 4.5-38 Trends in launches of fruits and vegetables in Asia across launch types ........................... 257
Figure 4.5-39 Trends in launches of fruits and vegetables in Asia across type of claims ......................... 258
Figure 4.5-40 Trends in launches of fruits and vegetables in Asia across type of claim category ............ 259
Figure 4.5-41 Trends in launches of fruits and vegetables products in China across type of claims ........ 260
Figure 4.5-42 Trends in launches of fruits and vegetables products in China across type of claim category
................................................................................................................................................................... 261
Figure 4.5-43 Trends in launches of fruits and vegetables products in Japan across type of claims ........ 262
Figure 4.5-44 Trends in launches of fruits and vegetables products in Japan across type of claim category
................................................................................................................................................................... 263
Figure 4.5-45 Trends in launches of fruits and vegetables products in South Korea across type of claims
................................................................................................................................................................... 264
Figure 4.5-46 Trends in launches of fruits and vegetables products in South Korea across type of claim
category ..................................................................................................................................................... 265
Figure 4.5-47 Trends in launches of fruits and vegetables products in India across type of claims ......... 266
Figure 4.5-48 Trends in launches of fruits and vegetables products in India across type of claim category
................................................................................................................................................................... 267
Figure 4.5-49 Trends in launches of fruits and vegetables in Middle East and Africa across launch types
................................................................................................................................................................... 268
Figure 4.5-50 Trends in launches of fruits and vegetables in Middle East and Africa across type of claims
................................................................................................................................................................... 269
Figure 4.5-51 Trends in launches of fruits and vegetables in Middle East and Africa across type of claim
category ..................................................................................................................................................... 270
Figure 4.5-52 Trends in launches of fruits and vegetables products in Egypt across type of claims ........ 271
Trends in New Product Launches
527
Figure 4.5-53 Trends in launches of fruits and vegetables products in Egypt across type of claim category
................................................................................................................................................................... 272
Figure 4.5-54 Trends in launches of fruits and vegetables products in Israel across type of claims......... 273
Figure 4.5-55 Trends in launches of fruits and vegetables products in Israel across type of claim category
................................................................................................................................................................... 274
Figure 4.5-56 Trends in launches of fruits and vegetables products in Saudi Arabia across type of claims
................................................................................................................................................................... 275
Figure 4.5-57 Trends in launches of fruits and vegetables products in Saudi Arabia across type of claim
category ..................................................................................................................................................... 276
Figure 4.5-58 Trends in launches of fruits and vegetables products in South Africa across type of claims
................................................................................................................................................................... 277
Figure 4.5-59 Trends in launches of fruits and vegetables products in South Africa across type of claim
category ..................................................................................................................................................... 278
Figure 4.6-1 Trends in launches of meals and meal centers in Europe across launch types ..................... 279
Figure 4.6-2 Trends in launches of meals and meal centers in Europe across type of claims .................. 280
Figure 4.6-3 Trends in launches of meals and meal centers in Europe across type of claim category ..... 281
Figure 4.6-4 Trends in launches of meals and meal centers in Denmark across type of claims ............... 282
Figure 4.6-5 Trends in launches of meals and meal centers in Denmark across type of claim category .. 283
Figure 4.6-6 Trends in launches of meals and meal centers in France across type of claims ................... 284
Figure 4.6-7 Trends in launches of meals and meal centers in France across type of claim category ...... 285
Figure 4.6-8 Trends in launches of meals and meal centers in Germany across type of claims ............... 286
Figure 4.6-9 Trends in launches of meals and meal centers in Germany across type of claim category .. 287
Figure 4.6-10 Trends in launches of meals and meal centers in Italy across type of claims ..................... 288
Figure 4.6-11 Trends in launches of meals and meal centers in Italy across type of claim category ........ 289
Figure 4.6-12 Trends in launches of meals and meal centers in Poland across type of claims ................. 290
Figure 4.6-13 Trends in launches of meals and meal centers in Poland across type of claim category .... 291
Figure 4.6-14 Trends in launches of meals and meal centers in Russia across type of claims ................. 292
Trends in New Product Launches
528
Figure 4.6-15 Trends in launches of meals and meal centers in Russia across type of claim category .... 293
Figure 4.6-16 Trends in launches of meals and meal centers in Spain across type of claims ................... 294
Figure 4.6-17 Trends in launches of meals and meal centers in Spain across type of claim category ...... 295
Figure 4.6-18 Trends in launches of meals and meal centers in Sweden across type of claims ............... 296
