Tribal Power!How to harness the profits hidden in AMAZING customer experiences

October 2010

My Story ...

The Ways I’ve Built “WOW” Community

The Business Wealth Club Experience

The ONLY Constant in Business is...

The REAL World is Speeding Up

Marketing Has Changed Forever

How things have changed

We Want to be Amazed!

A Whole Industry Built on Experiences...

The 4 Stages of Customer Mind Share

1. Oblivious

2. Distracted

3. Engaged

4. Captivated

Is this a £100k Experience?

What’s Your Best Example?

How Customers Interoperate their Experiences

Let Customers Connect with Your Brand

See the Emotional Response!!

4 Reasons to Deliver Amazing Customer Experiences (ACE) in Your Salons

• Create an Emotional Connection• Conduct a Financial Transaction• Build a Strong Value Bond• Create Raving Fans = Your Tribe

How would you define Your Service?

Do You Know Your Customers Well Enough to Lead & Connect Them?

Create a real “WOW” environment!

Create an Environment for Commitment

• Less Clutter = More Impact• Create Energy =

Demonstrations• Music • Have Fun• Everything has a Purpose

Is Your Tribe this Committed?

Meet My Franchise Director - Michael

Our Trip to Chicago ...

Why NOW is Tribe Time & How it Impacts Your Profits Today...

Change the Status Quo...

Why “WOW” Experiences Pay off

Empower you customers to communicate...

4 Stages of Tribe Building

1. Tell a Story2. Connect a Tribe3. Lead a Movement4. Make a Change

Social Media Tools to Build Your Tribe

A Business Owner Who Gets Tribes

Referral Emotions Customers Need to Feel!

• Safe• Valued• Cared For• Trusted• Focused On• Missed

Get an Eyeful of these Results!

Low Cost Tribe Building = BIG Profits

Emotional Feeling that Kill Profits

• Stress• Frustration• Disappointment• Unhappy• Hurried• Irritated

Lets Capture Your Take Away Actions

• “If your business requires success before commitment, it will never have either!”

Seth Godin – Author of Tribes …