+ All Categories
Home > Retail > trendwatching.com's RETAIL RETOLD

trendwatching.com's RETAIL RETOLD

Date post: 23-Aug-2014
Category:
Upload: trendwatchingcom
View: 1,212 times
Download: 1 times
Share this document with a friend
Description:
From retail on the move, to self-improvement, to social value and more, RETAIL RETOLD is about five retail concepts that take aim at some of Latin American consumers’ deepest wants and needs. In the process, they reimagine the retail story for 2014.
36
RETAIL RETOLD Why consumers are embracing these five ways to retell the retail story. SOUTH & CENTRAL AMERICA TREND BULLETIN MAY 2014
Transcript
Page 1: trendwatching.com's RETAIL RETOLD

RETAIL RETOLDWhy consumers are embracing these five ways to retell the retail story.

SOUTH & CENTRAL AMERICA TREND BULLETIN

MAY 2014

Page 2: trendwatching.com's RETAIL RETOLD

One consequence of a world in which (almost) every place and every moment is shoppable?

That’s why South and Central American

consumers are embracing physical retail spaces

that deliver more: more than just a seamless

transaction, more than good value, more than

‘great customer service’ even.

From retail on the move, to self-improvement,

to social value and more, RETAIL RETOLD is

about five retail concepts that take aim at some

of consumers’ deepest wants and needs. In the

process, they reimagine the retail story for 2014.

Physical retail spaces increasingly seem a less exciting, less transparent, less choice-rich option.

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 2

Page 3: trendwatching.com's RETAIL RETOLD

Five new RETAIL RETOLD stories for 2014 and beyond:

The go-to option.

Part of the (retail) journey.

Selling a message.

The boundaries between offline and

online disappear.

Don’t preach, teach.

1. MOVING MERCHANTS

2. OK COMMUTER

4. SOCIAL STORES

3. OFF=ON=OFF

5. EDU-COMMERCE

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 3

Page 4: trendwatching.com's RETAIL RETOLD

RETAIL RETOLD

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 4

Page 5: trendwatching.com's RETAIL RETOLD

Now that ultra-busy urbanites can order online and

accept delivery in a day or two, their motivation to

travel to a specific store has fallen to near zero.

One consequence? Smart brands are finding new

ways to unchain themselves from fixed locations

and hunt out consumers where they are.

The go-to option.

1. MOVING MERCHANTS

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 5

Page 6: trendwatching.com's RETAIL RETOLD

In 2013, 19% of Mexicans ate at a food truck at least once.

(AGENCY DE LA RIVA GROUP, NOVEMBER 2013)

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 6

Page 7: trendwatching.com's RETAIL RETOLD

1. FEATURED INNOVATIONS: MOVING MERCHANTS

BotánicusRefurbished truck sells flowers around Bogotá

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 7

Page 8: trendwatching.com's RETAIL RETOLD

1. FEATURED INNOVATIONS: MOVING MERCHANTS

Nail DeliveryManicure service comes to homes & offices in Brazil

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 8

Page 9: trendwatching.com's RETAIL RETOLD

Listen up (think social media) and consumers will tell you where they are – and where they want you to be. Go there!

NEXT

1. MOVING MERCHANTS

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 9

Page 10: trendwatching.com's RETAIL RETOLD

We obviously offer much more

than monthly Trend Bulletin’s...

Your complete trend and innovation solution.

Introducing our 2014 Premium Service

Find out more

2014 Trend Report

Trend Framework Innovation Database

Industry Updates Apply Toolkit

Monthly Updates 1-page Trend Handouts

1

2 3

4 5

6 7

Page 11: trendwatching.com's RETAIL RETOLD

In the bustling cities of South & Central America,

residents are constantly on the go (check out our

previous Trend Bulletin METRO MOBILITY, for

more on this!). What’s more, these time-pressed

consumers are determined to extract maximum

value from the minutes they spend traveling.

