TRENDS IN SMART PACKAGING

SANNE TIEKSTRA, Chair ActInPak

VIENNA, 20-11-2018

SMART PACKAGING

Packaging protects food against damage, Smart packaging can further improve the functions of packaging

Active packaging can interact closely with the internal environment of the packaging and the packed products in order to ensure the quality, protect the valuable nutritional components and prevent degradation.

Intelligent packaging on the other hand senses changes inside the packaging atmosphere and communicates about the quality of the product.

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SMART PACKAGING CONNECTS TO GENERAL TRENDS

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SMART PACKAGING CONNECTS TO MATERIAL TRENDS

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OPPORTUNITIES – SOME EXAMPLES

CONSUMER ENGAGEMENT – AUGMENTED REALITY

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INFORMATION COLD CHAIN – THERMOCHROMIC INK

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INFORMATION FOOD QUALITY – INDICATORS

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INFORMATION FOOD QUALITY – NFC

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INFO EXCHANGE – CONDUCTIVE / ELECTRONIC INKS

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QUALITY ASSURANCE – ANTIMICROBIAL

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SAFETY ASSURANCE – ANTIMICROBIAL

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CONSUMER ENGAGEMENT – INTERACTIVITY

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http://blog.drupa.com/fish-packaging/

CONVENIENCE – SELF HEATING / SELF EXPANDING

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http://kian.ru/eng/projects/gogol-mogol/ http://www.innventia.com/en/About-us/News1/Prizewinning-Swedish-package-design/

SMART PACKAGING – OPPORTUNITIES

• Protect valuable nutritional components

• Prevent degradation

• Ensure quality

• Guarantee, predict and extend shelf life, also after opening

• Save high value material: the product

• Limit over-packaging

• More natural food by reduction of preservatives

• Communicate to the consumer about the quality or the state of the product (eg safe, original…)

• Reduce value losses: Security / anti-counterfeiting

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CHALLENGES

SMART PACKAGING – CHALLENGES

Identification of challenges and hurdles to overcome for successful market implementation

on several topics

Large European network of scientists and industry from 40 different countries

www.actinpak.eu

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CHALLENGES

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SMART PACKAGING – SUMMARISING

• Gap research industry

• Lack of awareness of what is AIP

• Lack of awareness of benefits, added value and impact; not only for consumer, also throughout value chain

• Cooperation between stakeholders

• Industry seems to prefer fleshed out technologies, whereas science delivers partial solutions

• Challenges differ per packaging type (eg bulk vs unit)

• Who is key decision maker; Stakeholder that benefits most?

• Prove advantages outweigh the costs

• Conflicting interests throughout value chain >> find common ground

• Gap industry consumers

• Active packaging is “invisible”

• Lack of awareness of what is AIP, reach out on different levels

• More action needed on traceability of unsafe food + informing public when unsafe products are found on the market

• We are all consumers: if you will never buy it, forget it

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MORE INFORMATION

1. Society

» Video explaining AIP

» Videos about research

2. Industrial

» Virtual Showroom with possibilities

» Leaflets

3. Scientific

» Conferences

» Papers

• www.actinpak.eu

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http://www.actinpak.eu/

MORE TOMORROW:

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SANNE TIEKSTRA

+31(0)6 1358 8739

s.tiekstra@bumaga.nl

www.actinpak.eu