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TRIZ and CID_CreativityWroclaw2012

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    Valeri SouchkovEnschede, The Netherlands

    February 25, 2012Wroclaw, Poland

    To Possible Through the ImpossibleTo Possible Through the Impossible

    www.xtriz.com

    I C G

    SystematicSystematicCreative ImaginationCreative ImaginationDevelopmentDevelopment

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    Valeri Souchkov

    ICG Training & ConsultingUniversity of TwenteBoard, The European TRIZ Association ETRIAR&D Council, International TRIZ Association MATRIZ

    Trained over 4.000 peopleAssisted over 100 Innovative Projects2 books, 80 publications

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    Role of Imagination

    Imagination is more important thanknowledge.

    For knowledge is limited to all we nowknow and understand, while imaginationembraces the entire world, and all there

    ever will be to know and understand.

    Albert Einstein

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    Contents

    Why do we need to develop creativeimagination?Link between TRIZ and Creative ImaginationDevelopment (CID)Examples of CID techniquesDiscussions

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    Process Support

    Modern TRIZ

    Analytical Logic Knowledge Bases

    Philosophy andmethodology of innovation

    and systems evolution

    System thinking, contradiction-orientedthinking, resource thinking, Theory and

    Trends of Technology Evolution

    Logic for problem diagnostics and analysis,

    problem reformulation, system analysis

    Inventive Patterns and Principles that define

    new out of the box solution strategies

    Creative ImaginationDevelopment

    Methods for fighting psychological inertia,techniques for out-of-the-box thinking

    Analytical Logic

    Philosophy andmethodology of innovation

    and systems evolution

    Creative ImaginationDevelopment

    Analytical Logic

    Philosophy andmethodology of innovation

    and systems evolution

    Knowledge Bases

    Creative ImaginationDevelopment

    Analytical Logic

    Philosophy and methodologyof systematic innovation

    and systems evolution

    TRIZ andSystematicInnovation

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    How TRIZ helps

    SEARCH SPACE

    SPECIFIC PROBLEM

    TRIALS & ERRORS

    TRIZ SOLUTION PATTERNS AND INVENTIVE PRINCIPLES

    ABSTRACTPROBLEM

    ABSTRACTSOLUTION IDEA

    SPECIFICSOLUTIONS

    SPECIFICSOLUTION

    SPECIFICSOLUTION IDEAS

    SITUATIONANALYSIS

    EVALUATION &SELECTION

    Left Brain Right Brain

    HOW?

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    Creative Imagination

    Answer: by boosting creative imagination

    From Merriam Webster:

    Creative : having the quality of somethingcreated rather than imitatedImagination : the act or power of forming amental image of something not present to thesenses or never before wholly perceived in reality

    In psychology : Productive Thinking (vs. Reproductive Thinking)

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    Some Titles

    Both Sides of Your Brain: New Mind-Mapping

    Techniques (Third Edition), Tony Buzan, Plume, 1991Serious Creativity: A Step-by-Step Approach toCreativity on Demand , by Edward de Bono,HarperCollins, 1992101 Activities for Teaching Creativity and

    Problem Solving , by Arthur VanGundy, John Wiley &Sons, Inc. , 2005101 Creative Problem Solving Techniques: TheHandbook of New Ideas for Business , by James M.Higgins, New Management Publishing Company, 2005

    Ideaspotting: How To Find Your Next Great Idea ,by Sam Harrison, HOW Books, 2006The Ten Faces of Innovation , by Tom Kelley and

    Jonathan Littman, Doubleday, 2005Creativity today: Tools for a Creative Attitude , by

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    Random vs. Systematic

    Majority of modern creativity techniques:divergence by random techniques, as much aspossible away from systematic methods

    TRIZ-based Creative Imagination Development:Systematic Approach to Divergence

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    imagination

    Alive Non-alive

    Alive mountains, talking trees, walking flowersStone trees and animals, wooden flowers, ice people

    Feature transferHumans with four legs; humans with wingsAnimals with human heads

    Talking animals

    A house with legs that can walkFantastic creatures

    Elves, dragons, fairiesExtreme extrapolations

    A see that never endsEndless villagesHumans of a sizes of a mountainEternal lifeAbsolute happiness

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    Modern Times

    Science fiction

    Condensed light Time travelSpace travel, underwater travel

    TelepathyEnergy shields in Star Trek

    Death Star in Star WarsFuturology

    Predictions based on extrapolation of scientific, technological,and social trends

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    What they say

    Everything that a man can imagine, others will beable to bring to life.