Figure 4.6-19 Trends in launches of meals and meal centers in Sweden across type of claim category .. 297
Figure 4.6-20 Trends in launches of meals and meal centers in UK across type of claims ...................... 298
Figure 4.6-21 Trends in launches of meals and meal centers in UK across type of claim category ......... 299
Figure 4.6-22 Trends in launches of meals and meal centers in North America across launch types....... 300
Figure 4.6-23 Trends in launches of meals and meal centers in North America across type of claims .... 301
Figure 4.6-24 Trends in launches of meals and meal centers in North America across type of claim
category ..................................................................................................................................................... 302
Figure 4.6-25 Trends in launches of meals and meal centers in USA across type of claims .................... 303
Figure 4.6-26 Trends in launches of meals and meal centers in USA across type of claim category ....... 304
Figure 4.6-27 Trends in launches of meals and meal centers in Canada across type of claims ................ 305
Figure 4.6-28 Trends in launches of meals and meal centers in Canada across type of claim category ... 306
Figure 4.6-29 Trends in launches of meals and meal centers in South America across launch types....... 307
Figure 4.6-30 Trends in launches of meals and meal centers in South America across type of claims .... 308
Figure 4.6-31 Trends in launches of meals and meal centers in South America across type of claim
category ..................................................................................................................................................... 309
Figure 4.6-32 Trends in launches of meals and meal centers in Brazil across type of claims .................. 310
Figure 4.6-33 Trends in launches of meals and meal centers in Brazil across type of claim category ..... 311
Figure 4.6-34 Trends in launches of meals and meal centers in Argentina across type of claims ............ 312
Figure 4.6-35 Trends in launches of meals and meal centers in Argentina across type of claim category 313
Figure 4.6-36 Trends in launches of meals and meal centers in Mexico across type of claims ................ 314
Figure 4.6-37 Trends in launches of meals and meal centers in Mexico across type of claim category ... 315
Figure 4.6-38 Trends in launches of meals and meal centers in Asia across launch types ....................... 316
Trends in New Product Launches
529
Figure 4.6-39 Trends in launches of meals and meal centers in Asia across type of claims ..................... 317
Figure 4.6-40 Trends in launches of meals and meal centers in Asia across type of claim category ........ 318
Figure 4.6-41 Trends in launches of meals and meal centers in China across type of claims .................. 319
Figure 4.6-42 Trends in launches of meals and meal centers in China across type of claim category ..... 320
Figure 4.6-43 Trends in launches of meals and meal centers in Japan across type of claims ................... 321
Figure 4.6-44 Trends in launches of meals and meal centers in Japan across type of claim category ...... 322
Figure 4.6-45 Trends in launches of meals and meal centers in South Korea across type of claims ........ 323
Figure 4.6-46 Trends in launches of meals and meal centers in South Korea across type of claim category
................................................................................................................................................................... 324
Figure 4.6-47 Trends in launches of meals and meal centers in India across type of claims .................... 325
Figure 4.6-48 Trends in launches of meals and meal centers in India across type of claim category ....... 326
Figure 4.6-49 Trends in launches of meals and meal centers in Middle East and Africa across launch types
................................................................................................................................................................... 327
Figure 4.6-50 Trends in launches of meals and meal centers in Middle East and Africa across type of
claims ........................................................................................................................................................ 328
Figure 4.6-51 Trends in launches of meals and meal centers in Middle East and Africa across type of
claim category ........................................................................................................................................... 329
Figure 4.6-52 Trends in launches of meals and meal centers in Egypt across type of claims .................. 330
Figure 4.6-53 Trends in launches of meals and meal centers in Egypt across type of claim category ..... 331
Figure 4.6-54 Trends in launches of meals and meal centers in Israel across type of claims ................... 332
Figure 4.6-55 Trends in launches of meals and meal centers in Israel across type of claim category ...... 333
Figure 4.6-56 Trends in launches of meals and meal centers in Saudi Arabia across type of claims ....... 334
Figure 4.6-57 Trends in launches of meals and meal centers in Saudi Arabia across type of claim category
................................................................................................................................................................... 335
Figure 4.6-58 Trends in launches of meals and meal centers in South Africa across type of claims ........ 336
Figure 4.6-59 Trends in launches of meals and meal centers in South Africa across type of claim category
................................................................................................................................................................... 337
Trends in New Product Launches
530
Figure 4.7-1 Trends in launches of processed fish meat and egg products in Europe across launch types338
Figure 4.7-2 Trends in launches of processed fish meat and egg products in Europe across type of claims
................................................................................................................................................................... 339
Figure 4.7-3 Trends in launches of processed fish meat and egg products in Europe across type of claim
category ..................................................................................................................................................... 340
Figure 4.7-4 Trends in launches of processed fish meat and egg products in Denmark across type of claims
................................................................................................................................................................... 341
