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Truck Safety Focus Group

July 10, 2019

Agenda

1. Welcome and Background

2. Introductions

3. Hot Brake Data and Analysis

4. Campaign Slogans

5. Getting the Word Out

6. Beta test CDOT’s Freight Information Website

7. Going Forward

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Introductions

• Name

• Company/Organization

• How many years have you been involved in

promoting safety in trucking industry?

• What is your experience driving/promoting safety

on I-70 and other Colorado mountain highways?

• Do you have any personal experience with hot

brakes and/or using a runaway truck ramp?

• What are your perceptions about the runaway truck

ramps along I-70?

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I-70 Hot Brakes Data

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Total Hot Brake Incidents:

2017: 174

2018: 298

0

10

20

30

40

50

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Hot/Smoking Brakes

2017 2018

I-70 Truck Ramp Usage

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Total Truck Ramp Usage:

2017: 43

2018: 44

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2

4

6

8

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Runaway Truck Ramp Usage

2017 2018

Campaign Slogans: Purpose

Develop a toolkit to help truck drivers prepare for

mountain travel. The campaign will direct drivers to

web/print resources and provide on-road signage and

guidance. We want truck drivers to know the following

before traveling mountain highways:

• The mountain pass speed limit

• The grade of the pass

• Public access areas on the pass

• Locations of brake stations, chain-up stations

and runaway ramps

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Campaign Slogans: Target Audience

Long-haul trucker drivers, specifically those from

other states who are not used to driving through

the mountains in the summer.

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Campaign Slogans: Objectives

Present and discuss a short list of campaign

slogans for the Summer 2019 Runaway Truck

Campaign. We want your feedback:

• Your reaction to/interpretation of each slogan

• Your favorite slogan

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Campaign Slogans: Option 1

Respect the Grade

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Campaign Slogans: Option 2

Turn Out,

Don’t Burn Out

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Campaign Slogans: Option 3

Keep your cool on

mountain roads

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Campaign Slogans: Option 4

Prepare for the Pass:

Plan, Park, Pull-off

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Campaign Slogans: Option 5

Cool Your Brakes

through Colorado

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Campaign Slogans: Option 6

Coming Up Hot?

Cool It Down

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Campaign Slogans: Option 7

Rules for the Pass:

Slow, steady, safe

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Campaign Slogan: All Options

1. Respect the Grade

2. Turn Out, Don’t Burn Out

3. Keep your cool on mountain roads

4. Prepare for the Pass: Plan, Park, Pull-off

5. Cool Your Brakes through Colorado / CO

6. Coming Up Hot? Cool It Down

7. Rules for the Pass: Slow, steady, safe

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MENTIMETER

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Getting the Word Out

Discussion: What are the best

ways to get the campaign and

safety messages to truck drivers?

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• PrePass

• Social media

• Flyers/fact sheets

• Video

• FAQs

• CDOT, CMCA, CSP websites

• Rest areas

• Others?

CDOT’s Freight Information Website

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Going Forward

• How your input will be used

• PrePass Media Event

• Ideas for future Truck Safety Focus Group

discussions

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Thank you!