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Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net 1
Juniper Networks:The “IP” in IPTV
The 8th Arab Telecom & Internet Forum
Muscat, Oman
24 – 25 May 2006
2Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Market Drivers
3Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
IPTV Opportunity vs. Risks Clear Opportunity exist to add Video to the
existing Voice and Data Services• Expand share of wallet• These help differentiate service offerings, add
subs, and lower churn
IPTV still in its infancy• <2M lines deployed,30M-50M projected in 5
years (Source: Telephony Magazine)
• Presents an opportunity to lead the Market
Competing against Other Video Sources (Cable, Satellite, Internet)• No Differentiation is a recipe for disaster• More importantly cost of delivering the service
in an economical viable way
4Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
IPTV and Beyond … IPTV is just one Service
Red = “Triple Play”
Blue = Service differentiator and opportunities for incremental revenue
Choose an architecture that allows rapid intro of any of these services !
Bandwidth Consumption
Late
ncy/
Loss
Se
nsiti
vity
Voice
MusicDownload
GameDownload
VideoConferencing/Telephony
SecureInternet
ConsoleGaming
VideoDownload
Internet
Broadband IM(PC or STB)
The Triple Play
PC-based Streaming VideoVideo
Turbo buttoninternet
Home Surveillance
Potential Multi-Play Services
5Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
What Creates Costs in Network? Network complexity is created by:
• Forecasts and number of customers• Number of boxes and facilities• Number of different boxes• Number of required upgrades and installations• Reliability and performance• Complexity of provisioning and customer care process
Complexity results in increases in both CAPEX and OPEX:• Facilities costs• Customer care headcount• NOC Headcount• Training and other costs
6Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Building an Intelligent and Flexible IP Network for Multi-Play Services
7Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Reference Architecture
MPLS Core
BSR/VSO
DSLAM
DSLAM
DSLAM DSLAM
Aggregation
User Edge
Core
8Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Customer Service and Provisioning
IP Backbone
Internet Port
IPTV
VideoHead End
or ASP
DSLAMC-
VLANs
ASP(e.g. IP
Telephony)
ISP(Internet)
VoIPSwitch
VideoHead End
or ASP
DSLAMServic
e VLANs
ASP(e.g. IP
Telephony)
ISP(Internet)
Internet PortIPTV
VoIP
• Customer VLANs enable:• Service Pre-Provisioned
thereby minimizing call to customer care
• Application integration at layer 3 with SDX
• Bandwidth sharing across applications
• Easy addition of new applications such as business services
• Service VLANs Require• A device per service• Application integration at
higher layers in the OSI stack (significant development by vendors)
• Significant additional customer care costs
• Effect will be (5x number of service Connections)
• Higher service provisioning and customer care
• Higher application and future service deployment costs
• Possible reduction in revenue due to limited add-on applications
Single Edge Approach
Multi-Edge Approach
9Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Preferred Architecture (Single Edge):Subscriber-centric approach based on Single Edge / C-VLAN model
AAA
BSR
1 x C-VLAN1 x VCStacked VLAN
MC-VLAN
All subscriber and service provisioning in BSRC-VLAN per subscriber for all unicast servicesShared MC-VLAN for IPTV broadcast services
Per-subscriber policy and QoS centralized in BSRAccess and aggregation focus is on connectivity/transport
1 x VC
1 x C-VLAN
Per subscriber
RG
RGInternet
VoD
VoIP
TV
SDP
Subscriber
Policy Manager
10Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Multi Edge Architecture:Service-centric approach based on Multi Edge / Service-VLAN model
RG
AAA
BRAS
Service VLAN - InternetVC - Internet
Per subscriber
Service VLAN – VOD
Video PE
MC - VLAN
Service VLAN - Voice
VC - VoiceVC - VODVC - BCTV
Subscriber and service provisioning in access/aggregationShared VLAN per service for all unicast services
Shared MC-VLAN for IPTV broadcast servicesPer-subscriber policy and QoS distributed over access/aggregation/BRAS
Access and aggregation is now ‘service-aware’
VC - InternetVC - VoiceVC - VOD
VC – BCTVRG
SDP ?
11Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Subscriber Benefits• Full access to all available bandwidth• QoS for all servicesProvider Benefits:• Eliminates need to statically partition bandwidth per service•Minimizes planning and provisioning associated with rollout of
IPTV
Dynamic Bandwidth Allocation:Bandwidth, Where and When it’s Needed
VOIPIP Video
Data
Internet Port
IPTV
VoIP
Video/Hub Serving Office
Video Head-end
Office
Video Hub
Office
Policy Manager
Customer VLAN shaped to 10Mbps service
Before IPTV is turned on – bandwidth fully allocated to Data/Voice
Upon IPTV activation – Broadband Services Router adjusts BW to ensure IPTV QoE, Voice / Data allocated remaining bandwidth
RG
12Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Static ‘Carve Out’ Models:Bandwidth, Whether it’s Needed or Not
Internet Port
IPTV
VoD
High-speed Internet
Broadcastvideo
VideoOn Demand
RG
Complex/Static provisioning on a per-service basis = Big OPEX $$• What happens when
there is a shift to HDTV? • What happens when a
new service is introduced?
• Migration path to interactive services?
Using a VLAN/VC per service prevents resource sharing
13Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Internet Port
IPTV
VoD
High-speed Internet Broadcastvideo
VideoOn Demand
RG
Network Architecture is Critical Dynamic Bandwidth Allocation between services works because………
A single converged network for all services
Common Service Delivery Point (SDP) provides ability to share resources
Auto Provisioning – zero touch too add new services and customers
Simplifies Access Aggregation by centralizing complex tasks
14Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Operational Cost Savings
• Assumes $12 cost to carrier to provision a service connection (not including ADSL connections) and shows the impact of cutting connection requests in half
• In the highest growth years this represents a $12.5M savings
Video on Demand
High Speed Internet
IP Phone
Broadcast TV Services
2006 2007 2008 2009 2010
Year
0
5
10
15
20
25
30
Mill
ions
Service Provision CostTriple Play Architectures: Working Model, Provision Cost
Video on Demand
High Speed Internet
IP Phone
Broadcast TV Services
2006 2007 2008 2009 2010
Year
0
5
10
15
20
25
30
Mill
ions
Service Provision CostTriple Play Architectures: Working Model, Provision Cost
15Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Any Service, Any Access “Agnostic to Access Method”
• ADSL, ADSL2+, VDSL, FTTN, FTTP (APON, GPON), WiMax
• Access technologies will continue to evolve, physical plant deployments should not impede service delivery
• Intelligence is separate from the physical plant and its upgrades
Invest in infrastructure which builds a framework for scalable and extensible service deployments
A solution that works for residential, small business and large enterprise
16Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net
Summary
Choosing the right network architecture has far-reaching impact on cost and ensuing success of IPTV service
High-speed Internet Access remains critically important….it’s an early adopter base for IPTV service
A few Customers who chosen Juniper to be the “IP” in their IPTV services
17Copyright © 2006 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net Copyright © 2005 Juniper Networks, Inc. 17www.juniper.net
Thank You!([email protected])