Consumers are already shopping on their

smartphones and browsing e-tail displays on train

platforms. Now, they’ll embrace forward-looking

brands that create unexpected combinations of

transport and retail, and help them eradicate any

remaining ‘dead time’ from their day.

Part of the (retail) journey.

2. OK COMMUTER

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 11

Page 12: trendwatching.com's RETAIL RETOLD

Inhabitants of São Paulo, Mexico City, Buenos Aires, Bogotá and Lima face a typical

commute time of 1 hour and 28 minutes.(MEGACITIES & INFRASTRUCTURE IN LATIN AMERICA - INTER-AMERICAN DEVELOPMENT BANK, MARCH 2014)

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 12

Page 13: trendwatching.com's RETAIL RETOLD

2. FEATURED INNOVATIONS: OK COMMUTER

Los PaleterosMexican paletas via drive-thru

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 13

Page 14: trendwatching.com's RETAIL RETOLD

2. FEATURED INNOVATIONS: OK COMMUTER

Beauty BazarBeauty in Brazilian subways

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 14

Page 15: trendwatching.com's RETAIL RETOLD

Urban mobility is changing across the continent. How can you devise new points-of-sale that capture the attention of consumers in cars, on trains, riding trams, and more?

NEXT

2. OK COMMUTER

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 15

Page 16: trendwatching.com's RETAIL RETOLD

Consumers conditioned by the smartphone age

now expect retail platforms to deliver the best of

both worlds: the sociability and hands-on customer

service of physical, and the convenience and cost

benefits of e-tail.

This expectation will only intensify as the reach

of broadband and 3G improves: allowing both for

faster online experiences, and better integration of

digital into physical spaces.

Smartphone-toting consumers have rendered the boundaries between offline and online near invisible.

3. OFF=ON=OFF

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 16

Page 17: trendwatching.com's RETAIL RETOLD

Online retail revenues in Brazil, Argentina and Mexico will more than double from USD 20 billion

in 2013 to USD 47 billion in 2018.(FORRESTER, DECEMBER 2013)

2013

2018

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 17

Page 18: trendwatching.com's RETAIL RETOLD

3. FEATURED INNOVATIONS: OFF=ON=OFF

iLoveMallE-commerce ‘mall’ mimics physical shopping experience in Brazil

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 18

Page 19: trendwatching.com's RETAIL RETOLD

3. FEATURED INNOVATIONS: OFF=ON=OFF

Sodimac: Lector de CatálogosApp provides augmented reality renderings of Chilean catalog’s products

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 19

Page 20: trendwatching.com's RETAIL RETOLD

3. FEATURED INNOVATIONS: OFF=ON=OFF

Leica & ArcoCamera purchasable for Brazilians via Instagram

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 20

Page 21: trendwatching.com's RETAIL RETOLD

3. FEATURED INNOVATIONS: OFF=ON=OFF

Sonae SierraShopping malls use WhatsApp as customer service channel

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 21

Page 22: trendwatching.com's RETAIL RETOLD

The blurring of online and offline is ongoing. Can you utilize wearable technology to make any remaining boundaries invisible and harness the best of both worlds?

NEXT

3. OFF=ON=OFF

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 22

Page 23: trendwatching.com's RETAIL RETOLD

Consumers are busy taking full advantage of the

borderless online space, but this doesn’t mean that

place – local concerns, traditions, communities

and cultures – is forgotten.

Indeed, for many consumers, LOCAL LOVE is even

more important than ever as a means to assert

their own identities and mindsets amid the global

village. That means consumers will direct love,

attention and respect to retailers who engage in

local social and environmental issues, and drive

positive change.

Selling a message.

4. SOCIAL STORES

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 23

Page 24: trendwatching.com's RETAIL RETOLD

95% of Mexican prosumers (highly knowledgeable, demanding, influential consumers) believe that

companies have the same responsibility as governments to generate positive social impact.