Figure 4.7-5 Trends in launches of processed fish meat and egg products in Denmark across type of claim
category ..................................................................................................................................................... 342
Figure 4.7-6 Trends in launches of processed fish meat and egg products in France across type of claims
................................................................................................................................................................... 343
Figure 4.7-7 Trends in launches of processed fish meat and egg products in France across type of claim
category ..................................................................................................................................................... 344
Figure 4.7-8 Trends in launches of processed fish meat and egg products in Germany across type of claims
................................................................................................................................................................... 345
Figure 4.7-9 Trends in launches of processed fish meat and egg products in Germany across type of claim
category ..................................................................................................................................................... 346
Figure 4.7-10 Trends in launches of processed fish meat and egg products in Italy across type of claims
................................................................................................................................................................... 347
Figure 4.7-11 Trends in launches of processed fish meat and egg products in Italy across type of claim
category ..................................................................................................................................................... 348
Figure 4.7-12 Trends in launches of processed fish meat and egg products in Poland across type of claims
................................................................................................................................................................... 349
Figure 4.7-13 Trends in launches of processed fish meat and egg products in Poland across type of claim
category ..................................................................................................................................................... 350
Figure 4.7-14 Trends in launches of processed fish meat and egg products in Russia across type of claims
................................................................................................................................................................... 351
Figure 4.7-15 Trends in launches of processed fish meat and egg products in Russia across type of claim
category ..................................................................................................................................................... 352
Trends in New Product Launches
531
Figure 4.7-16 Trends in launches of processed fish meat and egg products in Spain across type of claims
................................................................................................................................................................... 353
Figure 4.7-17 Trends in launches of processed fish meat and egg products in Spain across type of claim
category ..................................................................................................................................................... 354
Figure 4.7-18 Trends in launches of processed fish meat and egg products in Sweden across type of claims
................................................................................................................................................................... 355
Figure 4.7-19 Trends in launches of processed fish meat and egg products in Sweden across type of claim
category ..................................................................................................................................................... 356
Figure 4.7-20 Trends in launches of processed fish meat and egg products in UK across type of claims 357
Figure 4.7-21 Trends in launches of processed fish meat and egg products in UK across type of claim
category ..................................................................................................................................................... 358
Figure 4.7-22 Trends in launches of processed fish meat and egg products in North America across launch
types .......................................................................................................................................................... 359
Figure 4.7-23 Trends in launches of processed fish meat and egg products in North America across type of
claims ........................................................................................................................................................ 360
Figure 4.7-24 Trends in launches of processed fish meat and egg products in North America across type of
claim category ........................................................................................................................................... 361
Figure 4.7-25 Trends in launches of processed fish meat and egg products in USA across type of claims
................................................................................................................................................................... 362
Figure 4.7-26 Trends in launches of processed fish meat and egg products in USA across type of claim
category ..................................................................................................................................................... 363
Figure 4.7-27 Trends in launches of processed fish meat and egg products in Canada across type of claims
................................................................................................................................................................... 364
Figure 4.7-28 Trends in launches of processed fish meat and egg products in Canada across type of claim
category ..................................................................................................................................................... 365
Figure 4.7-29 Trends in launches of processed fish meat and egg products in South America across launch
types .......................................................................................................................................................... 366
Figure 4.7-30 Trends in launches of processed fish meat and egg products in South America across type of
