400MUnique Buyers (anonymized)~30 preferences per buyer
11K~100 Attributed per style
for 70% of global markets
60M+Registered Users(opt in)
$100BTransaction value from
200 global retailers
GENOMETM
The world’s largest connected data platform for apparel and footwear
DATA IS THE FUEL THAT POWERS PERSONAL EXPERIENCE
fashion is personal. fashion is language. true expression.
There are hints about who you are in everything you wear.
Subtle details distinguish every shoe, and every piece of clothing.
Detail is in the data.
Data powers personal experiences.
Personal experiences delight consumers and expand markets.
TRUE TO YOU
THE
Intelligent Data Platform for Fashion Retail
+ Connected Data & APIs
+ AI Machine Learning
+ Personal Experiences
In collaboration with the world’s leading retailers and brands, we have mapped the relationship between rich garment attributes and detailed consumer preferences
to find the convergence of personal style , technical fit, and size.
TRUEFIT.COM | [email protected]
BENEFITS OF TRUE PERSONALIZATION
400M BUYERS10M+ STYLES
+ Top of funnel search personalized
+ Personalized retargeting
+ Personalized email
+ Curated affiliated marketing
+ Personalized buyable pins
+ Social media integration
APIs for Personalized Digital Marketing:
+ Consumer profiles, bodies and preferences
+ Brand / style affinity
+ Size consistency by style
+ Return behavior analysis
+ Style attribute analysis
Transformational BI for Marketing, Merchandising, and Product Design.
Bringing Discovery & Confidence to the Physical Store and every point of service
+ Personalized In store clienteling
+ Localized Search Personalized
+ Native App SDK
+ Chatbot: Virtual Stylist
+ + Voice assistant
+ Call Center clienteling
Award winning size and
fit recommendation engine
produces personal fit ratings,
size recommendations
and fit details
Personal style rankings APIs to Personalize:
+ Personal Catalog (Sort & Browse True to You)
+ Personalized Recs anywhere
+ Search
INSIGHT
TARGET DISCOVERY
CONFIDENCE
OMNI
LOWER RETURN RATES MEANINGFUL CONSUMER INSIGHTS
Rich data delivers insights to improve the customer experience and better inform more personalized marketing, as well as pas product and merchandising decisions
Reduces Size Related Returns by 24% with True Fit
“[True Fit] definitely helped us make more
informed decisions based on feedback we
received from the customer,”
- Jason Le Boeuf | Director of eCommerce, Asics
1:1 user-to-product personalization, not averages, fuel recommendations and fit-related return rate reduction by as much as 50%
INCREMENTAL REVENUE LIFT
Industry’s largest
data platform drives
a 5.2% incremental
revenue lift for apparel
and footwear retailers
6-8% ONLINE NET REVENUE LIFT
TRUEFIT.COM | [email protected]
Personalizing every touchpoint of the customer journey