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TRENDS IN SMART PACKAGING · PDF file SMART PACKAGING Packaging protects food against damage,...

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  • TRENDS IN SMART PACKAGING

    SANNE TIEKSTRA, Chair ActInPak

    VIENNA, 20-11-2018

  • SMART PACKAGING

    Packaging protects food against damage, Smart packaging can further improve the functions of packaging

    Active packaging can interact closely with the internal environment of the packaging and the packed products in order to ensure the quality, protect the valuable nutritional components and prevent degradation.

    Intelligent packaging on the other hand senses changes inside the packaging atmosphere and communicates about the quality of the product.

    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 2

  • SMART PACKAGING CONNECTS TO GENERAL TRENDS

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 3

  • SMART PACKAGING CONNECTS TO MATERIAL TRENDS

    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 4

  • OPPORTUNITIES – SOME EXAMPLES

  • CONSUMER ENGAGEMENT – AUGMENTED REALITY

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 6

  • INFORMATION COLD CHAIN – THERMOCHROMIC INK

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 7

  • INFORMATION FOOD QUALITY – INDICATORS

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 8

  • INFORMATION FOOD QUALITY – NFC

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 9

  • INFO EXCHANGE – CONDUCTIVE / ELECTRONIC INKS

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 10

  • QUALITY ASSURANCE – ANTIMICROBIAL

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 11

  • SAFETY ASSURANCE – ANTIMICROBIAL

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 12

  • CONSUMER ENGAGEMENT – INTERACTIVITY

    http://blog.drupa.com/fish-packaging/

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 13

    http://blog.drupa.com/fish-packaging/

  • CONVENIENCE – SELF HEATING / SELF EXPANDING

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 14

    http://kian.ru/eng/projects/gogol-mogol/ http://www.innventia.com/en/About-us/News1/Prizewinning-Swedish-package-design/

  • SMART PACKAGING – OPPORTUNITIES

    • Protect valuable nutritional components

    • Prevent degradation

    • Ensure quality

    • Guarantee, predict and extend shelf life, also after opening

    • Save high value material: the product

    • Limit over-packaging

    • More natural food by reduction of preservatives

    • Communicate to the consumer about the quality or the state of the product (eg safe, original…)

    • Reduce value losses: Security / anti-counterfeiting

    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 15

  • CHALLENGES

  • SMART PACKAGING – CHALLENGES

    Identification of challenges and hurdles to overcome for successful market implementation

    on several topics

    Large European network of scientists and industry from 40 different countries

    www.actinpak.eu

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    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 17

  • CHALLENGES

    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 18

  • SMART PACKAGING – SUMMARISING

    • Gap research industry

    • Lack of awareness of what is AIP

    • Lack of awareness of benefits, added value and impact; not only for consumer, also throughout value chain

    • Cooperation between stakeholders

    • Industry seems to prefer fleshed out technologies, whereas science delivers partial solutions

    • Challenges differ per packaging type (eg bulk vs unit)

    • Who is key decision maker; Stakeholder that benefits most?

    • Prove advantages outweigh the costs

    • Conflicting interests throughout value chain >> find common ground

    • Gap industry consumers

    • Active packaging is “invisible”

    • Lack of awareness of what is AIP, reach out on different levels

    • More action needed on traceability of unsafe food + informing public when unsafe products are found on the market

    • We are all consumers: if you will never buy it, forget it

    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 19

  • MORE INFORMATION

    1. Society

    » Video explaining AIP

    » Videos about research

    2. Industrial

    » Virtual Showroom with possibilities

    » Leaflets

    3. Scientific

    » Conferences

    » Papers

    • www.actinpak.eu

    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 20

    http://www.actinpak.eu/

  • MORE TOMORROW:

    SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 21

  • SANNE TIEKSTRA

    +31(0)6 1358 8739

    [email protected]

    www.actinpak.eu

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