claims ........................................................................................................................................................ 367
Trends in New Product Launches
532
Figure 4.7-31 Trends in launches of processed fish meat and egg products in South America across type of
claim category ........................................................................................................................................... 368
Figure 4.7-32 Trends in launches of processed fish meat and egg products in Brazil across type of claims
................................................................................................................................................................... 369
Figure 4.7-33 Trends in launches of processed fish meat and egg products in Brazil across type of claim
category ..................................................................................................................................................... 370
Figure 4.7-34 Trends in launches of processed fish meat and egg products in Argentina across type of
claims ........................................................................................................................................................ 371
Figure 4.7-35 Trends in launches of processed fish meat and egg products in Argentina across type of
claim category ........................................................................................................................................... 372
Figure 4.7-36 Trends in launches of processed fish meat and egg products in Mexico across type of claims
................................................................................................................................................................... 373
Figure 4.7-37 Trends in launches of processed fish meat and egg products in Mexico across type of claim
category ..................................................................................................................................................... 374
Figure 4.7-38 Trends in launches of processed fish meat and egg products in Asia across launch types . 375
Figure 4.7-39 Trends in launches of processed fish meat and egg products in Asia across type of claims
................................................................................................................................................................... 376
Figure 4.7-40 Trends in launches of processed fish meat and egg products in Asia across type of claim
category ..................................................................................................................................................... 377
Figure 4.7-41 Trends in launches of processed fish meat and egg products in China across type of claims
................................................................................................................................................................... 378
Figure 4.7-42 Trends in launches of processed fish meat and egg products in China across type of claim
category ..................................................................................................................................................... 379
Figure 4.7-43 Trends in launches of processed fish meat and egg products in Japan across type of claims
................................................................................................................................................................... 380
Figure 4.7-44 Trends in launches of processed fish meat and egg products in Japan across type of claim
category ..................................................................................................................................................... 381
Figure 4.7-45 Trends in launches of processed fish meat and egg products in South Korea across type of
claims ........................................................................................................................................................ 382
Trends in New Product Launches
533
Figure 4.7-46 Trends in launches of processed fish meat and egg products in South Korea across type of
claim category ........................................................................................................................................... 383
Figure 4.7-47 Trends in launches of processed fish meat and egg products in India across type of claims
................................................................................................................................................................... 384
Figure 4.7-48 Trends in launches of processed fish meat and egg products in India across type of claim
category ..................................................................................................................................................... 385
Figure 4.7-49 Trends in launches of processed fish meat and egg products in Middle East and Africa
across launch types .................................................................................................................................... 386
Figure 4.7-50 Trends in launches of processed fish meat and egg products in Middle East and Africa
across type of claims ................................................................................................................................. 387
Figure 4.7-51 Trends in launches of processed fish meat and egg products in Middle East and Africa
across type of claim category .................................................................................................................... 388
Figure 4.7-52 Trends in launches of processed fish meat and egg products in Egypt across type of claims
................................................................................................................................................................... 389
Figure 4.7-53 Trends in launches of processed fish meat and egg products in Egypt across type of claim
category ..................................................................................................................................................... 390
Figure 4.7-54 Trends in launches of processed fish meat and egg products in Israel across type of claims
................................................................................................................................................................... 391
Figure 4.7-55 Trends in launches of processed fish meat and egg products in Israel across type of claim
category ..................................................................................................................................................... 392
