PUBLISHER’S AUDIENCE STATEMENT | June 2018
JUNE 2018HOUSINGFINANCE.COM
VOL. 26, NO. 4
TROUBLE IN PARADISEDevelopers respond to the desperate need for workforce housing in some of the nation’s top travel destinations
+INSIDE
WHAT’S NEW WITH CONSTRUCTION
LOANS
MISSION STATEMENT
AFFORDABLE HOUSING FINANCE’S mission for the last 26 years is to provide authoritative, in-depth information on the latest advances in financing, building, and operating affordable housing.
FIELD SERVED
AFFORDABLE HOUSING FINANCE is a Residential Construction focused media brand with a target audience in the affordable housing development and real estate finance industries, including owners, developers, builders, property managers, government agencies, community development, financial institutions, legal and accounting services, and other targeted industries.
Issues per year: 8
SOCIAL
11,444LinkedIn Members
11,800Twitter Followers
1,420Facebook Likes
(June 2018)
NEWSLETTERS
31,502affordable housing finance Newsletter Recipients Per Issue (24 Issues per year)
Publisher’s Own Data (June 2018)
WEBSITE
28,158Monthly Unique Users
60,307 Monthly Page Views
Google Analytics (12 month average)
MAGAZINE
11,000Print Subscribers*
29,956 Targeted Digital Recipients*
40,956 Total Recipients*
188,931 TOTAL ENGAGEMENTS
Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: print subscribers, targeted digital recipients, newsletter recipients, monthly page views, social media likes/members/followers.
*Media Owner’s Own Data June 2018
BUSINESS BREAKOUT*
BUSINESS AND INDUSTRY TOTAL SUBSCRIBERS PERCENT
Owner/Developer/Builder 10,382 94.4%
Government/Non-Profit/CDE/CDFI 431 3.9%
Financial/Legal/Accounting Service 101 0.9%
Other/No Answer** 86 0.8%
TOTAL 11,000 100%
**Other/No Answer total 86 are all NAHMA members and Business Classfication are not provided.
ACTIVITIES PERFORMED BY BUSINESS: OWNER/DEVELOPER/BUILDER/PROPERTY MANAGEMENT*
ACTIVITY DESCRIPTION TOTAL
Developer/Builder/Construction 6,715
Owner (Corporate, Individual, GP, LP, or REIT) 5,186
Property Management 3,784
JOB TITLE/OCCUPATIONAL BREAKOUT*
JOB TITLE TOTAL PERCENT
Principal/Partner/Owner, President/Chair/CEO, Treasurer/Controller/CFO/COO, Director/Executive Director, Executive VP/Sr VP/Asst VP/VP
9,471 86.1%
Manager 1,487 13.5%
Other/No Answer 42 0.4%
TOTAL 11,000 100%
*Media Owner’s Own Data June 2018
GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION*
STATE TOTAL SUBSCRIBERS PERCENT STATE TOTAL
SUBSCRIBERS PERCENT
Maine 53 Kentucky 113
New Hampshire 45 Tennessee 190
Vermont 24 Alabama 113
Massachusetts 411 Mississippi 79
Rhode Island 63 East So. Central 495 4.5%
Connecticut 182 Arkansas 67
New England 778 7.1% Louisiana 121
New York 745 Oklahoma 69
New Jersey 365 Texas 690
Pennsylvania 437 West So. Central 947 8.6%
Middle Atlantic 1,547 14.1% Montana 39
Ohio 421 Idaho 53
Indiana 198 Wyoming 14
Illinois 482 Colorado 269
Michigan 350 New Mexico 35
Wisconsin 242 Arizona 171
East No. Central 1,693 15.4% Utah 100
Minnesota 192 Nevada 71
Iowa 83 Mountain 752 6.8%
Missouri 194 Alaska 17
North Dakota 28 Washington 254
South Dakota 34 Oregon 145
Nebraska 72 California 1,441
Kansas 71 Hawaii 47
West No. Central 674 6.1% Pacific 1,904 17.3%
Delaware 37 United States 10,964 99.7%
Maryland 282 US Territories 36 0.3%
Washington, DC 83 Canada -
Virginia 322 Mexico -
West Virginia 31 Other International -
North Carolina 297 APO/FPO -
South Carolina 127 -
Georgia 343 -
Florida 652 -
South Atlantic 2,174 19.8% TOTAL SUBSCRIBERS 11,000 100.0%
Hanley Wood Media Inc.One Thomas CircleSuite 600Washington, DC 20005T: 202.452.0800F: 202.785.1984www.hanleywood.com
*Media Owner’s Own Data June 2018