(PROSUMER REPORT - HAVAS WORLDWIDE, NOVEMBER 2013)

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 24

Page 25: trendwatching.com's RETAIL RETOLD

4. FEATURED INNOVATIONS: SOCIAL STORES

ParisRetailer rewards clothing donations at Santiago music festival

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 25

Page 26: trendwatching.com's RETAIL RETOLD

4. FEATURED INNOVATIONS: SOCIAL STORES

Fenalco & Colombian Agency for ReintegrationGovernment re-integrates ex-FARC soldiers via store management program

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 26

Page 27: trendwatching.com's RETAIL RETOLD

4. FEATURED INNOVATIONS: SOCIAL STORES

BRMalls & Social Solidarity FundEmpty pop-up store designed to receive donations in São Paulo

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 27

Page 28: trendwatching.com's RETAIL RETOLD

How can you add social value in your community? Work with nonprofits and CIVICSUMERS to provide public services that are underprovided by the public sector.

NEXT

4. SOCIAL STORES

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 28

Page 29: trendwatching.com's RETAIL RETOLD

Even in regions where there is an established

middle class, there are always VIRGIN CONSUMERS

who are moving into new income bands (from low

to medium or even medium to high income) and

trying out new products or services.

That means a multitude of consumers who yearn

for guidance and advice when it comes to products

and services. One future for customer service in the

region, then? Retailers who don’t just preach about

the benefits of their wares, but instead teach how

to maximize value from them. In the process, they

offer education on associated areas: from culinary

skills to financial management and more.

Don’t preach, teach.

5. EDU-COMMERCE

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 29

Page 30: trendwatching.com's RETAIL RETOLD

South & Central America includes six out of the top 10 countries where consumers say they are more willing to buy

products and services from companies that support education:Colombia 90%, Brazil & Venezuela 88%, Peru 87%, Chile 83%.

(NIELSEN, SEPTEMBER 2013)

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 30

Page 31: trendwatching.com's RETAIL RETOLD

5. FEATURED INNOVATIONS: EDU-COMMERCE

InterbankLima bank includes social learning areas

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 31

Page 32: trendwatching.com's RETAIL RETOLD

5. FEATURED INNOVATIONS: EDU-COMMERCE

Magazine LuizaRetailer provides classes and hosts events in São Paulo

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 32

Page 33: trendwatching.com's RETAIL RETOLD

How can you enhance consumers’ knowledge and skills AND introduce them to your product or service at the same time? Get the balance right and you’ll create an unmissable experience.

EDU-COMMERCE

NEXT

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 33

Page 34: trendwatching.com's RETAIL RETOLD

MOVING MERCHANTS: Listen to where consumers

are – and go there!

OK COMMUTER: Offer new points of sale that

capture the attention of consumers on-the-go.

OFF=ON=OFF: Weave the digital and physical

together to create new kinds of retail experiences.

SOCIAL STORES: Drive positive change in local

communities – think partnerships with consumers

and nonprofits.

EDU-COMMERCE: Teach consumers about your

offering and enhance desired skills and knowledge,

too.

Just a quick recap ;)

Ready to start RETELLING your RETAIL story?

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 34

Page 35: trendwatching.com's RETAIL RETOLD

RETAIL RETOLDwww.trendwatching.com/trends/retail-retold 35

Page 36: trendwatching.com's RETAIL RETOLD

1. Our 2014 Premium ServiceOur free South & Central America Bulletins 2.

Subscribe to our South & Central America Bulletins here.

SUBSCRIBE ME »

MORE...

If you have any comments, suggestions or questions then please do let us know. Just email:

Nathalia SoutoSenior Client Services [email protected]

About uSEstablished in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts

many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 250,000 subscribers in 180 countries.

More at www.trendwatching.com

Should you be one of our 1,200+ Premium clients?

See how Premium will benefit you

NOw...Enjoyed this Trend Briefing? Want more?


Recommended