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Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur...

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Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE Uğur Ergün
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Page 1: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

Trends Shaping The Insurance Industry

Eficert Conference Istanbul

95

50HIGH PERFORMANCE

Uğur Ergün

Page 2: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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50Ugur Ergun

A brief presentation of five major trends that will shape insurance industry over five to ten

years period

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Ugur Ergun

• Education– B.Sc. in Computer Engineering– MBA

• IT Industry– Engineer, Manager– Amsterdam, Brussels, Istanbul

• Insurance– Life, Non-Life Executive– Istanbul

• Consultant, Trainer– Sabanci University Executive Development Unit– High Performance Consulting– Sales, Marketing, Strategy

Page 4: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Trend 1

• Polarization– Of market

Page 5: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Impact

• Low End– Standard products– Low cost– Require best operational efficiency

• High End– Superior products, services– High value– Require innovation and excellent service

Page 6: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Trend 2

• Disintermediation– No value add, no future

Page 7: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Impact

• Low End– Reach through internet, mobile, call center– Cost cutting pressure– Intermediaries providing just reach may disappear– Only high value adders will survive

> Financial Planners, Advisors

• High End– Demand sophisticated, personalized service– Demand intermediary providing excellent service

Page 8: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Trend 3

• Data mining– Risk selection

Page 9: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Impact

• Better risk selection• Better fraud prevention• Lower costs• Competitive advantage

Page 10: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Trend 4

• Specialization– No more General Insurance Company

Page 11: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Impact

• Economies of Scale• Alignment to customer needs• Innovation

Page 12: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Trend 5

• Globalization– Was one way street– Now two ways

Page 13: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Impact

• Two core competencies for Insurance Industry• Software/IT skills• Back office operations efficiency• India has competitive advantage• India may dominate the market

Page 14: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Future Insurance Company 1

• High End• European• Innovative• Excellent service provider• Represent 1/4 to 1/3 of the market

Page 15: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

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Future Insurance Company 2

• Low End• Emerging Market/Indian

– With European subsidiaries• Efficient• Excellent IT and operation skills• Represents 2/3 to 3/4 of the market

Page 16: Trends Shaping The Insurance Industry Eficert Conference Istanbul 95 50 HIGH PERFORMANCE U ğ ur Ergün.

Thank You

Ugur Ergun

[email protected]

95

50HIGH PERFORMANCE


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