Figure 4.7-56 Trends in launches of processed fish meat and egg products in Saudi Arabia across type of
claims ........................................................................................................................................................ 393
Figure 4.7-57 Trends in launches of processed fish meat and egg products in Saudi Arabia across type of
claim category ........................................................................................................................................... 394
Figure 4.7-58 Trends in launches of processed fish meat and egg products in South Africa across type of
claims ........................................................................................................................................................ 395
Figure 4.7-59 Trends in launches of processed fish meat and egg products in South Africa across type of
claim category ........................................................................................................................................... 396
Figure 4.8-1 Trends in launches of snacks in Europe across launch types ............................................... 397
Trends in New Product Launches
534
Figure 4.8-2 Trends in launches of snacks in Europe across type of claims ............................................. 398
Figure 4.8-3 Trends in launches of snacks in Europe across type of claim category ................................ 399
Figure 4.8-4 Trends in launches of snacks in Denmark across type of claims .......................................... 400
Figure 4.8-5 Trends in launches of snacks in Denmark across type of claim category ............................ 401
Figure 4.8-6 Trends in launches of snacks in France across type of claims .............................................. 402
Figure 4.8-7 Trends in launches of snacks in France across type of claim category ................................ 403
Figure 4.8-8 Trends in launches of snacks in Germany across type of claims .......................................... 404
Figure 4.8-9 Trends in launches of snacks in Germany across type of claim category ............................ 405
Figure 4.8-10 Trends in launches of snacks in Italy across type of claims ............................................... 406
Figure 4.8-11 Trends in launches of snacks in Italy across type of claim category .................................. 407
Figure 4.8-12 Trends in launches of snacks in Poland across type of claims ........................................... 408
Figure 4.8-13 Trends in launches of snacks in Poland across type of claim category .............................. 409
Figure 4.8-14 Trends in launches of snacks in Russia across type of claims ............................................ 410
Figure 4.8-15 Trends in launches of snacks in Russia across type of claim category ............................... 411
Figure 4.8-16 Trends in launches of snacks in Spain across type of claims ............................................. 412
Figure 4.8-17 Trends in launches of snacks in Spain across type of claim category ................................ 413
Figure 4.8-18 Trends in launches of snacks in Sweden across type of claims .......................................... 414
Figure 4.8-19 Trends in launches of snacks in Sweden across type of claim category ............................. 415
Figure 4.8-20 Trends in launches of snacks in UK across type of claims ................................................. 416
Figure 4.8-21 Trends in launches of snacks in UK across type of claim category.................................... 417
Figure 4.8-22 Trends in launches of snacks in North America across launch types ................................. 418
Figure 4.8-23 Trends in launches of snacks in North America across type of claims .............................. 419
Figure 4.8-24 Trends in launches of snacks in North America across type of claim category ................. 420
Figure 4.8-25 Trends in launches of snacks in USA across type of claims .............................................. 421
Figure 4.8-26 Trends in launches of snacks in USA across type of claim category ................................. 422
Figure 4.8-27 Trends in launches of snacks in Canada across type of claims........................................... 423
Trends in New Product Launches
535
Figure 4.8-28 Trends in launches of snacks in Canada across type of claim category ............................. 424
Figure 4.8-29 Trends in launches of snacks in South America across launch types ................................. 425
Figure 4.8-30 Trends in launches of snacks in South America across type of claims .............................. 426
Figure 4.8-31 Trends in launches of snacks in South America across type of claim category ................. 427
Figure 4.8-32 Trends in launches of snacks in Brazil across type of claims ............................................. 428
Figure 4.8-33 Trends in launches of snacks in Brazil across type of claim category................................ 429
Figure 4.8-34 Trends in launches of snacks in Argentina across type of claims....................................... 430
Figure 4.8-35 Trends in launches of snacks in Argentina across type of claim category ......................... 431
Figure 4.8-36 Trends in launches of snacks in Mexico across type of claims .......................................... 432
Figure 4.8-37 Trends in launches of snacks in Mexico across type of claim category ............................. 433
Figure 4.8-38 Trends in launches of snacks in Asia across launch types .................................................. 434
Figure 4.8-39 Trends in launches of snacks in Asia across type of claims ............................................... 435
Figure 4.8-40 Trends in launches of snacks in Asia across type of claim category .................................. 436
Figure 4.8-41 Trends in launches of snacks in China across type of claims ............................................. 437
Figure 4.8-42 Trends in launches of snacks in China across type of claim category ................................ 438
Figure 4.8-43 Trends in launches of snacks in Japan across type of claims ............................................. 439
Figure 4.8-44 Trends in launches of snacks in Japan across type of claim category ................................ 440
Figure 4.8-45 Trends in launches of snacks in South Korea across type of claims .................................. 441
Figure 4.8-46 Trends in launches of snacks in South Korea across type of claim category ..................... 442
Figure 4.8-47 Trends in launches of snacks in India across type of claims .............................................. 443
