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TRENDS IN SMART PACKAGING SANNE TIEKSTRA, Chair ActInPak VIENNA, 20-11-2018
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Page 1: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

TRENDS IN SMART PACKAGING

SANNE TIEKSTRA, Chair ActInPak

VIENNA, 20-11-2018

Page 2: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SMART PACKAGING

Packaging protects food against damage, Smart packaging can further improve the functions of packaging

Active packaging can interact closely with the internal environment of the packaging and the packed products in order to ensure the quality, protect the valuable nutritional components and prevent degradation.

Intelligent packaging on the other hand senses changes inside the packaging atmosphere and communicates about the quality of the product.

SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 2

Page 3: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SMART PACKAGING CONNECTS TO GENERAL TRENDS

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 3

Page 4: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SMART PACKAGING CONNECTS TO MATERIAL TRENDS

SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 4

Page 5: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

OPPORTUNITIES – SOME EXAMPLES

Page 6: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

CONSUMER ENGAGEMENT – AUGMENTED REALITY

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 6

Page 7: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

INFORMATION COLD CHAIN – THERMOCHROMIC INK

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 7

Page 8: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

INFORMATION FOOD QUALITY – INDICATORS

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 8

Page 9: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

INFORMATION FOOD QUALITY – NFC

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 9

Page 10: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

INFO EXCHANGE – CONDUCTIVE / ELECTRONIC INKS

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 10

Page 11: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

QUALITY ASSURANCE – ANTIMICROBIAL

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 11

Page 12: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SAFETY ASSURANCE – ANTIMICROBIAL

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Page 13: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

CONSUMER ENGAGEMENT – INTERACTIVITY

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 13

Page 14: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

CONVENIENCE – SELF HEATING / SELF EXPANDING

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 14

Page 15: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SMART PACKAGING – OPPORTUNITIES

• Protect valuable nutritional components

• Prevent degradation

• Ensure quality

• Guarantee, predict and extend shelf life, also after opening

• Save high value material: the product

• Limit over-packaging

• More natural food by reduction of preservatives

• Communicate to the consumer about the quality or the state of the product (egsafe, original…)

• Reduce value losses: Security / anti-counterfeiting

SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 15

Page 16: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

CHALLENGES

Page 17: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SMART PACKAGING – CHALLENGES

Identification of challenges and hurdles to overcome for successful market implementation

on several topics

Large European network of scientists and industry from 40 different countries

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SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 17

Page 18: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

CHALLENGES

SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 18

Page 19: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SMART PACKAGING – SUMMARISING

• Gap research <> industry

• Lack of awareness of what is AIP

• Lack of awareness of benefits, added value and impact; not only for consumer, also throughout value chain

• Cooperation between stakeholders

• Industry seems to prefer fleshed out technologies, whereas science delivers partial solutions

• Challenges differ per packaging type (eg bulk vs unit)

• Who is key decision maker; Stakeholder that benefits most?

• Prove advantages outweigh the costs

• Conflicting interests throughout value chain >> find common ground

• Gap industry <> consumers

• Active packaging is “invisible”

• Lack of awareness of what is AIP, reach out on different levels

• More action needed on traceability of unsafe food + informing public when unsafe products are found on the market

• We are all consumers: if you will never buy it, forget it

SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 19

Page 20: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

MORE INFORMATION

1. Society

» Video explaining AIP

» Videos about research

2. Industrial

» Virtual Showroom with possibilities

» Leaflets

3. Scientific

» Conferences

» Papers

• www.actinpak.eu

SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 20

Page 21: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

MORE TOMORROW:

SANNE TIEKSTRA | AUSTRIAN PACKAGING DAY | 20/11/2018 | SHEET 21

Page 22: TRENDS IN SMART PACKAGING · SMART PACKAGING Packaging protects food against damage, Smart packaging can further improve the functions of packaging Activepackaging can interact closely

SANNE TIEKSTRA

+31(0)6 1358 8739

[email protected]

www.actinpak.eu


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