    Jules Verne

    It seems that possibilities to manage our thinking process are endless. They cannot be exhausted,since human mind the greatest instrument of cognition and transformation of the world cantransform itself, too. Who can tell what the limits of humanization of a human being are? A mind willbe perfecting itself as long as human beings willevolve. We are in the very beginning of the road.

    G. Altshuller

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    Impact of Science Fiction

    Total #

    of ideas

    Fate of ideas

    Implemented Confirmedpossibility

    Not implemented

    # % # % # %

    J. Verne 108 64 59 34 32 10 9H. Wells 86 57 66 20 23 9 11A. Belyaev 50 21 42 26 52 3 6

    Thomas Edison: Jules Verne is my favorite writer

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    Solving

    Mechanics of ordinary creative problem solving:

    SWI model:S earch by trials and errors W aiting Insight (if happens)

    What is difference between ordinary creative and strong

    creative minds? Ordinary mind: Sticking to known concepts, variationsat a small scale, copying.Creative mind: Extreme extrapolations and non-linear

    jumps instead of minor variations and modifications.

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    Peaks of Creative Imagination

    0-10 10-20 20-30 30-40 40-50 50-60 60-

    Out of school,Change of environment

    Impact of early education:fairy tales, fantasy books,cartoons, movies, games

    Change of life values

    dule Ribot, The Psychology of Creativity , 1896

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    A classical approach

    10 Ways to Generate Ideas & Increase Productivity:

    1. Take a nap.2. Make small talk with strangers.3. Go to classes, workshops, or conferences.4. Hang out with creative people.

    5. Allow yourself some creative loafing time.6. Walk, bike, swim or jog.7. Work in different places.8. Let your brain reboot.

    9. Brainstorm.10.Get out of town.

    Found at: http://psychology.suite101.com/article.cfm/how_to_increase_your_creativity

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    How to train and develop?

    Would these help?

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    Only Practice Helps

    Development of Creative Imagination is practice :

    Train to see things within a system (multi-screen)Invent crazy new things real and fantasticVisualize non-visual things mentally or on mediaImagine what and how

    Creative storytellingDevelopment of Creative Imagination is diversity:

    Reading different publications related to innovativeproducts, ideas, services and not from a single area!

    Connecting remote ideas to your area of practiceConnecting your area to other areas

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    CID TechniquesDiversity (Disconnection)

    Thinking:Focal objectsFocal domainsMorphological combinationsHybridizationPrinciples for Creative Design

    Abstract Thinking:Abstraction of termsMethod of Miniature DwarfsSubject-Action-Object (SAO)Patterns

    Functional ApproachIntensified Thinking:IdealityIdeal Final ResultParametric Intensification ( inc.

    Breakthrough Thinking:

    General Principles for ConflictsEliminationMethod of Trends CollisionGold Fish

    Multi-Screen and Evolutionary Thinking:

    Multi-Screen (9 Windows, SystemOperator) AnalysisGeneric Trends of EvolutionMulti-level designFantogramma

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    CID Experience

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    Associations)

    1. Select an object (noun). This will be your focal

    object.2. Randomly take up to three totally different objectsfrom scratch (nouns). Use Go to the bookshelfmethod.

    3. Make a list of some (main, but not necessarily)functions/features of these three objects (processes).

    Those can be: functions delivered by an object or byits parts, composition, colors, any other feature orcharacteristic of the selected object.

    4. Assign all these functions/features of three selectedobjects to your focal object

    5. Imagine what will happen with the focal object and itsenvironment (supersystem) if the object will haveeach of these functions/features. How will it change,

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    Example: USB Stick

    Example:

    Our focal object: USB stick.We want to find new ideas for the USB stick.

    Three objects selected from scratch:A tree

    A glassA key

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    f

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    Example: Transferring FeaturesObjects Features Focal Object Features

    tree Can growProduces branchesWoodenHas flowersProduces leavesProduces rootsDrinks water

    Provides shadow

    USB stick Can growHas branchesWoodenHas flowersHas leavesHas rootsDrinks water

    Gives shadow TransparentInvisibleHardCan have colorsOpens doorsMade of steelSlimHas relief Hangs on a ring

    glass TransparentInvisibleHardCan have colors

    key Opens doorsMade of steelSlimHas relief Hangs on chain ring

    l G i d

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    Example: Generating IdeasObjects Features Focal Object Features Ideas

    tree Can grow

    Produces branchesWoodenProduces flowersProduces leavesHas rootsDrinks waterProvides shadow

