TRENDS & INSIGHTS “FUELLING THE NATIONS

DEVELOPMENT FUNNEL”

Prepared by

Margaret McSorley Walker

Food Consultant 8th Nov 2016

Prepared by Margaret McSorley Walker Food Consultant 8th Nov 2016

30 Years Experience in Food, Development & Innovation

Food for thought ...

Why are Trends & Insights important?

• We Look to Trends to keep us Ahead • Trends work hand in hand with Innovation • Insight & Trends Fuel - NPD Ideas - Concepts - NPD Pipelines • This intel helps us over-lay other insights - Customer - Company - Outside influences • Yearly & Big Macro Trends are Ever influencing the landscape • Instant Trends Awareness

3 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

WATCH OUTS ? Not Knowing your Customer

? Not Spending Time / No plan

?Product Not fit for purpose

? Knee jerk reactions

? Not being Trend aware

? Not Applying the Trends

? Not checking Target Market

? Not all ideas are good ideas

? Launching without a campaign

? Expecting your Product

to sell Itself

? No Marketing budget

? Incorrect Pricing

? Not testing

? Not demonstrating your

Authority/ Expertise

? Whole package deal needed

?Not Talking to each other

?Wrong Time – Too Soon/Too Late

Getting it Right – The Mirror Effect

SUCCESS FACTORS

KNOW YOUR CUSTOMER a) Customer listening groups

b) Online questionnaires

c) Feedback

Product is Best it can be

Know your Trends

Apply those Trends

Be Fit for the Customer

- Meet Expectations

Tell your customer all about it

Marketing Budget & Campaigns

CRUCIAL !!! TELL TELL TELL

Get the Price Right

Proper Robust Testing

Learn from your Mistakes

Share the Love

BE BRAVE & SET THE TREND

4

5 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

THREE EXAMPLES Monumental Failures? Or were they?

6 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

MACRO TRENDS

The FIVE Big macro trends ever influencing are

1. Our Economy

2. Technology

3. Health

4. Our Society

5. Lifestyle

7

Picture says a thousand words

8 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

SNAPSHOT OF MY TOP 20 TREND TAKE OUTS

1. Chilli Revolution

2. Butter is Back

3. Protein Power

4. Still Nuts for Nuts

5. Holy smoke

6. Seaweed

7. “Meat-ing” Expectations

8. Sweet Enough

9. Happy Health

10. Getting Creative

11. Over-cado 12. Credible Provenance 13. Matcha Magic 14. Waste Watch 15. Vegetable Plot 16. Golden Wonder 17. Trending Cuisines 18. Ingredients & Products to look out for

19. Health Bites 20. Generation Z

9 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

1.CHILLI REVOLUTION

ADDING FLAVOUR & INTEREST From BRAZIL ALL THINGS ANCHO

AJI AMARILLO Komodo Dragon

Britain's Hottest Chilli

SCOTTISH SNACK COMPANY

OFFERING ALL

NAMED CHILLIES 10

2.Butter is Back - No longer the bad guy

FLAVOURED & PROVENANCE

MAKE YOUR OWN

Prepared by Margaret McSorley Walker Food Consultant 5th October 2016

ALL OVER GB

VIRGIN BUTTER

IN RESTAURANTS BIG BRAND LAUNCH

11

3.PROTEIN POWER

HIGH PROTEIN YOGHURT

LEADING THE WAY

CEREALS

POWER DRINKS

& SNACKS ON THE PULSE

SOUPS 12

4. STILL NUTS FOR COCONUTS

ENERGY SNACKS FOR SPREADING

FOR BAKING &

TRENDY ALTERNATIVES

GETTING IN ON THE ACT

FROM THE NORTH EAST

13

5. HOLY SMOKE

FROM SCOTTISH CHOCOLATE NEW TECHNIQUES WELSH SEA SALT

BRITISH BOOKS

DORSET OAKWOOD COLD SMOKED PDO SMOKE EVOLUTION

14 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

6. SEAWEED

WELSH VALLEYS DORSET

FEATURED ON SATURDAY KITCHEN

WILLIAMS BROTHERS SCOTLAND

HARVESTED IN IRELAND

ATLANTIC KITCHEN

15

7. MEAT ‘ING EXPECTATIONS & the BIG BRITISH CHARCUTERIE TREND

A JAMIE OLIVER FAVOURITE

GOURMET GOAT

FROM

MONMOUTHSHIRE THREE LITTLE PIGS

YORKSHIRE

KANGAROO, OSTRICH CROCODILE

NEW BUTCHERS ON THE BLOCK

16

8. SWEET ENOUGH

NEEDS TO

BE BIG

ON YOUR

THE AGENDA

BIG

BRANDS

LEADING

THE WAY

WAR

ON

SUGAR

CAN’T NOT RECOGNISE THIS TREND

CLARITY ON LEGISLATION AWAITED

MANY WAYS TO TACKLE IT

TOO MANY FOR TODAY

17

9.HAPPY HEALTH Balance, Moderation, Holistic Wellbeing, Lifestlye

GOOD GUT FEELING

100% GLUTEN FREE

Fish growing in

popularity

YouGov survey says

17% eating

more fish

& seafood

than a year ago

MARINE STEWARDSHIP COUNCIL

INDULGENT HEALTH FIBRE ↑INCREASE

NEW GIRL ON THE BLOCK

Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

18

10 . GET CREATIVE

LITTLE TWISTS 3 STEPS HELLO FRESH 4 STEPS

LET OUT THE COOK REAL BLT GBBO FEVER 15 MILLION VIEWERS

19

11. OVER – CADO

20 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

12. CREDIBLE PROVENANCE

21

13. MATCHA MAGIC

22 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

14. TOO GOOD TO WASTE

HELLO FRESH 4 STEPS

Prepared by - Margaret McSorley Food Consultant 5th October 2016

UK’S FIRST FOOD WASTE

SUPERMARKET OPENS

LEEDS

UK’S FIRST FOOD WASTE

SUPERMARKET OPENS

LEEDS

23

15. THE VEGETABLE PLOT

24

GOLDEN WONDER 16. GOLDEN WONDER

25

17. TRENDING CUISINES

AMERICAN LOVE

MEXICAN WAVE MEDITERRANEAN BASIN

BRITISH REVIVAL HAWAIIAN

FILIPINO

26

18. INGREDIENTS & PRODUCTS TO LOOK OUT FOR

NEW SUPERFRUIT SUPER HOT CHILLI

Prepared by - Margaret McSorley Food Consultant NOV 2016

RETRO & NEW HAWAIIAN STYLE HIBISCUS

PASTE & POWER IN KIMCHEE

TROPICAL FILIPINO LEMON

WELSH

WHISKY 27

19. HEALTH BITES

KOLA NUTS

R&D Both THE BOX

HONEY WATER

28 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

29 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

30

31 Prepared by - Margaret McSorley Food Consultant for 8th Nov 2016

ROOM FOR BOTH

32

WITH THANKS ...TOP CLASS RICH INTEL & FOODIE IMMERSIONS IS KEY

33

Margaret McSorley Walker Food Consultant 72 Alness Drive Woodthorpe York YO24 2XZ Tel. 07833 913369

Margaret@mcsorleywalker.co.uk

34

Prepared by - Margaret McSorley Walker Food Consultant 8th Nov 2016

35