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Trends in veterinary practice management MSc. Stanislav Jaš VFU Brno, Czech Republic 2.10.2015
| Date post: | 15-Apr-2017 |
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Small Business & Entrepreneurship |
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Trends in veterinary practice management
MSc. Stanislav JašVFU Brno, Czech Republic
2.10.2015
• Born in Czechoslovakia • MSc. studies at Brno (MZLU) and France (Angers)• Worked in CZ, FR, BE and now in FI• Business side
wine production animal nutrition sales and marketing
• Policy making farming, environmental issues & sustainabilityanimal health & welfare, animal breeding
• Beekeeper and honey producer
Briefly about me
Why to follow trends?
• Your own carrier as a vet/nurse - the professional life & training does not end with leaving the university«Big players smooth the way for new graduates» (Veterinary Business Journal n° 145 - 01/04/2015)
• Your business • Look for ways to improve, efficiency, better
services• Competitors • Opportunities to co-operate (vets, suppliers, vet
buying groups, pet owners’ associations…)
You as a vet or as a nurse
• Your knowledge• Support in your work• Benchmark yourself• Connect and learn
foreign language(s)
Mind your nurses… They can bring your business more than you might think…
Trends in customer needs
CLOSER TO THE CLIENT and TO HIS/HER PET• Involve the client in the care – they (mostly)
know the animal and can assist the veterinarian• A few examples• Mobile veterinary practice (countryside clinics)• Website / social media site content designed for pet
owners - add a blog, post and send out a newsletter• Mobile apps allowing clients to have access to their
pet’s veterinary records• Customer surveys• Pet care financing needs (credit loans) and insurance• Online booking of appointments with the vet
Veterinary loan company starts national marketing campaign
Trends in running the practice
• Get connected as a vet and as a practice• Internet / Social Networks
• Your future business concept? Clinic chains under franchising (Easy+Vets…), joint
venture (Vets4Pets, Medivet, Independent Vetcare IVC…), financial integration or holding (CVS…)
Minimalists survive and thrive too Specialisation and extra services
• ExamplesTailor-made referrals suits clients and local practicesAlternative care: acupuncture, homeopathyNutritionist, zoopsychologist, animal physiotherapist, groomer…
Partnership may be good for business
A few examples from France, Spain, the UK…
Examples from the Nordics and Germany…
Trends in running the practice
• Be more efficient by using smart management solutions – devices and solution enabling communication• Staff: graduate support schemes• Finance: offer vet care packages with
standardised content in a clinic chain• Ready for a certification?
Small things with great impact
• Improvements in daily practice• Choose the right premises and tools, incl. software
• The range of your services• Follow what happens in the human care and food sectors• Look at attraction: Puppies and kittens / seniors are
crucial to the success of any small animal practice / obesity• Regular health check-ups (reminders to clients) –
“prevention is better than cure”• Marketing of your practice
A Facebook driven animal check-up campaign from Finland
