CONFIDENTIAL
Safety & ConvenienceCaller ID & Spam Blocking
Smarter ConnectionsReplaces unknown numbers with real
names and faces in your call history
Availabilitymaking outgoing smarter
Making Money DigitalTransfer money right from the app
Quicker + EasierFlash messaging, now available
Our visionto build trust everywhere by making communication safe and efficient.
CONFIDENTIAL
120M DAU / 160 MAU
in India
60% Reach
in Tier 2/3
cities
1 out of 3 individuals have
Truecaller installed on their
smartphones.
Truecaller In India
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Delivering Reach, Depth & Scale
Impact Audiences Innovations120M DAU 100+ Custom Segments Branding Solutions
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Across The Funnel
Engagement, Consideration
Nurturing
Reach, Branding, Top of Mind,
High ImpactReach & Frequency Impact (High Impact across all our audiences)
Precision Targeting(Custom Audiences, Native
Ads, Mobile Number
Targeting)
Precise Number Targeting(Easy Lead & Click to Call)
Marketing Objectives
✓ Build Top of the Mind Recall
✓ High Impact
✓ New Product Launch
✓ Branding
✓ Contextually Relevant Messaging
CONFIDENTIAL
✓ Maximizing reach for our Advertisers
✓ 2X better CTR’s with 320x140 (Bigger ad unit)
✓ Multiples options for brands to choose from (Reach from 25Mn – 50Mn)
✓ Optimum Ad Exposure to Users (Frequency Cap 2&3)
New Reach & Frequency Impact
Reach and Frequency Impact
Ad Format Deliverables Market Cost from
1st Jan ‘20
25Mn Reach / 2 Frequency 320x140 on ACS 50Mn+ Imp; 150,000+ clicks ₹ 1,470,588
50Mn Reach / 2 Frequency 320x140 on ACS 100Mn+ Imp; 300,000+ clicks ₹ 2,764,706
50Mn Reach / 3 Frequency 320x140 on ACS 150Mn+ Imp; 450,000+ clicks ₹ 4,011,765
CONFIDENTIAL
The Nestle Experience
06AM to 10AM
Nescafe
10AM to 03PM
Kitkat
03PM to 07PM
Maggi
07PM to 10PM
Nestle Dairy
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Target Consumer IntentMobile advertising on Truecaller relies on Call Intent Targeting (CIT), SMS Short Code & Appography to
serve custom messaging when users are present and engaged.
TC User
Appography Message Short-code
Calling Corridors
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60Mn+ 4G Users
30Mn+ Women
52Mn+e-wallet users
3Mn+ International Callers
50Mn+ News
Readers
Segments & Opportunities
CONFIDENTIAL
75Mn+ users
<15k
60Mn+ Dual Sim Users
30 Mn+ Users are expected to
move to a new device in
2020
60Mn+ Music Lovers
100Mn+Online
Shoppers
3Mn+ Business
Travelers
20Mn+ Food Lovers
115Mn Daily Active Users
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Custom Segments
Women
Reach / Month
Women 30Mn
Men 110Mn
Spa & Wellness Centres, Beauty Salons,
Hair Salons 9Mn
Cosmetic Stores 3Mn
Jewellery Stores 0.5Mn
Lifestyle & Entertainment
Reach / Month
Bars & Pubs 0.6Mn
Restaurants 3.8Mn
Arts & Entertainment 15Mn
Fast Food Restaurants 40Mn
Music Lovers 80Mn
Gamers 50Mn
OTA / Video 100Mn
Heavy Vernacular Content 40Mn
English Savvy Audience 20Mn
Lifestyle / Magazines 30Mn
Shopping
Reach / Month
Online Transactors 20MN
Online Shoppers 100MN
Jewellery Shoppers 0.4MN
Electronic Shoppers 7.5MN
Grocery Shoppers 5MN
Convenience Stores 7MN
Supermarket 2MN
Fashion 20MN
Transport
Reach / Month
Car Rental Users 2Mn
Taxi Services 25Mn
Public Transport Users 5Mn
Auto
Reach / Month
Premium Car Dealership 560k
Car Dealership 15Mn
Four Wheeler Services 950k
Two Wheeler Dealership & Services 11Mn
Home & Real Estate
Reach / Month
Real Estate 16Mn
Home Décor 10Mn
Home Appliances 2Mn
Plumbing Services 600k
Gated Society / Apartment Dwellers 2Mn
Finance
Reach / Month
Bank Users 40Mn
UPI 80Mn
Insurance Users 10Mn
Financial Services 15Mn
Loans 9Mn
Accounts & Book-Keeping 5Mn
SMB
Reach / Month
E-Com Sellers / SMB 1Mn
Offline SMB / Shops 6Mn
Restaurant Owners 600K
Overall SMB 9Mn
Health & Wellness
Reach / Month
Gyms & Fitness Centre 15Mn
Spas & Wellness Centre 9Mn
Doctors 5Mn
Dentists 0.7Mn
Clinics & Pharmacies 6Mn
Hospitals 0.5Mn
Travel
Reach / Month
Airline Services 20Mn
Travel Agencies 1Mn
Travel Enthusiasts 40Mn
Hotels & Accommodation 15Mn
Budget Hotels 9Mn
Trains & Railways 16Mn
Telco
Reach / Month
Carrier Targeting 140Mn
3G/4G Users 60Mn
Device Targeting 140Mn
Instant Messaging Users 100Mn
Mobile OEM
Reach / Month
Device Targeting 160Mn
OS / OS Version Targeting 160Mn
Under INR 10k 45Mn
INR 10k - 20k 70Mn
INR 20k - 30k 28Mn
INR 30k - 40k 4Mn
INR 40k - 50k 3.8Mn
INR 50k and above 1.5Mn
CONFIDENTIAL
Bigger Ad Unit on Profile View 300x250
Banner Type Static/gif
15 Million Impressions/Day
Larger Format Ads
*Investment net to Truecaller, Platform fee and Taxes Extra
*100% programmatic
CTR: 0.60%
After Call ScreenCTR : 0.30%
320 x140
300x250
Profile View
CONFIDENTIAL
Video Solutions
Video Placement on Profile & ACS
Emotional Story Telling
Maximize reach & Impact
CTR : 0.30%
CTR: 0.60%
*Investment net to Truecaller, Platform fee and Taxes Extra
*100% programmatic
After Call Screen
Profile View
320x140
300x250
CONFIDENTIAL
Truecaller for New Bharat
✓ 145 Million Monthly active users from
vernacular market .
✓ Strong presence in tier 2 and 3 cities
✓Connect with the language new Bharat
speaks and understands .
✓Communicate efficiently using TC intent
based targeting and language specific
creatives .
✓Calling is still the preference of new Bharat
✓ 3 Out 4 individuals have Truecaller installed
on their phones
Kannada
6.51Mn
Malayalam
5.25Mn
Marathi
21Mn
Tamil
10.92Mn
Telugu
17.22Mn
Hindi
54.6 Mn
Gujarati
8.4MnBengali
8.4Mn
Punjabi
12.6 Mn
CONFIDENTIAL
Vernacular Branding Opportunity
320 X140; CTR- 0.30% 300X 250; CTR-0. 60%
After call screen Profile View
Region and language specific creatives for better
engagement
CTR increased by 30%
Bigger ad units to drive Impact and awareness