TRENDS IN SMART PACKAGING
SANNE TIEKSTRA, Chair ActInPak
VIENNA, 20-11-2018
SMART PACKAGING
Packaging protects food against damage, Smart packaging can further improve the functions of packaging
Active packaging can interact closely with the internal environment of the packaging and the packed products in order to ensure the quality, protect the valuable nutritional components and prevent degradation.
Intelligent packaging on the other hand senses changes inside the packaging atmosphere and communicates about the quality of the product.
SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 2
SMART PACKAGING CONNECTS TO GENERAL TRENDS
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 3
SMART PACKAGING CONNECTS TO MATERIAL TRENDS
SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 4
OPPORTUNITIES – SOME EXAMPLES
CONSUMER ENGAGEMENT – AUGMENTED REALITY
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 6
INFORMATION COLD CHAIN – THERMOCHROMIC INK
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 7
INFORMATION FOOD QUALITY – INDICATORS
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 8
INFORMATION FOOD QUALITY – NFC
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 9
INFO EXCHANGE – CONDUCTIVE / ELECTRONIC INKS
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 10
QUALITY ASSURANCE – ANTIMICROBIAL
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SAFETY ASSURANCE – ANTIMICROBIAL
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CONSUMER ENGAGEMENT – INTERACTIVITY
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 13
CONVENIENCE – SELF HEATING / SELF EXPANDING
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 14
SMART PACKAGING – OPPORTUNITIES
• Protect valuable nutritional components
• Prevent degradation
• Ensure quality
• Guarantee, predict and extend shelf life, also after opening
• Save high value material: the product
• Limit over-packaging
• More natural food by reduction of preservatives
• Communicate to the consumer about the quality or the state of the product (egsafe, original…)
• Reduce value losses: Security / anti-counterfeiting
SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 15
CHALLENGES
SMART PACKAGING – CHALLENGES
Identification of challenges and hurdles to overcome for successful market implementation
on several topics
Large European network of scientists and industry from 40 different countries
www.actinpak.eu
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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 17
CHALLENGES
SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 18
SMART PACKAGING – SUMMARISING
• Gap research <> industry
• Lack of awareness of what is AIP
• Lack of awareness of benefits, added value and impact; not only for consumer, also throughout value chain
• Cooperation between stakeholders
• Industry seems to prefer fleshed out technologies, whereas science delivers partial solutions
• Challenges differ per packaging type (eg bulk vs unit)
• Who is key decision maker; Stakeholder that benefits most?
• Prove advantages outweigh the costs
• Conflicting interests throughout value chain >> find common ground
• Gap industry <> consumers
• Active packaging is “invisible”
• Lack of awareness of what is AIP, reach out on different levels
• More action needed on traceability of unsafe food + informing public when unsafe products are found on the market
• We are all consumers: if you will never buy it, forget it
SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 19
MORE INFORMATION
1. Society
» Video explaining AIP
» Videos about research
2. Industrial
» Virtual Showroom with possibilities
» Leaflets
3. Scientific
» Conferences
» Papers
• www.actinpak.eu
SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 20
MORE TOMORROW:
SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 21