Date post: | 22-Apr-2015 |
Category: |
Business |
Upload: | jamesgruvi |
View: | 530 times |
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How we helped Dreams of a Life
FROM BUZZ TO BUSINESSFROM BUZZ TO BUSINESS
CHALLENGECHALLENGE
• Demanding box office target
• Tight release schedule• London-centric film• Christmas release for
‘haunting’ filmImage courtesy of Dogwoof
EXCEEDING EXPECTATIONSEXCEEDING EXPECTATIONS
• Hit stretch target by > 50%• Momentum from 4 weeks
before release• Film showed across UK• Film captured public
imaginationImage courtesy of http://dreamsofalife.com/pressogwoof
Image courtesy of http://www.facebook.com/DreamsofaLife
How did we do it?How did we do it?
1. TREAT EACH CHANNEL DIFFERENTLY1. TREAT EACH CHANNEL DIFFERENTLY
71,000 Views | 313 Likes | 72 Comments
3,960 Likes | 648 Actions | 199 Comments
1,233 Followers | 1,723 Tweets | 199 Comments
116,000 Views | 263 Likes| 8 Comments
2,000 Likes | 348 Shares | 172 Comments 2,000 Likes | 348 Shares | 172 Comments
2. MOMENTUM NOT BUILT IN A DAY2. MOMENTUM NOT BUILT IN A DAY
• Early activity a catalyst• Avoid empty rooms• Learn from early adopters
3. GIVE AUDIENCES MEANINGFUL ROLE3. GIVE AUDIENCES MEANINGFUL ROLE
• Listen to what they want• Identify commercial
opportunities• Complex activity likely to
lead to a higher recall
Image courtesy of Dogwoof
4. FLEXIBLE & FAST IS KEY4. FLEXIBLE & FAST IS KEY
• Hunt for new audiences
• Retain budget to fine tune activity
• Use what works
5. IT5. IT’’S SOCIAL AND MEDIAS SOCIAL AND MEDIA
• Comments need replies
• Media needs promotion
• It still needs to workImage courtesy of Dogwoof
CONCLUSIONSCONCLUSIONS
1. Listen across social media2. Measure performance in real-time3. Develop robust actionable conclusions4. Understand sentiment and influence5. Act quickly
Image courtesy of Dogwoof