TRM 413.01 TOURISM DESTINATION DEVELOPMENT PROJECT "ANADOLU KAVAGI"

8/6/2019 TRM 413.01 TOURISM DESTINATION DEVELOPMENT PROJECT "ANADOLU KAVAGI"

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ANADOLU KAVAGI

ZEYNEP KARSAVURAN

YASEMN AKSOY

NEE ROMAN


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ANADOLU KAVAGI

When you arrive at AnadoluKavag you will see both theBlack Sea and Marmara Seatogether. Anadolu Kava isone of the hometowns ofBeykoz and known as a

fishing

town among the people .Fig,walnuts, blackberries andchestnut are the commonproducts of Beykoz.


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Yua Hill- A tomb near the Yoros

Castle. There is amosque and there is

a 17 meters gravebelongs to ProphetYusa.

- mostly visit to Yusa hillduring the Ramazanmonths, Islamic hollynights and feasts.

- People come here andpray and then visit

the castle.

HISTORY


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HISTORY

Yoros ( also knownGenoese)

Castle

- Located at the top of the

Anadolu Kavag.- Built by Genoeses tocontrol the sea .

- At the end of the 14.century, the castle

was conquered by theOttomans. TheOttomans was builthouses, hamams andmosque in it. There

isnt any cue for thesenow.


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5A - Attraction

- Close to the city center andaway from the cityathmosphere and noise- Natural and historical beauty- Seafood Restaurants- Walnuts and chestnuts


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5A- Accessibility- Private Transportation- Public Transportation

- 15A drives through Kavack- Kanlica- Beykoz-Yusa Hill and the last station, Anadolu Kavag inevery 15 minutes.- It takes 85 minutes.


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5A- Accessibility (Contd)

Local ferries/boats

Saryer- 10 minutesin every one hour.

Eminonu- 90minutes


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5A - Accommodation

Tal Yal boutique hotel - 6 roomsRenting seasonal houses


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5A Amenities

Food and Beverage What is special to eat


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5A Amenities

Food and BeverageMany fish restaurantsWaffle&Ice-cream


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5A Amenities

ShoppingOn the way of Anadolu Kava


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5A Amenities

ShoppingYua Hill


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5A Amenities

ShoppingCentre of Anadolu Kava


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5A Amenities

Parking spaces


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5A - Activities

Eat, pray, walk


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Further Concerns(From the point of local people) Certificate of ownership for their houses (treasury lands) Dog shelter problem Local people are unemployed or they need to go different regions to

work everyday. Tourism does not provide employment to them.


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SWOT ANALYSIS

Strengths Peace environment Closeness to the city centre Historical places

Charming view of Bosphorus

Weaknesses Not so much activities available No sufficient website No planned advertisement and marketing No guide to explain historical places to tourists No accommodation


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SWOT ANALYSIS

Opportunities Increasing involvement of people in tourism

(weekend activities) Relative prices

Threats Seasonality Difficult to reach when sea transportation is not

available No proper arrangement of maritime schedule Weather is very hot in summer Competitors


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To owercome weaknesses and threats


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Main Competitor

Rumeli KavaSimilarities

Close to each otherVariety of fish restaurants

Differences

Disadvantages

BeachesFamous with mussels

Advantages

HistoryCalamaris


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Development Strategy &Sustainability


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While protecting the historical places andlocal life of Anadolu Kava, creating apreferable destination.


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Vision

Making AnadoluKava is a populardestination and

increasing the lifestandards of thelocal people.


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Target Market

The tourists, wholike peacefulplaces

Wonder-lust touristsRetired people, who

have disposable

time and moneyPeople, who prefer

weekend tours


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Development Plan


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Development Suggestions

Ropeway (superstructureinvestment)

Increasing the frequenciesof the ferries

(transportation) Providing F&B service with

ContractualAgreeements,

Berrying Tours, Photo Tours Fishing Training Building an ecofriendly

hotel

Encouraging locals toproduce ecological


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Sustainability

Economic

Society

Politics

Environment


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Economic Sustainability

The main economic activity isfishing

Walnuts, figs and blackberries arecommon.


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1.Economic Sustainability &Development Suggestions

Fishing Training (renting equipment, localfishermens asistance)

1 Economic Sustainability &


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1. Economic Sustainability &Development Suggestions

Berrying Tours (Local womencontribution to economy)



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For the transportation problem, we offerropeway between castle and thepier.


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Contract with travelagencies or tour operatorsfor food and beverage

facilities


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2. Sociocultural Sustainability

Economic activities people involvecontribute to their way of living.Locals of Anadolu Kava are calm,modest and simple people earningtheir own living. A part of them areretired people who run away fromthe city life.

They are not fond of popularitywhich, as a matter of fact, woulddestroy the region's harmony andserenity.


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2. Sociocultural Sustainability

Anadolu Kava is for nature lovers.Senior citizens who would like to

see quiet places,People who wants to escape from

urban life


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3. Political Sustainability

Municipality of Anadolu Kava is astakeholder and should participate indevelopment .

It might also attract media attention byorganizing nature festivals(fig,walnuts) inviting prominent peopleto advertise the region.

Municipal representatives + Localopinion leaders + businessprofessionals = political sustainability


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4.Enviromental Sustainability

An ecofriendlyhotel should

beestablished.Ecological

productsCarrying

capacity


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Conclusion

ThankYou!

Date post:	07-Apr-2018
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TRM 413.01 TOURISM DESTINATION DEVELOPMENT PROJECT "ANADOLU KAVAGI"

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