    USB stick Can grow

    Has branchesWoodenHas flowersHas leavesHas rootsDrinks waterGives shadow

    TransparentInvisibleHardCan have colorsOpens doorsMade of steel

    SlimHas relief Hangs on a ring

    Can increase memory capacity

    Composed of smaller USB sticks?Redwood luxury USB stickNice picture for kids

    Transparent USB stick

    Colored transparent USB stickUSB stick as electronic door key

    Vey slim USB stickA key merged with USB stickUSB stick with a key ring

    glass TransparentInvisibleHardCan have colors

    key Opens doorsMade of steelSlimHas relief Hangs on chain ring

    C i USB S i k

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    Creative USB Sticks

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    associations

    The same as the method of focal objects, but instead of a

    specific object, we select a whole class (category) of objects.For instance, if a focal object is a car, then we shouldselect a hole category (class) of objects transportationvehicles.

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    C bi ti M t i

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    Combination Matrix

    Your Object O b j e c t 1

    O b j e c t 2

    O b j e c t 3

    O b j e c t N

    Functions / Features

    Results:

    Combin tion M tri

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    Combination Matrix

    Laptop C of f e e c u p

    Or an

    g e

    Um b r el l a

    Functions,

    features

    - Stores coffee

    - Circle shaped- has handle

    - Provides nutrition

    - Provides vit. C- Has bright color

    ... -Protects from rain

    (humidity)- Protects from the sun

    Results: a laptop with acontainer for coffee(and as an extracolling system)

    - Laptop of anorangedesign- Orange showing anumber of calories,etc.

    ... -Umtop: A laptop witha built-in umbrellahidden inside.-Water-proof laptopwhich becomes anumbrella-Laptop which opens asan umbrella

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    Technique: Multi level Design

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    Technique: Multi-level Design

    Also known as 4-Level or 4-Stories Method

    LEVEL DESCRIPTIONLEVEL 1 A single object which produces a certain

    result (function)LEVEL 2 Multiple objects which only together

    produce the same result (function);LEVEL 3 Inventing conditions under which the same

    results (functions) as at Levels 1 and 2 areproduced, but without an object

    LEVEL 4 Inventing conditions under which the needfor results (functions) disappears.

    Example: Multi level Design

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    Example: Multi-level Design

    Also known as 4-Level or 4-Stories Method

    LEVEL DESCRIPTION EXAMPLE

    LEVEL 1 A single object whichproduces a certain purpose(function)

    A Z-Ray emitting machine which kills cancer cells

    LEVEL 2 Multiple objects which onlytogether produce result(function);

    A network of nano- Z-ray viruses which together killcancer cells

    LEVEL 3 Inventing conditions underwhich the same results(functions) as at Levels 1and 2 are produced, butwithout an object

    The cancer cells stop themseleves from growing

    LEVEL 4 Inventing conditions underwhich the need for results(functions) disappears.

    Human genome is modified in such a way that a bodynever produces cancer cells

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    PRINCIPLES OF CREATIVEDESIGN

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    Inventive Story Telling

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    Inventive Story Telling

    Present a situation

    Introduce a contradiction

    Intensify thecontradiction

    Present a novel way toeliminate the contradiction

    Forecast consequences bythe Multi-Screen Diagram

    2

    1

    3

    4

    5

    Conclusion

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    Conclusion

    Training our creative imagination helps to improve results

    obtained with TRIZ techniques.CID techniques can be used to generate ideas to realproblems and demands.Successful application of TRIZ is a combination of logicAND creativity.Individual creative imagination can and should bedeveloped!

    TRIZ at Twente University

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    TRIZ at Twente University

    Summer course TRIZFundamentals:

    80 hours; 2 weeks in arow: theory + practice (3EC).In July each year.Can be complementedwith 52 hours industrialpractice later throughoutnext semester.For B.Sc and M.ScEuropean Students.

    More info: http://www.xtriz.com/summercoursevideo.htm

    SUMMARY AND DISCUSSION

    Contact TRIZ x

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    Contact

    Valeri SouchkovICG Training & ConsultingWillem-Alexanderstraat 67511KH Enschede

    The NetherlandsPhone: +31-53-4342884Fax: +31-53-2011174E-mail: [email protected]: www.xtriz.com

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    T H A N K Y O U ! T H A N K Y O U !

    T H A N K Y O U !


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