design by: joe o’donnell Student Project. General Assembly UXDI Winter 2013

About the Product: TrueSpirit is the country’s fastest growing internet retailer of fashionable school uniforms and accessories for modern families. In addition to offering retro, or traditional school uniform items, they also provide the latest in branded phone cases, backpacks, hoodies and the like. !!About the Project: The TrueSpirit project is a student assignment for a UX immersion course. The goal was to create an overall design concept and execute an assortment of deliverables which included a wireframes e-commerce website, a clickable prototype and annotated design specification document.

click here for invision prototype link

login screen product detail screen added to bag

CASE STUDY

DESIGN RESEARCH

Method: Detailed personas of customer stakeholders were provided. In addition, interviews with frequent online shoppers was conducted. !An analysis of other school uniform providers and fashion retailers online was also performed.

Findings: While there are no shortage of retailers who provide school uniforms, there is a clear opportunity for disruption. A new, modern generation of tech savvy parents and administrators understand simple, elegant technology that helps to make their lives a little more simple.

Opportunities Identified: Create a web-based platform for parents and administrators that: !1). Makes it simpler to find their student’s approved clothes 2). Provides a more elegant, branded experience 3). Puts customers service first

DESIGN ITERATION | DESIGN HYPOTHESISITERATION 1

Method: The early wireframes were walked through with others.

Findings: Most people didn’t have the imagination to really get a good feel for the site. Was making something safe. Miserable. !Opportunities Identified: In creating a higher fidelity wireframe, there was higher fidelity feedback, which led to better design. !!

ITERATION 2

DESIGN ITERATIONS | PROTOTYPE

Method: Created a prototype in invision that captured the screen-based version of the experience. !AWARENESS Awareness of the product !SET UP AND FIRST RUN First time experience- shopping around - setting up an account

Core Product Experience Completing the full profile Finding and purchasing a product

Purchasing an item Adding to bagCheckout

THANK YOU joe o’donnelljoe@inbrandmedia.com