Trends in the use of food colors

Product selection by the customer:

• 93 % Visual appearance (Color 70-90 %)

• 6 % Texture

• 1 % Odor

Colorsin food

Psichology

Feelings and Emotions

Innovation

Health

Safety

Fun

Generation Next

Easy to use

Product Information

Color Psychology

Perception

Color Effect Color Perception

Product Design

Scientific Research

Human Behavior

Passion Action Courage Romance Wealth

RED

Joy Intelligence Innovation Loyalty Energy

YELLOW

Creativity Success Adventure KnowledgeORANGE

Hope Nature Health Stability EvolutionGREEN

Loyalty Seriousness Power DevotionBLUE

Power Leadership Respect Wealth BLUE

Intelligence Perseverance Reliability Wisdom Wealth Control Persuasive BLACK AND

WHITEPurity Goodness Innocence Sense of cleanliness Coolness Refreshing feeling

Sensient CONFIDENTIAL

Aesthetic Value Identification Sense of Quality

Sensient CONFIDENTIAL

Why do We use Food Colors?

Color is linked to:

Freshness and Flavor – the more intense the color, the more sweetness is reported

Quality – The more intense color the better the food tastes

Journal of Science (1980, 1988, 1995) asked group of participants to identify the flavor of a yellow unflavored cake, they identified the flavor as lemon. In the same unflavored cake mix the color was increased and participants reported they did not like the cake because it had too much lemon flavoring.

Internet site: Color Museum

Sensient CONFIDENTIAL

Which is sweeter?

Percent of readers surveyed who rate the following

categories as most troublesome ingredients in

formulations.

Source: Food Formulating, Product

Development Survey

10

10.6

11.7

12.2

13.3

15.6

20

26.7

27.2

33.3

0 5 10 15 20 25 30 35

Starches

Gums, Dehy. Fruits/Veg.

Fats & Oils, Art. Flavors

Veg. & Dairy Proteins

Cheese

Low Calorie Sweeteners

Natural Flavors

Antioxidants/Preservatives

Colors

Fat Replacers

What kind of colors are we going to use?

Natural or Synthetic Colors

Pigment or Dye

Synthetic Dyes:• Yellow 5• Yellow 6• Red 2 • Red 3• Red 5• Red 6• Red 40• Blue 1• Blue 2

Synthetic Pigments:• Yellow 5 Lake• Yellow 6 Lake• Red 2 Lake • Red 3 Lake• Red 5 Lake• Red 6 Lake• Red 40 Lake• Blue 1 Lake• Blue 2 Lake

Natural Colors• Soluble in a water base • Soluble in an oil base• Pigment

0% 10% 20% 30% 40% 50% 60% 70%

It’s worth paying more for natural products for some types of items, but not

for others

When I see products labeled as “all-natural”, I think it’s healthy

I believe labels that claim products are “all-natural”

Attitudes toward natural claims

Source: Mintel Oxygen

Products in the Americas are least likely to have natural colors

Source: Mintel Oxygen

Feelings and Emotions

Manufacturers are using small and “mini” formats to allow consumers toenjoy full fat variants, without being concerned with the overall healthimpact of the product

Brands have focused efforts on activity throughout the core of products tomaintain enjoyment throughout the entire eating experience.

Bright colors : Natural or Synthetic

Intense shades

InnovationInnovation

New Color

Development:

Natural Color or

Synthetic

High stability

New shades

New Product

Development:

Different packaging

Innovative formulas:

natural ingredients

Easy to use

Encourage

consumption

Healthy

Simple natural ingredients

Brand - Healthy

Brand - Food

Safety

Natural Color or Synthetic

High Quality Food Colors

Innocuous Additives

Healthy

Obesity, Diabetes, Heart

Disease, etc

Simple natural ingredients

Slimming products

In 2013 14 % of innovation

had this claim

Sensient CONFIDENTIAL

Natural Color building blocks

Fruit / Vegetable Juice Concentrates Beta CaroteneCochineal Extract / Carmine Paprika Annatto ExtractOther Carotenoids - Canthaxanthin, ß-Apo-8’ CarotenalTurmericCaramelTitanium Dioxide Lycopene Copper Chlorophyllin

- No Aditives

- No Colours

- 100% Natural

- 100% Fruit

- Cleaning labels

28

Natural Colors:Obtained from selective extractionThey are considered as food additivesThey have an E numberThey need to be stated on the label

Foodstuff:

Water extraction or physical processThey are not considered as additives (ingredient)

Safe

Natural Color or Synthetic

Fun

Kids have significant

importance in LATAM

Receive high proportion of

manufacturer attention

Visual Effects Technologies:

Spectra-FlecksTM and Film Shapes

Colored Prills and Heat Activated Prills

SensiPearlTM Pearlescent Pigments

Color CrystalsTM

Today´s teens are growing

up in an era of economic

difficulty

Strict country regulations

More health conscious

More informed

Demanding solutions

Great impact of social

networking

Easy to Use

Manufacturers are

adapting to a society that

relies on technology

Color easy to use:different shades, packaging, liquid

products, dust free, etc

Great impact of social networking