Figure 4.8-48 Trends in launches of snacks in India across type of claim category ................................. 444
Figure 4.8-49 Trends in launches of snacks in Middle East and Africa across launch types .................... 445
Figure 4.8-50 Trends in launches of snacks in Middle East and Africa across type of claims ................. 446
Figure 4.8-51 Trends in launches of snacks in Middle East and Africa across type of claim category .... 447
Figure 4.8-52 Trends in launches of snacks in Egypt across type of claims ............................................. 448
Figure 4.8-53 Trends in launches of snacks in Egypt across type of claim category ................................ 449
Trends in New Product Launches
536
Figure 4.8-54 Trends in launches of snacks in Israel across type of claims .............................................. 450
Figure 4.8-55 Trends in launches of snacks in Israel across type of claim category ................................ 451
Figure 4.8-56 Trends in launches of snacks in Saudi Arabia across type of claims.................................. 452
Figure 4.8-57 Trends in launches of snacks in Saudi Arabia across type of claim category .................... 453
Figure 4.8-58 Trends in launches of snacks in South Africa across type of claims .................................. 454
Figure 4.8-59 Trends in launches of snacks in South Africa across type of claim category ..................... 455
Figure 4.9-1 Trends in launches of sugar and gum confectionery in Europe across launch types ............ 456
Figure 4.9-2 Trends in launches of sugar and gum confectionery in Europe across type of claims ......... 457
Figure 4.9-3 Trends in launches of sugar and gum confectionery in Europe across type of claim category
................................................................................................................................................................... 458
Figure 4.9-4 Trends in launches of sugar and gum confectionery in Denmark across type of claims ...... 459
Figure 4.9-5 Trends in launches of sugar and gum confectionery in Denmark across type of claim category
................................................................................................................................................................... 460
Figure 4.9-6 Trends in launches of sugar and gum confectionery in France across type of claims .......... 461
Figure 4.9-7 Trends in launches of sugar and gum confectionery in France across type of claim category
................................................................................................................................................................... 462
Figure 4.9-8 Trends in launches of sugar and gum confectionery in Germany across type of claims ...... 463
Figure 4.9-9 Trends in launches of sugar and gum confectionery in Germany across type of claim category
................................................................................................................................................................... 464
Figure 4.9-10 Trends in launches of sugar and gum confectionery in Italy across type of claims ........... 465
Figure 4.9-11 Trends in launches of sugar and gum confectionery in Italy across type of claim category
................................................................................................................................................................... 466
Figure 4.9-12 Trends in launches of sugar and gum confectionery in Poland across type of claims ........ 467
Figure 4.9-13 Trends in launches of sugar and gum confectionery in Poland across type of claim category
................................................................................................................................................................... 468
Figure 4.9-14 Trends in launches of sugar and gum confectionery in Russia across type of claims ........ 469
Figure 4.9-15 Trends in launches of sugar and gum confectionery in Russia across type of claim category
................................................................................................................................................................... 470
Trends in New Product Launches
537
Figure 4.9-16 Trends in launches of sugar and gum confectionery in Spain across type of claims .......... 471
Figure 4.9-17 Trends in launches of sugar and gum confectionery in Spain across type of claim category
................................................................................................................................................................... 472
Figure 4.9-18 Trends in launches of sugar and gum confectionery in Sweden across type of claims ...... 473
Figure 4.9-19 Trends in launches of sugar and gum confectionery in Sweden across type of claim category
................................................................................................................................................................... 474
Figure 4.9-20 Trends in launches of sugar and gum confectionery in UK across type of claims ............. 475
Figure 4.9-21 Trends in launches of sugar and gum confectionery in UK across type of claim category 476
Figure 4.9-22 Trends in launches of sugar and gum confectionery in North America across launch types
................................................................................................................................................................... 477
Figure 4.9-23 Trends in launches of sugar and gum confectionery in North America across type of claims
................................................................................................................................................................... 478
Figure 4.9-24 Trends in launches of sugar and gum confectionery in North America across type of claim
category ..................................................................................................................................................... 479
Figure 4.9-25 Trends in launches of sugar and gum confectionery in USA across type of claims ........... 480
Figure 4.9-26 Trends in launches of sugar and gum confectionery in USA across type of claim category
................................................................................................................................................................... 481
Figure 4.9-27 Trends in launches of sugar and gum confectionery in Canada across type of claims ....... 482
Figure 4.9-28 Trends in launches of sugar and gum confectionery in Canada across type of claim category
