| Date post: | 18-Dec-2014 |
| Category: |
Technology |
| Upload: | morten-gade |
| View: | 125 times |
| Download: | 3 times |
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DANSK KOMMUNIKATIONSFORENING
KONTRAPUNKT 2014 1
KONTRAPUNKT 2014 2
Alt hvad der findes i verden, når du bliver født, er en naturlig del af verden.
Alt hvad der opfindes, før du bliver 35, er nyt og spændende.
Alt hvad der opfindes, efter du er fyldt 35, er imod naturens orden.
DOUGLAS ADAMS
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hej igen,
KONTRAPUNKT 2014 3
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jeg vil tale om forandringer.
KONTRAPUNKT 2014 4
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Forandringer handler både om teknologi og kultur
KONTRAPUNKT 2014 5
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KONTRAPUNKT 2014 6
Ny teknologi
Først bruger vi ny teknologi til at genskabe
gammel kultur.
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”Hvis jeg havde spurgt folk, hvad de ville have,
ville de have svaret hurtigere heste.”
HENRY FORD
KONTRAPUNKT 2014 7
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KONTRAPUNKT 2014 8
Tysk magasin, ca. 1930
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KONTRAPUNKT 2014 9
Teknologi Kultur
Udfordring til kommunikationsbranchen
Lær teknologien at kende og form den i dit billede.
KONTRAPUNKT 2014 10
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KONTRAPUNKT 2014 11
Cloud. Messaging. Whatsapp. Walled gardens. Responsive. Screen sizes. Låneøkonomi. Phablets. Smart homes. Ads in everything. Pervasive computing. Internet of Things. 4K. Drones. Nanotech. Web of Things. No touch interfaces. 3D printing. Wearable tech. Personal cloud.
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Tre ting, der sker med teknologi
KONTRAPUNKT 2014 12
Computere bliver klogere og klogere.
Online og offline flyder mere og mere sammen.
Alt bliver nemmere og nemmere.
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Tre ting, der sker med teknologi
KONTRAPUNKT 2014 13
Computere bliver klogere og klogere.
Online og offline flyder mere og mere sammen.
Alt bliver nemmere og nemmere.
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Klogere?
En effekt af at have
Mere data Bedre algoritmer
Større computerkraft
KONTRAPUNKT 2014 14
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KONTRAPUNKT 2014 15
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KONTRAPUNKT 2014 16
Github Over 12 millioner softwareprojekter, de fleste open source
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KONTRAPUNKT 2014 17
KONTRAPUNKT 2014 18
Udfordring til kommunikationsbranchen
Stjæl marketings metoder
KONTRAPUNKT 2014 19
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Tre ting, der sker med teknologi
KONTRAPUNKT 2014 20
Computere bliver klogere og klogere.
Online og offline flyder mere og mere sammen.
Alt bliver nemmere og nemmere.
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KONTRAPUNKT 2014 21
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KONTRAPUNKT 2014 22
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KONTRAPUNKT 2014 23
En million danskere har downloadet Endomondo
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KONTRAPUNKT 2014 24
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KONTRAPUNKT 2014 25
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KONTRAPUNKT 2014 26
Udfordring til kommunikationsbranchen
Digital er ikke en kanal, det er et vilkår.
KONTRAPUNKT 2014 27
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Tre ting, der sker med teknologi
KONTRAPUNKT 2014 28
Computere bliver klogere og klogere.
Online og offline flyder mere og mere sammen.
Alt bliver nemmere og nemmere.
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KONTRAPUNKT 2014 29
Alt bliver nemmere og nemmere. (men ikke automatisk
bedre og bedre)
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KONTRAPUNKT 2014 30
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Direktørens søn kan faktisk godt lave jeres hjemmeside.
Gør det bedre.
KONTRAPUNKT 2014 31
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KONTRAPUNKT 2014 32
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Forventninger bliver større.
KONTRAPUNKT 2014 33
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Levetiden bliver kortere.
KONTRAPUNKT 2014 34
Udfordring til kommunikationsbranchen
Tænk jer selv som et medie
KONTRAPUNKT 2014 35
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KONTRAPUNKT 2014 36
Nå, men okay…
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KONTRAPUNKT 2014 37
Hvad så nu?
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KONTRAPUNKT 2014 38
Et meget mere spændende medielandskab for kommunikatører
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KONTRAPUNKT 2014 39
Indhold og design skal leve på mange måder
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KONTRAPUNKT 2014 40
Nemmere og bedre services
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KONTRAPUNKT 2014 41
Nemmere og bedre services
Men services og kommunikation er ikke det samme!
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KONTRAPUNKT 2014 42
Teknologi, kommunikation, markedsføring, produktudvikling,
kundeservice flyder sammen
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KONTRAPUNKT 2014 43
Prioritering er vigtig. Hav en strategi.
Forretning Brand Bruger- behov
Organisation Teknologi
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KONTRAPUNKT 2014 44
View > Header & Footer
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KONTRAPUNKT 2014 45
Tak.
Morten Gade Kontrapunkt A/S
[email protected] 52 14 59 70
@mortengade
