TruckVault Cares … about TruckVault Cares … about conservation, canines & conservation, canines & kidskids©©

Sponsorship opportunity: National broadcast, Sponsorship opportunity: National broadcast, grassroots, viral, print and online initiativegrassroots, viral, print and online initiative

Official TV series of …

Benefitting upland bird, dog, Benefitting upland bird, dog, youth, and habitat groupsyouth, and habitat groups

In a recent survey, members of key conservation, dog and youth groups identified In a recent survey, members of key conservation, dog and youth groups identified cash, marketing exposure to potential members, and gear as their top needs. cash, marketing exposure to potential members, and gear as their top needs. This This initiative supports all three.initiative supports all three.

Wingshooting USA viewers will soon be Wingshooting USA viewers will soon be putting TruckVault’s money where their putting TruckVault’s money where their mouse ismouse is … raising funds and the public profile of groups who work on behalf of … raising funds and the public profile of groups who work on behalf of upland birds, dogs, related conservation, youth and habitat efforts.upland birds, dogs, related conservation, youth and habitat efforts.

Viewers will go to TruckVault’s website to vote for their favorite conservation group. Viewers will go to TruckVault’s website to vote for their favorite conservation group. They’ll drop a virtual “dog biscuit” into a designated puppy’s bowl for each group. They’ll drop a virtual “dog biscuit” into a designated puppy’s bowl for each group. For every kibble, TruckVault will award cash to that group.For every kibble, TruckVault will award cash to that group.

A custom-built TruckVault will be awarded to a voter chosen at random. Five more A custom-built TruckVault will be awarded to a voter chosen at random. Five more first-prize winners chosen at random will receive a TruckVault gear pack including first-prize winners chosen at random will receive a TruckVault gear pack including a ShotLock and Truck Tuff dog kennel, Scott Linden Signature Series Real Bird a ShotLock and Truck Tuff dog kennel, Scott Linden Signature Series Real Bird Bumper, and specially-commissioned Frank Hagel upland art print. Tri-Tronics will Bumper, and specially-commissioned Frank Hagel upland art print. Tri-Tronics will provide five electronic training collars and Filson will award three $500 gift provide five electronic training collars and Filson will award three $500 gift certificates for apparel.certificates for apparel.

Benefits to cooperating Benefits to cooperating organizations:organizations:

National television exposureNational television exposure to potential members, from September, 2011 to potential members, from September, 2011 through August, 2012 on the leading upland bird hunting series, through August, 2012 on the leading upland bird hunting series, Wingshooting Wingshooting USA.USA.

Cash,Cash, raised by viewer “votes” for their group … the more votes, the more cash raised by viewer “votes” for their group … the more votes, the more cash (actual total TBD by sponsor commitments, likely in the $10,000 range).(actual total TBD by sponsor commitments, likely in the $10,000 range).

A fun, interactive A fun, interactive member benefit and motivationmember benefit and motivation tool with additional downrange tool with additional downrange promotion and fundraising potential.promotion and fundraising potential.

A chance to “go viral” and create online buzz leading to more funds and exposure A chance to “go viral” and create online buzz leading to more funds and exposure … during a similar promotion, the first six … during a similar promotion, the first six pagespages of Google were about our of Google were about our promotion.promotion.

Cross-promotion in compatible groups’ magazines, websites, email blasts for Cross-promotion in compatible groups’ magazines, websites, email blasts for additional member recruitment.additional member recruitment.

Beneficiary organizationsBeneficiary organizations

Scholastic Clay Target ProgramScholastic Clay Target Program North American Grouse PartnershipNorth American Grouse Partnership Int’l Hunters Education AssociationInt’l Hunters Education Association Ruffed Grouse SocietyRuffed Grouse Society AKC Canine Health FoundationAKC Canine Health Foundation Gun dog rescue groupsGun dog rescue groupsTotaling over Totaling over one millionone million members members

Campaign components:Campaign components: TruckVault will sponsor a initiative-specific national television commercial airing TruckVault will sponsor a initiative-specific national television commercial airing

on Wingshooting USA; co-sponsors are included. on Wingshooting USA; co-sponsors are included. Commercials will air virtually daily from September, 2011 through August, 2012 Commercials will air virtually daily from September, 2011 through August, 2012

on national television networks including VERSUS, total of 160 million on national television networks including VERSUS, total of 160 million households. Weekly viewership ranges from 250,000 to 400,000 upland households. Weekly viewership ranges from 250,000 to 400,000 upland hunters.hunters.

Print ads run in participating groups’ magazines and websites will contain Print ads run in participating groups’ magazines and websites will contain sponsor logos and list products/prizes.sponsor logos and list products/prizes.

Voting website will feature all sponsors/products/logos Voting website will feature all sponsors/products/logos Online marketing efforts by Wingshooting USA and TruckVault to our “Upland Online marketing efforts by Wingshooting USA and TruckVault to our “Upland

Nation” mailing list, via bulletin boards, blogs, YouTube and FaceBook.Nation” mailing list, via bulletin boards, blogs, YouTube and FaceBook. Generate your own web traffic! Add a link to the TruckVault voting site and invite Generate your own web traffic! Add a link to the TruckVault voting site and invite

your visitors to vote.your visitors to vote. Tell the world you’re supporting upland conservation: you can add the message Tell the world you’re supporting upland conservation: you can add the message

and logo to your print ads, publicity efforts, etc.and logo to your print ads, publicity efforts, etc.

Total on-air audience: 22.4 million; Total on-air audience: 22.4 million; advertising value of the on-air advertising value of the on-air exposure: $224,000exposure: $224,000 About Wingshooting USA:About Wingshooting USA: The official series of the National Shooting Sports The official series of the National Shooting Sports

Foundation, Scott Linden’s Wingshooting USA is “the good show that does good.” Foundation, Scott Linden’s Wingshooting USA is “the good show that does good.” Motivating current and future upland hunters with award-winning production, Motivating current and future upland hunters with award-winning production, executive producer and host Linden brings a passionate participant’s perspective to executive producer and host Linden brings a passionate participant’s perspective to the most exciting field sport. Linden uses his bully pulpit to promote conservation, the most exciting field sport. Linden uses his bully pulpit to promote conservation, hunting dog rescue, youth hunting and related issues every week through the most hunting dog rescue, youth hunting and related issues every week through the most interactive television vehicle on the air. interactive television vehicle on the air. Watch an episode here.Watch an episode here.

TruckVault TruckVault is the world’s leading manufacturer of secure vehicle storage solutions. is the world’s leading manufacturer of secure vehicle storage solutions. Founded by a bird hunter, for bird hunters, Al Chandler’s company has grown to Founded by a bird hunter, for bird hunters, Al Chandler’s company has grown to serve the sporting, public safety and construction industries. serve the sporting, public safety and construction industries. Learn more here.Learn more here.

Sweepstakes details and prize package subject to change pending sponsors’ and Sweepstakes details and prize package subject to change pending sponsors’ and participating groups’ input.participating groups’ input.

Start: September, 2011; runs through August, 2012Start: September, 2011; runs through August, 2012

For more information: For more information: Scott Linden, executive producer, Wingshooting USA, 541-382-1726.Scott Linden, executive producer, Wingshooting USA, 541-382-1726.