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877.878.2383 | trueffect.com We maximize your digital relationships by enabling you to connect directly with your customers and prospects via any digital channel. Our SaaS based solution provides performance marketers clear control and efficient utilization of their hard-won data assets, allowing them to foster 1:1 relationships with consumers at every step along their path-to-purchase via personalized, relevant offers. TruAdvertiser has been designed entirely with the advertiser in mind to create a unified customer experience. This includes accurately identifying your consumers, delivering the most relevant and targeted messaging based on your digital relationships and measuring key performance metrics -- all to unify the experience between your brand and consumers. Identify : Target : Measure Fully understanding the performance of your campaigns across channels is key to conversion and to mapping out your digital relationships. The data visualization tools within TruAdvertiser allow you to easily track the KPIs that matter most to you and empower you with unique insights for current current and future campaign spend. Visualize Your Digital Relationships Our patented technology enables you to build, optimize and extend your digital relationships around the activation and persistency of first-party IDs, all without giving up control of your hard-earned data assets to the walled garden giants. You now have the ability to create the optimal marketing mix based upon the the relationships built with your consumers over time, maximizing brand affinity. TruAdvertiser’s centralized user interface delivers campaign management in real-time, including campaign setup, creative decisioning, audience strategies, media spend, performance metrics and more. Marketers can conveniently create and manage consistent consumer touch-points across channels including web, mobile, mobile, and email to strengthen customer relationships and increase conversions. Trueffect’s Digital Campaign Management TruAdvertiser provides brands the ability to accurately identify customers and prospects via digital channels and deliver the most relevant content throughout each stage of the customer journey. With ad serving at the core, this new web-based SaaS platform offers Trueffect’s convenient campaign management workflow combined with robust first-party data visualizations, making it easier than ever to optimize your digital strategies across the martech ecosystem. TruAdvertiser: Simplified Marketing Technology Platform
