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“Trigger”ing Ideaswith inventive principles

Karthikeyan Iyer

Founder Director, Co-Crafter,

Crafitti Consulting

Karthikeyan.iyer@crafitti.com

+91-9740533255

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September 22, 2009 2© Crafitti Consulting Private Ltd.

The realm of the Known

The realm of the Unknown

Reached randomly

Reached consciously

How to circumvent the brain’s inertia

and make new connections (new thoughts)?

Consciously.

The brain’s inertial barriers

Ideation – Key Question 1

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Ideation – Key Question 2

September 22, 2009 3© Crafitti Consulting Private Ltd.

How to increase the probability of

reaching the best ideas faster?

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Ideation – Inventive Triggers

from multiple directions

September 22, 2009 4© Crafitti Consulting Private Ltd.

Ideas

Make it easier for an individual brain

to generate any new thought

Use a collection of brains and

synchronize

Study problem and solution spaces and

determine patterns, trends

and laws

Lateral Thinking

The Vedic Inventive

Principles

Brainstorming and variants

Scenario-building

The Theory of Inventive

Problem Solving (TRIZ)

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5© Crafitti Consulting Private Limited

Global warming

Glaciers melt

Massive floods

Massive droughts

Water is no longer

free

No more washing

Dry cleaning

Innovative perfumes

Perfume sachets

Jump-storming(a combination of brain-writing and

scenario-building)

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De Bono – Lateral Thinking Triggers

September 22, 2009 6© Crafitti Consulting Private Ltd.

De Bono’sProvocation

Operator

Change the sequence of

arrival

Dominant Idea & Crucial

Factors

Fractionation Reversal

Analogies

Random Triggers

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Inventive Principles from TRIZ –

a summation

• Eliminate System Contradictions

• Move to a higher level along proven lines of system evolution

• Ideal Final Result

Multiple design alternatives and

paths (Which one to choose?)

Improving parameter

Worsening parameter

Increasing dynamism (flexibility)

Transition to higher level systems

Transition to micro level systems

Completeness (reducing human involvement)

Shortening of energy flow path

Increasing controllability

Harmonization of rhythms

Non-uniform evolution of sub-systems

Ideality Quotient =Benefits

(Cost + Harmful Effects)

7© Crafitti Consulting Private Ltd. September 22, 2009

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Idea CraftingIDEAS need to be crafted.

Karthikeyan Iyer

Co-crafter, Founder Director,

Crafitti Consulting Pvt. Ltd.

September 22, 2009 8© Crafitti Consulting Private Ltd.