................................................................................................................................................................... 483
Figure 4.9-29 Trends in launches of sugar and gum confectionery in South America across launch types
................................................................................................................................................................... 484
Figure 4.9-30 Trends in launches of sugar and gum confectionery in South America across type of claims
................................................................................................................................................................... 485
Figure 4.9-31 Trends in launches of sugar and gum confectionery in South America across type of claim
category ..................................................................................................................................................... 486
Figure 4.9-32 Trends in launches of sugar and gum confectionery in Brazil across type of claims ......... 487
Trends in New Product Launches
538
Figure 4.9-33 Trends in launches of sugar and gum confectionery in Brazil across type of claim category
................................................................................................................................................................... 488
Figure 4.9-34 Trends in launches of sugar and gum confectionery in Argentina across type of claims ... 489
Figure 4.9-35 Trends in launches of sugar and gum confectionery in Argentina across type of claim
category ..................................................................................................................................................... 490
Figure 4.9-36 Trends in launches of sugar and gum confectionery in Mexico across type of claims....... 491
Figure 4.9-37 Trends in launches of sugar and gum confectionery in Mexico across type of claim category
................................................................................................................................................................... 492
Figure 4.9-38 Trends in launches of sugar and gum confectionery in Asia across launch types .............. 493
Figure 4.9-39 Trends in launches of sugar and gum confectionery in Asia across type of claims ........... 494
Figure 4.9-40 Trends in launches of sugar and gum confectionery in Asia across type of claim category
................................................................................................................................................................... 495
Figure 4.9-41 Trends in launches of sugar and gum confectionery in China across type of claims ......... 496
Figure 4.9-42 Trends in launches of sugar and gum confectionery in China across type of claim category
................................................................................................................................................................... 497
Figure 4.9-43 Trends in launches of sugar and gum confectionery in Japan across type of claims .......... 498
Figure 4.9-44 Trends in launches of sugar and gum confectionery in Japan across type of claim category
................................................................................................................................................................... 499
Figure 4.9-45 Trends in launches of sugar and gum confectionery in South Korea across type of claims 500
Figure 4.9-46 Trends in launches of sugar and gum confectionery in South Korea across type of claim
category ..................................................................................................................................................... 501
Figure 4.9-47 Trends in launches of sugar and gum confectionery in India across type of claims........... 502
Figure 4.9-48 Trends in launches of sugar and gum confectionery in India across type of claim category
................................................................................................................................................................... 503
Figure 4.9-49 Trends in launches of sugar and gum confectionery in Middle East and Africa across launch
types .......................................................................................................................................................... 504
Figure 4.9-50 Trends in launches of sugar and gum confectionery in Middle East and Africa across type of
claims ........................................................................................................................................................ 505
Trends in New Product Launches
539
Figure 4.9-51 Trends in launches of sugar and gum confectionery in Middle East and Africa across type of
claim category ........................................................................................................................................... 506
Figure 4.9-52 Trends in launches of sugar and gum confectionery in Egypt across type of claims ......... 507
Figure 4.9-53 Trends in launches of sugar and gum confectionery in Egypt across type of claim category
................................................................................................................................................................... 508
Figure 4.9-54 Trends in launches of sugar and gum confectionery in Israel across type of claims .......... 509
Figure 4.9-55 Trends in launches of sugar and gum confectionery in Israel across type of claim category
................................................................................................................................................................... 510
Figure 4.9-56 Trends in launches of sugar and gum confectionery in Saudi Arabia across type of claims
................................................................................................................................................................... 511
Figure 4.9-57 Trends in launches of sugar and gum confectionery in Saudi Arabia across type of claim
category ..................................................................................................................................................... 512
Figure 4.9-58 Trends in launches of sugar and gum confectionery in South Africa across type of claims
................................................................................................................................................................... 513
Figure 4.9-59 Trends in launches of sugar and gum confectionery in South Africa across type of claim
category ..................................................................................................................................................... 514